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    Sprout Social

     Info
    Deployed on AWS
    Sprout Social is an intuitive social media management platform offering publishing and engagement functionality, customer care, and AI-powered business intelligence.
    4.4

    Overview

    Transform social insights into business intelligence

    Staying one step ahead of the competition while meeting the needs of consumers is key to your success. Powered by an intuitive platform, automation, and AI-driven technology, Sprout equips companies with the social management and business intelligence solutions you need to maintain your competitive and innovative edge.

    Capture real-time audience insights

    Insights from social listening support cross-functional departments from sales to HR, inform your next product launch, and even uncover new business opportunities. With Sprout's AI-powered Social Listening tool, gain business-critical learnings from millions of unfiltered thoughts, opinions, and feedback to upgrade your current strategy and guide future action.

    Demonstrate the impact and ROI of social

    Analyzing campaign results and content performance helps maximize positive outcomes, but predetermined metrics and prepackaged market research reports can limit you. Sprout's analytics tools give you the flexibility to tailor reports and share the data that matters most across your org.

    Offer personalized support across the customer lifecycle

    Today's consumers expect a seamless experience across their entire journey and on their channel of choice: social media. Sprout's AI and automation-powered engagement tools help you meet customers' evolving needs.

    Optimize your results with data-tested, centralized tools

    Sprout's intuitive planning and scheduling tools make it easy for you and your team to craft the right content that resonates with your audience, at the right time.

    For custom pricing please reach out to aws-marketplace@sproutsocial.com . Sprout Social utilizes AWS Private Offers to extend deal terms once agreed upon.

    Highlights

    • Named the #1 Best Software Product by G2's 2024 Best Software Award, Sprout offers comprehensive publishing and engagement functionality, customer care, influencer marketing, advocacy, and AI-powered business intelligence. Sprout's software operates across all major social media networks and digital platforms.
    • Salesforce has selected Sprout Social as its recommended social media management partner, helping businesses understand and reach their audience, engage their community, and measure performance with the only all-in-one social media management platform built for connection.
    • Accelerate business processes with AI-powered workflows designed to save marketers valuable time, provide better access to actionable data, and allow your team to focus on more strategic and creative thinking.

    Details

    Delivery method

    Deployed on AWS
    New

    Introducing multi-product solutions

    You can now purchase comprehensive solutions tailored to use cases and industries.

    Multi-product solutions

    Features and programs

    Buyer guide

    Gain valuable insights from real users who purchased this product, powered by PeerSpot.
    Buyer guide

    Financing for AWS Marketplace purchases

    AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
    Financing for AWS Marketplace purchases

    Pricing

    Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
    Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator  to estimate your infrastructure costs.

    12-month contract (1)

     Info
    Dimension
    Description
    Cost/12 months
    Advanced Plan - 20 Users
    Advanced Plan; 20 Users and Unlimited Profiles
    $119,760.00

    Additional usage costs (1)

     Info

    The following dimensions are not included in the contract terms, which will be charged based on your usage.

    Dimension
    Cost/unit
    Additional users over contracted value
    $1.00

    Vendor refund policy

    Refer to the Terms of Service

    Custom pricing options

    Request a private offer to receive a custom quote.

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    Tell us how we can improve this page, or report an issue with this product.
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    Legal

    Vendor terms and conditions

    Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .

    Content disclaimer

    Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.

    Usage information

     Info

    Delivery details

    Software as a Service (SaaS)

    SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.

    Resources

    Vendor resources

    Support

    Vendor support

    Support is available 24/5 via live chat, phone, and email, support@sproutsocial.com . Additionally, our Help Center, https://support.sproutsocial.com/hc/en-us , includes knowledge articles, guides, FAQs, and the option to submit a ticket to our Support team

    AWS infrastructure support

    AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.

    Product comparison

     Info
    Updated weekly
    By Sprout Social
    By SOCi Inc.

    Accolades

     Info
    Top
    10
    In Content Management
    Top
    10
    In Natural Language Processing
    Top
    25
    In Content Management

    Customer reviews

     Info
    Sentiment is AI generated from actual customer reviews on AWS and G2
    Reviews
    Functionality
    Ease of use
    Customer service
    Cost effectiveness
    Positive reviews
    Mixed reviews
    Negative reviews

