Sprout Social
Sprout SocialExternal reviews
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Great for Analytics, But Needs Interface Tweaks
What do you like best about the product?
I really like the comparison part of Sprout Social. It allows me to look at month-over-month performance and see very specific numbers on how different metrics did. This helps me do a content analysis for my team each month, evaluating how each social account performed and identifying what worked and what didn’t. It leaves me with clear goals to set for my team on how to improve a metric.
What do you dislike about the product?
I'm not a huge fan of how separated each metric is on the 'Post Performance' section in reports. I use this at least once a week, if not once a day, when I'm evaluating content and sometimes it is very hard to determine the overall success of a post. I wish there was a way for Sprout Social to evaluate the post as a whole and tell us which performed the best on all analytics. It's very time-consuming to find the posts when trying to look at a bunch of different analytics. Also, the initial setup was fine but not super easy; it takes a while to learn to navigate.
What problems is the product solving and how is that benefiting you?
I use Sprout Social for post analytics and the Sprout link in bio. It helps with content analysis by providing detailed comparisons, showing specific numbers, and setting clear goals for metrics improvement.
Decentralized Social Media Management That Gets the Job Done
What do you like best about the product?
decentralized management of Social Media accounts
What do you dislike about the product?
I think it serves its purpose well. There is not much I would change.
What problems is the product solving and how is that benefiting you?
Decentralized management of social media channels.
Great Scheduling and Unified Timeline, but the Price Is Steep
What do you like best about the product?
The scheduling tool is really nice. I especially like having a single timeline that shows all comments from different accounts in one place, and the UI is easy to navigate.
What do you dislike about the product?
The main drawback to Sprout Social is price.
What problems is the product solving and how is that benefiting you?
Helps me schedule social posts and manage and monitor campaigns.
Easy Multi-Platform Posting, but Location Boosting Needs More Flexibility
What do you like best about the product?
the ease of working with multiple different platforms at the same time
What do you dislike about the product?
boosting options. I want to be able to boost locations individually without needing to duplicate posts for every location
What problems is the product solving and how is that benefiting you?
I needed a social Media Management tool and Sprout has the features I was looking for
Easy to Use but Too Expensive
What do you like best about the product?
I liked the ease of managing the platform with Sprout Social. It was a pretty easy interface, which made it simple to scroll through. Even with some scheduling issues, the platform was mostly very good. The ease of use was particularly valuable for our team because it allowed us to delegate responsibilities to younger volunteers who could easily navigate the interface.
What do you dislike about the product?
I think Sprout Social is very pricey, way too expensive for our budget. For the benefits it offered compared to other programs like Meta Business, the return on investment was not there for us. We also had troubles with planning and scheduling content; it just wasn't giving us what we needed and what we were looking for in a platform.
What problems is the product solving and how is that benefiting you?
I use Sprout Social for scheduling content, making videos, responding to DMs, and tracking engagement. It's easy to navigate, which helps delegate tasks to younger team members. However, it's pricey, and scheduling features aren't meeting our needs.
Accurate Long-Range Performance Insights, but the Layout Can Feel Bloated
What do you like best about the product?
The ability to view past performance on large date ranges of posts is crucial. The data is accurate, the process is clean, and it's probably the most used tool for me within' Sprout.
What do you dislike about the product?
The layout feels a little bloated at times. I have to remember where things are (Ex. if it's under listening, reporting, etc.) and it feels like a lot of extra process/tools that may be unnecessary for me personally. The calendar could use some work. It's hard to go into detail as to why it bothers me, but it simply isn't as clean and streamlined as using google calendar. I switched over to Sprout and had too many issues so I reverted back to using G Cal for plotting my posts and then posting through Sprout when it was time to schedule. The differentiation between scheduling a post and using the notes feature is what bothered me. In google calendar, I can have one clean block of text that I can color code, which signifies whatever post I'm putting up that day. It's clean, visually easy to track. I did not find the same with Sprout.
What problems is the product solving and how is that benefiting you?
