Sold by: Branch Metrics
Deployed on AWS
Branch provides the leading deep linking and attribution platform, offering solutions unifying user experience and measurement across all devices and channels. With the power of Branch, marketers see increased engagement, higher conversions, and better retention.
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Overview
Branch's linking platform is what you need for a mobile world. Using Branch links behind your marketing communications delivers a better customer experience, driving higher performance. Branch seamlessly integrates your app into every customer journey, adding new value to offline and online touch points. With Branch links behind all your marketing communications, you have a consistent platform to capture lost attribution data and comprehensively and accurately measure the impact of those efforts. The data from all your marketing is easily exported to a single database where it can be utilized for downstream personalization efforts and multi-touch attribution reporting.
Eliminate Broken Customer Experiences: Intelligent linking is a critical component is delivering personal, seamless experiences that drive higher engagement and performance across all channels.
Measure Comprehensively: Branch solves growing gaps in attribution with predictive modeling capabilities that match important in-app events to the channels and campaigns that drove them.
Aggregate all your data in the Cloud: With a common linking infrastructure, all campaign data can be harmonized to better inform marketing decisions.
Bridge Offline and Online: Customer expectations for touch-less engagement is integrating offline communications with an app to extend the life cycle of those moments.
Enterprise customers can purchase Branch through Private Offer by emailing AWSmarketplace@branch.io .
Highlights
- The industry-leading cross-platform mobile measurement and deep linking solution
- Increase performance in every channel across mobile web, email, ads, and app
- Easily connect Branch data to partners in the ecosystem to measure and optimize campaigns
Details
New
Introducing multi-product solutions
You can now purchase comprehensive solutions tailored to use cases and industries.
Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Engagement Pro | Maximize conversions from every owned and organic channel with solutions to personalize and optimize linking and growth campaigns at scale. Access robust deep linking, advanced smart banners with A/B testing & targeting, custom QR codes, quick links for social, link management and analytics,ESP, SEO | $100,000.00 |
Performance Pro | Maximize your ads ROI with sophisticated cost analysis, audience building & attribution. Access ad partner integrations (including custom ad partners), privacy-compliant attribution, unified analytics, fraud protection, advanced ROI insights, household measurement, multi-touch data for SANs, SEO etc | $100,000.00 |
Engagement Essentials | Drive growth from owned and organic channels with experiences that convert. Access robust deep linking, basic smart banners for desktop and mobile, black and white QR codes, quick links for social, link management and analytics, ESP integrations, SEO app attribution, and cohort reporting. | $100,000.00 |
Performance Essentials | Improve your ads ROI with accurate attribution. Access ad partner integrations, privacy-compliant attribution, unified analytics, fraud protection, SEO app attribution and cohort reporting. | $100,000.00 |
Advanced Compliance | Leverage Branch linking and measurement solutions through a protected API environment to maintain compliance, as indicated in mutual business agreements. | $100,000.00 |
Advanced Data Feeds | Get your Branch data when and how you want it with webhooks, outbound data integrations, and advanced APIs for scheduled log exports, cross-events, and unified analytics. | $100,000.00 |
EU Data Center | Localize data processing to have your data stored in the EU region. | $100,000.00 |
Professional Services Hours | Get access to Branch Professional Services team for implementation consulting, use case expansion, implementation validation, technical advisory and ongoing consultation | $100,000.00 |
Account Management | Work with a dedicated account manager and technical specialists for personalized support and product usage and adoption recommendations. | $100,000.00 |
Volume Credits | Receive a monthly allotment of Volume Credits, covering all conversion events and key user actions attributable to Branch. | $100,000.00 |
Dimension | Description | Cost/unit |
|---|---|---|
engagement_essentials_volume_credits | Excess volume credit usage will be invoiced according to actual overage amounts. | $0.03 |
engagement_pro_volume_credits | Excess volume credit usage will be invoiced according to actual overage amounts. | $0.03 |
performance_essentials_volume_credits | Excess volume credit usage will be invoiced according to actual overage amounts. | $0.03 |
performance_pro_volume_credits | Excess volume credit usage will be invoiced according to actual overage amounts. | $0.03 |
Vendor refund policy
All fees are non-cancellable and non-refundable except as required by law.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
Branch Support
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Updated weekly
By Branch Metrics
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
Cross-Platform Deep Linking
Seamless integration of app links across mobile web, email, ads, and app channels with intelligent linking capabilities
Attribution and Measurement
Predictive modeling capabilities that match in-app events to channels and campaigns that drove them with multi-touch attribution reporting
Data Aggregation and Harmonization
Centralized cloud-based infrastructure that aggregates and harmonizes campaign data from all marketing channels into a single database
Offline and Online Integration
Bridge between offline communications and app engagement to extend customer lifecycle across touch-less engagement moments
Third-Party Ecosystem Integration
Connection of Branch data to partner platforms in the ecosystem for campaign measurement and optimization
Multi-Channel Attribution and Measurement
Provides attribution measurement and performance tracking across paid, owned, offline, and cross-device channels including mobile, web, console, and CTV platforms.
