Demandbase
DemandbaseReviews from AWS customer
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Demandbase ABX Cloud is a Game-changer for our Sales and Marketing teams
What do you like best about the product?
The Demandbasebase ABX cloud is a powerful and feature-packed platform that cements our marketing and sales partnership. Because the ABX Cloud combines data from each major piece of our marketing technology stack, from first-party data that is in SFDC and Marketo, to buying intent, propensity modeling, pipeline position tracking and makes all of that data actionable across the majority of our digital channels. The best part of all of this is the user interface - the platform offers powerful pre-built and fully customizable, fully featured reports, dashboards, email digests, rollups, summaries, heatmaps, timeline charts, all drillable and inspectible from list to account to person to activity level. There really is no platform like the ABX cloud that integrates and delivers cross-channel full funnel data like Demandbase.
What do you dislike about the product?
Because of the massive amount of data the platform is working with, some functions can be a bit slow. Particularly activity reports that are considering a large amount of contacts/leads/accounts and their associated activities over a long period of time can take a long time to load. This has been greatly improved since the team moved our tenant on to better servers, but it is definitely still possible to bite off more than the system can chew. TBH this is more of a user error/training issue than a platform problem.
What problems is the product solving and how is that benefiting you?
We're using the ABX cloud to increase our average deal size, increase the number of sales opportunities we have with larger companies, and enable our sales and marketing organizations with real-time information into our target accounts.
Recommendations to others considering the product:
Before you start getting demos for an ABX cloud solution, you should be very clear about what you need to do to be successful. Make a list of must-haves in the platform and push those must-haves with the vendors.
Valuable insights, although not intuitive to use.
What do you like best about the product?
Love the insights it gives me about highly engaged people through Outreach, shows me what they're looking for and researching in order to have a better quality conversation with them if I do get a hold of them.
What do you dislike about the product?
Using the platform seems like it's not straightforward. I find myself constantly searching for ways to look up individual accounts and people. Filtering is difficult and constantly restarts so it's not always clear who's accounts are being shown to me.
What problems is the product solving and how is that benefiting you?
It's showing me what companies are researching. Through Outreach I can only see engagement through the emails I have previously sent, but DemandBase can show a greater history for each account and what they are looking for by including keywords they are constantly using.
Valuable partner to determine lead potential in SaaS
What do you like best about the product?
The reporting and dashboards are useful and easy to analyze. They are customizable and make it useful for all our sales and marketing teams. We can identify and follow up with the best opportunities for our business growth.
What do you dislike about the product?
I dislike how the dashboards appear in daily emails and how the links in notifications do not take you directly to the report. I also have found that the platform has some tech issues in login.
What problems is the product solving and how is that benefiting you?
It is solving our team's ability to identify Top Tier leads and then track what is influencing them in the consumer journey. Then, we are able to attribute various marketing tactics to a deal. It is benefiting our data set so we have the key insights to know what is working.
Demandbase is a positive experience
What do you like best about the product?
It provides very insightful information for prospecting
What do you dislike about the product?
I wish there were not so many unknown contact names it gets frustrating
What problems is the product solving and how is that benefiting you?
It is very useful in prospecting new business that is likely to buy
Sales Development Representative
What do you like best about the product?
Being able to take a look at accounts, and see who is engaged
What do you dislike about the product?
ICP funnel UI could be better and more granularity where customers are engaged
What problems is the product solving and how is that benefiting you?
Finding engaged prospects, finding accounts
Recommendations to others considering the product:
Buy it if there are hundreds and hundreds of accounts to help your reps sift through
Efficient Tool
What do you like best about the product?
I like that demandbase will compile data based on the activities of the prospect to give the insights to users on whether this person/company is worth pursuing based on their intent/engagement.
What do you dislike about the product?
The user experience is a little clunky and can be more streamlined so that it will be easier for new users to get the hang of it. Otherwise I think there's not much to dislike
What problems is the product solving and how is that benefiting you?
Demandbase is giving me insight into the activities from the people I would like to reach out to, In order for me to make a better assessment and to make my prospecting more focused
Good platform. Hard to navigate sometimes
What do you like best about the product?
I like that you can see which contacts have been engaged with your account
What do you dislike about the product?
It's harder than it should be to filter through different accounts. I wish there were more ways on the website to go through other top contacts other than highlights
What problems is the product solving and how is that benefiting you?
It's helping to better see which accounts are prospects are engaged
Use it for ABM B2B
What do you like best about the product?
Helpful to see when people engage with content; when they click in, how much time is spent on our site, etc.
What do you dislike about the product?
Can't always tell who's engaging and sometimes it shows activity but I can't see what it being viewed. Sometimes there's just a lot of data I can't make sense of
What problems is the product solving and how is that benefiting you?
Understanding who's measurably engaging with our company
AE - Large Enterprise
What do you like best about the product?
Gives you insights which companies are engaging the most and what companies have the highest likelihood of converting.
What do you dislike about the product?
It gives you very minimal information on the people that are engaging with you, just the basic information such as company name.
What problems is the product solving and how is that benefiting you?
Intel on which companies are engaging with you and what are they looking at.
One platform for all your ABM needs
What do you like best about the product?
The ease of ad creation and the overall campaign setup
What do you dislike about the product?
The interface can seem a bit overwhelming for a first time user.
What problems is the product solving and how is that benefiting you?
Targeting companies that we'd want to acquire as users. it's measurable and brings the right audience to our site. Personalization is a big plus
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