Sprout Social
Sprout SocialExternal reviews
6,228 reviews
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Convenient Scheduling, Pricey for Agencies
What do you like best about the product?
I greatly appreciate Sprout Social's calendar feature, which allows me to easily view and organize my content schedule for the entire month. I can drag and move items across the board effortlessly, and I am able to select optimized times for posting. This level of control and visualization is invaluable for managing over 200 social posts a month across more than 20 accounts. Additionally, the social listening feature is exceptionally beneficial as it enables me to search and track where my clients' names are being mentioned in different settings. This insight not only helps in monitoring brand presence but also in engaging with new opportunities for visibility. Furthermore, the initial setup was smooth and effective; their team provided a thorough walkthrough and trained our department comprehensively, which made the transition seamless. Overall, Sprout Social offers more convenience and robust features which align perfectly with what we were looking for.
What do you dislike about the product?
The cost of Sprout Social was a significant expense for our agency. Additionally, the approval process was challenging for our clients to learn, which resulted in difficulties in workflow.
What problems is the product solving and how is that benefiting you?
I use Sprout Social to conveniently schedule over 200 social posts monthly across 20+ accounts. The calendar and social listening features provide easy content management and client engagement insights.
Effortless Social Media Management, Needs Better Metrics Integration
What do you like best about the product?
I appreciate that Sprout Social effectively consolidates all necessary information into one place for social media managers, which significantly streamlines my work and makes it much easier. The smart inbox tool is particularly valuable, as it organizes all comments and inquiries from social media platforms in a way that allows for efficient review and management of interactions. This integration of various functionalities into a singular platform improves productivity, allowing me to manage social media content and customer interactions seamlessly. The ability to handle social media publishing, customer service responses, and public listening all within Sprout Social contributes greatly to maintaining a robust social media presence and proactive customer engagement. Overall, these features enhance my workflow and provide comprehensive support for our team’s social media management needs.
What do you dislike about the product?
I think the metrics provided by Sprout Social have posed challenges for us. They often do not align perfectly with the metrics shown on native platforms such as Facebook Meta Ads, leading to discrepancies. We've also experienced difficulties distinguishing between organic and paid impressions within certain metrics, which complicates our analysis and reporting. While I am not directly responsible for generating these reports, my colleagues have faced hurdles in these areas. Another issue is that mentions of our brand on platforms like Instagram Reels are not captured in our Sprout inbox. This omission is a significant blind spot for us because it means potential interactions or mentions of our brand might be missed. Although our Sprout representative suggested using the public listening tool to capture these mentions, it would be beneficial if Sprout Social could integrate this capability more seamlessly into the inbox, ensuring no missed opportunities for engagement.
What problems is the product solving and how is that benefiting you?
I use Sprout Social for consolidated social media management, simplifying content publishing and engagement tracking. It gathers comments and inquiries efficiently in one place, aiding in customer service and enhancing team productivity.
Streamlined Social Management with Robust Analytics
What do you like best about the product?
I appreciate how Sprout Social addresses our key needs by providing drafting, scheduling, and social analytics tracking. As an agency, the platform empowers our entire social team and clients' social teams with the essential tools and information necessary for daily operations. I love the scheduling assistant and the capability to schedule a first comment, which enhances the coordination of multiple posts across several client accounts. The premium analytics are incredibly beneficial for agencies that need to deliver detailed reports to clients as they make our monthly reports rich and insightful. The transition to Sprout Social felt seamless due to its top notch customer service and onboarding processes.
What do you dislike about the product?
I wish it was more tailored to LinkedIn, which is the primary organic social platform we (and our clients) use. Although I'm aware this is more to do with LinkedIn's API limitations, not Sprout's.
What problems is the product solving and how is that benefiting you?
Sprout Social aids in drafting, scheduling, and social analytics tracking, equipping our social team and clients with essential tools and information for daily tasks, simplifying post coordination across clients, and enriching our monthly social reports.
Intuitive Platform for Managing Multiple Clients
What do you like best about the product?
I love how intuitive it is to use. I like being able to manage multiple client accounts and platforms.
What do you dislike about the product?
I really don't like that you can't batch send posts for client approvals. It's a big waste of time to have to go into every single post and send for client approval. We share calendars in one month batches so it takes a while. Also, the mobile app functionality could be better. I also don't like that you can't comment externally unless the client has already commented.