Model Context Protocol Integration
Includes Model Context Protocol (MCP) as a secure orchestration layer that connects marketing data to large language models, enabling natural language queries and AI agent interactions with marketing data.
Fraud Detection and Prevention
Offers real-time mobile ad fraud detection and prevention capabilities to protect marketing budgets.
Deep Linking and User Journey Optimization
Provides deep linking technology and engagement tools to create seamless user journeys and enable precise audience targeting based on in-app behavior segmentation.
Multi-Partner Integration
Integrates with a broad range of media and technology partners including Meta, Google Ads, Snap, Apple Search Ads, and TikTok through a single SDK.
Multi-Channel Communication
Support for customer engagement across email, SMS, in-app messages, web push notifications, and additional communication channels
Customer Journey Orchestration
Visual journey designer for mapping and automating seamless customer lifecycle journeys across multiple touchpoints
Behavioral Analytics and Reporting
Analytics and reporting tools for tracking customer behavior, campaign performance metrics, user preferences, and growth indicators
AI-Powered User Behavior Prediction
Machine learning capabilities to predict user behavior patterns and enable real-time engagement optimization
Customer Data Platform
Centralized data platform for collecting, unifying, and leveraging customer data to enable hyper-personalized and contextually relevant campaigns
Standard contract
No
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Customer reviews
Vikas Kejriwal
Deep linking has optimized referral journeys and is improving campaign return on investment
Reviewed on Jun 03, 2026
Review provided by PeerSpot
What is our primary use case?
My main use case for Branch is mostly for deferred deep linking and deep linking, and for our referral module, we use Branch to divert the users that we targeted through certain promotion banners so that they land on the module in our app through which we can better monetize our app.
For example, in our app we have a referral program and we ask users to refer certain modules in our app to different users. They share a particular link with other users, and when they click that particular link, basic information about which client, which app, and which user generated that link is captured. When the other user clicks on that link, the journey is not broken and we can move and provide certain monetization or certain referral rewards to our primary users.
I have something else to add about my main use case for Branch: we land that user in that particular module for which it improves the user experience.
What is most valuable?
The best features Branch offers in my experience are perfect for our use case, and since on iOS we cannot track users after they have installed the app, we can have a seamless experience of the user's first install journey and the tracking data that Branch provides is also very excellent.
The tracking data feature helps my team because with other certain campaigns that we run, we can easily track which particular campaign provides us better return on our investment and from which particular campaign we can convert free users to paid users. This type of tracking data is useful because Branch is able to provide it very efficiently.
Branch is easily supported on various platforms, and it works seamlessly across Android, iOS, and web apps. A single solution for different platforms works together easily, like a Jigsaw puzzle.
