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Sprout Social

Sprout Social

Reviews from AWS customer

3 AWS reviews

External reviews

6,214 reviews
from and

External reviews are not included in the AWS star rating for the product.


4-star reviews ( Show all reviews )

    Megan R.

Effortless Social Management with Sprout Social

  • November 12, 2025
  • Review provided by G2

What do you like best about the product?
I really appreciate the transparency and ease of use with Sprout Social. We have looked into other platforms before and always come back to Sprout, mainly for the ease of use.
What do you dislike about the product?
The only thing that I dislike about Sprout is how many "things" there are that you can use. Though we only go very surface level with how we use Sprout so I am sure they are all useful to others! An option to simplify the dashboard could be useful to only show the things we really use. We have also had some trouble with notifications and the use of the mobile app.
What problems is the product solving and how is that benefiting you?
We really appreciate that all of our DM's and comments can be funneled to one place. That is our primary reason for having the app, as we are active on multiple social media platforms.


    Caroline W.

Intuitive Tool That Centralizes Marketing Efforts

  • November 12, 2025
  • Review provided by G2

What do you like best about the product?
I really appreciate Sprout Social for its intuitive and easy-to-navigate user interface. This aspect of the platform significantly saves us time, especially when training new team members. It makes it easier to locate and track post performance efficiently, which enhances our overall marketing efforts. Additionally, Sprout Social offers a centralized way to schedule and track multiple posts across different platforms simultaneously, which is a tremendous time-saver. The reasonable pricing of Sprout Social was also a compelling factor in our decision to switch from Sprinklr, and we found the initial setup to be very straightforward. The support from the staff and team during the onboarding process was exemplary and greatly appreciated.
What do you dislike about the product?
I find it challenging that Sprout Social doesn't allow editing the copy for different platforms when scheduling the same post. This limitation means that any deviations in tagging other social handles require creating an additional draft, which adds extra steps to the process.
What problems is the product solving and how is that benefiting you?
I find Sprout Social simplifies scheduling and tracking posts across platforms, centralizes analytics to boost marketing performance, and its intuitive interface saves training time and enhances post performance tracking.


    Staffing and Recruiting

Intuitive, Insightful, and Effortless Social Management

  • November 12, 2025
  • Review provided by G2

What do you like best about the product?
I really appreciate how intuitive and user-friendly Sprout Social is. The platform makes it easy to manage multiple social profiles in one place, schedule posts, and track performance without feeling overwhelming. The reporting and analytics tools are especially valuable—they provide clear, actionable insights that help improve strategy and demonstrate ROI. Plus, the Smart Inbox feature is a game-changer for staying on top of engagement efficiently.
What do you dislike about the product?
While reports are visually appealing, customisation options can be limited compared to tools like Hootsuite or custom dashboards.
What problems is the product solving and how is that benefiting you?
Before Sprout, managing multiple platforms was time-consuming and prone to errors. Now, I can plan, schedule, and publish content across all channels from one dashboard. This saves hours each week and ensures consistent posting.Sprout’s reporting tools give me clear insights into engagement, reach, and audience behaviour. Instead of guessing what works, I can make data-driven decisions to optimise campaigns and demonstrate ROI to stakeholders.


    Entertainment

Sprout Social Review

  • November 12, 2025
  • Review provided by G2

What do you like best about the product?
What I appreciate most about Sprout Social is the ability to schedule my social media posts in advance and view all my planned content on a calendar. This feature really simplifies my work as a social media manager. I also find it helpful that I can use AI to come up with more creative and engaging caption ideas.
What do you dislike about the product?
I would like the optimized scheduling times to be more precise, as this would better guide me on when to post in order to achieve the highest engagement.
What problems is the product solving and how is that benefiting you?
Sprout helps me manage my time better as a social media manager because I can schedule content onto different channels ahead of time and see their full layout on a calendar.


    Liz F.

Robust Reporting and Seamless Account Switching Make It Stand Out

  • November 12, 2025
  • Review provided by G2

What do you like best about the product?
Robust reporting, ease of switching between accounts, Mobile Publisher option.
What do you dislike about the product?
It's frustrating not being able to post a mix of image + video Carousels, or scheduling a Story is only available for Instagram.
What problems is the product solving and how is that benefiting you?
I've tried several other social media management tools (Hootsuite, Planoly, etc.) and Sprout Social is the best tool I've encountered.


    Rachel H.

