Sprout Social
Sprout SocialExternal reviews
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Great Tool for Managing Social Media Accounts
What do you like best about the product?
being able to blast out social media posts to different platforms from one website
the draft to approval to post pipeline
the draft to approval to post pipeline
What do you dislike about the product?
Tagging users can be faulty
Can't create twitter threads through Sprout
Can't create twitter threads through Sprout
What problems is the product solving and how is that benefiting you?
Needing employees to have social media posts approved by managers -- quickly do so through Sprout
Being able to have comms calendar so we can schedule posts for the month
Being able to have comms calendar so we can schedule posts for the month
Great software!
What do you like best about the product?
Comprehensive service with scheduling, tagging, reporting, and more. Fulfills all of our major social media needs. The administrative permissions and Groups are also very thorough, particularly for the Approval Workflow process. The Optimal Times feature for scheduling is my favorite and I love that it's customized for each of the different social media platform types.
We didn't like Hootsuite for a couple of minor reasons that Sprout Social didn't have, including the fact that the interface for Hootsuite was very navy blue and hard on the eye, and it didn't allow for minute-by-minute scheduling, only 5-minute interval scheduling.
We didn't like Hootsuite for a couple of minor reasons that Sprout Social didn't have, including the fact that the interface for Hootsuite was very navy blue and hard on the eye, and it didn't allow for minute-by-minute scheduling, only 5-minute interval scheduling.
What do you dislike about the product?
I wish the reporting had more visually-appealing data visualization, such as bar charts or pie charts, for more of its analytics instead of just black and white tables with words and numbers. There are one or two line graph options, but it's limited to only a couple of analytics. It's nicer for our funders to see quick, clear colorful charts as opposed to tables with numbers.
The tagging feature for Twitter and LinkedIn is also not the strongest i.e. on LinkedIn, you can only tag other Companies, not any individuals, and for Twitter, you really have to know the full Twitter handle because the dropdown autofill feature is close to useless compared to doing it on Tweetdeck or natively on Twitter. I am guessing this is a limitation that exists across other social media management platforms though and is likely not the fault of Sprout Social specifically.
It would also be nice to have unlimited Tags (10,000 is a lot, but we're a large organization and I fear we will hit that quota in a year or so and have to do painstaking cutting). I believe Oktopost has unlimited tags. It's also a bit painstaking to create new tags and make sure each different Group in your Sprout Social account has access to them.
I also think it's pretty expensive to have multiple users, which is limiting for our large organization and teams.
The tagging feature for Twitter and LinkedIn is also not the strongest i.e. on LinkedIn, you can only tag other Companies, not any individuals, and for Twitter, you really have to know the full Twitter handle because the dropdown autofill feature is close to useless compared to doing it on Tweetdeck or natively on Twitter. I am guessing this is a limitation that exists across other social media management platforms though and is likely not the fault of Sprout Social specifically.
It would also be nice to have unlimited Tags (10,000 is a lot, but we're a large organization and I fear we will hit that quota in a year or so and have to do painstaking cutting). I believe Oktopost has unlimited tags. It's also a bit painstaking to create new tags and make sure each different Group in your Sprout Social account has access to them.
I also think it's pretty expensive to have multiple users, which is limiting for our large organization and teams.
What problems is the product solving and how is that benefiting you?
As a large organization, it was very difficult to know who was publishing what and when and it was hard to coordinate messaging. Now, we have a way to globally see what's going on, while still schedule/publish content to social media, but we can still segment out our own team's work if we need to.
Good scheduling tool, with useful analytics and content management features
What do you like best about the product?
Being able to schedule and manage content
What do you dislike about the product?
Not being able to tag people on LinkedIn
What problems is the product solving and how is that benefiting you?
Scheduling in one central tool. Aggregating organic and paid performance
Why We Switched from Sprout Social to SocialPilot
What do you like best about the product?
The listening tool in the Sprout Social solution is one of the better ones in any social marketing solution. The engagement and analytics are on par with the other major players in this space. It is easy to set up and use. THe time to learn the platform is minimal.
What do you dislike about the product?
The pricing structure maxes out at ten profiles unless you have an enterprise plan and the professional plan at $149/mo on an annual plan (or Advanced at $249/mo) is quite expensive when considering that only ten social profiles are available. The standard plan has fewer features and is limited to five social profiles, and is $89/mo. Compare this to SocialPilot, which has 50 profiles available for $50/month. The features are comparable except the more robust listening tool within SProutSocial.
What problems is the product solving and how is that benefiting you?
Sprout Social addresses the needs of larger organizations. As most do not have more than ten profiles (for the organization), it meets most companies' requirements. However, from an agency perspective, it is price prohibitive with the profile limitations. Other solutions are better priced and have similar features available.
Great customer service
What do you like best about the product?
I like the app and the ease of scheduling posts. Customer service is phenomenal, as are training sessions.
What do you dislike about the product?
The cost is pretty high, but worth it if you're a large enough business that you can afford it.
What problems is the product solving and how is that benefiting you?
Sprout is helping me monitor my social posts, interactions and impressions in an easy-to-use way.
Good program
What do you like best about the product?
Being able to schedule reels. When not using in-app sounds, being able to schedule reels is very helpful
What do you dislike about the product?
Can't choose music for reels, meaning I have to upload them separate from the app
What problems is the product solving and how is that benefiting you?
Makes monthly planning so much easier having everything in one place
Sprout Social is Convenient To Use
What do you like best about the product?
We have the option to create a view and select specific sources, message types, or tags.
What do you dislike about the product?
It gets slow sometimes, especially when you don't refresh it.
What problems is the product solving and how is that benefiting you?
It helps us organize our message types through the "tags". For example, if a customer wants to cancel, all messages about cancellation will come out in one view.
Powerful, dedicated tool
What do you like best about the product?
Sprout Social is great because it is a no-compromise solution. Some of the built-in tools are good on various platforms, but they fall short of having everything that we want or need. Sprout has all of the bells and whistles in a single tool that allows us to focus our mobile efforts.
What do you dislike about the product?
As is the case with many exhaustive, dedicated tools, navigation and user-friendliness can be a struggle. IT support is often necessary to help with training and enablement.
What problems is the product solving and how is that benefiting you?
It is allowing increased control over our social behavior and providing more detailed reporting on the engagements we experience on various campaigns. These two things together have dramatically increased how organized our social efforts are.
Great but pricey
What do you like best about the product?
I love Sprout's integrated calendar so you can see everything that is drafted or published in one place. Being able to have the entire team collaborate in the same place has been very helpful. It's much more in depth than other platforms I have used in regards to social media scheduling.
What do you dislike about the product?
Though Sprout is very thorough and a great platform, it is extremely pricey for non-profits. Luckily, the reps were able to work out a manageable discount for my organization, until realizing the premium analytics were an ADDITIONAL cost that is out of our budget. I wish that was made more clear and/or just included in the price for a professional plan.
What problems is the product solving and how is that benefiting you?
It wasn't a problem, but it is making it easier for my team to collaborate and review each others' work all in one place, so it streamlines our process. We are also able to see the improvement in real-time.
Easy to use and great analytics features
What do you like best about the product?
Sprout's analytics features and publishing features
What do you dislike about the product?
The interface takes some getting used to and navigation to find what you want at first.
What problems is the product solving and how is that benefiting you?
Sprout solves for having to manually do social media metrics for hundreds of accounts, helps track reviews and engagements, and provides robust publishing options across a variety of channels.
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