Listing Thumbnail

    Contentful Composable Content Platform

     Info
    Deployed on AWS
    More than a headless CMS, Contentful is the API-first composable content platform to create, manage and publish content on any digital channel.
    4.3

    Overview

    Please contact awsmarketplace@contentful.com  to request a private offer.

    Contentful is a content platform that lets you create, manage and distribute content to any platform. Unlike a CMS, we give you total freedom to create your own content model so you can decide which content you want to manage. We provide RESTful and GraphQL APIs so you can deliver your content across multiple channels such as websites, mobile apps (iOS, Android), or any other platform you can imagine. With an uncluttered user interface, Contentful is an efficient tool for creating and managing your content online, alone, or in a team. This product also integrates with business applications like Salesforce Commerce Cloud, SAP Commerce Cloud, Commercetools, and Big Commerce.

    Highlights

    • Orchestrate workflows across your entire content graph with internal and 3rd party data to launch new digital experiences faster.
    • The Contentful platform supports 70 billion API calls per month and thousands of purpose-built apps and integrations.
    • Trust your infrastructure to support your security and data residency requirements.

    Details

    Delivery method

    Deployed on AWS
    New

    Introducing multi-product solutions

    You can now purchase comprehensive solutions tailored to use cases and industries.

    Multi-product solutions

    Features and programs

    Buyer guide

    Gain valuable insights from real users who purchased this product, powered by PeerSpot.
    Buyer guide

    Financing for AWS Marketplace purchases

    AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
    Financing for AWS Marketplace purchases

    Pricing

    Contentful Composable Content Platform

     Info
    Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
    Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator  to estimate your infrastructure costs.

    12-month contract (24)

     Info
    Dimension
    Description
    Cost/12 months
    Overage cost
    Subscription Offering
    See attached Service Order for Details
    $200,000.00
    -
    Large
    75 Content types, 200k Records, 6 Environments
    $0.00
    -
    Extra Large
    150 Content Types, 1000k Records, 11 Environments
    $0.00
    -
    2XL
    300 Content Types, 2 Million Records, 26 Environments
    $0.00
    -
    3XL
    600 Content Types, 4 Million Records, 61 Environments
    $0.00
    -
    Max
    Unlimited Usage, up to current Technical Limits
    $0.00
    -
    Premium Plus Platform
    Plan
    $0.00
    -
    MRDI
    Multi-region delivery infrastructure
    $0.00
    -
    Uptime - Gold
    Service availability
    $0.00
    -
    Uptime - Platinum
    Service availability
    $0.00
    -

    Additional usage costs (2)

     Info

    The following dimensions are not included in the contract terms, which will be charged based on your usage.

    Dimension
    Description
    Cost/unit
    Bandwidth overages
    Bandwidth overages GB/month
    $0.065
    useroverage
    User overage above contract entitlement/month
    $15.00

    Vendor refund policy

    All fees are non-cancellable and non-refundable except as required by law.

    How can we make this page better?

    Tell us how we can improve this page, or report an issue with this product.
    Tell us how we can improve this page, or report an issue with this product.

    Legal

    Vendor terms and conditions

    Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .

    Content disclaimer

    Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.

    Usage information

     Info

    Delivery details

    Software as a Service (SaaS)

    SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.

    Resources

    Vendor resources

    Support

    Vendor support

    AWS infrastructure support

    AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.

    Product comparison

     Info
    Updated weekly

    Accolades

     Info
    Top
    50
    In Application Stacks

    Customer reviews

     Info
    Sentiment is AI generated from actual customer reviews on AWS and G2
    Reviews
    Functionality
    Ease of use
    Customer service
    Cost effectiveness
    Positive reviews
    Mixed reviews
    Negative reviews

