Sprout Social
Sprout SocialExternal reviews
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Solid social media management platform
What do you like best about the product?
Social listening insights, in-depth reporting, scheduling and calendar features (such as identifying hot and top-performing posts with standout engagement), and how easy it is to monitor daily mentions and DM's all in one place. Overall, a powerful tool and worthy investment especially for businesses with multiple social profiles or brands to manage, and for brands that post a high volume of content.
What do you dislike about the product?
The AI assist features in the Publishing section don't provide much value for me. They generally feel more cumbersome and limited compared to simply using ChatGPT in a separate window. The writing tools available when composing a post are also somewhat lacking—I would find a 'shorten text' option for platforms like X much more useful than the current options to 'make more confident' or 'make more friendly.' Overall, I would much rather see AI-driven analysis and insights in the Reporting section than these text-generation features.
What problems is the product solving and how is that benefiting you?
It has greatly saved us time on reporting, it has helped us stay on top of new content opportunities and brand health by monitoring mentions across all platforms, and has helped keep tabs on our wider brand reach with social listening on platforms like Reddit.
Great service
What do you like best about the product?
I feel that the platform is easy to use as an experienced social media manager and has all the platforms my organization uses for our social promotions. The analytics they provide are also great, and I like the visual planner so I can easily see the frequency we are sending out posts per platform and by individual platform.
What do you dislike about the product?
I felt that the sales rep that we were assigned was pushy with getting us to sign the contract as soon as possible, and that was a bit off-putting. It was towards the end of the month that we were working on finalizing so I understood wanting to get another sale in before EOM, but it was slightly annoying to deal with.
What problems is the product solving and how is that benefiting you?
Having all of our platforms under one management and publishing system vs. using multiple and streamlined analytics.
Can't Complain!
What do you like best about the product?
Sprout is fairly intuitive and easy to navigate.
What do you dislike about the product?
There are many features that are not available within Sprout for post scheduling. TikTok carousels, IG stories with interactive elements, are just a couple of the posting styles that are not available within Sprout. I understand that it's probably nearly impossible to keep up seamlessly with Meta updates though, so I can look past it.
What problems is the product solving and how is that benefiting you?
I love how we are able to create living, sharable dashboards for analytics. It makes it much easier to handle ad-hoc analytics requests.
Excellent analytics and workflow for global policy comms, but pricing is edging out smaller teams
What do you like best about the product?
• Editorial workflow magic. Sprout has completely streamlined our social media management at our organization that tracks the work of the UN Security Council. We cover everything from real-time meeting updates to in-depth policy analysis, and Sprout keeps scheduling, approvals, and analytics beautifully organized.
• Reliable data + clear reporting. The analytics suite is stellar! We use it to track growth, engagement, and content performance for institutional reporting and donor communications. Exportable visuals are a huge plus for presentations and reports.
• Reliable data + clear reporting. The analytics suite is stellar! We use it to track growth, engagement, and content performance for institutional reporting and donor communications. Exportable visuals are a huge plus for presentations and reports.
What do you dislike about the product?
• Pricing creep. Sprout’s plans are increasingly structured for corporate or agency-level budgets. For nonprofits and small comms teams, the cost of adding users or features is getting tough to justify.
• Feature gating. Some basic tools (like certain listening or analytics features) are locked behind higher tiers — frustrating when you’re already paying a premium.
• Big-fish focus. The platform’s direction feels geared toward enterprise clients, leaving smaller mission-driven orgs a bit behind.
• Feature gating. Some basic tools (like certain listening or analytics features) are locked behind higher tiers — frustrating when you’re already paying a premium.
• Big-fish focus. The platform’s direction feels geared toward enterprise clients, leaving smaller mission-driven orgs a bit behind.
What problems is the product solving and how is that benefiting you?
Sprout solves the chaos of managing multiple social channels for a policy organization with constant deadlines. Sprout lets us schedule, tag, and publish content in advance, keep messaging consistent, and analyze performance all in one place. It’s also been a game-changer for accountability: we can show real data on engagement and audience growth to our leadership and donors instead of screenshots and guesswork. Overall, it’s made our communications more strategic, timely, and measurable.
Everything a Social Media Manager Needs
What do you like best about the product?
Sprout offers everything a Social Media Manager needs to launch campaigns, track post performance, and responding to customers online. It's easy to understand if you're new to the platform as its functions are really intuitive. I also love that there are AI features to help with drafting content and translating messages and your responses for users who may prefer to communicate in a different language. Sharing stats, posts, reports, etc. with colleagues who are not Sprout users is also very easy by setting up email alerts or sharing unique links that are available to everyone (even if they don't have a Sprout seat). Supporting our customers is also made easy by Sprout through the Inbox tool and their bot offerings. We're able to store pre-drafted responses for customer inquiries making it faster for our team to respond to customers with text that has been approved by our communications team. Ensuring content is on-brand is also made easy through Sprout's approval flow process. Any submitted post by a user outside the admin team can be reviewed before it's scheduled reducing mistakes and allowing for collaboration in the team chat feature to help our team improve.
