Demandbase
DemandbaseReviews from AWS customer
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Perfect tool for enterprise sales
What do you like best about the product?
I use Demandbase daily. Account activity tracking is better than other tools I’ve worked with. I love the versatility of Demandbase from intent to engagement & the detailed metrics that come about. Integration with salesforce.com works really well. Nice reporting too.
What do you dislike about the product?
The login experience could be improved and provide a better CX.
What problems is the product solving and how is that benefiting you?
Previously difficult to understand the accounts. With Demandbase we get much better account insights and engagement; account prioritization, efectiveness of campaigns and events
Gain ABM insights and build pipeline
What do you like best about the product?
Demandbase provides daily detailed insights across ABM account activity that's both powerful and actionable.
What do you dislike about the product?
Minor functionality issue... when you want to view a lead in SFDC, the link requires you to log into SFDC every time. Sometimes if my list has 20 leads I'd like to look at, it will make me log in 20 times to SFDC.
What problems is the product solving and how is that benefiting you?
My sales focus is distributed across ~70 accounts. Demandbase provides great insight into where there is traction and with whom, what messages are resonating, and what accounts have no activity. These insights guide how we shift or adjust our approach. If there's action, let's dig deeper. If there's not, let's add more contacts or different personas or change our messaging.
Recommendations to others considering the product:
If your organization is focused on ABM marketing and sales efforts, this technology helps immensely so you can measure the effectiveness and performance of your efforts.
DemandbaseOne - Valuable Insights
What do you like best about the product?
In earlier roles, I had used both Engagio and Demandbase to plan and execute ABM programs. I would use Engagio predominantly for reporting and Demandbase for building account lists, website personalization, and targeted ads. I'd use both platforms for account prioritization. What I love best is that I now only have to access one platform for all of my planning, executing, and reporting of ABM programs.
What do you dislike about the product?
I wish there was a way to change engagement minute configurations for different parts of the organization (e.g., different sales territories, sales vs. customer success engagement scores, etc.)
What problems is the product solving and how is that benefiting you?
We are transitioning to an account-focused organization as a whole, so Demandbase is helping our sales organization acclimate themselves with their new lists/territories and better understand what matters to their accounts. It is also helping our marketers measure the success of their programs with new, account-focused KPIs like engagement.
DemandBase helps fuel our top of funnel activity
What do you like best about the product?
I like the ability to login anytime and see the current 1st and 3rd party trends associated to the key accounts we're going after. And being able to serve ads to these accounts based on that information is a really great flow for us to go to market with. We're also just starting to use the automated sales team alerts to get our MDR and Sales team more into the account trend data too, so they can prioritize their day with the key insights.
What do you dislike about the product?
Sometimes it isn't easy to keep track of all your ABM lists and Ad campaigns in one place.
What problems is the product solving and how is that benefiting you?
We use the platform in a few ways that really help us. Since we run in a 1 to many ABM approach, it's great to have a tool that can help uncover certain accounts over others that may be showing a higher level of interest in a topic area we want to sell into them. From there we can take approaches to prioritize and send campaigns out to higher interest accounts, and craft messages based on keywords or themes the accounts is showing interest in.
DemandBase did exactly what I needed for my research
What do you like best about the product?
Easy to use and navigate the site, very user friendly
What do you dislike about the product?
Running reports could be more simple and convenient
What problems is the product solving and how is that benefiting you?
Understanding client needs / priorities better
Recommendations to others considering the product:
DemandBase has been what we needed in terms of market data and research
Insideview Insights
What do you like best about the product?
Really useful for seeing latest news and updates on the company I am targetting.
What do you dislike about the product?
Not very practical when it comes to integrating client data on to our Salesforce
What problems is the product solving and how is that benefiting you?
News updates- financials, merger & acquisitions etc.
The right platform to run ABM
What do you like best about the product?
It is very easy to set up and then get insightful information.
What do you dislike about the product?
It helps if you know exactly what you are looking for to find it quickly on the dashboard
What problems is the product solving and how is that benefiting you?
Improve marketing ROI with insightful data
InsideView Insights keep me informed
What do you like best about the product?
I love the Watchlist email notifications. If something happens with my account, whether it's an annual meeting, a press release, or even an article published, I get news of it every morning.
What do you dislike about the product?
It can be a bit noisy when there are a lot of notifications set up. When dealing with Canadian companies, I find that sometimes I only get an American perspective on industry trends.
What problems is the product solving and how is that benefiting you?
I want to be able to stay on top of activities that may occur with my accounts. Having a watchlist set up I automatically get notified when something is going on.
I've found insideView to be very insightful with it's timely news feeds.
What do you like best about the product?
I like the news feeds the best. Brings the news to me.
What do you dislike about the product?
Sometimes I can't find contact info. No other downsides so far.
What problems is the product solving and how is that benefiting you?
I like the way it aggregates the news for keys accounts. This has allowed me to engage with customers and prospects in a more informed way.
Great POV and insights in an efficient manner
What do you like best about the product?
I like how I can see an entire overview of any account within my patch. Great to collect quick data points.
What do you dislike about the product?
Sometimes it can be outdated, but overall, it has been mostly up to date.
What problems is the product solving and how is that benefiting you?
The problems I'm looking to solve are a quick POV of an account before I call into it. I've realized that InsideView does assist in news stories and also data points such as employee count.
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