Demandbase

What do you like best about the product?

I like the way Demandbase One manages ad interactions and alerts us about anonymous websites. It lets us target specific ads with our name and their visit on the account timeline. The anonymous website alerts show IP addresses about anonymous visits for their identification.

What do you dislike about the product?

Nothing is in Demandbase One to dislike its all good.

What problems is the product solving and how is that benefiting you?

I use Demandbase One to check active accounts and connect with B2B industries, solving real account identification problems. It provides sales insights from buyer signals to engage in social campaigns.

What do you like best about the product?

Its account based targeting is highly effective and the insights help our sales and marketing teams focus on the most valuable opportunities. The platform is easy to navigate and integrates well with our existing tools.

What do you dislike about the product?

The reporting setup can be a bit complex for new users.

What problems is the product solving and how is that benefiting you?

It helps us identify high intent accounts and prioritize outreach, resulting in better lead quality and improved sales efficiency.

What do you like best about the product?

It stands out for unifying sales and marketing data around accounts, not random leads which is how real B2B buying works. The intent data and analytics help prioritize high value prospects instead of guessing. Its integrations with CRM systems keep workflows aligned rather than fragmented. When used properly, it reduces wasted outreach and focuses effort where deals are more likely to close.

What do you dislike about the product?

The biggest drawback is complexity setup and onboarding often require significant time, clean data and sometimes external help. It's also expensive so ROI isn't obvious unless you already have strong sales volume and alignment. The intent data can produce noise leading teams to chase false signals if not carefully filtered.

What problems is the product solving and how is that benefiting you?

Demand base tackles the core B2B problem of scattered data and misalignment between sales and marketing. It centralizes account intelligence and surfaces buying intent, so teams focus on the right companies instead of chasing low quality leads. This reduces wasted outreach and shortens sales cycles. The benefit is clearer prioritization and higher chances of closing deals with less guesswork.

What do you like best about the product?

Strong integrations of Demandbase One with CRM and other marketing tools.

What do you dislike about the product?

The platform can have a learning curve for new users.

What problems is the product solving and how is that benefiting you?

It helped us to identify and prioritize the right accounts using AI-driven insights, and improved alignment between sales and marketing through integrations.
This leads to our better targeting, stronger ROI, and more efficient campaign execution.

What do you like best about the product?

What I like most is that it works as a single platform where we can bring marketing and sales together to target the right accounts, improve data accuracy, and engage with accounts at the right time. It’s a good way to reach customers and grow the business without wasting budget.

What do you dislike about the product?

The initial setup of Demandbase is quite complex, especially for a small team, and proper training is also required to get a solid grip on all of its features.

What problems is the product solving and how is that benefiting you?

Since it works as a fully integrated tool, its integration with our CRM lets us manage client information without any hassle and helps speed up the sales and marketing cycle. We can also create strategies based on the behavior of each individual account.

What do you like best about the product?

The strongest advantage is the combination of intent data and account intelligence, buying group visibility in one platform. Many competing tools do one of these well but demandbase ability to connect them into a unified account based workflow is what makes it stand out. It's typically most valuable for a Mid market and enterprise B2B organizations for companies with long sales cycles and the teams practicing account based marketing with their organizations needing close sales and marketing alignment for businesses targeting complex buying committees rather than individual leads.

What do you dislike about the product?

Demandbase One is a powerful platform but it does have some drawbacks that organizations commonly mention. Demandbase One includes ABM, intent data, advertising, sales intelligence, analytics, and orchestration features. The breadth of functionality can make onboarding and day to day management challenging especially for teams new to account based marketing. The platform is generally geared toward mid market and enterprise organizations to smaller businesses and startups may find the cost difficult to justify compared with simpler alternatives focused on CRM enrichment, intent data or sales intelligence alone.

What problems is the product solving and how is that benefiting you?

Demamdbased one is widely regarded as one of the leading Go-to-Market (GTM) platforms for B2B organizations. It combines intent data, account intelligence, advertising, sales insights, orchestration and analytics into a single platform to helping sales and marketing teams focus on the accounts most likely to buy. Many users praise Demandbase for its account intelligence, intent data quality and ability to align sales and marketing teams. Gartner Peer Insights currently shows an overall rating of about 4.5/5 from hundreds of reviewers.

What do you like best about the product?

Easy integration of all the tools I need in one platform that is user friendly and intuitive

What do you dislike about the product?

Out of the very many features you have, I can realistically only use a handful on a daily basis. This kind of blinds me as to the possibilities of the platform to do more

What problems is the product solving and how is that benefiting you?

Centralizing the entire pipeline in one place, with real-time, 24/7 complete overview of how we are doing

What do you like best about the product?

It brings account and data intelligence together in a single place, where sales and marketing teams can work side by side. It helps with targeting listed accounts and focusing ads so you can reach the right people with specific ads.

What do you dislike about the product?

Demandbase is a comprehensive application so it takes a lot of time to configure it properly. Also, when it comes to the reporting options, I find them a little tough to work with.

What problems is the product solving and how is that benefiting you?

It helps us solve the problem of finding the right accounts for engagement and data intelligence. This allows us to focus on the right accounts, align sales for conversion, and run outreach campaigns more effectively.

What do you like best about the product?

I appreciate Demandbase One for how it brilliantly keeps B2B data from multiple resources and provides clear insights with deep signals about buyer behavior. I like how it keeps all the sales information updated with the entire market status. I also love its integration with CRM and third-party tools, which provides data insights and account details with a unified workflow. This integration helps gather more opportunities to boost engagement in the sales cycle.

What do you dislike about the product?

The initial setup requires so much time, and sometimes the dashboard does not load properly. It lags when I apply multiple filters, and it requires a reload for a few seconds when I apply more than three filters, which breaks the momentum of workflow during the pipeline and reach.

What problems is the product solving and how is that benefiting you?

Demandbase One keeps B2B data from multiple resources, providing insights about buyer behavior and market status. It solves the issue of identifying interested industries and integrates with CRM for a unified workflow, boosting sales engagement.

What do you like best about the product?

I like how Demandbase One lets me reveal targeted ads to specific accounts without any random individuals, enabling precise sales intelligence. The real-time alerts when someone is buying from our list are a valuable feature. My best part is its dashboard, which helps me track and prioritize accounts for ad tracking, boosting revenue for ABM. In the dashboard, I can manage account data, email responses, and ad impressions easily from a single account and view.

What do you dislike about the product?

Demandbase One could really use an out-of-the-box template for SaaS and manufacturing industries. It would also benefit from tips and walkthroughs to help new users. Plus, the initial setup isn't quite easy—it can be pretty time-consuming.

What problems is the product solving and how is that benefiting you?

Demandbase One lets me reveal targeted ads to specific accounts and receive real-time alerts for sales opportunities without budget waste on random audiences.