Demandbase
DemandbaseReviews from AWS customer
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New User to InsideView
What do you like best about the product?
The quickview of basic company information integrated into Salesforce along with the ability to upload my account base to create targeted lists.
What do you dislike about the product?
That Inside view is only integrated into the main account page of Salesforce. The majority of my time is spent on the Opportunities tab of salesforce.
What problems is the product solving and how is that benefiting you?
I'm able to work faster and target more valuable accounts as a salesperson. Rather than using a list of accounts my company gives me in Excel, I can utilize Insideview to show me an organized list based on revenue size, employee size etc.
Insideview...Great for marketing teams, terrible for sales
What do you like best about the product?
Insideview can connect to LinkedIn but you have to update that list continually
What do you dislike about the product?
Compared to our previous solution Zoominfo, Insideview:
-Significantly less contact data from mobile phone numbers to emails. (its not even close, especially when looking at verfied data - Insideview has around 30%)
-UX/UI design is not end user friendly - it seems the tool was builtfor bulk uploads by marketing but is terrible in every other situation.
-Doesn't integrate well with salesforce - we are constly recieving errors and the tool always seems to have some type of api issue they are working through
-Significantly less contact data from mobile phone numbers to emails. (its not even close, especially when looking at verfied data - Insideview has around 30%)
-UX/UI design is not end user friendly - it seems the tool was builtfor bulk uploads by marketing but is terrible in every other situation.
-Doesn't integrate well with salesforce - we are constly recieving errors and the tool always seems to have some type of api issue they are working through
What problems is the product solving and how is that benefiting you?
Since switching to Insideview from ZoomInfo we have only encountered problems
A Great Way to get your ABM Program Moving
What do you like best about the product?
Demandbase is a great tool to move your targeting from a one -to-many to a one-to-one and do some true ABM tactics. Working with your sales teams and then this tool, you can truly target the leads that your sales team is looking to get into, or even better, help them move through the pipeline by targeting your opportunity accounts
What do you dislike about the product?
Analytics could use some improvement, and also finding out specifically who is coming to our site or clicking on the ads would be beneficial, but sounds like their new Demandbase One platform will help improve this aspect.
What problems is the product solving and how is that benefiting you?
Demandbase allows you to target your true sales target accounts. It's not a spray and pray approach. You partner with you sales teams and leadership to identify who your real targets are and then go after them. Also, the tool gives you great insights into the intent data that organizations are searching for, which will allow your sales teams to craft their outreach to their target accounts.
Powerful ABM Tool for Behavior Tracking and Orchestration
What do you like best about the product?
Sophisticated orchestration functionality that allows rule creation from multiple marketing stack tools' fields and variables.
What do you dislike about the product?
Location of traffic is not currently available, as it was in Demandbase Classic. Lack of permissions customization.
What problems is the product solving and how is that benefiting you?
Behavior tracking of high intent accounts. Reducing manual taskwork via orchestration capabilities.
I could not effectively execute ABM without Demandbase
What do you like best about the product?
The platform is very easy to use and is backed by a world-class customer success team that will make sure you get the most out of the platform.
Accuracy of Intent Data
Customer Success Team
Quality Of Ad Inventory
Accounts On-Site Data
Integration With Salesforce
Accuracy of Intent Data
Customer Success Team
Quality Of Ad Inventory
Accounts On-Site Data
Integration With Salesforce
What do you dislike about the product?
Overall it's a great platform but there are a few dislikes I have.
Sometimes the platform runs very slow
Is more expensive than alternative solutions
Setting up the profiles can be tricky to get correct specifically the buyer's interests section
Can't run LinkedIn and GA Retargeting Through Platform As Alternative Solutions Allow. [Haven't Used The New DemandbaseONE Platform Yet So This May Change]
Sometimes the platform runs very slow
Is more expensive than alternative solutions
Setting up the profiles can be tricky to get correct specifically the buyer's interests section
Can't run LinkedIn and GA Retargeting Through Platform As Alternative Solutions Allow. [Haven't Used The New DemandbaseONE Platform Yet So This May Change]
What problems is the product solving and how is that benefiting you?
We are using the DemandBase platform to:
Prioritize Target Accounts
Identify Target Accounts
Identify New Keywords To Rank For
Engage and Activate Target Accounts With Targeted Advertising
Learn About Our Target Accounts Digital Journey
Target Account Engagement Went From 22% before Demandbase to 56% after deploying Demandbased and launching targeting campaigns. We have several opportunities in the pipeline so I will update this post later with that when they close.
