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    Contentful Composable Content Platform

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    Deployed on AWS
    More than a headless CMS, Contentful is the API-first composable content platform to create, manage and publish content on any digital channel.
    4.3

    Overview

    Please contact awsmarketplace@contentful.com  to request a private offer.

    Contentful is a content platform that lets you create, manage and distribute content to any platform. Unlike a CMS, we give you total freedom to create your own content model so you can decide which content you want to manage. We provide RESTful and GraphQL APIs so you can deliver your content across multiple channels such as websites, mobile apps (iOS, Android), or any other platform you can imagine. With an uncluttered user interface, Contentful is an efficient tool for creating and managing your content online, alone, or in a team. This product also integrates with business applications like Salesforce Commerce Cloud, SAP Commerce Cloud, Commercetools, and Big Commerce.

    Highlights

    • Orchestrate workflows across your entire content graph with internal and 3rd party data to launch new digital experiences faster.
    • The Contentful platform supports 70 billion API calls per month and thousands of purpose-built apps and integrations.
    • Trust your infrastructure to support your security and data residency requirements.

    Details

    Delivery method

    Deployed on AWS
    New

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    Features and programs

    Financing for AWS Marketplace purchases

    AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
    Financing for AWS Marketplace purchases

    Pricing

    Contentful Composable Content Platform

     Info
    Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
    Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator  to estimate your infrastructure costs.

    12-month contract (24)

     Info
    Dimension
    Description
    Cost/12 months
    Overage cost
    Subscription Offering
    See attached Service Order for Details
    $200,000.00
    -
    Large
    75 Content types, 200k Records, 6 Environments
    $0.00
    -
    Extra Large
    150 Content Types, 1000k Records, 11 Environments
    $0.00
    -
    2XL
    300 Content Types, 2 Million Records, 26 Environments
    $0.00
    -
    3XL
    600 Content Types, 4 Million Records, 61 Environments
    $0.00
    -
    Max
    Unlimited Usage, up to current Technical Limits
    $0.00
    -
    Premium Plus Platform
    Plan
    $0.00
    -
    MRDI
    Multi-region delivery infrastructure
    $0.00
    -
    Uptime - Gold
    Service availability
    $0.00
    -
    Uptime - Platinum
    Service availability
    $0.00
    -

    Additional usage costs (2)

     Info

    The following dimensions are not included in the contract terms, which will be charged based on your usage.

    Dimension
    Description
    Cost/unit
    Bandwidth overages
    Bandwidth overages GB/month
    $0.065
    useroverage
    User overage above contract entitlement/month
    $15.00

    Vendor refund policy

    All fees are non-cancellable and non-refundable except as required by law.

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    Legal

    Vendor terms and conditions

    Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .

    Content disclaimer

    Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.

    Usage information

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    Delivery details

    Software as a Service (SaaS)

    SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.

    Resources

    Vendor resources

    Support

    Vendor support

    AWS infrastructure support

    AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.

    Product comparison

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    Updated weekly

    Accolades

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    Top
    50
    In Application Stacks

    Customer reviews

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    Sentiment is AI generated from actual customer reviews on AWS and G2
    Reviews
    Functionality
    Ease of use
    Customer service
    Cost effectiveness
    Positive reviews
    Mixed reviews
    Negative reviews

    Overview

     Info
    AI generated from product descriptions
    API Architecture
    RESTful and GraphQL APIs for delivering content across multiple channels including websites, mobile apps (iOS, Android), and other platforms
    Content Modeling
    API-first approach enabling custom content model creation with total freedom to define which content to manage
    Workflow Orchestration
    Ability to orchestrate workflows across content graph with internal and third-party data integration
    API Scalability
    Support for 70 billion API calls per month with infrastructure designed for high-volume content distribution
    Enterprise Integrations
    Integration capabilities with business applications including Salesforce Commerce Cloud, SAP Commerce Cloud, Commercetools, and Big Commerce
    Modular Content Architecture
    Supports modular, composable components with visual editor enabling content customization and repurposing across multiple digital channels.
    Multi-Protocol API Support
    Provides Management API, Content Delivery API, and GraphQL API for content distribution across websites, mobile applications, and emerging platforms.
    Security Compliance
    ISO 27001 certified and GDPR compliant with data security measures for content and user data protection.
    Content Lifecycle Management
    Supports complete content lifecycle including creation, management, and delivery with streamlined workflows.
    Global Scalability
    Designed for global scalability enabling teams to deliver digital experiences at scale across multiple markets and channels.
    API-First Architecture
    Structured, modular content management with API-first foundation enabling extensible workflows and integrations across enterprise-scale experiences.
    Brand-Aware Generative AI
    Integrated generative AI capabilities with support for Amazon Bedrock LLMs and agentic framework for orchestrating content, data, and decisions across the digital stack.
    Real-Time Data Activation and Personalization
    Real-time first-party data activation with unified content, commerce, and audience data to build dynamic customer profiles that adapt instantly to context.
    Global Content Delivery Network
    Global CDN with 130+ points of presence ensuring secure and scalable content distribution across multiple regions and channels.
    Enterprise Security and Compliance
    SOC 2 Type II and ISO 27001 compliance certifications with governance controls and security measures for enterprise-grade reliability.

