Sold by: Sprinklr
Deployed on AWS
With 31 products across 4 robust product suites and the only unified customer experience management (Unified-CXM) platform, Sprinklr helps the world's biggest companies make customers happier - with the most advanced proprietary AI engine built for enterprise across 30+ digital & social channels.
4.3
Overview
The only Unified-CXM platform powered by industry-leading AI.
As the first platform purpose-built for unified customer experience management (Unified-CXM) and trusted by the enterprise, Sprinklr's industry-leading AI and powerful Care, Marketing, Research, and Engagement solutions enable the world's top brands to learn about their customers, understand the marketplace, and reach, engage, and serve customers on all channels to drive business growth.
Sprinklr Modern Care is the only digital-first solution powered by a Unified-CXM platform, helping you engage with customers earlier across 30+ channels and scale service with a human touch.
Sprinklr Modern Research is how leading brands become customer-centric -- by interpreting customer data at scale, identifying opportunities, and building smarter strategies.
With Sprinklr Modern Sales & Engagement, you can deliver a positive experience that's true to your brand -- no matter where your customers are digitally -- from a single, unified platform.
74% of consumers follow brands on social media. Sprinklr Modern Marketing & Advertising makes it easy to use these channels to build relationships -- and track your ROI every step of the way.
Please contact Aaron.VanWart@sprinklr.com to be connected with a product specialist for a demo and pricing details. Sprinklr utilizes AWS Private Offers to extend deal terms once agreed upon.
Highlights
- The way the world communicates has changed. The rise of modern digital and social channels has transformed the customer journey -- creating a more interactive, immediate, and personalized path.
- Customer data has grown exponentially. Traditional systems can't keep up. 2.5 quintillion bytes of unstructured consumer data are created each day on channels that brands don't own. Point solutions can't support seamless customer experiences.
- Customers are now connected. And their expectations have changed. Consumers now expect a brand experience that flows seamlessly from one channel to the next. One that understands their connections, and delivers instant, personalized attention.
Details
Sold by
Delivery method
Deployed on AWS
New
Introducing multi-product solutions
You can now purchase comprehensive solutions tailored to use cases and industries.
Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Unified CXM Platform | Starting at $15k USD. Please contact your representative for pricing. | $15,000.00 |
Dimension | Cost/unit |
|---|---|
For additional mid contract seats. Please contact your representative. | $3,600.00 |
Vendor refund policy
Refer to EULA
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Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
Technical Support available 24x7x365 leveraging Sprinklr Modern Care channels. Platinum support is also available: Reach your goals faster with 24/7 priority support, one-on-one coaching and proactive expert guidance to realize the value from your Sprinklr Unified Front Office Platform. support@sprinklr.com
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Customer reviews
Aldo S.
Sprinklr have greatly enhanced our social campaign performance and ROI.
Reviewed on Apr 07, 2026
Review provided by G2
What do you like best about the product?
Sprinklr is indeed a great solution in harmonizing customer experiences on many channels. We are fond of its powerful social listening tools that enable us to monitor brand mentions and sentiment in real-time and get instant information. Its inbuilt social publishing and social interaction tools imply that we can operate all our social media campaigns through a single dashboard, which will schedule our content and efficiently respond to customers. The customer service interactions are also automated, which directs inquiries to the appropriate team immediately.
What do you dislike about the product?
The primary weakness of Sprinklr is that it is too complex which may introduce a high learning curve to new users. There is too much functionality in the platform that the user interface may occasionally become overwhelming and rather cluttered, and locating specific settings becomes difficult in a short amount of time. The cost structure is also at the higher end which may be an obstacle to smaller organizations wishing to get the full range of capabilities it offers.
What problems is the product solving and how is that benefiting you?
Sprinklr has entirely changed our former disjointed customer engagement strategy. Previously, marketing, care, and analytics teams had different and unlinked tools, which resulted in inconsistent messaging and slow reactions. Today, customer interactions are centralized and all are through Sprinklr. This has significantly enhanced our speed of response, brand voice uniformity and given us a holistic customer overview, which increased satisfaction and efficiency in operations.
