Demandbase
DemandbaseReviews from AWS customer
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Demandbase ABM
What do you like best about the product?
Insights on contacts and accounts - view into what they are clicking on, searching, interested in, reacting to, etc.
What do you dislike about the product?
I dont like that I am not able to see what specific people who are not saved on my database are doing. These users show as anonymous - would be helpful if they were identified by name.
What problems is the product solving and how is that benefiting you?
I am figuring out what accounts may be interested, which may be in RFP, which are not reacting, etc
Recommendations to others considering the product:
None at the time
Healthcare Demandbase Review
What do you like best about the product?
All the analytics around who is looking at what.
What do you dislike about the product?
Sometimes I end up with other folks accounts.
What problems is the product solving and how is that benefiting you?
I use it for prospecting so I'm calling into warm leads instead of cold calling. We have gotten several meetings with leads we got off of Deamndbase.
Recommendations to others considering the product:
Use it often and explore all areas of the tool. Also good to subscribe to reports and have them sent to your email weekly.
Really helpful in tracking prospect engagement!
What do you like best about the product?
Definitely makes it super easy to track what prospects in your territory are doing in an easy way as well as integrates with CRM data to show what marketing and sales are doing too! Really helpful.
What do you dislike about the product?
The UI could be a little slicker. There are also some bugs with identifying who has engaged with content and when. This could be much better.
What problems is the product solving and how is that benefiting you?
Solving a lot of manual work. No more doing blind outreach without any context. I can now tailor my messaging to what that prospect has been interested in.
Recommendations to others considering the product:
Spend some time in the platform. I'd have the marketing team run you through how best to use it since the data can be confusing without any context.
Great Prospecting Tool for Sales - Demanbase
What do you like best about the product?
I think what I like the best about Demandbase is the ease to navigate to get to useful insights on what prospects are interested in so I can focus prospecting efforts effectively.
What do you dislike about the product?
Overall I really find the Demandbase tool very effective and a great aid, but would like to see data and contact information to be updated a bit more regularly. That's more than likely the feeds and input into Demandbase from my organization rather than the tool itself.
What problems is the product solving and how is that benefiting you?
I'm able to see trends and acitivities from top of funnel prospects to tailor my prospecting efforts whcih has helped benefit me in better response rates.
Pretty good insights, but not a guarantee
What do you like best about the product?
when available it shows prospects in accounts that are interested in topics surrounding the product.
What do you dislike about the product?
If marketing mass emails prospects, they tend to show up as pre MQL when that is not actually the case
What problems is the product solving and how is that benefiting you?
finding out accounts that may be interested / ready. Good to see different insights
Recommendations to others considering the product:
interesting to see some intent but no guarantees
Very helpful in prospecting
What do you like best about the product?
I like that it points me in a certain direction for my week every Sunday with new reports.
What do you dislike about the product?
Sometimes I don't know where I should start and where I should end.
What problems is the product solving and how is that benefiting you?
Who to reach out to at a specific time due to touchpoints/hot leads. It's brought me more opportunities and filled my pipeline a bit.
Great tool to filter the funnel
What do you like best about the product?
Love the insights I get on which accounts are most interested in our product. It helps to know where to start when there are so many accounts to go after.
What do you dislike about the product?
I'm sure there is something that can be tweaked on our end, but it seems like most of the high scoring leads/accounts are ones that I have already reached out to, which is why they are coming in. It would be great to easily see the organic leads, or at least the leads that have come in through other means than my personal outreach.
What problems is the product solving and how is that benefiting you?
It makes it so much easier to target accounts and contacts that have already had some interaction with our site/resources. Instead of shooting in the dark hoping I hit something, I have a better idea of where to prospect. Less cold calls, and more warm or hot calls.
Recommendations to others considering the product:
If you have a large list of accounts to use, this is a very helpful tool. Even if your account list is small, DB gives you the data/analytics to know which accounts will most likely buy your product.
Strategic Account Director
What do you like best about the product?
Demandbase shows me which contacts at my prospective accounts are engaging with my company and our brand online. It provides detailed insights about which content is particularly popular and how many individuals have engaged with each piece of content over a specific time period.
What do you dislike about the product?
Sometimes the contact information of the prospect is not provided, but this is usually due to the fact that the contact is not in our CRM.
What problems is the product solving and how is that benefiting you?
Better insight into what my prospects are interested in
Recommendations to others considering the product:
It is important to make sure your CRM data is clean and up to date before leveraging Demandbase
Demandbase's ABM platform is one of the first things I look at each Monday.
What do you like best about the product?
One of the best features is the ability to see what content prospects are engaging with on the company website, with specific scoring associated with each action.
What do you dislike about the product?
As someone who does not have administrative access to the platform, when there are changes to sales territory or segementation, that can significantly impact the significance and value of each ABM report.
What problems is the product solving and how is that benefiting you?
The main goal for any salesperson is pipeline generation and finding hot leads in the territory. The platform is great for myself and my SDR/demandgen rep to leverage to get quick insights.
Recommendations to others considering the product:
Develop a strategy to consume the weekly information not only to identify hot leads in your territory, but specific outreach campaigns for the contacts based on the most frequently engaged content.
Helpful for prospecting
What do you like best about the product?
It's helpful to see engagement with your website and the insights into what what prospects are looking for and reading on your website.
What do you dislike about the product?
The data can be a little off sometimes. There's many times I see engagement on the site and then the prospect has never heard of my company when I speak to them.
What problems is the product solving and how is that benefiting you?
Prospecting.
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