Sprout Social
Sprout SocialExternal reviews
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What do you like best about the product?
What I love the most is the analytics! As a social media manager, aside from creating content, you have to know how it's performing and how the audience is responding to it. I appreciate the way I am able to pull data for each one of the brands I work for by platform and analyze it. I love how easy it is to post to multiple platforms in one place, it allows me to schedule content weeks in advance.
What do you dislike about the product?
I would say the site's inability to post the first comment on Facebook is a feature that would make it easier for me to manage all posts on one platform instead of using Sprout for every other platform and jumping into Meta Business Suite to post there. Without this feature, it adds another step to posting, making it harder, not easier.
What problems is the product solving and how is that benefiting you?
Social media analytics, social customer service and listening and above all else social media management. I do think I am not using Sprout to its fullest potential and look forward to seeing what else it can do and how else it can help me in my role as a Social media manager
Making Community Management Easier
What do you like best about the product?
I love how organized Sprout Social is. It is simple to navigate between the Smart Inbox to the calendar for Publishing, as well as many other features. It streamlines the customer support process, as I can easily respond to any DMs or questions directly from Sprout rather than going into each app natively. It makes that process quicker and more effective.
What do you dislike about the product?
I dislike that there is only a certain number of "seats" or number of people who are allowed to be on an account at the same time. It has made it difficult, as several of my coworkers and I get on Sprout, sometimes simultaneously, and it logs each other out.
What problems is the product solving and how is that benefiting you?
Taking all DMs, comments, questions, etc. from every channel that we use and putting it in one place. It is beyond helpful. It is also our social media posting tool, and I like how you can save posts as drafts, schedule them, edit them, etc.
Improves team productivity and efficiency
What do you like best about the product?
Very user friendly. Content review process helps improve efficiency.
What do you dislike about the product?
Customer support has been hit or miss for us.
What problems is the product solving and how is that benefiting you?
We have several people from different teams that are involved in our social media content creation and strategy, and Sprout allows for more collaboration.
PR/Content Associate Manager, managing social media at an advertising agency!
What do you like best about the product?
I appreciate Sprout's content calendar scheduling tool and community management features within the Smart Inbox. Sprout makes it simple to collaborate with my team and understand our brands' communities.
What do you dislike about the product?
When certain social platforms make updates to their posting capabilities, it's not quickly translated over to Sprout. For example, we post a lot of Pinterest carousels and videos for our clients as well as multimedia carousels on Instagram, but we're currently unable to schedule these types of posts through Sprout. Recently, it was very helpful when Sprout enabled scheduling for LinkedIn PDFs.
What problems is the product solving and how is that benefiting you?
Sprout Social helps me and my team easily update content calendars when the social landscape requires us to shift our schedule quickly. Sprout also makes it simple to share reports with our clients and identify areas of improvement. Sprout's community management features directly influence our content calendars and help us be present with our audiences that range in size.
So much more than a scheduling platform! Sprout unlocked incredible insights for our social strategy
What do you like best about the product?
I love Sprout's recommended posting times, which help simplify post-scheduling and provided easy justification to management for our planning. Sprout's dashboard is easily exportable and sets a strong foundation for sharing insights in our audience engagement. There are so many analytics features available in Sprout that go above and beyond social organization and make a real strategy value-add. It is also easy to add team members to the permissions boards, facilitating collaboration and onboarding.
What do you dislike about the product?
Because of the number of features available, there can be a learning curve to the platform.
What problems is the product solving and how is that benefiting you?
Sprout functioned as a key analytics platform for managing our social media. Since we were present across multiple platforms, Sprout helped us understand the big picture in our audience engagement. Since we were running these accounts to market a product, Sprout also helped us identify negative or neutral social comments, and allowed us to respond to users in a timely and friendly way to manage overall page sentiment.
We transitioned from MuckRack to Sprout a few months ago, and Sprout has been infinitely better.
What do you like best about the product?
The content calendar makes it easy to organize all of our accounts. I'm currently worked on going back and tagging posts that we had before our switch to Sprout, and you all made it easy to do so.
What do you dislike about the product?
When I'm scheduling a post, I wish Sprout didn't save the previous account as the account that I want to post to. For instance, if Donny posted 12 minutes ago for Santa Rosa, When I get on there to post to Cabrini, I need to change it off of Santa Rosa. Tedious I know, but that is the downside.
What problems is the product solving and how is that benefiting you?
The management of over 20 different accounts across four different platforms.
Streamlining the Digital Marketing Process
What do you like best about the product?
What I appreciate most is having everything consolidated in one place. As a digital marketer, I usually have to juggle multiple screens for various projects, but with everything organized within Sprout, managing the social media aspect of my job becomes much easier to handle. It really helps eliminate the chaos!
What do you dislike about the product?
One of my main challenges in the past was having to repeatedly edit the same post for different platforms. I prefer to adjust the wording of my posts to better connect with the specific audiences on each platform. For instance, I might use a more casual tone for Instagram, a slightly more formal approach for Facebook where our audience tends to be older, and a professional style for LinkedIn. Fortunately, this feature has now been added, and I really appreciate it!
What problems is the product solving and how is that benefiting you?
When I started in my role, our team relied on a third-party program to organize our social calendar. Using that tool alongside Sprout led to some friction, making the planning process cumbersome and causing us to occasionally miss posting days. Eventually, I decided to switch from the third-party program to Sprout's Calendar feature. This change made it much easier for me to visualize our social calendar and streamlined the transition from planning to scheduling and posting.
All around great tool for social media pros
What do you like best about the product?
the fact that it is a trust-worthy all-in one platform that allows me to save time for myself and my clients.
What do you dislike about the product?
I've run into a few minor bugs that my colleagues haven't experienced, such as issues with scheduling posts on specific platforms when certain required fields are involved.
What problems is the product solving and how is that benefiting you?
Being able to schedule posts across multiple platforms simultaneously and manage them all within a unified calendar, which also allows for editing and scheduling, has greatly streamlined my workflow. The fact that this calendar can be shared with both my team and clients makes the processes of reporting and obtaining approvals much more efficient.
Sprout reporting is good
What do you like best about the product?
The straightforward reporting features are extremely useful, and the charts make it easy to visualize results clearly.
What do you dislike about the product?
It is very hard to get paid vs organic results, for a channel/account. It would be best to see paid, organic and a total very clearly in the profile reporting.
What problems is the product solving and how is that benefiting you?
it allows us to schedule posts that's awesome.
Great tool to use!
What do you like best about the product?
We really enjoy using Sprout Social to manage our digital presence. It brings together the tools we use most - from consolidating Google Reviews and responding to feedback, to scheduling and organizing content across multiple channels. The reporting features are also a huge advantage, giving us clear insights into performance and helping us make better decisions. Having everything in one platform saves time, keeps our team aligned, and makes managing our brand much more efficient. Sprout Social has truly become an invaluable tool for our business.
What do you dislike about the product?
The reporting features are very useful, though they could be a little easier to navigate at first. That said, once you spend some time with the platform, it becomes much more intuitive.
What problems is the product solving and how is that benefiting you?
Sprout Social helps us bring everything into one place. Instead of juggling separate tools for Google Reviews, content scheduling, and reporting, we can manage it all in one platform. That saves our team time, keeps things more organized, and makes it easier to stay on top of customer feedback and campaign performance. Overall, it’s made our day-to-day work a lot more efficient and less fragmented.
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