Broadcast Media
Sprinklr offers a wide range of features, but can often be a bit overwhelming in places.
Reviewed on Apr 06, 2026
Review provided by G2
What do you like best about the product?
Sprinklr offers a wide range of features and combines many different areas into a single tool.
What do you dislike about the product?
Example: A metric has a different name in Data Source A than in Data Source B. Many functions are overloaded and poorly organised. This makes it difficult to keep track of things. The UI is, in some respects, outdated and confusing.
What problems is the product solving and how is that benefiting you?
Sprinklr makes the workflow between marketing and customer service easier. In some cases, monitoring and community management can be handled more effectively via Sprinklr than through the platforms themselves. However, there are limitations, as not all features are available through the tool.
Imanda I.
Sprinklr Service Streamlines End-to-End Support with Powerful Agent Copilot Tools
Reviewed on Apr 02, 2026
Review provided by G2
What do you like best about the product?
Sprinklr Service is where we run our end-to-end support workflows and using the new dialogue tree tool within the Agent Copilot to give my team a step-by-step map for solving technical problems. I also use the Model Context Protocol (MCP) to let our AI Copilots to talk directly to our internal databases so they can fetch real-time shipping or billing data for the agent automatically. furthermore, we also utilize the new supervisor audio transfer that let supervisor to hear agent conversation with customer during the support calls, coaching is much more easier because supervisor can hijack and gives guidance to the agent in real-time and solve customer issues.
What do you dislike about the product?
I think Sprinklr Service need to improves the processing delay within the Copilot tools, it is great that the AI can run its own prompt to find answer, but sometimes it adds a 3 to 5 second delay to the chat which can feel like a long time during a live support session with customer. There are also bugs with the copy and paste tools, I accidently copies the formatting code along with the text when copying answer on the Copilot, which makes the message look messy when I paste it to a customer.
What problems is the product solving and how is that benefiting you?
Sprinklr Service provide a better transition coaching from the supervisor as now they can hear the live conversation between support agents and customer, they can gives a live feedback and feedback on how agents should approach and explain complex issues to the customer.
Jorge M.
Sprinklr Service Removes Language Barriers and Empowers Global Support Teams
Reviewed on Apr 02, 2026
Review provided by G2
What do you like best about the product?
I believe Sprinklr Service is the top customer service management platform because they manage to removes the language barrier for our global team. If a customer writes to us in a language that our support agent doesn't speak, the AI automatically translates our internal help articles into the agent's language. This means any agent can help any customer without needing to use separate translation website or apps, makes the team much more confident.
What do you dislike about the product?
Setting up Sprinklr Service is complex, especially for the call reroutes that is still very hard to learn. I wish there was a simpler drag-and-drop way to change how our calls are routed without needing a technical expert to assist.
What problems is the product solving and how is that benefiting you?
With Sprinklr Service, it is faster to transfer call for idle agents, our customer spend much less time waiting on hold while we try to find someone to take their call.
Kamil P.
Sprinklr AI Agents and Copilot Transformed Our Omnichannel Support
Reviewed on Apr 02, 2026
Review provided by G2
What do you like best about the product?
The most helpful features by Sprinklr Service is their self-learning contact center that we use to handle all our customer support across phone call, live chat, and social media platform. I specifically use the new Sprinklr AI Agents to automate about 70% of our basic troubleshooting. For complex cases, my team uses the agent copilot to get a real-time solutions/coaching and suggested answer based on our latest internal knowledge base articles.
What do you dislike about the product?
What I dislike is with limited availability of features that already rolled-up by the software but still not marked as demo tools on my end, it is frustrating to see the tools can saved so much of my time, but still in limited availability and can't be use for a projects.
What problems is the product solving and how is that benefiting you?
Sprinklr Service is beneficial to reduce context switching, using the unified agent desktop allow me to never has to leave Sprinklr to check a schedule or find a document, everting is under one interface. It also secure for global scaling by integrating with OAuth support for Zendesk and Salesforce, it is much more secure and we don't rely on old-school, static API tokens anymore.