Demandbase
DemandbaseReviews from AWS customer
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Great ABM Software
What do you like best about the product?
Demandbase is an excellent software for Account-Based Marketing; I honestly don't know what we would do without it. The advertising platform, account journeys, analytics/engagement, intent, and Orchestration platforms have been crucial for building a seamless program. They are continually improving the platform and coming out with new content and educational events. But most of all, I would say that the people at Demandbase have made all the difference. Our customer service rep is incredible. They are always willing to hop on a call to answer a question, meet with a consultant, train BDRs; you name it. It's very much a partnership. The IT team has also been responsive and helpful whenever I've had an issue.
What do you dislike about the product?
As of now, the website personalization module is not the best. It has minimal features compared to other website personalization software. It isn't easy to A/B test or track success.
What problems is the product solving and how is that benefiting you?
By using the engagement and intent data, we can easily see what companies are our best targets right now and what topics they are most interested in. Orchestration automates so many things I have done manually, which helps us scale. Plus, we can target specific companies with ads across the internet.
2 Thumbs Up for InsideView! Reliable Data resource
What do you like best about the product?
I like that InsideView has a chrome plug-in, making it easy to access while prospecting for sales opportunities on other websites like LinkedIn. I also like that InsideView has a trial tier. They cross triangulate their data with other sources to ensure that the data is accurate and up to date. Their pricing is also more reasonable than some of the competitors.
What do you dislike about the product?
I dislike that the pricing is not upfront on the website. They do offer customizable pricing, but I think it can deter people who want quicker answers away towards competitor that offer less value.
What problems is the product solving and how is that benefiting you?
*Disclaimer: I used InsideView when I worked for them as a Sales Development Representative and found it to be an indelible and incredibly useful resource for -pre-research sales outreach. Using it will take your prospecting to the next level, as it provides quick insights on all the main points sellers need to know before reaching out to the C-suite. Thus, InsideView maximizes the users time and minimizes the need for searches and additional clicks to find details about companies and executives. They also offer direct dials and emails that are highly accurate.
ABM Intelligence FTW
What do you like best about the product?
With the acquisition of Engagio, this platform has become a great source of ABM intelligence. Helps keep track of engagement levels of target accounts with your brand, and segregate them in journey stages to help guide sales and marketing outreach efforts.
What do you dislike about the product?
Hasn't proved to be a great source of lead generation. Marketing efforts on demandbase are primarily helpful in driving traffic and brand visibility.
What problems is the product solving and how is that benefiting you?
ABM intelligence; prioritizing sales efforts by region
Valuable real-time sales intelligence
What do you like best about the product?
The real-time B2B data and intelligence makes me more effective.
What do you dislike about the product?
Sometimes I can't find a customer profile I'm interested in.
What problems is the product solving and how is that benefiting you?
Sometimes it is difficult to identify the best prospects but InsideView technographic data helps us a lot.
Recommendations to others considering the product:
I would definitely recommend InsideView Insights to make you an informed and effective seller.
One of the best ABM platforms out there
What do you like best about the product?
Demandbase provides a lot of training on strategy, along with training on how to use the platform. The user interface is pretty straightforward, and it has solid integrations with Marketo.
What do you dislike about the product?
There's a lot of reporting available out-of-the-box, but I wish it were a little more easily customized to our needs.
What problems is the product solving and how is that benefiting you?
We replaced a different ABM tool with Demandbase because Demandbase has more robust features that better suit our needs. I really like the Demandbase helps to define where an account is on their buying journey - we align the Demandbase lifecycle stages to our own lifecycle stages inside Marketo and SFDC. This has helped us to create more effective nurture campaigns and to provide Sales with better insight on prospective leads.
Intelligence in the hands of Sales
What do you like best about the product?
The data and insights we can display very quickly and easily. Gives sales reps a visual of their accounts and ability to plan their strategy to approach their accounts. Notifications based on filter lists that will give them immediate info on engaged contacts.
What do you dislike about the product?
With so many capabilities, it gets overwhelming. Some best practices on how to leverage would be amazing.
What problems is the product solving and how is that benefiting you?
Have a comprehensive view and ability to deep-dive for the Markeitng team to be able to plan what kind of strategy they should build for the type of accounts available. Allow Marketers ability to build logic and also be provided which accounts are most engaged based on scoring. This was all handled through Demandbase.
Demandbase Account Marketing
What do you like best about the product?
Predictive analytics is grouped together in the platform, almost something that would help to save time by working on sales based analytics work for analytics and insights
What do you dislike about the product?
Maybe more data science capabilites in the tool would be even better
What problems is the product solving and how is that benefiting you?
Building out different audiences, looking to see on the segments and how sales opportunities arise.
Streamlined insights
What do you like best about the product?
syncs with pardot and SF. i like the site analytics
What do you dislike about the product?
IT IS SOOO SLOW. half the reports and dashboards never ever load. Also, i would like to have folders in the report section as this is where i lives. dislike when it shows someone sitting on a page, then it shows them 1000x as a page view
What problems is the product solving and how is that benefiting you?
1.) the slowlness 2.) report never loading
1.) inights on website traffic 2.) pardot engagment
1.) inights on website traffic 2.) pardot engagment
Recommendations to others considering the product:
Speed up the platform. Slowest CRM I've ever used. Support is super annoying, following up everyday if you don't respond asap
Pretty decent ABM Tool
What do you like best about the product?
I like the fact that they have a qualification score and engagement minutes. It really helps to make key decisions. This really brings the whole Abm Strategy into perspective and puts things together wonderfully.
What do you dislike about the product?
In the beginning, I really didn't like it coz it was too much work. But now once everything is in place it works beautifully.
What problems is the product solving and how is that benefiting you?
We wanted to create a targeted approach and definitely achieved it.
Sr. Director Accounts - Enterprise
What do you like best about the product?
I get a very specific direction on the interests and important topics of my prospects.
What do you dislike about the product?
Overall very good, navigation could approve.
What problems is the product solving and how is that benefiting you?
I figure out in real-time where to focus my prospecting efforts. Better and more concise prospecting and a higher ratio of appointments.
Recommendations to others considering the product:
Fantastic platform - a must have for all sales personnel.
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