Sprout Social
Sprout SocialExternal reviews
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Strong Social Listening and Fast Negative Sentiment Alerts
What do you like best about the product?
The immediate notifications with negative snetiment - or the social listening capability.
What do you dislike about the product?
There is not really anything I dislike. But if we're talking about improvements, I feel that the UI could be a bit more simplified or user friendly.
What problems is the product solving and how is that benefiting you?
The main problem it's solving for our org is reputation management by using the social listening capabilities. We need to stay on top of brand mentions, especially negative ones. This tool helps us do exactly that.
Easy Multi-Account Management with Clear Metrics and Great Support
What do you like best about the product?
I like that I can have multiple different accounts all in once place. I like that I can duplicate a post from one account and send to another. I like that when I open the screen, my metrics are all laid out. I wish Instagram didn't lose its connection every 60 days. I like that when a post fails I get an email. customer service is gread
What do you dislike about the product?
I don't like that Instagram disconnects every 60 days. I wish the metrics page was bigger and focused on the big picture and easier to skim. Inegrations are good and so is pricing.
What problems is the product solving and how is that benefiting you?
That I can schedule across multiple platforms and accounts all in one place with multiple employees seeing all the work at once.
Efficient Moderation but Needs Stronger Instagram Integration
What do you like best about the product?
I appreciate how Sprout Social makes monitoring Facebook and Instagram comments seamless. It's really easy to integrate and view all ads, posts, and comments, which helps us save time. The platform also aligns our support team efficiently.
What do you dislike about the product?
I don't like that the integration with Instagram breaks frequently and that it requires me to re-integrate every 2-3 months instead of maintaining an active subscription.
What problems is the product solving and how is that benefiting you?
I use Sprout Social to monitor comments, making moderation easier and saving time. It lets my support team stay aligned and offers easy integration to view all ads, posts, and comments.
Easy to Use and Makes Multi-Platform Posting Much Faster
What do you like best about the product?
It's very easy to use and makes multi-platform posting much quicker
What do you dislike about the product?
It doesn't have tiktok integration and add on costs
What problems is the product solving and how is that benefiting you?
Easy multiplatform integration and approval process
Super-Fast Customer Outreach and One-Stop Review Management
What do you like best about the product?
I think i mostly use that super fast way to ask a customer something. That has been very helpful since we have gotten our ratings and engagement to go up. I am sitting here semi- dazed on my couch but i can still bring up all the reviews from google, facebook etc., all in the same place. The AI response tool has also helped me as well with many of our locations and the reviews continue to come in.
What do you dislike about the product?
One negative review comes in and bam, the ratings drop instantly. Then you get eight 5 star reviews in a row and it will take a month or two for the numbers to move even an inch. When i brought it up to sprout they just sort of shrugged. Also, the reporting area is kind of a maze. There is no search bar. You click through arrows until you hopefully find the correct report. If a survey email bounced you cannot edit the address and resubmit. It's just gone.
What problems is the product solving and how is that benefiting you?
Before i used sprout, i had to check each website individually to view my reviews. Which was stupid. Now all of my reviews route to one dashboard and i can respond without switching apps. It also tracks sentiment trends so you can tell if there is a problem with customer complaints that could become a major issue.
Sprout Social Boosted Our Efficiency with Smart Inbox and Reporting
What do you like best about the product?
Sprout Social has allowed my team to automate tasks that were previously done manually. As a result, my team has become more efficient. Our favorite tools are Smart Inbox and reporting.
What do you dislike about the product?
We aren't able to add our private Facebook group to Sprout Social so the team still has to track manually. We're unable to upload videos for Pinterest. We wish we could schedule shoppable videos to TikTok.
What problems is the product solving and how is that benefiting you?
Previously, my team was tracking KPIs and creating content calendars in Microsoft Sheets. Sprout Social has allowed my team to save time by using the features available. We were using Later to schedule our posts but Sprout Social offers more tools.
Easy Navigation with a Streamlined Single-Page Inbox
What do you like best about the product?
I like how easy everything is to find by having a single column for navigating the entire interface as well as focusing heavily on the single page inbox that makes it super easy to navigate different coversations taking place around our social channels.
What do you dislike about the product?
I'd like to be able to re-order the column to put what I need at the very top, such as the reporting section, I'd like to be able to re-organize this section to put the reports I need most at the top. This said, the platform itself still presents what I want in an easy to understand fashion.
What problems is the product solving and how is that benefiting you?
Sprout creates a single source of truth that makes it easy for me to manage all of the social channels I navigate on behalf of the organization I am managing for.
Powerful Social Listening with Detailed Analytics
What do you like best about the product?
Social listening tool, detailed analytics, plenty of resources
What do you dislike about the product?
Not completely intuitive UI, takes some time to learn
What problems is the product solving and how is that benefiting you?
We want to have a good listening tool and Sprout is able to provide that, with an extensive list of platforms included on the social listening feature
Smart Inbox Centralizes Multi-Client Social Engagement and Streamlines Daily Workflow
What do you like best about the product?
As a marketing manager at a small enterprise, I find Sprout Social’s biggest advantage is its strong ability to consolidate multiple clients in one place. The "Smart Inbox" is especially effective as a centralized hub for cross-platform engagement. By pulling Google reviews, Facebook interactions, and Instagram mentions into a single, unified interface, it removes the administrative hassle of jumping between separate social networks. This level of centralization noticeably streamlines our day-to-day workflow and makes audience management far more organized.
What do you dislike about the product?
Conversely, the platform introduces some operational friction, most noticeably around third-party integrations. In particular, scheduling synchronization with Canva shows recurring anomalies, where automated posts are often pushed into draft status instead of following a smooth, end-to-end publishing flow. In addition, the initial onboarding and configuration process lacks structured, hands-on guidance. The deployment phase would be significantly improved by having a dedicated implementation specialist who can methodically guide users through the early complexities of cross-network account synchronization.
What problems is the product solving and how is that benefiting you?
At its core, Sprout Social addresses the key problem of fragmented digital communication and the resulting strain on time management. Before we implemented it, keeping track of multiple client accounts across different networks created noticeable administrative delays and slowed our day-to-day workflow. By bringing varied client portfolios together and consolidating cross-channel interactions into a single, unified dashboard, the platform reduces that operational friction. This centralization strengthens our marketing operations by enabling faster, more accountable responses to audience engagement, and it improves our ability to manage multiple brand narratives at the same time without sacrificing the quality or timeliness of our interactions.
Sprout Social’s Calendar and Multi-Platform Posting Make Planning Effortless
What do you like best about the product?
I like the calendar feature and the ability to leave notes on specific days related to what I would like to post. It serves as a reminder so I can make notes months in advance. I appreciate the integration and the ability to post over multiple platforms about the same topic while being able to modify the experience for each platform.
What do you dislike about the product?
I think the cost is the biggest downside to sprout social. As a smaller company that is still vatic on many platforms, it can be difficult to justify some of the plan options. Sometimes I find myself struggling on how to use new features that I don't know about or how to use. I also wish the performance could not apply some of the nonsense comments on TikTok in the smart inbox.
What problems is the product solving and how is that benefiting you?
It is definitely helping me get some KPI's in a consolidated area and helping me see what I need to know and explaining it well for me. It also saves time for me when scheduling out my content calendar.
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