Sprout Social
Sprout SocialExternal reviews
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Sprout Social Platform Review: Efficiency Gains and Cost Considerations
What do you like best about the product?
Sprout Social is a critical, all-in-one platform that helps our team manage, analyze, and engage efficiently across social media channels. Sprout Social allows us to do more with less—faster, smarter, and with greater insight. It is the best-fit platform for managing multi-platform communications with strategic oversight and measurable impact. The features we rely on most—Smart Inbox, Calendar Scheduling, Team Views, Post Tagging, and Analytics—are vital to our daily operations.
Some of the features we appreciate most include:
- Enables discreet monitoring of messages for brand safety and faster response.
- Saves hours in publishing, reporting, and community management.
- Shared calendar, message tagging, and internal notes support team coordination.
- Replaces manual data pulls and Excel spreadsheets with real-time, visual performance dashboards.
- Campaign tagging enables performance evaluation at the campaign level—near impossible to replicate manually.
Some of the features we appreciate most include:
- Enables discreet monitoring of messages for brand safety and faster response.
- Saves hours in publishing, reporting, and community management.
- Shared calendar, message tagging, and internal notes support team coordination.
- Replaces manual data pulls and Excel spreadsheets with real-time, visual performance dashboards.
- Campaign tagging enables performance evaluation at the campaign level—near impossible to replicate manually.
What do you dislike about the product?
Sprout Social offers an overwhelming number of features, which can make it difficult to use efficiently. The platform is not very intuitive, and it requires a significant investment of time—and a substantial marketing budget—to unlock its full potential. Many of the more advanced features are locked behind very steeply priced tier levels. Additionally, the cost per user is higher than that of most competitors, which can be especially challenging for small businesses and nonprofits. Sprout Social is also slow to adapt to updates on social media platforms, such as changes to Instagram Stories, and sometimes keeps features that are no longer necessary, like Facebook post locations. The in-app editing tools are often glitchy and unreliable. For example, even when uploading a 1080x1920 Reel, the software may reject it, incorrectly stating that the size is wrong.
What problems is the product solving and how is that benefiting you?
Sprout Social is an essential tool for us, helping to manage complexity, achieve results, and clearly communicate our impact. As our communication strategy has developed, Sprout has become vital for scaling our efforts and saving our staff valuable time. It strikes a good balance between analytics, collaboration, and efficiency, which supports our team’s current needs and will continue to do so as we expand. It also allows for discreet monitoring of messages, which helps ensure brand safety and enables quicker responses.
Effortless Social Media Management with Intuitive Tools
What do you like best about the product?
This tool is straightforward to learn and use. It supports every part of our social media strategy, from scheduling posts to generating reports. With numerous profiles managed under our business, I appreciate how simple it is to filter and sort by profiles and tags.
What do you dislike about the product?
With so many tools available, it can be challenging to determine which ones are most beneficial for us as a B2B company. We haven't explored all the options yet, and taking the next step to utilize more of these tools sometimes feels daunting.
What problems is the product solving and how is that benefiting you?
They simplify the process of managing numerous profiles, making it straightforward and easy to sort by the specific profile you need. Additionally, the option to post to multiple profiles simultaneously is extremely useful and helps save time.
Rich Data Insights with No Downsides
What do you like best about the product?
I love the data it provides to us. There is so much good data to see and review and digest. I like being able to see everything at once or narrow it down to just certain data points I need to review closer.
What do you dislike about the product?
I can't really think of anything that I dislike at this point in time.
What problems is the product solving and how is that benefiting you?
It is providing us the social media analytics we need to determine the metrics.
Effortless Scheduling, but Integration Can Be Tricky for Large Teams
What do you like best about the product?
My favorite feature within Sprout Social is the publishing calendar. I like to be able to schedule out content to different platforms about two weeks at a time, and Sprout is built to be customize perfectly for my needs. It is easily navigable, and has never failed to publish what I schedule when I schedule it.
What do you dislike about the product?
