Sprout Social

My main use cases for Sprout Social  include publishing as well as social listening and tagging for reporting.

If a PR incident occurred that generated buzz on social media, I would receive a request to complete a social listening report. I would build a Boolean query within Sprout Social  to pull relevant mentions of the topic, and then I would build out a presentation using that data to share with leadership.

We use Sprout Social to publish content on the day of and schedule it in advance across all major social media platforms. Specific post tagging helps to categorize content for easier reporting.

The scheduling in advance feature across multiple platforms at once is very helpful. Sprout Social's social listening interface is easy to understand and digest, and the UI there is very strong.

The scheduling feature definitely makes work more efficient, as it prevents having to work on the weekends. As long as we have everything we need during working hours, we can schedule that content out and save time that way. I appreciate the customizable widgets for social listening, as well as the way the interface looks, making it easy to understand.

Sprout Social allows multiple members of the team to effectively manage content calendar planning, and it also gives our external agency partners a view into the work. It lets us publish to multiple channels at once and schedule content in advance, which has improved collaboration across teams with insight into different handles and content calendars.

Using Sprout Social helps us post content within peak active windows. By having that content scheduled in advance, we can better reach our more active audience times, which has a direct correlation to increased engagement and impressions.

Sprout Social could be improved by being able to schedule out Stories, which is a current limitation. In the event that we have stories to post on a weekend, for example, that still requires manual posting.

I have used Sprout Social for about two years.

Sprout Social is reliable in general. I would like to see specific examples in social listening of what is being referenced, but in general, the capabilities are strong and continuing to improve.

As we have expanded and consolidated handles accordingly, Sprout Social is definitely scalable. It was very easy to implement and add or remove any new handles or channels, as well as users.

Customer support is excellent. We had a dedicated rep who was available to answer any questions and support with new reporting needs that we had.

I previously used Later in a different role, and then when I joined my current role, we had Sprout Social already established.

I would recommend establishing a strong relationship with your customer success manager and developing a close relationship in order to be best supported throughout your usage of the tool. Test and learns on Boolean queries to make sure that your query is pulling the most relevant mentions, and then create a benchmarking dashboard to easily reference. I would rate this product an 8.

Sprout Social  helps me to get an aggregate of how my posts are performing across all social media platforms.

Since I usually have to post on various platforms such as LinkedIn, Instagram, Facebook, TikTok, and so on, it's quite time-consuming to visit every single platform, and it doesn't really show the full picture. Being able to use Sprout Social  allows me to see what truly performed well objectively.

The best features Sprout Social offers are the ability to post across all platforms from one place, the ability to review the performance of this post in one place, and also the ability to combine all the analytics from all these platforms into one report.

It helps me to create reports that I can show to stakeholders about the full picture of our digital marketing channels.

While I can post and look at some analytics on each individual platform, I truly love how Sprout Social gives you the option to create reports that are easy to read and easy to understand by non-marketing stakeholders.

It is not perfect. Sometimes its information or its syncing to platforms is clunky. So you end up having slightly wrong information or data. It could also definitely be a bit more user-friendly or fun to use.

Sprout Social's AI capabilities have room for error and should be taken with a grain of salt.

I have been using Sprout Social for six years.

I have created reports using Sprout Social that my higher-ups have discussed. So it has been able to inform higher-ups in the company who have then gone on to make decisions based on these findings.

I used my Sprout Social data from my organic content posting to make a case for having an advertising budget. By simply presenting information through this report, my higher-ups were able to grant me a higher advertising budget, which then resulted in new followers and users on our platform and hitting KPIs based on these followers and users.

Take some time to read the resources on how to actually use Sprout Social. There is probably more than you are aware of.

I would rate Sprout Social an eight on a scale of one to ten. It is pretty good, but it could use some improvements such as enhanced user-friendliness and more reliable data syncing.