Sold by: WebEngage
Deployed on AWS
WebEngage is a powerful customer engagement platform designed to transform the way businesses interact with their customers. With a focus on personalization and meaningful connections, WebEngage empowers brands to deliver targeted, timely, and contextually relevant messages across multiple channels.
4.5
Overview
WebEngage is a customer data platform and marketing automation solution that helps consumer tech enterprises and SMBs engage users effectively and simplify retention. We help brands drive revenue by targeting existing customers and anonymous users with highly contextual and hyper-personalized engagement campaigns across multiple communication channels.
Product and marketing experts worldwide use WebEngage to craft seamless user lifecycle journeys that convert current users through data-driven, well-timed omnichannel engagement initiatives. We enable brands with in-depth product and marketing analytics to track growth metrics and campaign performance. Leverage WebEngage's AI capabilities to predict user behavior and engage them live!
Highlights
- Multi-Channel Communication: Reach customers through various communication channels, including email, SMS, in-app messages, web push notifications, and more
- Journey Designer: Design seamless customer journeys with the intuitive Journey Designer, ensuring a consistent experience across touchpoints
- In-Depth Analytics: Leverage powerful analytics and reporting tools to gain actionable insights into customer behavior, campaign performance, and user preferences
Details
Sold by
Delivery method
Deployed on AWS
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Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/month |
|---|---|---|
WebEngage CEP | Monthly Active User | $1,000.00 |
Personalisation | Web personalisation | $1,000.00 |
Vendor refund policy
No Refund
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
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Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Updated weekly
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
Multi-Channel Communication
Support for customer engagement across email, SMS, in-app messages, web push notifications, and additional communication channels
Customer Journey Orchestration
Visual journey designer for mapping and automating seamless customer lifecycle journeys across multiple touchpoints
Behavioral Analytics and Reporting
Analytics and reporting tools for tracking customer behavior, campaign performance metrics, user preferences, and growth indicators
AI-Powered User Behavior Prediction
Machine learning capabilities to predict user behavior patterns and enable real-time engagement optimization
Customer Data Platform
Centralized data platform for collecting, unifying, and leveraging customer data to enable hyper-personalized and contextually relevant campaigns
Omni-Channel Communication
Enables customer engagement across web, mobile, and email channels from a unified platform
Customer Behavior Analytics
Provides analysis of customer behavior patterns to inform engagement strategies
AI-Powered Journey Orchestration
Utilizes artificial intelligence to automate and optimize customer journey workflows
Personalization Engine
Delivers personalized communication and experiences based on customer data and insights
Integrated Analytics Dashboard
Combines product analytics, marketing analytics, and customer insights in a single unified interface
Cross-Channel Data Integration
Connects customer data across multiple channels including App, Web, Push Notifications, Email, SMS, WhatsApp, Conversational Commerce, Line, TikTok, Facebook Ads, and Google Ads from a single platform.
Customer Segmentation and Personalization
Intelligently segments customers for hyper-personalization and delivers individualized content across channels based on customer data analysis.
AI-Powered Behavioral Prediction
Utilizes AI capabilities to predict customer behavior and enable personalized offerings with measurable ROI.
Enterprise Data Source Connectivity
Integrates with enterprise data sources including Salesforce CRM, Dynamics 365, Snowflake, DataBricks, Apache Kafka, CSAT, Google Analytics, and Oracle.
Omni-Channel Journey Orchestration
Enables creation and management of individualized cross-channel customer journeys and experiences for B2C enterprises.
Standard contract
No
Customer reviews
Nikhil K.
Real-Time Omnichannel Tracking That Elevates the Customer Journey
Reviewed on Apr 13, 2026
Review provided by G2
What do you like best about the product?
Real-time event tracking, along with nudge integration across omnichannel touchpoints, is possible through every medium in the customer journey.
What do you dislike about the product?
Sometimes it takes too long to provide datapoints for the journey report.
