Demandbase
DemandbaseReviews from AWS customer
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Intent, intent, intent
What do you like best about the product?
As a XDR, I used DemandBase to determine intent in my accounts and strategize with my AE on where we should spend our time. After transitioning to an Associate AE working with our customers, the platform still allows me to learn where to spend my time best.
What do you dislike about the product?
Nothing really - i don't use several features and sometimes it can be due to the UX
What problems is the product solving and how is that benefiting you?
Determining where to spend my time and put fires out (by fires I mean sales opportunities)
Use Demandbase every day, very helpful identifying contacts and trends by my accounts
What do you like best about the product?
Identifying and contact information for multiple employees by title
What do you dislike about the product?
Can be somewhat crowded with all the information
What problems is the product solving and how is that benefiting you?
Unknown
Demandbase is a critical part of setting up my areas of focus for the day/week.
What do you like best about the product?
I really like being able to look at meaningful interactions while filtering out marketing touches.
What do you dislike about the product?
I wish it was easier to flip between different lists that I have.
What problems is the product solving and how is that benefiting you?
It allows me to take a huge list of accounts and find where there is already interest in my company.
Essential for Sales
What do you like best about the product?
Demandbase is a powerful tool for a sales team to be able to find relevant prospects and be able to see their level of engagement. It's easy to use, easy to implement in the team, easy to integrate with technology, the customer support is great, and has great features. I use it everyday to review hot prospects.
What do you dislike about the product?
The emails and phone numbers are not always accurate.
What problems is the product solving and how is that benefiting you?
It's helping me see what prospect to reach out to.
Demandbase empowers BDRs to best prioritize accounts!
What do you like best about the product?
My team leverages Demandbase as a compass or North Star. By surfacing accounts/prospects showing intent (either by web page visits, competitive searches, content downloads, etc.), BDRs can know exactly which accounts they should prioritize & where to spend time with extremely targeted outreach. We are entering an era where mass-blasting spam & templates will soon become obsolete - Demandbase helps sales teams be very intentional with their outreach. The UI is great & Demandbase can act as a "command center" for BDR teams in their day-to-day. The live slack alerts for page visits are genius!
What do you dislike about the product?
It's taken a long time for my org to adopt Demandbase. I think there could have been more customer support or training to get everyone on board. If there was more transparency on what the data means & how it's collected, I think it would be easier to get buy-in from teams.
What problems is the product solving and how is that benefiting you?
Demandbase One helps with account prioritization and showing prospect intent/competitive intent. It helps BDR & sales team to prioritize certain accounts & where to spend time on extremely targeted outreach.
A good platform with great insights
What do you like best about the product?
It has such a breadth of data to use and explore.
What do you dislike about the product?
The dashboards aren't optimised to take such a large amount of data and deliver it in the best possible way.
What problems is the product solving and how is that benefiting you?
It allows us to take a holistic look at an entire account vs just looking at leads, contacts or opportunities. This means we're getting much more powerful insights that we can utilise within our salesd and ,arketing asctivities.
Love DemandBase!
What do you like best about the product?
Love seeing the results of our marketing efforts and engagement with my accounts.
What do you dislike about the product?
Wish it was easier to sort/filter/create reports
What problems is the product solving and how is that benefiting you?
Getting an understanding of if my prospecting efforts or our marketing efforts are paying off by generating activity with our accounts.
Reliable and Effective ABM tool
What do you like best about the product?
Intent data from accounts and reporting functionalities. Ease of Use and Customer Support
What do you dislike about the product?
Orchestration is one of the feature that I have not used at all.
What problems is the product solving and how is that benefiting you?
Helping with intent data to have prior understanding of prospects requirement
Greater ABM intelligence and focus
What do you like best about the product?
- Account prioritisation
- Intent intelligence across accounts
- Focus on account strategy
- Assess campaign traction
- Intent intelligence across accounts
- Focus on account strategy
- Assess campaign traction
What do you dislike about the product?
- There are some glitches within the tool that development need to work on
- Timely sync times between integrations (varies between 1 minute and 1 day)
- Ad spend vs remaining budget visibility would be good.
- Timely sync times between integrations (varies between 1 minute and 1 day)
- Ad spend vs remaining budget visibility would be good.
What problems is the product solving and how is that benefiting you?
- Account prioritisation - better focus on which accounts to go for and validity as to why
- Intent intelligence across accounts - insights into accounts which we didn't have before
- Focus on account strategy - targeted view aligned to wider GTM plan and goals
- Assess campaign traction - visibility into the impact of campaigns
- Intent intelligence across accounts - insights into accounts which we didn't have before
- Focus on account strategy - targeted view aligned to wider GTM plan and goals
- Assess campaign traction - visibility into the impact of campaigns
Longtime happy Demandbase user
What do you like best about the product?
Essential tool for both reaching our target accounts and in understanding whether they're in a buying cycle or not. Demandbase really upended the world of demand generation for the better nearly a decade ago, and they allow me as a marketer to see which web pages I've built have value; which keywords my target accounts care about; how "ready to buy" an account is and - of most value - helps to rally the sales and marketing teams around who we want to go out and close each quarter, and who's going to need more attention to get them down the hidden funnel.
What do you dislike about the product?
This is not a set-it-and-forget-it tool. While most orgs don't need a dedicated "ABM manager" - demand generation and even B2B marketing IS ABM now - it does require strong set-up and monitoring skills, and it requires an organization that is fully bought-in to using it correctly - it pays for itself quickly if there's buy-in, it can be become an albatross if not. (Albeit not too expensive). Thankfully Demandbase has great CS and support and have provided us with talking points, tools and materials to help bring the org on board.
What problems is the product solving and how is that benefiting you?
It's showing us a funnel of accounts that are completing their buyers' journey without us otherwise even knowing about it. That's hugely valuable and helps set the tone for what we do in sales and marketing.
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