Efficient Social Media Management, Needs Better Support

  • November 12, 2025
  • Review provided by G2

What do you like best about the product?
I absolutely love using Sprout Social because it tremendously simplifies my work managing social media for 10 hotel properties. The bulk import feature is indispensable for me as it enables me to quickly and efficiently schedule many posts, which is invaluable given the large volume of posts required for platforms like Facebook, Instagram, and LinkedIn. Crafting an entire month's content in an Excel document and uploading it with just a button press is incredibly efficient, saving me a lot of time. This feature supports my need to post three times per week on Facebook and Instagram and once a week on LinkedIn, making it a vital tool in handling many posts each month. Even though I do not frequently use the image upload feature due to the additional step of publicly linking images, having organized photo folders simplifies the scheduling process. I appreciate how Sprout Social has consistently supported my professional career over the years, with its reliable and solid performance making it a go-to tool for managing social media across different sectors.
What do you dislike about the product?
I feel that the support team is very slow to respond and there is a lack of direct account support. Even with an enterprise account, not having a direct account representative makes it difficult to manage issues swiftly for my large portfolio of hotels. Additionally, the initial setup was not easy and took a considerable amount of time due to the need to import a significant number of accounts from various platforms like Instagram, Facebook, Google, and LinkedIn.
What problems is the product solving and how is that benefiting you?
I use Sprout Social to efficiently schedule posts, manage community interactions, and report on both paid and organic media, all within one system for my 10 hotel properties.


    Primary/Secondary Education

Effortless Scheduling and Reporting Across Multiple Platforms

  • November 12, 2025
  • Review provided by G2

What do you like best about the product?
Sprout Social offers simplicity in scheduling posts. It includes a wide variety of platforms and it makes reporting easy.
What do you dislike about the product?
I don't dislike Sprout Social. We use it regularly. If there could be a place in improve - perhaps more integration with AI?
What problems is the product solving and how is that benefiting you?
We can upload a week of posts at one time. This saves time and energy throughout the week.


    Content C.

Effortless Scheduling, Comprehensive Reporting

  • November 12, 2025
  • Review provided by G2

What do you like best about the product?
I find Sprout Social extremely valuable for its ease of use and efficiency in managing social media activities. The reporting features are a standout, as they are not only easy to read but also allow for customization, such as picking cover photos, which enhances the presentation of data. The ability to schedule posts seamlessly across multiple platforms is another aspect I appreciate, as it simplifies the management of various social media accounts. Additionally, the initial setup of Sprout Social was very easy and quite straightforward, especially when connecting profiles, which made the onboarding process smooth. Overall, these elements contribute to my high satisfaction with the service, making it a tool I am likely to recommend.
What do you dislike about the product?
Sometimes profiles disconnect easily
What problems is the product solving and how is that benefiting you?
I use Sprout Social for scheduling across multiple platforms and find its reporting easy to read. It simplifies social media management, allowing me to effortlessly schedule and generate insightful reports.


    Cogsy .

Efficient Social Media Management with Minor API Documentation Hiccups

  • November 12, 2025
  • Review provided by G2

What do you like best about the product?
I find Sprout Social incredibly easy to use, which makes my workflow much more efficient. Its support for all major social media platforms is particularly beneficial, as it allows me to manage multiple accounts seamlessly without juggling between different tools. I also appreciate how effectively it tracks average reply times, which helps in monitoring and improving our customer service performance. Furthermore, Sprout Social enables me to gauge how our customers feel about us by pulling data for reporting purposes, which is invaluable for creating data-driven strategies and improving engagement.
What do you dislike about the product?
I use the APIs and I think the documentation could be improved. It took me quite a while to figure them out as not all of the fields or attributes are included in the documentation.
What problems is the product solving and how is that benefiting you?
I use Sprout Social to pull data for reporting, gauge customer sentiment, and track reply times effectively, all while supporting major social media platforms.


    Beth I.

Effortless Social Media Management with Room for Improvement

  • November 12, 2025
  • Review provided by G2

What do you like best about the product?
I love using Sprout Social because it significantly enhances our team’s capability to draft and schedule social media posts seamlessly. The platform simplifies the process of reviewing and planning ahead, making it easier and more efficient for our small marketing and communications team. Sprout Social's scheduling functionality is invaluable, allowing for posts to go live at optimal times for maximum engagement. I find the analytics feature particularly beneficial, as it provides detailed insights into post and account activity that we can readily share with our board of directors, ensuring informed decision-making. Additionally, the ease of having team members review and schedule posts contributes to an effective collaborative workflow. The simplicity in its initial setup allowed us to get started quickly without any hurdles, which was incredibly convenient. I also appreciate the utility of Sprout Social's mobile app, especially for managing Instagram posts, which supports our flexibility in content management.
What do you dislike about the product?
Occasionally there are outages or issues with posting to certain platforms or issues with links or images showing up correctly. This is sometimes due to issues directly with the social media accounts.
What problems is the product solving and how is that benefiting you?
Sprout Social simplifies drafting, reviewing, and scheduling social media posts, enhancing team collaboration. It facilitates analytics sharing with our board, optimizes post timing for better engagement, and automates posting, making small team management efficient.