Using Sprout as a search tool for new influencers has been moderately helpful. I imagine as time goes on it can be more helpful. As previously mentioned, accessing data quickly and accurately is also helpful.
User-Friendly Platform with Helpful Insights and Strong Onboarding
What do you like best about the product?
Sprout is very user-friendly and easy to use. I appreciated the walk-throughs and onboarding calls to fully understand the platform. I think a lot of the insights are helpful.
What do you dislike about the product?
The posting capabilities are limited compared to Typefully for X. We can't post threads, schedule threads, schedule QTs, or post polls. I don't know how Typefully is able to access this, but Sprout cannot. It'd be great if you can look into how to include those features.
What problems is the product solving and how is that benefiting you?
Sprout helps us better track our own social metrics each month. We weren't doing any monthly tracking before and now we're able to actually see how our social accounts and campaigns are performing. The listening tool has been helpful to see what competitors are posting about and how we stack up compared to them.
Decent Analytics, Needs Faster Engagement
What do you like best about the product?
I use Sprout Social for engaging social media and enhancing my reach. It helps me with better marketing by making my content more appealing, polished, and correct. I really like the user experience and find the analytics and reporting features valuable, especially after switching from Hootsuite due to its high cost. The analytics reports are particularly beneficial.
What do you dislike about the product?
I find the centralized smart box not fast enough, which can be frustrating. The comments section is also not responsive, affecting my ability to engage quickly. Additionally, the mobile application lacks several key functionalities available in the desktop version.
What problems is the product solving and how is that benefiting you?
I use Sprout Social for engaging social media, enhancing reach, better marketing, and making content more appealing. It also helps with analytics and reporting.
Efficient for Social Support, Needs Better Filtering
What do you like best about the product?
I like that I don't need to log into multiple platforms because Sprout Social is integrated with our client tool. It monitors keywords, allows cases to be automatically assigned to the right queue and language, which can improve our response rate. I appreciate the ability to leave internal notes. I also enjoy the conversation history feature and how it gathers all comments in one place, making it easier to see the entire conversation without checking the social platform separately. This helps us avoid repetitive responses and allows us to pick up conversations from the middle, which is especially helpful when the volume of interactions increases. It also helps us understand the context within one thread so we can offer more personalized and better responses, improving the support experience. Additionally, the setup of Sprout Social is intuitive, even though we initially experienced some access errors that were resolved over time.
What do you dislike about the product?
More accuracy when cases are generated is needed - even though we have a set of keywords, many non-relevant customer replies generate cases for us, including hidden or deleted posts, while other customers that really need support have no case generated. Also, sometimes cases from other queues land with us, which could be improved with a better filtering system. The social replies section is not very easy to navigate, and filtering replies using certain keywords should be improved, especially when using a foreign language. It would help if reply approvers could approve replies within the same integrated tool, without having to open a separate Sprout window. Although we can see thread history, a lot of messages are missed. Lastly, it would be helpful if the Sprout window itself integrated in Salesforce were bigger and not just a quarter of the screen.
What problems is the product solving and how is that benefiting you?
I use Sprout Social to manage customer interactions without logging into multiple platforms, improving response rates with keyword monitoring and case auto-assignment. It centralizes conversation history, aiding personalized support and reducing repetitive responses.
Strong Cross-Platform Tracking and Reporting in One Place
What do you like best about the product?
Sprout Social lets us track performance and key metrics throughout the month across multiple platforms, and it also helps us create reports in one place.
What do you dislike about the product?
It's frustrating that it costs to add another seat for a low-use team member, and the connections to the social accounts are frequently lost and have to be reconnected. It's also difficult to discern the result of paid efforts. And Pinterest metrics aren't imported, so we have to calculate those separately.
What problems is the product solving and how is that benefiting you?
We can see most of our social profiles' performance at a glance and even drill down into specific post performance without having to bounce between native platforms. It's also helpful for tracking competitors' performance and pulling information to report on monthly to the board od directors to show progress made toward our annual social media goals.
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