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Sprout Social

Sprout Social

Reviews from AWS customer

3 AWS reviews

External reviews

6,235 reviews
from and

External reviews are not included in the AWS star rating for the product.


4-star reviews ( Show all reviews )

    Allen K.

All-in-One Platform for Tracking, Publishing, Listening, etc.

  • October 28, 2025
  • Review provided by G2

What do you like best about the product?
It's helpful being able to track, post and get metrics for all of our platforms in a single location. The social listening portion is incredibly useful.
What do you dislike about the product?
The publishing process can be a little clunky sometimes. Every once in a while, I find it's easier to post content natively in a platform.
What problems is the product solving and how is that benefiting you?
We have a small in-house team and Sprout allows us to do the work of a team that's much larger. The workflow feature also helps us ensure we're always speaking with the right voice.


    Paris D.

User-Friendly and Efficient, But Watch for Disconnections

  • October 28, 2025
  • Review provided by G2

What do you like best about the product?
I enjoy how easy it is to navigate Sprout Social, as it's fairly user-friendly and makes the process less complex and frustrating. It offers a seamless experience for managing social media content and accessing dashboard reports, delivering ease and efficiency without overwhelming complexity. This intuitive design simplifies the workflow and makes the software approachable and digestible.
What do you dislike about the product?
I feel like the fact that it disconnects profiles often is very frustrating. And there's multiple tabs, which can get a little overwhelming.
What problems is the product solving and how is that benefiting you?
I use Sprout Social for managing social media and dashboard reports, benefiting from its easy and quick crossposting and user-friendly navigation.


    Entertainment

Intuitive Platform That Evolves with Social Media Needs

  • October 28, 2025
  • Review provided by G2

What do you like best about the product?
I love how intuitive it is and how much the platform has changed throughout the years (for the better). Every single feature they've added responds to a specific and timely need that all social media managers have had.
What do you dislike about the product?
It is a pricey tool, and even though it is powerful, you have to invest in add-ons to get the most out of it. I also dislike the fact that their integrations are quite limited compared to other tools. They don't allow platforms like Zapier to automate integrations, which is a shame.
What problems is the product solving and how is that benefiting you?
They allow me to manage all my customer communications from one place as well as manage every single social media platform.


    Utilities

Sprout Social: A Powerful Ally for Digital Campaigns

  • October 28, 2025
  • Review provided by G2

What do you like best about the product?
Sprout Social has truly transformed how I manage digital communications. As someone who works on social and communications, I need tools that streamline workflows, enhance collaboration, and provide actionable insights—and Sprout Social delivers on all fronts.
What I love most is how it brings everything together in one place. The integrations are seamless, making it incredibly easy to connect all our social platforms. The content calendar and scheduling features make campaign planning feel organized and stress-free. I especially appreciate the ability to create custom tags for different campaigns, which makes filtering and tracking performance a breeze.
The reporting tools are highly customizable, and the analytics are accurate, giving me confidence in the data I present to stakeholders. The Smart Inbox is a game-changer—it helps our team stay on top of incoming messages, mentions, and comments across all platforms, all from one dashboard. Plus, the fact that multiple team members can collaborate within the app makes it ideal for a busy communications team.
Sprout Social is more than just a social media tool—it’s a centralized platform that empowers our entire team to work smarter and more efficiently.
What do you dislike about the product?
While Sprout Social offers a wide range of features that help streamline my work, there are still a few aspects that could be improved. One issue I’ve noticed is that you can’t leave the first comment on Instagram posts directly from the platform, which can make it harder to engage with your audience right after posting. Another concern is the pricing—this might be challenging for smaller teams or organizations working with limited budgets. Although it’s a robust tool, the cost may not be feasible for everyone. Nevertheless, the platform’s overall functionality and the advantages it brings to team collaboration continue to make Sprout Social a strong option in the digital communications field.
What problems is the product solving and how is that benefiting you?
Sprout Social has addressed several major challenges I face in digital communications, and I’ve noticed a real improvement in my workflow since using it. Managing multiple social platforms, handling incoming messages, planning campaigns, and tracking performance—while keeping the team coordinated—used to be overwhelming. Sprout Social streamlines all of this by consolidating everything into a single, centralized platform. The Smart Inbox is especially helpful, allowing my team to manage messages, mentions, and comments from all platforms in one place, so we no longer have to switch between different apps. This not only saves us a significant amount of time but also ensures that nothing gets overlooked. Collaboration is much easier now, as team members can reply to messages, tag colleagues for follow-up, or schedule content together. The content calendar and scheduling features have made campaign planning much more organized and less stressful. I appreciate being able to tag campaigns, filter by those tags, and quickly locate what I need. The customizable reporting tools and reliable analytics give me confidence in the data I use to shape strategy and share results. Overall, Sprout Social has helped my team and me work more efficiently, stay organized, and improve our communication both within the team and with our audience.