    Overview

     Info
    AI generated from product descriptions
    API Architecture
    RESTful and GraphQL APIs for delivering content across multiple channels including websites, mobile apps (iOS, Android), and other platforms
    Content Modeling
    API-first approach enabling custom content model creation with total freedom to define which content to manage
    Workflow Orchestration
    Ability to orchestrate workflows across content graph with internal and third-party data integration
    API Scalability
    Support for 70 billion API calls per month with infrastructure designed for high-volume content distribution
    Enterprise Integrations
    Integration capabilities with business applications including Salesforce Commerce Cloud, SAP Commerce Cloud, Commercetools, and Big Commerce
    Modular Content Architecture
    Supports modular, composable components with visual editor enabling content customization and repurposing across multiple digital channels.
    Multi-Protocol API Support
    Provides Management API, Content Delivery API, and GraphQL API for content distribution across websites, mobile applications, and emerging platforms.
    Security Compliance
    ISO 27001 certified and GDPR compliant with data security measures for content and user data protection.
    Content Lifecycle Management
    Supports complete content lifecycle including creation, management, and delivery with streamlined workflows.
    Global Scalability
    Designed for global scalability enabling teams to deliver digital experiences at scale across multiple markets and channels.
    API-First Architecture
    Structured, modular content management with API-first foundation enabling extensible workflows and integrations across enterprise-scale experiences.
    Brand-Aware Generative AI
    Integrated generative AI capabilities with support for Amazon Bedrock LLMs and agentic framework for orchestrating content, data, and decisions across the digital stack.
    Real-Time Data Activation and Personalization
    Real-time first-party data activation with unified content, commerce, and audience data to build dynamic customer profiles that adapt instantly to context.
    Global Content Delivery Network
    Global CDN with 130+ points of presence ensuring secure and scalable content distribution across multiple regions and channels.
    Enterprise Security and Compliance
    SOC 2 Type II and ISO 27001 compliance certifications with governance controls and security measures for enterprise-grade reliability.

    Contract

     Info
    Standard contract
    No
    No
    No

    Customer reviews

    Ratings and reviews

     Info
    4.3
    338 ratings
    5 star
    4 star
    3 star
    2 star
    1 star
    56%
    36%
    7%
    0%
    1%
    9 AWS reviews
    |
    329 external reviews
    External reviews are from G2  and PeerSpot .
    Arinjay Gangwar

    Headless content workflows have accelerated campaign launches and simplify multi-stack delivery

    Reviewed on Apr 22, 2026
    Review provided by PeerSpot

    What is our primary use case?

    I use Contentful  to manage content-heavy websites for clients, where all content related to pages is stored, such as product pages, landing pages, and the homepage.

    The preview API is used heavily, which allows editors to create pages and preview them on their machines to see how content will look on the website.

    What is most valuable?

    Contentful  offers many features, including functioning as a headless content management system that can be integrated with any tech stack, using a CDN  to deliver content which is significantly faster than serving through a single server, and providing a UI that is very easy to use, allowing users to navigate around easily and perform their normal tasks.

    The most valuable feature is the headless capacity of Contentful because Nuxt is used for the front end and Shopify  for back-end operations, so Contentful bridges that gap easily and allows content-heavy pages to be managed.

    Contentful has helped serve clients better by allowing campaigns to be launched quickly and pages to be developed rapidly, enabling focus on the structure of the page while putting the content on Contentful, which reduces the time to make the page live.

    Pages that previously took around a week to launch now take two to three days less, depending on the page size and complexity.

    Contentful has allowed the team's work overhead to be saved, as previously there was back and forth for multiple changes requiring code deployment multiple times to see those changes. By using Contentful, content can be changed directly and seen updated on the live website, which saves around 30% of the time that would have been spent.

    What needs improvement?

    One thing that could be enhanced is the UI since it is currently only available in light mode and does not have a dark mode.

    No issues have been found with the performance of Contentful, and many integrations have not been used with it.

    For how long have I used the solution?

    I have used Contentful for around two plus years.

    What do I think about the stability of the solution?

    Contentful is very stable.

    What do I think about the scalability of the solution?

    Scalability is not an issue as Contentful auto-scales and no issues have been faced regarding its scalability.

    How are customer service and support?

    Customer support is fantastic.

    Which other solutions did I evaluate?

    Other options such as Sanity  and Brightspot were evaluated.