I do have some trouble with Sprout based on platform integration. Being in a big organization with multiple brands, channels, and platforms, it is a lot of bureaucracy to get permissions on certain integrations. I have had trouble integrating my Instagram account into the platform because it integrates soley through Meta, and someone else unknown to me holds the passkey for it.
What problems is the product solving and how is that benefiting you?
It solves the need to be on social 24/7. It lets me essentially "set it and forget it" on some of our more mundane and evergreen content. It also saves me from having to open and post in four different platforms.
Effortless Social Media Management with Intuitive Tools
What do you like best about the product?
I have been using Sprout Social for about ten years, and I truly appreciate its fast and super intuitive interface. This ease of use has made it simple for me to manage my client’s social media content efficiently. I love having everything in one place, from planning to publishing and even inviting clients, it's wonderful to have all aspects managed in one spot. The publishing tools are especially useful and an integral part of what makes the platform indispensable to me. Additionally, Sprout Social supports approval workflows and provides valuable analytics and recording features, which I find greatly beneficial for evaluating social media strategies. Given these features, it’s easy to see why the publishing tools and analytics would make me consider purchasing Sprout Social again. The positive impact on my efficiency and the consolidated, comprehensive management of my tasks make Sprout Social an invaluable tool for my social media content management needs.
What do you dislike about the product?
I dislike that Sprout Social does not allow publishing Instagram Stories with all the features and enhancements directly from the platform.
What problems is the product solving and how is that benefiting you?
I use Sprout Social to manage and publish my client's social media content with approval workflows. It centralizes everything from planning to publishing, making it easy to invite clients and keep everything in one spot.
A one-stop social for Social Media Management
What do you like best about the product?
The reporting capabilities of Sprout Social are no other, especially the custom reporting aspect that allows you to heighten your reports and personalize them by adding additional written key observations and key takeaways. This is hands down my favorite feature that Sprout Social offers, but additionally, being able to post in one place for many profiles is so effortless. I am an admin on over 150+ Facebook pages for a dealership program at my agency and popping in here quickly to toggle on certain profiles and group them would have taken so much longer without this program. Lastly, their customer service is very prompt and intuitive when it comes to handling your questions and assuring they have the best resources to properly answer your question.
What do you dislike about the product?
Honestly, I don't have much to complain about Sprout Social, my one thing would be sometimes slow to roll-out new features or keep up with the ever-changing landscape that is social.
What problems is the product solving and how is that benefiting you?
Analytics is our biggest time concern and having this tool has not only significantly cut that time down, but assured we are reporting the same metrics across the board and can dive in deeper if a client poses a question.
All Social Engagement in One Place—A Game-Changer
What do you like best about the product?
The biggest upside is the ability to have all social and engagement in one consolidated place. The ability to build smart inboxes as well as filters/rules is also helpful.
What do you dislike about the product?
Often times, not all messages populate, which make responding to followers complicated.
What problems is the product solving and how is that benefiting you?
Sprout Social is allowing my team to work across social in one place, so we're are not duplicating efforts, which is helpful when multiple teams need to monitor social engagement.
Social Media & Content Management Specialist
What do you like best about the product?
I like the scheduling and data that it gathers.
What do you dislike about the product?
The layout feels somewhat confusing, making it difficult for me to find certain features and explore on my own, especially since I am new to the world of social media.
What problems is the product solving and how is that benefiting you?
We use this for planning and analytics within our company.
Effortless Posting, But Lacking in Analytics
What do you like best about the product?
I like the easy, seamless posting features..
What do you dislike about the product?
Need more analytics for bluesky and other socials
What problems is the product solving and how is that benefiting you?
The social media listening tools are great for conceptualizing for clients
Effortless Scheduling, But Needs Better LinkedIn Post Analytics
What do you like best about the product?
How easy it is to schedule posts and to get them approved by other Sprout team members or even not users.
What do you dislike about the product?
I primarily use LinkedIn and you can't see how each post type performs. You can only see how all post types perform. It would be great if I could see how a Carousel post does compared to a single image post and to look at this data throughout the whole year.
What problems is the product solving and how is that benefiting you?
The ability to track posts year over year and the ease of pulling analytics especially with the Tag feature.
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