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Sprout Social

Sprout Social

Reviews from AWS customer

3 AWS reviews

External reviews

6,228 reviews
from and

External reviews are not included in the AWS star rating for the product.


4-star reviews ( Show all reviews )

    Jacqueline M.

Sprout Is Great But Limiting

  • November 05, 2025
  • Review provided by G2

What do you like best about the product?
I like how user friendly Sprout is! I think the tagging structure is awesome
What do you dislike about the product?
There are parts of Sprout that are limited. We have to do a lot of in-app posting when Sprout is unable to accomodate the features we need (e.g., tagging creators in Instagram reels, adding audio to videos that credits the creator, etc.)
What problems is the product solving and how is that benefiting you?
I am the primary publisher for a few of our clients at the agency. Sprout has been straightforward and is easy to use.


    Medical Practice

Reliable, Time-Saving Tool for Social Media Management

  • November 05, 2025
  • Review provided by G2

What do you like best about the product?
It saves me time and helps keep everything organized in one place. Overall, it’s a reliable and user-friendly tool for managing social media efficiently.
What do you dislike about the product?
Sometimes when using on the computer it's difficult to see the caption when clicking on the preview.
What problems is the product solving and how is that benefiting you?
Sharing and scheduling content across platforms.


    Katie A.

Intuitive and Efficient, Slight Formatting Limitations

  • November 05, 2025
  • Review provided by G2

What do you like best about the product?
I love using Sprout Social due to its ease of use and intuitive interface, which significantly enhances my workflow, especially when it comes to pre-planning and scheduling content across platforms like LinkedIn and Facebook. The platform allows me to effortlessly access post statistics and generate comprehensive performance reports on multiple platforms, making it invaluable for assessing the success of my social media strategies. Additionally, the initial setup was hassle-free, and I encountered no issues accessing my account, which speaks volumes about its user-friendly design. These aspects make my experience with Sprout Social efficient and effective, and I feel confident in recommending it to others with a high likelihood of 8 out of 10.
What do you dislike about the product?
I wish we could bold or italicize text for posts.
What problems is the product solving and how is that benefiting you?
I use Sprout Social to pre-plan and schedule content, easily access post statistics, and generate performance reports, which streamlines my social media management.


    Aliya R.

Effortless Social Scheduling with Robust Analytics

  • November 05, 2025
  • Review provided by G2

What do you like best about the product?
We are able to schedule social posts with ease cross-platform. I also enjoy the metrics/analytics Sprout reports — the weekly snapshots, especially, are helpful. I use Sprout daily for my job and it has made my overall day-to-day work life immensely easier.
What do you dislike about the product?
Right now, my biggest frustration is not being able to post multimedia carousels on Instagram. Every time we have a carousel post that includes animated sickers on some slides (making them mp4 files), I have to manually schedule the post in Instagram's app.

Also, sometimes, Sprout can be late to adapt to new social platform features (for example, it took a while to have the option of adding collaborators to Instagram posts).
What problems is the product solving and how is that benefiting you?
Without Sprout, I would have to manually schedule posts. With our organization posting 3-4 times a week on each platform (so, 12-16 posts a week total), this would be very time consuming without Sprout. Sprout also allows me to view all metrics in one place, saving me from having to go to each platform individually to collect analytics.


    Robin D.

Centralized Social Media Management Excellence

  • November 05, 2025
  • Review provided by G2

What do you like best about the product?
I appreciate how Sprout Social centralizes social media management tasks, especially with the need to manage 15 or so social media channels. Without this tool, managing these independently would be a real challenge, but with Sprout Social, I have a streamlined solution. The publisher overview feature is particularly beneficial, providing a comprehensive view of all the posts in a weekly or monthly format. This enables me to audit, compare, and contrast content effortlessly. Additionally, the initial setup of Sprout Social was easy, which made starting with the platform smooth and stress-free.
What do you dislike about the product?
I find that one area that could be improved in terms of workflow is the ability to handle post approvals outside of the platform.
What problems is the product solving and how is that benefiting you?
Sprout Social centralizes management of 15 social media channels, reducing complexity and effort in handling them independently. It provides a comprehensive overview, enabling efficient auditing and management.


    Hospitality

Sprout Social: Effortless Scheduling and Insightful Reporting

  • November 05, 2025
  • Review provided by G2

What do you like best about the product?
I've been using Sprout Social for a while now, and I can honestly say it's been a game-changer for managing my social media presence. The interface is sleek and user-friendly, making it easy to schedule posts, track engagement, and analyze performance. I particularly love the ability to schedule content across multiple platforms, which saves me tons of time.