    What other advice do I have?

    Contentful receives a rating of nine out of ten because there is always room for improvement, and one improvement was suggested, so in my opinion, nine is a very good rating.

    The advice to give is to go through the material provided on Contentful's platform and their learning platform as well, because doing so will make Contentful's platform more cohesive, which will help to get up to speed with the product. My overall review rating for Contentful is nine out of ten.

    Csaiteja Csaiteja

    Content management has streamlined dynamic page creation but still needs simpler environment data moves

    Reviewed on Apr 19, 2026
    Review provided by PeerSpot

    What is our primary use case?

    My main use case for Contentful  is to set up content for content tools and entries for my clients as I create website pages using Contentful . I developed a custom page where clients can easily create pages from Contentful itself.

    I am currently developing a website using Contentful that can be dynamic, specifically focusing on how I use content types for my clients.

    What is most valuable?

    The best features Contentful offers are easy data management, separate environments for different stages such as QA, UAT, production, and staging, and the ability to create dynamic pages using content.

    Contentful has positively impacted my organization by making things easier. I am able to create new pages immediately without significant additional development effort.

    Contentful has helped my organization in specific ways. Changing data has become much easier, so I do not have to deploy every time data changes in my application. If clients need more pages, I can build them immediately without any development work.

    What needs improvement?

    Contentful could be improved in the following ways. It would be much easier if I could move data from one environment to another without any CLI tools. An option to move data from one environment to another would be beneficial, so I do not have to move data manually.

    For how long have I used the solution?

    I have been using Contentful for the last six months.

    What other advice do I have?

    I would advise others looking into using Contentful that it would be a good opportunity because it significantly reduces development effort and makes it easier to manage changes. I would rate this product a 7.

    Rishabh Singh

    Content modeling has streamlined omnichannel content delivery and now supports rapid updates

    Reviewed on Apr 18, 2026
    Review from a verified AWS customer

    What is our primary use case?

    Contentful  is being utilized as a headless content management system so that our website and mobile applications can consume data from this CMS.

    We have a website for an e-commerce platform and we are keeping all of our content related to products, user profiles, user reviews, ratings, and all website-related specific content on Contentful  itself. We consume this data via the API that Contentful exposes.

    Since we have multiple platforms supporting websites, native Android devices, and iOS devices, Contentful being an API-first content management system is amazing for us to integrate and utilize it across all of our platforms.

    What is most valuable?

    Contentful is very flexible and developer-friendly. The content modeling system allows us to structure data exactly how we need it. The API-first approach makes it great to integrate with different platforms, whether web or native devices.

    The content modeling system allows us to have a specific way of segregating our data for ratings and user profiles. When we have influencers, we have a certain set of structure that we can simply edit quickly and it is reflected via the API. There is less time in terms of saving the data and having it reflected in the environment without any further builds.

    The changes made in Contentful are reflected very quickly in the browser, resulting in less downtime and actually no downtime at all. There is no separate build required each time we publish new changes. We just have to make the changes in the CMS and they are quickly reflected in our environments as soon as we publish them.

    Contentful has had an amazing impact on us. The customizable content models and fast, reliable APIs allow us to integrate the front end with various third-party services. It is a very customizable and scalable solution that makes Contentful stand out.

    We are getting a couple of significant benefits. The first is obvious time saving. Previously, we had to run our build and review the results. Now that requirement has been completely reduced. Our content team creates and organizes content in our CMS, and any text or detail changes are really quick to adapt. We just have to publish the changes in Contentful and immediately they are available in the API being utilized by our platforms.

    We have seen improvement in many areas. Our development and static content changes have been really fast. We just have to publish changes in the CMS and immediately our platforms reflect those changes without any specific build or republishing of our native applications. We have seen a significant increase in the performance of our web application. The initial load time has improved significantly because the APIs are very fast, and we are able to load our initial frame much quicker than it was earlier.

    What needs improvement?