What problems is the product solving and how is that benefiting you?
It provides us one platform with all possible modes of communication to clients with single click it allows our team to have mode defined journey creation and track its reports save lot of bandwidth of team and efforts.
Mohammad A.
Flexible Journey Builder and Segmentation for Precise Lifecycle Messaging
Reviewed on Apr 03, 2026
Review provided by G2
What do you like best about the product?
One feature I really value is the user journey builder. It makes it much easier to map out lifecycle communication in a way that is practical. For example, if a user signs up, explores a feature, but drops off before completing a key action, I can create a targeted journey with nudges across email, push, or WhatsApp without making it feel forced. That kind of flexibility is genuinely useful.
I also like the segmentation capabilities. Being able to build cohorts based on behavior, recency, or funnel stage helps make campaigns much more precise. Instead of blasting the same message to everyone, I can reach users with something that actually matches where they are in the product experience.
I also like the segmentation capabilities. Being able to build cohorts based on behavior, recency, or funnel stage helps make campaigns much more precise. Instead of blasting the same message to everyone, I can reach users with something that actually matches where they are in the product experience.
What do you dislike about the product?
There are a lot of features packed (a lot of them you won't be using) into the product, which is great in theory, but in practice it can take time to understand. For a new user, it’s not always the most intuitive experience.
AMP templates (using drag and drop) is a useful feature which is still missing.
AMP templates (using drag and drop) is a useful feature which is still missing.
What problems is the product solving and how is that benefiting you?
Journey creation, user segmentation, native integration with industry-relevant tools are some of the key benefits of using WebEngage for me.
Mahima B.
Fantastic Features with Easy Setup
Reviewed on Mar 18, 2026
Review provided by G2
What do you like best about the product?
I use WebEngage for day-to-day operations in retention marketing, including lifecycle management journeys, retargeting, events tracking, and data analysis. I appreciate its easy-to-use UI UX, especially the clear dashboards that help with cohorting analysis. I like Live segments because they offer a lot of functionality in creating a perfect chunk of users to target and drive conversions. The funnels feature is great for understanding where users drop off so I can retarget effectively to reduce leakage. The cohort analysis is helpful for understanding trends and taking necessary actions. The initial setup was quite easy without any complications, thanks to the cooperative support team.
What do you dislike about the product?
List segments. The new rollout feature is not at all feasible to use. The earlier UI was pretty easy to navigate and use, which was same as live segments but currently, the new version is not easy to navigate.
What problems is the product solving and how is that benefiting you?
I use WebEngage to effectively reach users, with an easy-to-use UI for cohort analysis and clear dashboards. It helps by using live segments, funnels, and cohort analysis to target, understand user drop-off points, and follow trends for necessary actions.
Kashish M.
Powerful Campaign Management with Room for Improvement
Reviewed on Mar 17, 2026
Review provided by G2
What do you like best about the product?
I like WebEngage for its segmentation feature, which allows us to target the right audience efficiently when running campaigns or experiments. The journey flows are great for using multiple channels like push notifications, WhatsApp, and SMS to send communications effectively. I also appreciate the relays, as they help align our business logic with user attributes seamlessly.
What do you dislike about the product?
Editing live journeys is a challenge because although it's available as a feature, it's only in the paid version. Also, the load on the UI while making complex journeys could be improved.
What problems is the product solving and how is that benefiting you?
I use WebEngage to send out communications based on user actions, improving customer experience. Segmentation helps target the right audience, journey flows facilitate multi-channel communication, and relays align business logic with user attributes.
Aashif R.
Great Support and a Clean, User-Friendly UI
Reviewed on Mar 13, 2026
Review provided by G2
What do you like best about the product?
The support that we get from the team, from onboarding, to after sales has to be commended.
What do you dislike about the product?
I probably think it maybe the UI/UX which i believe could be optimized.
What problems is the product solving and how is that benefiting you?
Retention and customer loyalty