Sprout Social
Sprout SocialExternal reviews
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Great Post Previews for Clients, But Video Restrictions Limit Flexibility
What do you like best about the product?
Post previews (this is helpful for clients); visual posting calendar to see posts per day (with filtering options by platform/account)
What do you dislike about the product?
Video post restrictions (can't use tags, can't append trending audio); would like to see more workflow features (annotating images, tagging team members in comments, etc.)
What problems is the product solving and how is that benefiting you?
Sprout social makes it easier to be flexible with posting dates - without having to update several documents/content calendars, etc. Drag and drop the post to a new day, easy.
Intuitive Interface, But Reporting Needs Deeper Insights
What do you like best about the product?
I find the user interface straightforward and easy to navigate. This tool is intuitive enough that anyone could use it without needing extensive training.
What do you dislike about the product?
In my opinion, the reporting features feel somewhat basic. I wish there were an option to explore the data in more depth, such as being able to click into individual comments—especially within sentiment analysis. This would allow us to give our clients concrete examples, rather than only presenting them with numerical summaries.
What problems is the product solving and how is that benefiting you?
The inbox and tagging features are the most frequently used tools by my team. They help streamline our workflow, enabling us to manage a higher volume of work more efficiently than we could with native monitoring alone. Additionally, the option to tag comments makes it much easier to prepare monthly, quarterly, and annual reports.
Effortless Social Scheduling Makes Sprout a Daily Essential
What do you like best about the product?
The ease of scheduling our monthly social content and the ability to adjust as needed easily. We use Sprout nearly everyday in our Marketing team.
What do you dislike about the product?
The cost of adding additional seats to our account.
What problems is the product solving and how is that benefiting you?
Having to schedule our content on multiple platforms and being able to pull analytics to see what is working and refine our content strategy moving forward.
Lacking Performance Stats
What do you like best about the product?
Every social platform performance is at one place.
What do you dislike about the product?
Performance stats are missing on the platform
What problems is the product solving and how is that benefiting you?
Centralised platform for all social platform
All-in-One Social Management, But Occasional Publishing Glitches
What do you like best about the product?
Sprout Social simplifies the process of planning, scheduling, tracking, and reporting across all social media channels, allowing you to manage everything from a single platform.
What do you dislike about the product?
Sprout Social occasionally experiences issues when publishing content that was previously scheduled. These errors happen on a semi-regular basis.
What problems is the product solving and how is that benefiting you?
This tool allows me to schedule and report on social media activities efficiently. It helps me keep all my social media efforts organized within a single, streamlined calendar. Additionally, it makes reporting on these efforts simple by providing everything I need in one easy-to-use platform.
Great Multi-Platform Scheduling, But Lacks PDF Support
What do you like best about the product?
The ability to schedule on multiple platforms at once and see past and future posts in calendar format.
What do you dislike about the product?
Can't create a post with PDF attached. We use PDF format to publish our writing products and so we have to schedule those directly through LinkedIn and X, outside Sprout Social.
What problems is the product solving and how is that benefiting you?
Helps us promote our program to the defense and business community we serve.
Effortless Scheduling, But Instagram Integration Needs Improvement
What do you like best about the product?
Ease of use. Ability to efficiently schedule posts across all networks.
What do you dislike about the product?
IG specifically is missing some integrations. Tagging other accounts never works properly for me. I would like to select music from Sprout.
What problems is the product solving and how is that benefiting you?
Saving time on monthly reporting. Saves time on scheduling across all networks.
User-Friendly with Insightful Reports
What do you like best about the product?
I love Sprout Social's user-friendly interface, which allows me to easily schedule social posts across different channels, simplifying my workflow as a solo entrepreneur. The platform's ability to let me manage social media publishing and analytics independently without needing an assistant is exceptional. Additionally, my clients appreciate the reports generated by Sprout Social, indicating their satisfaction with the insights provided. The initial setup was straightforward, making the transition to using the platform smooth and hassle-free.
What do you dislike about the product?
Sometimes a social channel will get logged out and then you may lose some of the reporting function.
What problems is the product solving and how is that benefiting you?
Sprout Social helps me manage social media publishing and analytics alone, offers user-friendly scheduling, and my clients appreciate the reports.
Outstanding Analytics and Smart Inbox, But Pricing Can Be a Challenge
What do you like best about the product?
What I appreciate most about Sprout Social is its exceptional reporting and analytics suite, which offers deep, actionable insights across all connected social platforms. The reports are highly customizable and incredibly easy to present to stakeholders, helping us clearly demonstrate our ROI. Furthermore, the Smart Inbox is a game-changer for our team's ease of use and efficiency. It centralizes all communication, allowing us to quickly organize, tag, and assign incoming messages, ensuring that our customer service response times and quality remain consistently high.
What do you dislike about the product?
The primary downside of using Sprout Social is its high cost, particularly as our team expands and requires additional user seats or premium features. The tiered pricing structure can become quite expensive for small to mid-sized businesses, which affects its overall Ease of Implementation for those with limited budgets. Additionally, while the core Number of Features is great, I feel that some deep-dive features for platforms like Instagram or LinkedIn could be more robust compared to specialized tools, making us occasionally rely on third-party apps for certain advanced functions.
What problems is the product solving and how is that benefiting you?
Sprout Social effectively solves the business problem of fragmented workflow and inefficient data analysis. Its Social Media Management and Social Customer Service tools, especially the Smart Inbox, drastically reduced our message response times and ensures no customer interaction is missed, leading to improved brand reputation. Concurrently, the powerful Analytics capabilities allow us to quickly pivot from raw data to actionable insights, directly guiding our marketing strategy and demonstrating the ROI of our social efforts.
Great Analytics and Usability, Minor Reporting Bug
What do you like best about the product?
Sprout Social is very helpful for the cross-channel marketing summary, how easily you can select specific dates, the MoM % increases, and all the analytics that you can easily see. It's also easy to connect Facebook and Instagram accounts to the platform and easy to understand. I use sprout social weekly.
What do you dislike about the product?
Lately, there has been a bug on sprout where it keeps showing you the percentages even if you switch them off. This has been a problem for client-facing reports because sometimes we don't want them to see the percentage if it's decreased MoM.
What problems is the product solving and how is that benefiting you?
Sprout helps me see analytic and engagment trends. Since it is so easy to see it all in one place, I'm really able to look at top performers by different categories (reach, shares, saves) and see what's working. This helps inform our social strategy for the years and more.
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