What do you dislike about the product?
The listening function within Sprout isn't as powerful as other tools that specialize in social listening. It's a nice supplement to our existing listening tool, but couldn't replace it. The bot feature is serviceable for now during our team's off-hours and weekends, but would like to see more sophisticated capabilities in the future to make it feel like our customers are speaking to a more human-like bot.
What problems is the product solving and how is that benefiting you?
Customer service/community management might be our biggest pain point right now, and Sprout makes it manageable. We're able to see all comments and direct messages from every platform come into one place instead of having to respond/monitor natively which saves our team a lot of time. The automated rules Sprout offers also allows us to cut down on spam to help reduce the volume of our inbound content. Sprout's social listening also allows us to find more positive content or even trending content within our industry to engage with to help boost our brand awareness and allows our brand to be more "fun" on social.
Business Social Media
What do you like best about the product?
I like how it gives best times to post and helps with captions
What do you dislike about the product?
How you can't repost stories your mentioned in or delete posts.
What problems is the product solving and how is that benefiting you?
It helps me stay organized across different social media platforms.
Loving Sprout for its reporting and analytical tools
What do you like best about the product?
The tagging components, reporting software is concise, customer service is always very responsive, user friendly
What do you dislike about the product?
No connection with Snapchat, unable to add more than 10 photos for certain platforms even though natively its allowed, can't add paid partnership on Instagram
What problems is the product solving and how is that benefiting you?
Reporting is more efficient, ability to find and report on specific campaigns with tagging, and ability to analyze discussion around specific topics
Why Our CEO Loves Sprout’s Reports (and So Do I)
What do you like best about the product?
Sprout Social streamlines the management of all social media aspects in a single platform, encompassing planning and publishing, engagement, and analytics. The standout feature for me is the reporting tools, which transform performance data into clear, visually appealing insights that my CEO and leadership team genuinely look forward to reviewing. The platform is streamlined and intuitive, making it easy for me to demonstrate the effectiveness of our social strategy.
What do you dislike about the product?
The Google Analytics integration tends to disconnect more often than I’d like, and the mobile experience could be a bit more user-friendly for managing posts on the go.
What problems is the product solving and how is that benefiting you?
Sprout Social solves the challenge of managing data and posting across multiple platforms. It brings everything—content scheduling, engagement, and analytics—into one dashboard, saving time and reducing errors. I can easily post to multiple accounts at once and access clear, consistent data to measure performance and share results with leadership. It keeps our strategy organized and our reporting effortless.
Leveled Up Our Agencies Social Efforts
What do you like best about the product?
Sprout social has given our agency better visibility to performance of our client's social media efforts in both organic and paid. Our social media manager also handles a lot of creative (between longer form videos and reels) and is able to hand a high volume of creative across multiple platforms.
What do you dislike about the product?
Though worth the investment, the "barrier to entry" from a pricing perspective is tough for smaller agencies. As our social media department has grown, the platform has grown with us, though.
What problems is the product solving and how is that benefiting you?
Ability to develop content and handle organic social media management for multiple clients across multiple verticals.
Sprout is one of the best social media management tools on the market
What do you like best about the product?
Despite the availability of in-app analytics and scheduling for most social platforms, Sprout is our go-to for managing the several platforms my team operates. Keeping track of DMs, comments, social listening, post performance, and more can be easily accessed and monitored.
I'd also like to add that customer support is very responsive, and every issue I've had I've been able to speak with a real person and have the issue resolved swiftly.
I'd also like to add that customer support is very responsive, and every issue I've had I've been able to speak with a real person and have the issue resolved swiftly.
What do you dislike about the product?
Sprout is a rather expensive tool, but even with a premium price tag, I do not have full access to every feature Sprout has to offer, like advanced analytics.
I also find Sprout to be a bit slow with rolling out updates. Collaborations were a major feature introduced to Instagram and Facebook, but it took Sprout several months to get collaborations working through the platform, and a few more months after that to work out some of the kinks.
I also find Sprout to be a bit slow with rolling out updates. Collaborations were a major feature introduced to Instagram and Facebook, but it took Sprout several months to get collaborations working through the platform, and a few more months after that to work out some of the kinks.
What problems is the product solving and how is that benefiting you?
We operate numerous social media platforms, and keeping track of them all without Sprout would be a nightmare. Sprout solves this by putting all the relevant information and functions of each platform into 1 tool.
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