    Contract

     Info
    Standard contract
    No
    No
    No

    Customer reviews

    Ratings and reviews

     Info
    4.3
    337 ratings
    5 star
    4 star
    3 star
    2 star
    1 star
    56%
    36%
    7%
    0%
    1%
    11 AWS reviews
    |
    326 external reviews
    External reviews are from G2  and PeerSpot .
    Dhanush Sivaji

    Rich content management has empowered teams to update web experiences without developers

    Reviewed on Mar 31, 2026
    Review provided by PeerSpot

    What is our primary use case?

    My main use case for Contentful  is building websites and managing the content. We have a public facing website where we showcase our products and offerings to people, and all of that content, images, and everything is managed through Contentful .

    What is most valuable?

    The best features Contentful offers include the Rich Text editor, the linking, the images, pages, and templates. I rely heavily on the Rich Text editor because that is where I create customized components. For example, Rich Text lets us paste images and links, and based on the JSON response structure we receive from Contentful with the GraphQL query, we know the structure of it, which helps render specific components on the screen, such as a banner that will have background images, buttons, and text, and the same goes for the slider and carousel.

    Contentful has impacted my organization positively because the business is able to change the content without the help of a developer, and they can make a deployment very easily. This has led to measurable outcomes, such as a faster time-to-market and reduced workload for developers.

    What needs improvement?

    I think Contentful can be improved in several ways. Sometimes the linking is challenging. If you are using too many links, then it is actually making the application deployment time longer, so Contentful needs to figure out a way to solve that problem. Additionally, cost-wise, I feel our organization thinks it is too much because we were planning to use Contentful for our global site, which has four languages support, and for each language, we need to create different spaces. If Contentful could allow us to add the four languages in one go, that would be great.

    For how long have I used the solution?

    I have been using Contentful for the last two years.

    What do I think about the stability of the solution?

    Contentful is stable.

    What do I think about the scalability of the solution?

    Contentful's scalability is good.

    How are customer service and support?

    The customer support for Contentful is good.

    Which solution did I use previously and why did I switch?

    Previously, we used an on-premise based Content Management System, which was Adobe AEM, and we changed to Contentful because of faster deployment and evolving technologies.

    What was our ROI?

    I would say we have seen a return on investment because the cost in the infrastructure got saved. Contentful is a platform offering that manages the infrastructure for us, resulting in savings in terms of infrastructure.

    What's my experience with pricing, setup cost, and licensing?

    My experience with pricing, setup cost, and licensing is that mostly, a developer will not be managing those aspects, but from my point of view, Contentful is a bit pricey.

    What other advice do I have?

    I rate Contentful an eight on a scale of one to ten. My advice for others looking into using Contentful is to go for it. I have no additional thoughts about Contentful before we wrap up. My overall rating for this review is eight.

    Viswa Telagamsetty

    Content management has shifted to producers and empowers faster content updates and publishing

    Reviewed on Mar 31, 2026
    Review provided by PeerSpot

    What is our primary use case?

    My main use case for Contentful  is for migrating our Oracle ATG  server into Contentful  as a migration project.

    During that migration project, we created multiple content types and developed a custom app where we map the ATG  server code to our content types. We used that mapping to import the particular content to Contentful.

    After the migration, we used this particular content for the website, specifically for our client Sephora, where we utilized all this content.

    What is most valuable?

    Contentful offers many best features including Preview, Custom Apps, migrations, Merge  App, and workflows.

    We used the preview feature whenever we wanted to see how particular content looks, and at that time we ran our server locally and tested it. Additionally, we used custom apps for building bulk editors and multiple features where we could reuse some of the code.

    Contentful has positively impacted my organization as it has been a major breakthrough. The producers can automatically update their content without relying on developers, which is really helpful for the producers.