What problems is the product solving and how is that benefiting you?
Sprout helps us manage multiple clients social accounts and send directly to them for review and approval.
Superb analytics, great scheduling, almost perfect!
What do you like best about the product?
It gives super simple snapshots of social media performance, easily broken down by a variety of factors across all channels, and makes scheduling across all channels super easy too!
What do you dislike about the product?
We do occasionally get errors when trying to schedule certain posts, sometimes this can be a general error, but others it can be something along the lines of file size - but then the same files work on native upload.
What problems is the product solving and how is that benefiting you?
It’s an all-in-one hub for posting and reporting, which when working in the sports broadcast industry, certainly helps efficiency
Intuitive and User-Friendly, But Costly Custom Reports
What do you like best about the product?
I appreciate how intuitive Sprout Social is, which greatly facilitates the management of our university's social media accounts. The setup process was incredibly easy, especially with the personal support provided by a Sprout Social representative, which made the onboarding experience smooth and hassle-free.
What do you dislike about the product?
I wish the ability to build custom reports didn't cost so much extra.
What problems is the product solving and how is that benefiting you?
I use Sprout Social for content planning, reporting, AI intelligence, team collaborations, and organization, making social media management for the university efficient.
Empowers Our Small Team with Powerful Social Management Tools
What do you like best about the product?
I appreciate Sprout Social's ability to unify community management across all social channels with the smart inbox, which is a lifesaver for our lean team. This feature streamlines our workflow and makes managing our social presence much more manageable. The social listening capabilities of Sprout Social are invaluable for measuring our success, tracking competitors, and staying updated with industry trends. Additionally, our Customer Success Manager (CSM) is extremely helpful whenever we encounter issues, ensuring that our operations run smoothly. The setup process was very easy thanks to the assistance from the CSMs.
What do you dislike about the product?
I find that the social media scheduled posting feature can be finicky at times, which disrupts my scheduling process.
What problems is the product solving and how is that benefiting you?
I use Sprout Social to unify social channels for community management, employ social listening to measure success, and track competitors efficiently.
Optimal Posting Times with Solid Reporting, Needs TikTok Boost
What do you like best about the product?
I really enjoy the optimal posting time feature of Sprout Social. This tool allows us to maximize the visibility of our posts, ensuring the most eyes on our content. Additionally, I find the detailed reporting feature incredibly beneficial. It provides me with clear insights into which posts are performing well and resonating with our audience. This enables me to adjust our strategies accordingly by either creating more content of a similar nature or scaling back on the kinds that don't perform as well. The initial setup of Sprout Social for our team was easy, contributing to its user-friendliness.
What do you dislike about the product?
I experience significantly lower views on TikTok when posting through Sprout Social compared to direct posting on TikTok. This challenge suggests a back-end issue within Sprout Social that impacts the reach or engagement of posts, despite the content appearing on TikTok.
What problems is the product solving and how is that benefiting you?
I use Sprout Social for managing social media, optimizing post times for maximum visibility, and analyzing post performance to enhance audience engagement.
Intuitive Platform, Robust Features
What do you like best about the product?
I find Sprout Social incredibly intuitive and easy to use, which greatly enhances my efficiency when scheduling social media posts and engaging with fans. I love how it centralizes all social profiles in one platform, making them easily viewable and trackable without switching between different tools. Another feature I appreciate is its ability to tailor content specifically for different platforms, which ensures that our messaging is both effective and relevant to each audience. The initial setup was straightforward, which was a relief and allowed us to hit the ground running quickly. Additionally, Sprout Social offers more features and robust analytics compared to our previous product, giving us deeper insights into our social media performance.
What do you dislike about the product?
The smart inbox has some limitations and can be clunky.
What problems is the product solving and how is that benefiting you?
I use Sprout Social to easily manage all social profiles in one platform, schedule posts, engage with fans, and review analytics, which streamlines my social media processes.
All-in-One Platform for Effortless Social Channel Management
What do you like best about the product?
Integrated nature of having all features needed for managing a social channel within one platform from analytics to community management to publishing.
What do you dislike about the product?
The base plan increasingly has less usability with new features not included and constant emails from sales associates to add more features at a higher cost without demonstrating value
What problems is the product solving and how is that benefiting you?
The main benefit is that it's a one-stop shop for everything. I oversee a team doing social and I like I can keep an eye on everything from one area.
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