Prioritize Target Accounts
Identify Target Accounts
Identify New Keywords To Rank For
Engage and Activate Target Accounts With Targeted Advertising
Learn About Our Target Accounts Digital Journey
Target Account Engagement Went From 22% before Demandbase to 56% after deploying Demandbased and launching targeting campaigns. We have several opportunities in the pipeline so I will update this post later with that when they close.
Recommendations to others considering the product:
You may want to save money by going with a competitor don't if this is your first foray into an ABM platform. Others may be less expensive but from direct experience are more difficult to use and you don't get the level of support Demandbase provides.
Demandbase
What do you like best about the product?
Demandbase team is very responsive at handling any issues that arise.
What do you dislike about the product?
The interface of the application tends to run slow sometimes and is not the most intuitive.
What problems is the product solving and how is that benefiting you?
We use demandbase to run our ABM strategy and reach target accounts.
Super insightful data just waiting to be leveraged
What do you like best about the product?
Overall insights into what our top accounts are doing. We've been able to get out in front of objections and highlight additional features using Demandbase's intent data.
What do you dislike about the product?
Initial integration takes a bit of time if you don't have multiple people in the organization pushing to complete integration and adoption.
What problems is the product solving and how is that benefiting you?
The biggest problem we're solving with Demandbase is account prioritization. With the platform, we've been able to zero in on high-value accounts and understand what they're looking for and what's most important to them.
Recommendations to others considering the product:
The platform is what your organization makes it. We've been able to identify some truly insightful nuggets of information that have helped us be more proactive and close deals.
Improved Insights
What do you like best about the product?
We are gaining actionable insights into our platform usage and potential new customers through the site analytics. We are looking forward to the new platform to begin to incorporate our known database with the anonymous. We have been able to add a few new logos over the past year by tieing together their site analytics and their engagement with the digital advertising.
What do you dislike about the product?
The audiences can be challenging to translate into usable data. The current database does not allow for much insights around the engagement from own known database in Marketo. However we are looking for everything that comes along with Demanbase one and enhanced engagement tracking capabilities. The conversion alerts are also not that useful since they are not easily updated as account lists change. We also struggle to find value as we are an orgranization with several different BU's with different product lines. We are looking for to the new conversion email capabilities in Demandbase One.
What problems is the product solving and how is that benefiting you?
We were looking for net new customers, and we have been able to have a more target reach with the targeting platform for our digital media. We will changing our lead strategy once we move to the Demandbase One upgrade and plan to really focus on the engagement of the individual and the organization to improve our campaign targeting.
Recommendations to others considering the product:
Even if you currently do not have an ABM Strategy, the insights you can gain from using the platform and the integration with Salesforce will make your prospecting effort easier. When incorporating the conversion information with LinkedIn Sales Navigator, the amount of time research the right contact is reduced considerably.
A Revolution in Marketing!
What do you like best about the product?
1. I can market directly to the accounts I want, based on who is interested in what my product does.
2. I can customize our website for specific industries or company sizes, even for specific accounts.
3. We can advertise easily on top-quality websites and target these ads very specifically.
4. We can easily integrate with Marketo and Salesforce.
5. DB has excellent Customer Support.
6. We also used to use Engagio, and now that Demandbase acquired Engagio, we have all of the great functionality in one place.
2. I can customize our website for specific industries or company sizes, even for specific accounts.
3. We can advertise easily on top-quality websites and target these ads very specifically.
4. We can easily integrate with Marketo and Salesforce.
5. DB has excellent Customer Support.
6. We also used to use Engagio, and now that Demandbase acquired Engagio, we have all of the great functionality in one place.
What do you dislike about the product?
Site customization is still working out some bugs, but it's worth it for the power it gives us to personalize the web pages.
What problems is the product solving and how is that benefiting you?
1. We can prioritize our marketing/sales efforts to those accounts who are showing interest in our product (or what it does).
2. We can update our website for the industry, the account size, and the intent. Since so many different industries use our product, this is incredibly useful because each industry uses our product for various reasons.
2. We can update our website for the industry, the account size, and the intent. Since so many different industries use our product, this is incredibly useful because each industry uses our product for various reasons.
Valuable Insights
What do you like best about the product?
The ability to see exactly which accounts are engaging with us online, and target our digital display advertising so it is as effective as possible.
What do you dislike about the product?
Sometimes the tool can be a little clunky, but we've heard great things about the new version, which we should have access to very soon.
What problems is the product solving and how is that benefiting you?
We are able to maximize our ad spend with Demandbase in a way that just isn't possible with any other digital advertising platform.
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