Sprout Social
Sprout SocialExternal reviews
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Great platform - Finally have access to everything in one place!
What do you like best about the product?
I've only recently started using Sprout Social, but it has already far exceeded expectations. There are many great analytics and listening tools that give us a far better insight to our social media platforms as a business, with much less effort!
What do you dislike about the product?
There are some areas of the platform that are very complicated. There are many many options for different pieces of data to be included in reports, which whilst great from a customizability standpoint, but can be overwhelming.
What problems is the product solving and how is that benefiting you?
Sprout Social helps manage social media presence, saves time, improves engagement & analytics. All of this greatly helps our small marketing team as it allows us to direct our effort elsewhere.
Great efficiency and convenience for social channel management and analysis
What do you like best about the product?
We use this tool to schedule the weekly publication of visual content to our social networks, and it has not given us any problems; instead, it has been a relief of time and effort for the whole team. I also love the analytical functions it integrates; it allows us to monitor the performance of our campaigns, of each publication, and above all, the listening of social networks, the latter makes it even more valuable for us. At the interface level, it is perfect, well designed and neat. We also enjoy its reporting tool; these have been useful for presenting positive and negative qualities, feedback, and strategically making digital marketing decisions.
What do you dislike about the product?
The tool is excellent within our work environment, and its performance has been better than expected, but its price is high; it is an expensive software compared to others in the market.
What problems is the product solving and how is that benefiting you?
It has had a fantastic performance and integrates easily with the social networking platforms that are managed within the organization; it allows us to work in an organized manner both individually and collectively; everyone knows what they have to do within the platform, and the work is more organized and therefore more productive. It is a tool that is used daily, its implementation has been a great success, and we hope the improvements will continue.
Great platform to organize social medias, lots of functions
What do you like best about the product?
I found that the types of analytics we can filter from are really helpful, along with tag performance and competitor analysis. Being able to see comparisons between you and your competitors is really beneficial in how you can structure your social strategy.
What do you dislike about the product?
As a new user, I haven't found anything I dislike at the moment.
What problems is the product solving and how is that benefiting you?
Helping us find optimal post times for each platform, which has also been a big factor in boosting our engagement rate. Also, seeing the competitor analysis helps us see what types of outputs we need to increase for each social profile.
Sprout makes scheduling social media so much easier and more enjoyable!
What do you like best about the product?
I really like how the scheduling feature is built out and all the functions that it has within it. I also love how many platforms are integrated into Sprout Social.
What do you dislike about the product?
The only thing I have found that I don't like so far, is that you can only connect the e-commerce platform to one client. I have multiple clients who have e-commerce sites so this is a bummer, especially for a marketing agency.
What problems is the product solving and how is that benefiting you?
It's saving me a lot of time in not having to hop to all different platforms just to post the same content. I am definitely more productive!
Solid Platform
What do you like best about the product?
The straightforward approach to scheduling posts and the information in the reports.
What do you dislike about the product?
The platform seems to be lacking some tracking metrics, but it might be the social platforms limiting them.
What problems is the product solving and how is that benefiting you?
Social scheduling and social reporting.
Friendly user experience. Difficult to share post schedules with collaborators.
What do you like best about the product?
Reliable service for scheduling content.
What do you dislike about the product?
hard to share planned content posts via calendar view - have tu use tags and share a whole calendar. Would be nice to be able to share specific posts via a link.
What problems is the product solving and how is that benefiting you?
Time zone differences and geographic location targetting.
Robust Platform but Pricey
What do you like best about the product?
Sprout has every feature you need for social media success including custom UTM tracking of assets for accurate reporting and tracking. The approval workflows make it easy to enable team members but keep supervision on overall social media strategy.
What do you dislike about the product?
Sprout is very expensive, even at base prices without full reporting capabilities. Unless you are using every aspect of sprout social and have dedicated social media marketers, you can get better value elsewhere.
What problems is the product solving and how is that benefiting you?
Sprout helps us track our social media posts, schedule multiple posts at one time, track asset performance with UTM links, and keep an eye on engagement within our platforms.
Sprout is great for scheduling all of our content for all of our clients!
What do you like best about the product?
I like the ability to schedule all of my content at one time.
What do you dislike about the product?
Sometimes posts will fail for no reason or a profile will disconnect without a reason.
What problems is the product solving and how is that benefiting you?
We have a lot of clients that we post organically for. Sprout is allowing us to post on multiple platforms for our clients which is adding value to our clients.
User friendly way to create social media performance reports
What do you like best about the product?
I like Sprout has a very user friendly interface, has a lot of features and can integrate with a lot of other marketing tools and software. I also appreciate the opportunity of sending the reports on a weekly/monthly basis.
What do you dislike about the product?
WHat I dislike as a Marketing Specialist is the fact that Sprout, when showing some of the metrics, includes paid and organic and sometimes doesn't differentiate them.
What problems is the product solving and how is that benefiting you?
It saves me time definitely on looking at so many different tools that I would have to use for marketing analytics. I appreciate the fact the for business, it saves me valuable time.
Intuitive and reliable social media management tool
What do you like best about the product?
Sprout is easy to navigate and one of the best social media management tools out there. From publishing, community management to reporting, Sprout's interface is intuitive and helpful for every type of social media professional.
What do you dislike about the product?
As the social media landscape evolves, so does Sprout! There are a few things that are missing, such as additional links in bios for the Instagram link-in-bio feature, that I know are on Sprout's radar, so I appreciate them always adding additional features to their product and keeping their customers updated with new changes.
What problems is the product solving and how is that benefiting you?
As a company with multiple brands and each brand having at least three social media channels, Sprout is helping us compile all of our information into one place. It is a helpful tool for keeping all of our data in one place and for deciphering the information into easy-to-digest categories so we can make meaningful changes to our social media strategy across different social platforms.
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