Sprout Social
Sprout SocialExternal reviews
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Time is Money, But Sprout Social Helps You Save Both
What do you like best about the product?
We use Sprout Social as an agency exclusively for its auto scheduling ability and content calendar for our clients. It allows us to sit down, come up with a plan and automate tasks as much as we can. Additionally, we use the auto reports section to send weekly reports to our clients that are auto generated so we save time, and in the long turn, money!
What do you dislike about the product?
I wish Sprout Social allowed us to turn off all marketing promotion email to our customers. Soliciting them should be something we can "turn off". Additionally, I wish there was more flexibility with the package options for Agencies. One additional problem is that the notifications don't always work properly in the app, so we have to rely on being logged into desktop during normal business hours for notifications.
What problems is the product solving and how is that benefiting you?
Automation
Recommendations to others considering the product:
The Agency account is completely worth it if your looking to get the best bang for your buck. You can still charge clients for access by building it into their package or charging them separately. It helps keep all your clients in one spot without needing multiple logins!
Great for competitive and social listening
What do you like best about the product?
Using the listening function to follow my company's mentions as well as tracking competitors' mentions
What do you dislike about the product?
It would be great to get the onboarding tutorial, either the first one or to get a second set of sessions, after several months of using the product. The tutorial was very helpful but I just wasn't as familiar with the product to make the most of it.
What problems is the product solving and how is that benefiting you?
Scheduling social posts, identifying trending topics and mentions, understanding the sentiment of our mentions
Recommendations to others considering the product:
I'd recommend that you do a demo, but come prepared with specific questions about your own use cases and company's needs.
Good Platform, needs minor improvements
What do you like best about the product?
The reports are top notch. All of my clients are happy with them and they are very in depth. Plus they look nice.
What do you dislike about the product?
There is not a hashtag generator. You also can’t look at an asset library and quickly see what photos have been used. It’s a pain to change dates on a post, I prefer to drag and drop. Also I want to be able to see my 9 grid on Instagram easily.
What problems is the product solving and how is that benefiting you?
Reporting
Recommendations to others considering the product:
Tell the team what you need and it might be added in future.
Helpful tool for managing all channels
What do you like best about the product?
The ability to tag content to report on specific campaign performance
What do you dislike about the product?
You can't upload videos and photos into one carousel post (you have to schedule them separately) and you can't schedule pins with titles and descriptions (just descriptions)
What problems is the product solving and how is that benefiting you?
The inbox/messages is a helpful tool so we don't miss comments and mentions.
Overall working fine, but needs some improvement.
What do you like best about the product?
Ability to manage all of our clients from one dashboard.
What do you dislike about the product?
Wish competitive reports were more helpful in terms of what data was accessible.
Would like to be able to further customize reports (some of the percentage calculations can be confusing to clients and it would be nice to remove them --we have already called Sprout support numerous times on this).
We'd like a future drag and drop feature so you could organize your grid accordingly.
We get logged out of our accounts on our phone frequently.
Notifications to post don’t always come through
The scheduling and drafting content feature is a little clunky in terms of not being able to drag and drop, and the way you see or don’t see drafted posts. It would also be cool if you could see your IG grid.
Would like to be able to further customize reports (some of the percentage calculations can be confusing to clients and it would be nice to remove them --we have already called Sprout support numerous times on this).
We'd like a future drag and drop feature so you could organize your grid accordingly.
We get logged out of our accounts on our phone frequently.
Notifications to post don’t always come through
The scheduling and drafting content feature is a little clunky in terms of not being able to drag and drop, and the way you see or don’t see drafted posts. It would also be cool if you could see your IG grid.
What problems is the product solving and how is that benefiting you?
Ability to manage all of our clients from one dashboard.
Offers more features than most social media scheduling providers.
What do you like best about the product?
The ability to manage multiple social media postings at once. The ability to schedule a single post to several social media channels at once.
What do you dislike about the product?
having to rewrite over the meta data Sprout pulls in. It becomes time-consuming to re-enter that information.
What problems is the product solving and how is that benefiting you?
Time management. We have little time to spent on social. This helps us schedule our posts on FB, IG and LinkedIn.
Sprout is pretty good
What do you like best about the product?
I like the capabilities of Sprout, the fact that they are always adding new features, and the customer service is incredible - I email them all the time.
What do you dislike about the product?
Some of the layouts are confusing. For example, I want to schedule a draft post on the calendar. There are some times that scheduler calendar will show up on my screen and sometimes it doesn't. I'm trying to utilize the post statuses to sort drafts and the flow of that is a bit unnatural.
What problems is the product solving and how is that benefiting you?
Bringing together social platforms for our clients. We also love using the reporting functions as it's very easy to screenshot and selectively share analytics with clients in a clean, visual way. Creating and editing posts with my team inside the platform is cool but needs to be more straightforward.
Recommendations to others considering the product:
Please let me know the most efficient way to create posts in Sprout, edit and manipulate them with my team, get approval from my admin and from our client's team as well. In the past, we had been creating and editing posts in a Word doc because it was easier.
Good Content Organizing Tool
What do you like best about the product?
I like Sprout Social for organizing, scheduling and automatically publishing content across Facebook and Twitter. It's a great starter tool for brands large or small looking to get serious about their messaging and interactions. Speaking of interactions, their streamlined inbox is pretty much the blueprint for other 3rd party publishing tools.
What do you dislike about the product?
Sprout Social delivers pretty lightly on reporting and analytics. If you'd like a high level view of how your social accounts are doing in one platform, this is a great option. Gleaning deep insights from this may be a challenge.
What problems is the product solving and how is that benefiting you?
We are streamlining our content publishing and using automation where possible. This is a major benefit to a team of just one!
Sprout is a helpful tool for my agency.
What do you like best about the product?
I like that sprout allows us to aggregate many posts for our clients at once. Some of our larger clients in the consumer products industry find the hashtag monitor very helpful for finding influencers and people using their products for sharable content.
What do you dislike about the product?
The tool doesn't always make sense for our smaller clients where it is is easier to go directly to the platform itself for posting. Overall, I don't have many complaints.
What problems is the product solving and how is that benefiting you?
We are able to manage many social media clients all at once. We are able to share with our clients exactly what their social media calendar looks like well ahead of time in an attractive and easy to see manner.
Recommendations to others considering the product:
If you are a growing marketing agency or your an organization of any considerable size you should consider using Sprout Social.
Great workflow and data insights
What do you like best about the product?
I really find it helpful that Sprout uses data to back the recommended times for posting. Working for a global organization means sometimes my view of a perfect time isn't the same as the rest of the world. So knowing when my audience is most likely to engage (regardless of the country) is key to successful organic social.
What do you dislike about the product?
I do wish there was the ability to create and schedule creative cards on Twitter right from Sprout. It's an extra step to do outside of Sprout and we lose that precious data that comes from having a clickable card on Twitter versus just a graphic attached to the post.
What problems is the product solving and how is that benefiting you?
We are learning how to define an organic social strategy. We've been able to increase our twitter posting and decrease our Linkedin posts because of the insights we've received through Sprout. We're becoming more strategic in how and what we post.
Recommendations to others considering the product:
Sprout is an easy to use application that provides quality data and recommends post times based on that data. You can schedule across multiple channels easily. But there are some functionalities (at least depending on what level you purchase.) Have a game plan of exactly what you want to do before purchasing this (or any other) social media management application.
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