    Nicole M.

Great Scheduling and Smart Inbox, But Can Get Overwhelming

  • October 28, 2025
  • Review provided by G2

What do you like best about the product?
The Compose and Scheduling of Posts, and the Smart Inbox, however, the Smart Inbox tends to get very overwhelming and hard to sort sometimes. I also like the "Customize Post Per Network" option, it's super useful when scheduling one post for different platforms, some of them need more hashtags, or links, and that makes the work more efficient.
What do you dislike about the product?
That everything needs to be approved, even replying to comments, or DMs... That makes frequent use a little bit more difficult to keep the ball rolling.
What problems is the product solving and how is that benefiting you?
Immediate scheduling of posts without having to go through Meta Business Suite, and gathering all performance data for easier analysis. Having most clients on the same platform helps optimize my time spent planning and scheduling posts.


    Law Practice

Super User-Friendly and Effortless to Use

  • October 28, 2025
  • Review provided by G2

What do you like best about the product?
Super user friendly
Everything is pretty easy to access
What do you dislike about the product?
Nothing really, everything is pretty easy and straightforward
What problems is the product solving and how is that benefiting you?
Getting out information fast and effeciently


    Retail

User-Friendly Interface, But Editing Posts Needs Improvement

  • October 28, 2025
  • Review provided by G2

What do you like best about the product?
Easy to use when needed. Nothing else come to mind.
What do you dislike about the product?
Editing posts and editing corporate posts
What problems is the product solving and how is that benefiting you?
Ability to view customer posts.


    Ashton J.

Unified Social Management, But Needs More Polish

  • October 28, 2025
  • Review provided by G2

What do you like best about the product?
Connecting all of our social accounts into one platform
What do you dislike about the product?
Some things still feel less than refined as they actively work on expanding the platform
What problems is the product solving and how is that benefiting you?
Connecting multiple accounts into a single space and providing a social listening platform. We also utilize the content planner


    Architecture & Planning

Excellent tool, just need minor improvement to increase convenience

  • October 28, 2025
  • Review provided by G2

What do you like best about the product?
I appreciate how detailed and concise the analytics in Sprout are, and I find it very convenient that exporting data is straightforward. The scheduling calendar is user-friendly, and I value the integrated advocacy tool, which alerts employees whenever new posts are available.

Additionally, I use Sprout to create custom reports, allowing me to combine analytics from multiple accounts into a single report.

I also enjoy the consistent customer support and find it easy to reach out to the team whenever I encounter any issues.
What do you dislike about the product?
I find the mention feature on LinkedIn and Facebook unreliable, as it occasionally fails to locate the account I want to tag. This means I often have to return to my post later to mention the right people, which is inconvenient and time-consuming.

Additionally, I believe the link tracking feature on LinkedIn could use some improvement. Ideally, I would like to be able to track a link I share while also including an image in the same post, but this isn't possible with the current version.

I think the recent improvement of editing post on a separate platform has been a great improvement; however the advocacy tool is not integrated into the individual edits yet. I'd like to see this feature added to continue using the advocacy tool.
What problems is the product solving and how is that benefiting you?
Sprout helps me save time by allowing me to schedule social posts across 10 different accounts simultaneously. I also appreciate that Sprout consolidates various analytics into a single platform, making it convenient to generate custom reports when I need to demonstrate value to the leadership team.


    Vanmorais .

Outstanding Reporting Features

  • October 28, 2025
  • Review provided by G2

What do you like best about the product?
The reports are very good and help me to understand the social media behavior, take a quick action and have a big picture. In addition, have all social media in the same KPIS and dashboard help me to compare much better..
What do you dislike about the product?
The advertising part is not so good. The price is very high to not have all with a very good performance.
What problems is the product solving and how is that benefiting you?
For my role, social media analytics. The global users didn't like the listening tool and post.