Sprout Social
Sprout SocialExternal reviews
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Comprehensive Analytics with Room for Improvement
What do you like best about the product?
I like how Sprout Social allows me to track analytics for social media posts all in one place and report on brand partnerships. The ability to tag posts as part of a campaign is a feature I find valuable, as it lets me see metrics for an entire campaign. For my use case, I find impressions and engagement metrics particularly valuable. The initial setup was easy enough, and once I got the hang of it, the UI/UX is fine despite being a bit clunky at times.
What do you dislike about the product?
I find the UI/UX a bit clunky at times, though it's fine once you get the hang of it. I also wish there was the ability to add a single post to multiple different 'campaigns'.
What problems is the product solving and how is that benefiting you?
I use Sprout Social to track analytics for social media posts and report on brand partnerships, solving the problem of getting analytics for multiple channels in one place.
Easy Cross-Platform Analytics Tracking
What do you like best about the product?
I appreciate how easy it is to track analytics across all platforms.
What do you dislike about the product?
Social media profiles disconnect periodically for safety reasons, which is understandable, but it happens so often that it feels a bit like overkill sometimes.
What problems is the product solving and how is that benefiting you?
Tracking analytics and engagement across all social platforms, makes it easier to determine where there are successes and where there are areas of growth/refinement in strategy.
Feature-Rich and Easy to Navigate
What do you like best about the product?
I like using Sprout Social to batch organize and distribute social media posts for my research group at the University of Michigan. The calendar is fantastic—it's clean, easy to use, and great for planning out strategies over a month. I can organize posts thoughtfully, decide on a theme like 'fun post Fridays,' or craft a series of posts that deep dive into certain topics. I particularly like the suggested post times feature, which helps drive engagement with our audience. It identifies when we’ve seen the most engagement for posts, something I wouldn’t track manually because it would be too time-intensive. The tool's feature-rich design and ease of use make it highly recommendable.
What do you dislike about the product?
Sometimes I struggle to find someone I want to tag in a LinkedIn post - the search feature is not always reliable that way.
What problems is the product solving and how is that benefiting you?
I use Sprout Social to batch organize and distribute social media posts, collaborate on messages, and choose the best times for engagement. The calendar is clean and helps in planning, while the suggest time tool saves me from manually tracking post engagement.
Effective Analytics but Needs TikTok Scheduling
What do you like best about the product?
I like the analytical tools that show rates and much more. It shows me what posts are doing better on different platforms and helps me compare. The initial setup of Sprout Social was easy.
What do you dislike about the product?
I wish you could schedule photos for TikTok.
What problems is the product solving and how is that benefiting you?
Sprout Social helps me schedule and analyze content, showing what posts perform better on different platforms for easy comparison.
Effortless Social Scheduling and Powerful Tagging
What do you like best about the product?
I love using Sprout Social because it makes it super easy to schedule posts ahead of time and to easily pull metrics using the Tag Report. My favorite thing about the platform is the robust tagging function, which keeps me organized and makes it super quick and easy to pull up posts from yesterday or even a few years ago. The platform is also great because it was super easy to learn.
What do you dislike about the product?
My organization's top platform is LinkedIn and the listening tool doesn't use that platform as a source to pull data from so that's something that could be added.
What problems is the product solving and how is that benefiting you?
I use Sprout Social to make scheduling posts ahead of time super easy and to quickly pull metrics with the Tag Report.
Easy to Use with Helpful Support, but Upload Processing Can Be Slow
What do you like best about the product?
Easy to learn and use, simple to navigate overall, great for posting the same posts across platforms but clunkier when you need slightly varying versions by platform for sizing or copy edits. I think it's a helpful tool and easy to get support.
What do you dislike about the product?
Slow processing times on some uploads that make it difficult to upload as quick as I'd like. The one time codes to log in are often annoying as well and make me want to use sprout less than just posting directly.
What problems is the product solving and how is that benefiting you?
Pulling analytics easily across platforms, making mass scheduling across multiple social accounts at one time easy.
Streamlined Social Workflow: Smart Inbox, Easy Scheduling, and Clear Reporting
What do you like best about the product?
I love how easy Sprout Social is to use. Multi-channel posting is a piece of cake, and the layout is clean and well organized, which makes everything feel really convenient.
What do you dislike about the product?
The only thing I don’t like is the story scheduling. For some of my clients it goes through, but for others it won’t, so of course I can’t rely on it for stories.
What problems is the product solving and how is that benefiting you?
It’s a one-stop solution for all my social media clients. Whether it’s multi-platform scheduling, downloading calendars to get client approvals, generating reports, or handling communication, it saves my day every single day.
Sprout Social Makes Managing Social Easy
What do you like best about the product?
I love the convenience and ease of use. I use Sprout almost daily to schedule posts. I love that I can schedule by the month. This makes my job easier as I can plan in advance. It's great for my team because we all manage multiple pages across the company.
What do you dislike about the product?
Sprout Social offers a lot of great features, but the amount of features can sometimes make navigating the site difficult.
What problems is the product solving and how is that benefiting you?
The company I work for has multiple pages to manage for multiple locations. We also have a large marketing team. Sprout Social allows us to each manage our locations' pages while still collaborating on our social pages.
Reliable, Exactly as Set Up Every Time
What do you like best about the product?
I like how I can trust everything will go out exactly as I set it up, no changes, no error, exactly how I wanted it
What do you dislike about the product?
You cannot add text to stories or add more than 10 pictures
What problems is the product solving and how is that benefiting you?
It benefits me because I feel confident that all my posts are being completed exactly how I want them to
A Social Media Management Must-Have
What do you like best about the product?
I love using Sprout Social for its scheduling feature, especially for evergreen social posts. The 'optimal times' feature is fantastic as it helps boost our engagement. Scheduling the first comments makes it easier to drive followers to our website, which is really beneficial. Also, the reporting capabilities are a big plus. It's great how these features come together to support planning ahead and collaboration as a team.
What do you dislike about the product?
I miss the Canva integration. It would be much more convenient to be able to schedule collaborative posts in Sprout rather than posting manually.
What problems is the product solving and how is that benefiting you?
Sprout Social helps manage content for our brands, plan ahead, and collaborate as a team. Scheduling posts and using the 'optimal times' feature boosts engagement. Reporting capabilities enhance our strategy, and posting links in comments keeps our followers informed.
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