One of my favourite features is the comprehensive reporting dashboard, it's perfect for gaining insights into how my posts are performing and adjusting my strategy accordingly. The engagement tools are also top-notch; responding to comments and messages from within the platform helps streamline communication, especially when managing multiple accounts and the frequency of use for me.

On occasions I have had to seek help, the customer support has been quick and efficient.
What do you dislike about the product?
There's one small improvement I would love to see: the ability to add links to scheduled stories for both Instagram and Facebook, rather than just one. It would be even better if I could customize the link text to make it more engaging for my audience.
What problems is the product solving and how is that benefiting you?
Bringing so many features under one platform.


    James K.

Comprehensive Reporting & a good solution for Enterprise-level social teams

  • November 05, 2025
  • Review provided by G2

What do you like best about the product?
I really appreciate the user experience of Sprout Social; it's very well designed and not something you find in all tools. The intuitive UX makes it beneficial and allows for easy navigation. Additionally, the reporting capabilities of Sprout Social stand out significantly, especially since we have very specific reporting requirements. The premium analytics package that we use allows us to generate custom reports and configure metrics, providing a high level of flexibility that lower-tier tools simply can't match. This advanced reporting is pivotal for our enterprise-level needs, allowing us to tag content types, differentiate content pillars, and sort through different campaigns. It gives us clear insights into how our campaigns are performing and helps us understand the data behind our social strategy, which would be challenging without such robust reporting features. Moreover, having a centralized system for managing multiple users with defined roles and access levels is incredibly beneficial. It allows us to manage our community and online reputation efficiently, schedule and plan content, and oversee everything that's published across multiple channels. The support from Sprout Social is excellent; real-time chat and a useful knowledge base make getting help straightforward whenever we have issues. Integrating with other tools like Bitly for link shortening is seamless, although more comprehensive integration with Google Analytics would be hugely beneficial to fully analyze data traffic and performance. Overall, the combination of strong UX design, powerful reporting capabilities, and supportive account management makes Sprout Social a valuable tool for our social media management strategy.
What do you dislike about the product?
I find the lack of flexibility and customization below the premium analytics package in Sprout Social frustrating. For enterprise-level teams like ours, the base analytics do not meet our specific requirements; it necessitates an upgrade to the premium package, which unlocks the level of detail we need. Additionally, I encounter difficulties with the organic and paid split in reporting. The inconsistency arises from different networks returning varying data splits through APIs, making it challenging to obtain a comprehensive view of performance. This often results in a need for external tools or data sources to bridge the gap, especially when distinguishing between organic and paid metrics, which is inconvenient and cumbersome.
What problems is the product solving and how is that benefiting you?
Sprout Social centralizes our social media management, providing robust reporting and analytics. It helps manage community interactions with a unified inbox, and supports content scheduling and planning. The premium analytics package allows detailed custom reports, critical for our enterprise-level reporting needs.


    Marketing and Advertising

Effortless to Use and Instantly Familiar

  • November 05, 2025
  • Review provided by G2

What do you like best about the product?
I love how I easily got used to working with the platform. I probably take that for granted because I use it everyday and have zero issues with it. It just makes sense. Customer support is great too, personally have not had direct contact but from what my manager says it works quickly and smoothly.
What do you dislike about the product?
Honestly, nothing major springs to mind. I only use the inbox section too as I am a community manager. But the inbox system is great
What problems is the product solving and how is that benefiting you?
Sprout tags inbox messages automatically so this saves me tons of time. I love the filter option too so I can clear through spam easily breaking down the workload.


    Utilities

All-in-One Social Management Platform That Streamlines Workflow

  • November 05, 2025
  • Review provided by G2

What do you like best about the product?
Everything in one place - social scheduling, reporting, analysis etc. Relatively good value for money. Good customer support features. A good tool that is used daily in my team.
What do you dislike about the product?
Limited API for LinkedIn - took a long time to get carousels. Can't publish LinkedIn articles still. The AI functionality is still quite weak in my opinion so room for improvement here. Sprout Advocacy is also relatively limited.
What problems is the product solving and how is that benefiting you?
It brings all analytics into one place without having to navigate to different platforms or profiles. This speeds up our reporting process. It also collates all social media activity (comments etc.) to a central place which helps us keep track of activity better.


    Mireia R.

Effortless Account Management That Saves Time

  • November 05, 2025
  • Review provided by G2

What do you like best about the product?
It is easy to use and definitely time saving! when managing different accounts, it is essential to have easy tools to avoid repeating processes.
What do you dislike about the product?
I need to analyse all the collaboration posts manually. It would be super helpful to include them as an element to monitor (reach, non-followers) etc.
What problems is the product solving and how is that benefiting you?
We need to manage several accounts in different platforms, languages and countries. Sprout helps us manage them easily and saving a lot of time comapred to previous tools used in the past.