    I could say we saved around 60% of the time for developers. Previously, we maintained all the content, but now producers handle that, which allows developers and producers to publish their content immediately when they want to update it.

    What needs improvement?

    Contentful needs to be improved for migration, not only for migration, but from lower to higher environments as well, as the schema diffs and everything are not working as expected. Improving the CI/CD pipelines would be greatly helpful, and it could build similar capabilities to Builder.io for enhanced growth when using Contentful.

    For how long have I used the solution?

    I have been using Contentful for more than five years.

    What do I think about the stability of the solution?

    Contentful is stable.

    What do I think about the scalability of the solution?

    Contentful is scalable. We can scale the application to any level we want without any problems regarding scalability.

    How are customer service and support?

    Customer support is good. There are three levels of support available, and level one support resolves issues within 15 minutes to one hour.

    Which solution did I use previously and why did I switch?

    We previously used ATG Oracle Cloud , which is too old and requires developers to handle the cloud architecture and content, leading to our migration to Contentful.

    What was our ROI?

    I have seen a return on investment. Previously, we used to have 10 developers for the ATG Oracle cloud, but for Contentful, we only need two developers, and once it is streamlined, producers can handle everything without the need for developers.

    Which other solutions did I evaluate?

    I evaluated Strapi , but Strapi  requires everything to be done by the developer only, including in-house premises and deployments, while Contentful allows us to do everything on the fly.

    What other advice do I have?

    Others looking into using Contentful can use it seamlessly without relying on any other deployments. Everything is present in Contentful itself, and any custom apps can also be deployed within Contentful without needing separate servers.

    AmitMishra1

    Content AI has transformed content modeling and now keeps all app experiences consistent

    Reviewed on Mar 29, 2026
    Review from a verified AWS customer

    What is our primary use case?

    My main use case for Contentful  is to decouple the content layer with the UI or presentation layer, and for that reason, we have an Android application, an iOS application, and also a web application, allowing us to decouple the content from all those applications.

    We create a page-wise data structure at Contentful  and store the contents there, and after that, we utilize GraphQL APIs on all three applications, including the iOS application, Android application, and web applications.

    What is most valuable?

    Currently, the AI feature in Contentful is great—whenever you describe your use case, it creates a complete content structure for you, and I believe that is the most interesting feature on Contentful's side. Another interesting feature is content preview, which is really useful for us when we create contents for our development team.

    By using the preview feature, we can see the content structure and how contents are appearing before using it with our actual applications. The inbuilt AI feature is really awesome, saving our time because earlier we used to take one week to create a complete content structure, but now if we define our use case correctly, that inbuilt AI feature creates the content structure within half an hour or an hour.

    Contentful has positively impacted my organization by greatly increasing productivity and collaboration. Earlier, there was inconsistency in all three versions of applications, with the web application having something in capital case and the iOS application having something in small case, but after using Contentful, we now have similar content and similar cases everywhere across the applications.

    We are getting zero bugs for the content now, which is a measurable improvement in productivity and collaboration after implementing Contentful.

    What needs improvement?

    Contentful can be improved by enhancing their SDK to directly connect with our presentation layer, and if we just provide a class name or something, that would make it better.

    The main change I want to see is the improvement in SDK. I believe no other improvements are needed for Contentful that I haven't mentioned yet.

    For how long have I used the solution?

    I have been working for four years in my current field and in the DevOps side, I have been working for the last two years.

    What other advice do I have?

    For others looking into using Contentful, I suggest first understanding Contentful's architecture and structure, how Contentful creates the structure for the pages and views, and secondly, being aware of GraphQL; those two things are important for anyone looking to use Contentful. I would rate this product an 8 out of 10.

    Which deployment model are you using for this solution?

    Hybrid Cloud

    If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?

    reviewer2812584

    Content workflows have become simpler for non-technical teams but could offer deeper features

    Reviewed on Mar 27, 2026
    Review provided by PeerSpot

    What is our primary use case?

    My main use case for Contentful is optimizing images and videos. While people use Contentful to build websites, Contentful does not provide an inbuilt image and video optimizer. ImageKit fills this gap, allowing people who use Contentful to optimize their images and providing a digital asset management solution inside the Contentful UI itself. That is the kind of integration I am working with in Contentful.

    I have a website and want to optimize my images and videos using Contentful to build that website, which is very easy. I can use my own frontend and then use the API to build that website, while also integrating ImageKit, which is my current organization. It is a mixture of these two approaches.

    What is most valuable?

