Sprout Social
Sprout SocialExternal reviews
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Eases Social Management, Needs More Integrations
What do you like best about the product?
I love the user-friendly nature of Sprout Social, which makes it easy for both tech-savvy team members and clients who are not familiar with social media to use. The reporting capabilities are outstanding and allow us to create visually appealing reports, which is essential for demonstrating value to our clients. I find the content scheduling feature particularly useful as it simplifies the process of managing over 100 user profiles. Additionally, receiving weekly performance emails for client folders saves me time by eliminating the need to individually check each report.
What do you dislike about the product?
{"I find the setup process time-consuming, which was complicated by managing over 125 profiles and adapting to internal adjustments by platforms like Meta.","I'm disappointed by the limited ability for clients to comment directly on the calendar within Sprout Social—this feature is available with certain plans but not feasible for us due to the scale of our client base.","I can't integrate Google Analytics with our Sprout Social package, limiting our ability to combine those reports effectively.","Duplicating a report across client groups or folders is cumbersome because I have to start from scratch for each one, making it inefficient.","I am unable to schedule Facebook stories through Sprout Social, which restricts our scheduling capabilities to Instagram only, forcing us to resort to Meta Business Suite for story scheduling.","The pricing is noticeably on the high side, making it a point of contention and a push to look elsewhere by our higher-ups."}
What problems is the product solving and how is that benefiting you?
I find Sprout Social solves ease of use issues for non-tech savvy clients, simplifies content scheduling, and enhances reporting with visual metrics, improving overall efficiency.
A reliable, robust social media management platform
What do you like best about the product?
I've been using Sprout Social for years, across multiple jobs and now partnering with multiple client accounts. I've used almost every feature from regular content posting to reporting/analytics, social listening, employee advocacy, customer care, etc.
The reporting/ analytics can be a little confusing, as there is a LOT of data available, and it seems like some of the metrics don't always match up in different reports. E.g. it's not always clear if you're looking at organic only, or organic + paid. The solution to this is to set up custom reports and stick with them, to ensure you're making an apples-to-apples comparison.
The onboarding process is good, and I have found that customer service is easy to access. The software isn't cheap but it's a one-stop shop for companies/ orgs looking for a reliable, robust social management platform. I have recommended it to clients/ colleagues in the past and I will continue to do so.
The reporting/ analytics can be a little confusing, as there is a LOT of data available, and it seems like some of the metrics don't always match up in different reports. E.g. it's not always clear if you're looking at organic only, or organic + paid. The solution to this is to set up custom reports and stick with them, to ensure you're making an apples-to-apples comparison.
The onboarding process is good, and I have found that customer service is easy to access. The software isn't cheap but it's a one-stop shop for companies/ orgs looking for a reliable, robust social management platform. I have recommended it to clients/ colleagues in the past and I will continue to do so.
What do you dislike about the product?
You have to have separate emails for each account. This makes it hard for agency partners to access client accounts.
There is so much information in the Reports section, that it can get confusing.
There is so much information in the Reports section, that it can get confusing.
What problems is the product solving and how is that benefiting you?
It's a streamlined, all-in-one tool for all social media management needs, from publishing to report analysis to customer care and social listening.
Solid product to help with social media planning.
What do you like best about the product?
The calendar planning is so helpful and keeps me organized.
What do you dislike about the product?
Would like to have the option to add music to posts, when applicable. Also, the most annoying part is the new login and needing to request a code via email.
What problems is the product solving and how is that benefiting you?
Keeping posting consistent across all platforms.
Sprout made social simplified
What do you like best about the product?
Sprout really makes it easy to schedule and plan content across different platforms, and its user experience is straightforward. It also lets us create posts that everyone in the company can share on their own social channels, which helps us reach a wider audience.
What do you dislike about the product?
Sprout does not support posting every type of content to all channels. For example, when I want to share GIFs, videos, or carousels, I frequently have to log in to the actual platform and post them manually.
What problems is the product solving and how is that benefiting you?
Sprout addresses our need for employee advocacy and provides a centralized platform to review all of our social analytics. With Sprout, we can view every channel we use and easily compare performance quarter over quarter, which has significantly reduced the time we spend on analysis. Additionally, Sprout enables us to create social posts for our employees, giving us the capability to reach every corner of social media.
Easy Social Media Scheduling, Analysis
What do you like best about the product?
Love the ability to utilize Sprout Social for our analytics. Being able to go back and pull data to see what has worked/not worked has been great, and it is easy to find what we need to improve our abilities at Indiana State.
What do you dislike about the product?
No downsides that I have noticed at this time.
What problems is the product solving and how is that benefiting you?
With the various changes across social media platforms, as well as various paywalls that we might run into from having to receive verified accounts, Sprout Social has allowed us to have a catch-all aspect that has allowed us the ability to track our data and see what is the best direction for our accounts moving forward.
A great enterprise tool
What do you like best about the product?
The interface is very user-friendly. The analytics are great and there are lots of opportunities to customize reporting. It's a very reliable tool for scheduling as well.
What do you dislike about the product?
It's an expensive tool. The listening is also not the best.
What problems is the product solving and how is that benefiting you?
Sprout has given our outlets across the country a reliable and easy to use way to manage their social posting and engagement.
Social Media & Internal Comms Strategist
What do you like best about the product?
The easy navigation and reporting features. I also appreciate how attentive the customer service is. There's never been a time where I've had to wait long to get help on something. I also appreciate the dedication to helping users grow with the Abr and monthly newsletters to stay in the know.
What do you dislike about the product?
I'm not sure whether this limitation is due to the partnership with Meta, but it's challenging that we aren't able to customize stories by adding links. I've also tried to create posts that combine different types of content, like mixing videos and photos, but Sprout currently doesn't allow this, even though the native apps do.
What problems is the product solving and how is that benefiting you?
They are definitely helping provide solutions for social media management. From seeing all engagement through one inbox, to scheduling, and to reporting. The inbox option has saved me so much time when filtering through comments, questions, and bots.
Sprout - all in one!
What do you like best about the product?
I love that you can post on all platforms at once.
What do you dislike about the product?
Sometimes it can be hard to edit post that have been posted
What problems is the product solving and how is that benefiting you?
N/A
Easy to use!
What do you like best about the product?
The reporting tool for Sprout is easy to use! The best part is the date range comparison feature.
What do you dislike about the product?
I wish there were more detailed explanations provided when accounts are disconnected.
What problems is the product solving and how is that benefiting you?
Organized posting schedules for our clients. Easy reporting.
Complete tool and great support
What do you like best about the product?
I love the quick responses and always friendly people to talk to. Also, the tool is very complete: I feel almost everything is possible in the tool. I feel I can learn from people at Sprout as a marketer. Easy to use too!
What do you dislike about the product?
I feel I do not use Sprout to the best of its potential. That lies with me too, but I would like to do more with the tool.
What problems is the product solving and how is that benefiting you?
Share results in a dashboard with my manager; scheduling a content calendar and getting insights outside of my company pages too. I'm kept responsible for all these things and Sprout helps me save time, get insights in a dashboard and organize my work.
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