    Contentful is already a very powerful and amazing tool to utilize, but sometimes the documentation and interface are a bit technical for non-developers. We have a team for content developers who create content in Contentful, and the interface makes it sometimes difficult for them to understand because it is heavy and provided with many options and segregations. This is something that could be improved.

    Initially, other CMS options like Strapi  have a more user-friendly CMS interface. Though they might not be as powerful as Contentful, they have clear segregation in terms of how a new user or someone from content without much CMS experience can onboard more easily. The interface and the side of options on the initial dashboard could have been improved.

    For us, one of the challenges is that for non-developers, we have had to, as a developer, guide them a little or they have had to reach out to the services team to understand where and what to add. This initial onboarding could have been improved. Apart from that, the price is a bit high when we are storing more content in the CMS. When it takes more space, it becomes a little pricey.

    For how long have I used the solution?

    I have been using Contentful for the last four years.

    What do I think about the stability of the solution?

    Contentful is very stable. Its APIs have 99.99% availability. There is no downtime in the new content replacement or publishing, so it is very scalable, maintainable, and highly secure.

    What do I think about the scalability of the solution?

    Scalability is amazing. With the increased content load, we did not see any increase in the timing for the API response. It still remains the same. That is how scalable and configurable it is, making it an amazing tool.

    How are customer service and support?

    The customer support is amazing. The initial demos that were given and the initial setup that our team had to do received amazing support from both the customer service team and the technical support team. They provided us with the required information and details and helped guide us through how to initially set up everything for all of our platforms.

    Which solution did I use previously and why did I switch?

    Previously, we were utilizing AEM, which is a page-based system. It was a bit difficult in terms of training people and in terms of the flexibility they had for providing content. When it comes to Contentful, being an API-based approach, it seems much easier for developers to integrate and visualize how the data would come in JSON form and all. This is amazing.

    How was the initial setup?

    It is on private cloud.

    What about the implementation team?

    We are currently utilizing Amazon Web Services , which is AWS , and we did purchase Contentful from the marketplace.

    What was our ROI?

    Contentful is already a great tool and amazing to utilize, so there is no specific improvement I would suggest in that regard.

    Pricing for the base usage is very minimal, so it is very great to adopt. However, as soon as content volume increases, since we are a huge e-commerce platform, the pricing for larger content storage is more. I would say that with higher enterprise-level scale, it becomes a little pricey. In terms of acquiring the licenses, the team has been very supportive. The initial demo that was given by the team was really great to understand the tool and how powerful it is.

    What's my experience with pricing, setup cost, and licensing?

    We have utilized and purchased the license for Contentful and we are utilizing the product.

    Which other solutions did I evaluate?

    We evaluated Strapi  as an alternative. Comparing both tools, we found Contentful to be more precise to our use case and the functionality we wanted, so we went ahead with Contentful.

    What other advice do I have?

    Contentful is one of the best CMS options out there, being API-first and very suited for developers. They can easily set it up. Any level of organization, whether enterprises or startups, can simply utilize this tool. It is a highly digital product, so they can have control over content delivery across multiple platforms. Any organization of any size or strength could try this tool and benefit from it. Contentful is a great tool and a powerful solution to support multiple platforms, and I would rate this product a 9 out of 10.

    Rohini Kushwaha

    Content management has become reusable and efficient while rich text formatting saves coding work

    Reviewed on Apr 16, 2026
    Review from a verified AWS customer

    What is our primary use case?

    My main use case for Contentful  is for authoring purposes, such as storing data and retrieving data from Contentful  by using Contentful APIs and managing content.

    A specific example of how I use Contentful for authoring or managing content is that I integrate APIs. There are many APIs available for managing content. First, I integrate Contentful in our code and from there, by using their APIs, I retrieve the content from Contentful. In Contentful, there are fields and models in which I create some models and some fields for storing content. I make fields and models in a way so that they can be reusable for other projects and components as well. This is how I'm using it and it is very useful.

    What is most valuable?

    Contentful is very easy to learn because the beneficial aspect I discovered is that we are able to use reusable components. If we make one component, we can use it for another component as well. The integration part is very easy, and anyone who wants to learn Contentful can learn it in a few months. It is very useful. There are features such as Rich Text, which handles data formatting so we don't have to work from our code. This is the best feature I have experienced, the Rich Text.