The impact of Branch on my organization has vastly improved our rate of return on our investment in the campaign department, so the user acquisition cost has drastically been reduced since we have started using Branch.
What needs improvement?
Branch can be improved as customer support is not that great, and it takes time to get a response from them. The debugging documentation and the documentation part can be improved.
I would add more about the needed improvements, specifically that the documentation should be enhanced in addition to their customer support.
There are other improvements needed for Branch that come to my mind regarding minor enhancements.
For how long have I used the solution?
I have been using Branch for two years.
What do I think about the stability of the solution?
Branch is stable in my experience, and I have not noticed any downtime or issues.
What do I think about the scalability of the solution?
Branch's scalability is quite capable of handling higher traffic loads, and we have not faced any difficulty in that matter.
How are customer service and support?
Customer support for Branch is not that great, as I mentioned earlier, and it takes time to get in connection with their customer support.
Which solution did I use previously and why did I switch?
I previously used a different solution before Branch. Earlier we tried implementing Firebase, which worked for some time but then user metrics were not great. We switched to AppsFlyer but ultimately settled on Branch.
What was our ROI?
I have seen a return on investment with Branch. As I mentioned, it has drastically improved our user acquisition cost and money was definitely saved, usually around a ballpark figure of twenty percent of the money saved on user acquisition cost.
What's my experience with pricing, setup cost, and licensing?
My experience with pricing, setup cost, and licensing for Branch was not handled by me as it was done by the product team, but as far as I know, they were quite competitive from the market rates.
Which other solutions did I evaluate?
Before choosing Branch, I evaluated other options.
What other advice do I have?
My advice to others looking into using Branch is that they can try Branch as it is a great way to handle deep linking and deferred deep linking part of their application and they can definitely improve user experience using the capabilities of Branch.
I have additional thoughts about Branch before we wrap up: it is a great tool to improve user experience and complete the user journey from installation to their first app launch. I would rate Branch an eight out of ten overall.
PradeepYaduvanshy
Referral deep links have boosted user growth and now drive rewarding in-app engagement
Reviewed on Jun 02, 2026
Review from a verified AWS customer
What is our primary use case?
My main use case for Branch is deep linking and its referral feature.
Deep linking with Branch helps in our app because we have a feature of referral, allowing users to refer other users and earn reward points. For that, I use the referral links and also utilize deep linking.
What is most valuable?
In my opinion, the best features Branch offers are the deep link and the referral flow.
I find the deep link and referral flow to be the best features because they have the best approach to implementation. When comparing Branch to alternatives like AppsFlyer and Firebase, Branch is more reliable and easy to use.
Branch has positively impacted our organization by bringing huge changes regarding referrals; users come to our apps, and we have increased our user base. While I cannot share exact numbers, we have around a 20% increase in our user base since using Branch.
What needs improvement?
To improve Branch, there is an area for improvement in debugging and interruptions. When we have any error in deep linking, debugging locally takes time, and if we are not getting a referral or facing issues, that can be a disadvantage.
For how long have I used the solution?
I have been using Branch for about two years.
What do I think about the stability of the solution?
In my experience, Branch is stable.
What do I think about the scalability of the solution?
Branch's scalability is good; it can handle growth easily in our organization.
How are customer service and support?
I have not required customer support yet, so I have not interacted with their support team.
Which solution did I use previously and why did I switch?
Before Branch, I was using Firebase and for some time attempted to implement AppsFlyer, but after a while, someone recommended Branch, and that is why I switched to Branch.
What was our ROI?
We have not seen a return on investment from using Branch in terms of permissions; the upper management and accounting management hold those permissions.
Which other solutions did I evaluate?
I evaluated AppsFlyer as an option before choosing Branch.
What other advice do I have?
My advice for others looking into using Branch is that if someone wants to implement referral and deep link capabilities, Branch is a good option based on my understanding and what we have tried. Branch is better than other solutions. For referral and deep linking purposes, Branch is the best option. I would rate this product an 8 out of 10.