    The best features Contentful offers are its APIs and how easy it is to integrate them. Feature-wise, the majority of CMSs are the same; I have used Strapi, and feature-wise, those are similar. The ease of use and the way Contentful provides the APIs and how easy it is to fetch the data directly and use it in your frontend is the best part. I have not explored many features, having mostly built a basic web page, so there could be features that I am not aware of, but the ones I have used were quite intuitive and easier to use.

    Contentful's impact on my organization is that we do not use it very much. Contentful has not helped my organization or our customers achieve any measurable benefits, such as saving time or improving workflows, as we have not measured that. It does help customers who are using Contentful, but I have not quantified it.

    What needs improvement?

    Contentful works well for me; I might need to explore it a bit more to identify improvements. As I mentioned, I have been using it for a specific task, which it accomplishes quite well. I built a web page and integrated ImageKit successfully, so it works well in that way. Perhaps in the future, I can provide more feedback for this question.

    For how long have I used the solution?

    I have been using Contentful for around a year, mostly integrating it with my current company, ImageKit, which is an image CDN and image and video CDN, and that integrates well with Contentful. That is how I started working on Contentful.

    What do I think about the stability of the solution?

    Contentful is stable in my experience; it is quite stable. The UI works well, as I did not encounter any issues with it and the APIs seem to work without problems.

    What do I think about the scalability of the solution?

    I have not scaled Contentful to that level, so I would not be able to comment, but I would assume it is scalable.

    How are customer service and support?

    I have not had any experience with customer support, as I managed to figure out the majority of things using the documentation and other resources. Therefore, I did not need to reach out for support.

    Which solution did I use previously and why did I switch?

    I have used multiple solutions before Contentful because I work with many customers using different systems. I have used WordPress, Magento, Shopify, Strapi, and then Contentful. Strapi and Contentful stand out to me because they are next-generation CMSs, where the APIs and functionality are much easier to understand. It is JavaScript-based, making it a very easy way to start building websites. While I have not switched away from others, I see a definite improvement compared to WordPress and other traditional CMS systems.

    How was the initial setup?

    My experience with pricing, setup cost, and licensing is that I did not use the price plan; I was using the free plan, which did what I wanted it to do. Therefore, I cannot comment on the cost. The setup was easy, which I think would be the same even for the free plan and the pricing plan, but since I have not used the paid tier, I cannot speak on it.

    What about the implementation team?

    I was using the free plan which did what I wanted it to do. Therefore, I cannot comment on the cost.

    What was our ROI?

    I have seen a return on investment with Contentful, as it definitely saves time. Even if someone is not technical, they can provide a structure, and then someone from the technical team can pull data. Contentful gives a lot of control in terms of what you want, allowing even non-technical people to contribute positively. As a SaaS, it also helps significantly since you do not need to host it and deal with associated complexities.

    What's my experience with pricing, setup cost, and licensing?

    My experience with pricing, setup cost, and licensing is that I did not use the price plan; I was using the free plan, which did what I wanted it to do.

    What other advice do I have?

    Contentful works well for me; I might need to explore it a bit more to identify improvements. As I mentioned, I have been using it for a specific task, which it accomplishes quite well. I built a web page and integrated ImageKit successfully, so it works well in that way. Perhaps in the future, I can provide more feedback for this question.

    Contentful has not helped my organization or our customers achieve any measurable benefits, such as saving time or improving workflows, as we have not measured that. It does help customers who are using Contentful, but I have not quantified it.

    My advice to others looking into using Contentful is to definitely try it because if they have a use case of providing some sort of tool for their non-technical people to build things, Contentful stands out. I have used Strapi, which can be a little more technical and tougher for people to understand. Contentful, in contrast, enables non-technical users to build things while their technical team can then integrate it.

    I would rate my overall experience with Contentful as a 7 out of 10.

    Tarun Y.

    Centralized Templates That Make Publishing Across Clients Effortless and Easy to share.

    Reviewed on Mar 27, 2026
    Review provided by G2
    What do you like best about the product?
    the best thing about on ramp is that its a centralised platform I can draft multiple templates for the needs of my business for all my different clients and with little to no effort I can make changes across all of those templated and publish them.
    What do you dislike about the product?
    One limitation I’ve noticed is that there are some formatting issues, and there isn’t a dashboard that shows all of our work in one place within Contentful.
    What problems is the product solving and how is that benefiting you?
    Contentful solves the problem of keeping track of all the drafts and templates we prepare for our clients. Otherwise, we’d be sending everything individually as Word files over email, separately, which would quickly become a hassle. Contentful centralises this process and really helps with managing text and templates in bulk.
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