    The best features Contentful offers in my opinion are the models, the fields, and the Rich Text. We can manage content according to the UI—whatever the UI is, we can manage that content in Contentful accordingly. This is the best feature I have found. It literally reduces the code, so a coder doesn't need to think about content, where to hold it and where not to hold it.

    These features help my team's workflow. For example, if I have five to six components in my projects and there are limitations of 50 models we can create, we can use those 50 models in our project, and anyone can use that.

    Contentful has impacted my organization positively because it is the best headless CMS, and it is very useful for my organization. Content management is very easy with it. When we started using Contentful, we stopped worrying about the content, where to place it and how to manage it, how to design it, or how to show it in the front-end. These things are managed by Contentful, which has impacted our organization very positively.

    Since using Contentful, it has saved a lot of time for our team. We don't need to put content in our code and make the project heavy. We use the content in Contentful, integrate those APIs, and get the content from there. We are using it in every project; Contentful is very useful.

    What needs improvement?

    I think there are small things that can be improved in Contentful. Some things are very complex. When we are using Rich Text, we need to integrate that. It is not very easy to understand the Rich Text part, but it is very useful in that sense.

    The most important area for improvement is the documentation and exam pattern. When I go through the documentation, I get a video for every topic, but there are many complex things which I am not able to understand because they give only one chance to pass the exam. I think there should be two attempts for passing the exam; it is very difficult to pass that exam in one attempt. I faced that issue, so work on the documentation and the exam pattern, allowing at least two attempts.

    For how long have I used the solution?

    I have been using Contentful for two years.

    What do I think about the stability of the solution?

    In my experience, Contentful is stable.

    What do I think about the scalability of the solution?

    Contentful's scalability in my projects is very much scalable.

    How are customer service and support?

    The customer support for Contentful is very good.

    Which solution did I use previously and why did I switch?

    I previously used Sanity  before Contentful. We could make models and schemas in our code, which would then be reflected on the browsers, allowing us to manage it accordingly for any of the projects.

    I think Contentful is the best option to use and I did not evaluate any other options before choosing Contentful.

    What was our ROI?

    I have seen a return on investment with fewer employees needed and time saved, but the money costs are quite high.

    What's my experience with pricing, setup cost, and licensing?

    The pricing, setup cost, and licensing for Contentful are very high.

    What other advice do I have?

    I rate Contentful an eight out of ten. Eight is a good number.

    I chose eight out of ten because some things are very complex in Contentful. We cannot manage content according to some functionalities. If I compare it with other content management tools available in the market, I rated it an eight because some are very easy to access, very easy to learn, and very easy to manage in some parts.

    My advice for others looking into using Contentful is that if you are ready to invest money and want a quality tool where you can manage your content very precisely, then go for it; it is very good to use. My overall rating for Contentful is eight out of ten.

    Amar-Kumar

    Dynamic content has transformed how we manage store-based promotions across kiosks and mobile apps

    Reviewed on Apr 03, 2026
    Review provided by PeerSpot

    What is our primary use case?

    My main use case for Contentful  in that recent project is image content management, including image content and descriptions that we are not getting from our server. Examples include launch screens, dynamic banners, and product images. Some product images we are getting from Contentful.

    I will give you an example of how I used Contentful for managing those images and banners in my project. I am working on a kiosk and mobile application. For the kiosk use case, we have a launch screen where we are showing a few banners, and the banner is totally based on the store. For instance, there is a store X where I need to play a promotional banner for a tendy at 4.9 dollars, and there is a store Y where I want to promote a tendy with 3.9 dollars. In that scenario, I use it in the kiosk. For the mobile application, I use it extensively. We integrated a loyalty platform, and for all the loyalty information, we are fetching from Contentful. We are configuring the loyalty data from Contentful and retrieving it. Also, for some product images, we are using Contentful.

    These are the major use cases which I am using.

    What is most valuable?