    Overview

     Info
    AI generated from product descriptions
    AI-Powered Social Listening
    Captures real-time audience insights from millions of unfiltered thoughts, opinions, and feedback across social channels to inform business strategy and identify new opportunities.
    Multi-Channel Publishing and Engagement
    Operates across all major social media networks and digital platforms with centralized publishing, scheduling, and engagement tools for content distribution and audience interaction.
    Customizable Analytics and Reporting
    Provides flexible analytics tools that allow tailoring of reports and metrics to measure campaign results, content performance, and social ROI across organizational departments.
    AI-Powered Automation Workflows
    Delivers automation-powered workflows designed to streamline business processes, provide actionable data access, and enable teams to focus on strategic and creative initiatives.
    Customer Lifecycle Engagement Tools
    Offers AI and automation-powered engagement capabilities to deliver personalized support across customer journey touchpoints on preferred social media channels.
    Social Media Management
    Enables management and deployment of localized content at scale across multiple locations while maintaining brand consistency at enterprise and local levels.
    Business Listings Management
    Manages business listings at scale with capabilities for syncing, updating, custom audits, profile recommendations, and local manager updates with corporate oversight to optimize online presence and local search rankings.
    Automated Review Management
    Aggregates reviews from over 20 key networks in a centralized platform and provides automated, customizable, intelligent review responses using artificial intelligence technology with on-brand training models and localization capabilities.
    Multi-Channel Advertising Analytics
    Provides reporting and insights at account, group, and location levels for social advertising campaigns, enabling tracking and comparison of spend across regions and individual locations with metrics on spend, reach, engagement, demographics, and ad placement.
    Conversational AI Chatbot
    Delivers localized, proactive responses through Facebook, Google, and SMS messaging channels with capabilities for call-to-action including calls, website clicks, appointment setting, and purchases.
    Multi-Channel Customer Engagement
    Support for engagement and service delivery across 30+ digital and social channels from a unified platform
    Proprietary AI Engine
    Advanced proprietary AI engine built for enterprise-scale customer experience management and data interpretation
    Unified Customer Experience Management Platform
    Integrated platform combining Care, Marketing, Research, and Engagement solutions for seamless omnichannel customer experiences
    Unstructured Data Processing
    Capability to process and interpret large-scale unstructured consumer data from multiple digital and social channels
    Digital-First Customer Service Solution
    Digital-first care solution enabling customer engagement across multiple channels with scalable service delivery

    Contract

     Info
    Standard contract
    No
    No

    Customer reviews

    Ratings and reviews

     Info
    4.4
    6242 ratings
    5 star
    4 star
    3 star
    2 star
    1 star
    62%
    32%
    4%
    1%
    1%
    2 AWS reviews
    |
    6240 external reviews
    External reviews are from G2  and PeerSpot .
    Marketing and Advertising

    Excellent Account Manager Support That Helps Us Get the Most Out of Sprout

    Reviewed on May 15, 2026
    Review provided by G2
    What do you like best about the product?
    The ongoing support from the account managers has been excellent. They’re always on hand to make sure we’re getting the most out of the platform.
    What do you dislike about the product?
    This isn’t a direct reflection of Sprout so much as LinkedIn, but it’s frustrating that I’m unable to pull competitor information in the listening reports.
    What problems is the product solving and how is that benefiting you?
    I like being able to schedule social posts in advance, which helps me stay ahead of my marketing plans and keep everything organized.
    Shea E.

    Effortless Social Content Scheduling and Management

    Reviewed on May 14, 2026
    Review provided by G2
    What do you like best about the product?
    I use Sprout Social to schedule social content, and it really helps organize our content and saves time. I like how easy it is to use, especially when it comes to scheduling content. I also appreciate how our social posts are just backed up into it. The initial setup was very easy, and that's a big plus.
    What do you dislike about the product?
    Nothing!
    What problems is the product solving and how is that benefiting you?
    I use Sprout Social to schedule social content. It helps organize our content and saves time.
    Yashika A.

    Valuable Visual Insights with Minor Data Accuracy Issues

    Reviewed on May 14, 2026
    Review provided by G2
    What do you like best about the product?
    I use Sprout Social for generating monthly reports, and I particularly like its visual insights. There is a graph or visual for almost all the metrics in the report, making it easy to read and understand. This feature provides valuable visual aid to clients who find numbers hard to comprehend and is also beneficial to our administration team in the marketing agency where I work. Additionally, the initial setup of Sprout Social was quite easy, as it just required a login.
    What do you dislike about the product?
    The data from Sprout Social is almost always different from what Ads Manager shows. This makes it hard to make clients understand the difference.
    What problems is the product solving and how is that benefiting you?
    Sprout Social offers visual aids that make complex data easier for clients to understand, providing valuable insights that are accessible to those who struggle with numbers.
    Events Services

    Effective and Reliable, Though a Bit Pricey

    Reviewed on May 10, 2026
    Review provided by G2
    What do you like best about the product?
    I've been using it for many years now.I have been using this product for several years now, and throughout that time, I've come to appreciate its effectiveness and reliability.
    What do you dislike about the product?
    The cost is quite high.The cost is quite high.
    What problems is the product solving and how is that benefiting you?
    I'm not sure how to answer this question.
    Chris C.

    Enhances Employee Advocacy with Easy Scheduling

    Reviewed on May 09, 2026
    Review provided by G2
    What do you like best about the product?
    I use Sprout Social for scheduling LinkedIn content and curating posts for employee advocacy. The scheduling functionality helps us maintain a consistent output across social channels, and the Advocacy platform simplifies content sharing for employees, broadening our reach. I really like the weekly emails our team receives with the latest LinkedIn content that they can repost with just a click of a button. It makes it convenient for everyone to receive a curated list of content in their inboxes, making it easy to read and share. The initial setup was very simple, especially with some onboarding support.
    What do you dislike about the product?
    Occasionally tagging individuals in posts is glitchy - the person's account will briefly appear for tagging but will then disappear and you're left not being able to tag them.
    What problems is the product solving and how is that benefiting you?
    I use Sprout Social to schedule LinkedIn content, ensuring consistent output. The Advocacy platform makes sharing easy for employees, expanding our reach.
    View all reviews