Measurement data, marketing analytics and engagement tools

We have in-app clients and we integrate with them and use Appsflyer  to run our campaigns and real-time monitoring.

Myntra is a very big client of ours. So we integrated Myntra through Appsflyer  and it provides us the postback and we translate it. We are integrated with the postbacks from Appsflyer and we use it in our dashboard using our own systems. That's how we are able to target the correct user base and monitor them.

From a performance marketing perspective, Appsflyer is very reliable. However, reporting customization and raw data accessibility could be improved. With increasing privacy limitations, some delays and data constraints are also noticeable in other attribution frameworks, so this is acceptable.

For compliance perspectives, Appsflyer is good. It provides support for GDPR and iOS-related changes. If the attribution and data handling are aligned with privacy regulations, which is critical when working with different regions, I think it's good.

Appsflyer is mostly used to get events data and real-time events data and tracking and reporting.

Real-time attribution is one of the reasons Appsflyer stands out. It supports click-through, view-through, and other attributions. We also track installed events and conversions across multiple channels. You also have live dashboards. All of these are good features.

Appsflyer has this cross-platform feature, which I liked.

Since it's known, we have onboarded pretty big clients and they really prefer Appsflyer over other alternatives.

Two points I've deducted from Appsflyer: one for reporting, which could give more insights and more access to raw data and events. The other point would be that many times we run into problems, and Appsflyer tech support is a bit hard to reach. If it's easier, I think that would be better.

The main factors I consider when evaluating attribution solutions like Appsflyer are features and reliability. Data accuracy and integration are basically the most important factors, and capability to measure performance across multiple channels is crucial. I also look at how well the platform integrates with different networks and tools, especially when we run across multiple channels. Real-time reporting and post-install events are important. Having features like fraud protection, privacy compliance, and others is good. Pricing is also considered, but for our performance-driven campaigns, accuracy and scalability are a higher priority.

Appsflyer has a positive impact on teamwork because it has a single source of truth that teams can rely on. Any of the teams can access the same data which reduces discrepancies. The dashboards and reports can be shared, which also makes collaboration easier.

From a programmatic perspective, Appsflyer is one of the more reliable platforms when it comes to cross-channel management. It's strong for enterprise-level use cases and integrates well with other traffic sources, which is very important for our setup. Compared to other tools, it offers more robust post-install tracking and better scalability. However, it's less flexible in terms of custom reporting and onboarding new users requires more time due to the depth of features. Privacy limitations, especially with SKAdNetwork, also affect the level of detail available for optimization.

About the dashboards in Appsflyer, while they are useful, there is limited flexibility when it comes to building very custom-sized reports. That can be improved and we can get more details. Apart from that, the pricing can be a challenge sometimes for smaller clients, so that is one thing. Some teams may have problems accessing and working with raw data. It is complex at times, so a workaround or an easier dashboard for that would be beneficial.

Reporting  customization and raw data accessibility could be improved. One point would be for reporting. It could give more insights and more access to raw data and events. The other point would be that many times we run into problems, and Appsflyer tech support is hard to reach. If it's easier, I think that would be better.

I've been using Appsflyer for the past three years.

Appsflyer is stable.

Appsflyer's scalability is pretty good. We have run campaigns from several hundred thousand dollars per day, so it's pretty good with that.

Sometimes the customer support of Appsflyer is a bit late, but most of the time they are on time and helpful.

I haven't used a different solution previously. Sometimes we use Branch as well, but I would say 90% of our accounts are with Appsflyer. We've been using this from earlier and I prefer this instead.

Onboarding clients with Appsflyer is very easy and it fast tracks the process. We can enable the postbacks as soon as possible and integration is an easy process as well, which makes the client come to us more often.

The documentation and learning curve for new users on Appsflyer is really good. You have a whole documentation and there's something called Appsflyer University as well. It's really supportive for new users to get hands-on and learn it.

Appsflyer helps in growth. There are fewer employees needed because of Appsflyer. We save time and money. We are also gaining better clients and more budgets from them.

We evaluated Branch and Adjust before choosing Appsflyer, but they are not as efficient in terms of the metrics we are looking for. The clients also prefer Appsflyer, so that led us to go with it.

Understand  your use case with Appsflyer, what is required from you and your client and what features you're looking for. Based on that, you can make the decision. I would rate this review a 3 out of 5.

My main use case for Appsflyer  is mobile attribution. A specific example of how I use Appsflyer  for mobile attribution is that I use it for iOS scan data to get a single source of truth using their models to fill in our attribution gap.

The best features Appsflyer offers in my experience are the single source of truth dashboard and the way they set up the scan building schema, which is very clear. I think there are a lot of features that are well thought out and placed, but those two are the top for me.

Throughout the years and the different companies I've worked for, Appsflyer's impact on my organization has been positive, especially their very good customer service and timely responses. The folks at Appsflyer are very community-oriented, supportive of people in customer acquisition and affiliate spend, and they've been a pivotal player in my own career with their technology.

A specific positive outcome I've seen from using Appsflyer is getting insights into iOS with their single source of truth, which I use consistently for data analysis and getting a report that is agreeable between the client and me. We don't spend time fiddling with numbers and aggregating them from different platforms and building a data set for storytelling, which saves us a lot of time. We also have trust in their models, so we're confident in the reported data through Appsflyer.

One improvement that Appsflyer can make is to find better ways to access aggregating raw data. You have to pay for data ingestion when you export; it's not like you get front-end numbers from the raw export, so those are two things that are a bit challenging. Getting access to a full picture without having to pay for cost aggregation and getting raw data post-install with front-end metrics piped in is a limitation.

I rate Appsflyer a nine because I think there are things they can improve on, such as the user interface, which needs a redesign. The user interface for the dashboard and for accessing the metrics exists, but they're just hidden. A reorganization of their interface to allow clients to access important aspects can be improved upon, which can also speed up the heavy manual work sometimes of people within our field.

Appsflyer is stable in my experience.

Appsflyer has handled growth or increased demand in my organization smoothly, especially with its testing of CTV, allowing me to rely on a system that has been designed for that purpose. I have been able to use features related to CTV after testing and implementation.

The customer support at Appsflyer is very good. I would rate the customer support at Appsflyer a seven or eight on a scale of one to ten.

I have used three other solutions before Appsflyer. I can cite that I've used Adjust, Singular , and Airbridge  before switching to Appsflyer. I'm not comfortable stating the main reason why I switched from those solutions to Appsflyer at this point.

I have seen a return on investment with Appsflyer, where time saved comes from not needing to spend time aggregating all the data if you have the full suite. That only applies if you can pay to cover that aspect. Time saved also comes from having one platform without having to go through different perspectives of data, leading to an agreed-upon single source of truth, so we don't have to spend double or triple the amount of time checking our data or running it against our client's data sets.

My experience with pricing, setup cost, and licensing while working on the brand side allowed me to evaluate all the features and functionalities and costs.

In my role as a senior lead with some other companies, I have evaluated other options such as Singular  and Adjust before choosing Appsflyer.

I would advise others looking into using Appsflyer to prioritize what their current needs are and to start utilizing that product at that state. I would rate Appsflyer a nine out of ten.