    The best features Contentful offers in my experience are the management of the content. I can configure my content based on the store, time zone, and time frame. I can configure my data on a specific store and a default store. I can have the last updated data. This makes it too easy for me to manage my dynamic content.

    When I talk about configuring content by store and time frame, that flexibility helps my team and my workflow. For example, I want to play a promotion in my kiosk only from 10 AM to 7 PM. After that, I want to play a different promotion. I would just configure it with the help of Contentful. I will use the time slot or time frame where I will show a promotional banner, X banner, from 10 to 7. After 10 to 7, I will show the default banner.

    Contentful has positively impacted my organization as it upscales the revenue and enhances my mobile and kiosk application appearance and feel with dynamic content. We have integrated it for the loyalty as well. So it helps us to retain our customers with the dynamic content of the loyalty and dynamic promotion from the loyalty, which we are configuring into Contentful. Also, for promotion purposes, we are using Contentful, so it is totally worth it.

    What needs improvement?

    As far as I use Contentful, it is totally fine. There is no improvement for now. As I am using it for only six to eight months, I am not the correct person to judge or prejudge Contentful. I want to explore more as I am an active user of Contentful.

    For how long have I used the solution?

    I am using Contentful for the last seven to eight months in one of my recent projects.

    What do I think about the stability of the solution?

    Contentful is stable in my experience, and I find it totally stable.

    What do I think about the scalability of the solution?

    In terms of the scalability part of Contentful, it is totally fine, and I have not faced any challenges in my past experience.

    How are customer service and support?

    My experience with customer support is that I have not reached out to them. It has been working fine, so I have not needed it yet.

    Which solution did I use previously and why did I switch?

    In the initial stage of the product I am working on, we chose Contentful, so we have not explored anything else.

    Before choosing Contentful, we did not evaluate other options, as we have not explored any other tool.

    How was the initial setup?

    I have seen a return on investment, and I can share relevant metrics in terms of money saved and time saved. It saved money and resource time. If I were implementing dynamic content management in-house, it would take a lot of effort to implement and then integrate. Contentful is a platform where I can just get the license and start working on that. So it is quite easy, and with its help, we are able to get the data from Contentful. Obviously, if we are using Contentful, we just need to configure our data with no worry about how Contentful manages our dynamic data.

    What about the implementation team?

    I am not the right person to answer this question as we have our separate team who finalizes it. There is a finance team who takes all the decisions regarding costing and everything. I am on the tech side, so I can help with the technical part.

    What was our ROI?

    I have seen a return on investment, and I can share relevant metrics in terms of money saved and time saved. It saved money and resource time. If I were implementing dynamic content management in-house, it would take a lot of effort to implement and then integrate. Contentful is a platform where I can just get the license and start working on that. So it is quite easy, and with its help, we are able to get the data from Contentful. Obviously, if we are using Contentful, we just need to configure our data with no worry about how Contentful manages our dynamic data.

    What's my experience with pricing, setup cost, and licensing?

    I am not the right person to answer this question as we have our separate team who finalizes it. There is a finance team who takes all the decisions regarding costing and everything. I am on the tech side, so I can help with the technical part.

    Which other solutions did I evaluate?

    In the initial stage of the product I am working on, we chose Contentful, so we have not explored anything else.

    Before choosing Contentful, we did not evaluate other options, as we have not explored any other tool.

    What other advice do I have?

    All the features I use, I have explained to you, and I am pretty much in love with Contentful. I would rate Contentful a nine out of ten. I am in the exploring phase, that is why I am deducting one point.

    I choose a nine for Contentful because of its performance, and it is bug-free and easy to implement. Contentful is easy to integrate. With the help of GraphQL, we can easily handle my Contentful data. That is why I gave a nine.

    My advice to others looking into using Contentful is that if you have a use case where you need to dynamically manage the content, then you should definitely go with Contentful. Contentful has a very stable product and is bug-free. First of all, it is bug-free and easy to configure. Anyone from the team can easily configure our Contentful. I am giving this review a rating of nine out of ten.

    View all reviews