Sprout Social
Sprout SocialExternal reviews
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Great all-around social media management tool
What do you like best about the product?
Calendar view is great, and post approval process is fairly seamless. My favorite aspect of Sprout Social is the reports/analytics opportunities. It's overall a great one-stop shop.
What do you dislike about the product?
I wish you could organize the post approvals by channel, and that posts didn't disappear from calendar view once they are posted. Also, the Smart Inbox has been a bit glitchy for me lately.
What problems is the product solving and how is that benefiting you?
I am the sole Social Media Manager, and it helps me to have everything in one place. Also, the reports section helps to prove social media ROI.
Great social media management platform.
What do you like best about the product?
Smart inbox, publishing queue, RSS/feedly integration.
What do you dislike about the product?
I wish you could edit a message for multiple social media sites within the same box. (One of their competitors, can't remember who, has this feature.)
What problems is the product solving and how is that benefiting you?
Managing social media for multiple clients quickly. I start my day by checking in on Sprout for all of our clients, and boom! done.
One-stop Shop for Consistent Editorial Calendar, Content Promotion
What do you like best about the product?
The interface is extremely simple to move through and around. Going from checking incoming messages to scheduling recurring content is a breeze. If you are managing a wide variety of brand pages under one roof, this is a win as well
What do you dislike about the product?
System can be bugged where it says X or Y number of replies still require response but do not appear. Showing what content is scheduled for when could be better.
What problems is the product solving and how is that benefiting you?
Continued contact with audience. Editorial Calendar usage.
Recommendations to others considering the product:
If price point isn't a deterrent, I believe it's the best product on the market
Sprout Social for Reputation Management
What do you like best about the product?
I love that Sprout Social offers a mobile app with push notifications. When there are only 1-2 staff members covering social media response, it is invaluable to work/life balance. I am able to respond to social questions on the go, wherever I may be without the need of a laptop!
What do you dislike about the product?
There is not much to dislike about the Sprout Social platform. When I had an Android phone typically the app would auto-disable my inbox messages but that does not seem to be a problem on my new iPhone 10.
What problems is the product solving and how is that benefiting you?
Sprout has helped us improve customer satisfaction and retention by being able to respond to customer's questions in real time. We are also able to free up time by scheduling our social media posts across multiple platforms in one easy to use tool.
Recommendations to others considering the product:
Sprout is a catch-all for Social Media customer service and reputation. There are different levels of service you can purchase to meet your company's needs.
Keeps everything in one place
What do you like best about the product?
Having insights into the entire social calendar, traceability of who posted what.
What do you dislike about the product?
Some challenges and limitations with the platform's workflow. However, they offer excellent support and are receptive to feedback.
What problems is the product solving and how is that benefiting you?
Collaborative social media management for our clients. Streamline toolsets and maintain better control over who does what.
Recommendations to others considering the product:
Take advantage of asking questions, watching webinars, getting certified.
Managing a social calendar in Sprout Social
What do you like best about the product?
I like that it allows you to schedule social posts in advance and tag posts to whatever campaign they belong to.
What do you dislike about the product?
I dislike that there is no metrics for posts that are tagged that other people send. I also wish there was a way that I didnt need to manually tag all the posts.
What problems is the product solving and how is that benefiting you?
We are using sprout social to promote our content. It helps me organize the different campaigns that are going on and allows me to schedule things ahead of time.
Outsource social media marketing performance analysis to Sprout Social
What do you like best about the product?
I love the PDF reports that I can download and send to individual clients! I send monthly reports for each social media channel an individual client is on, and it only takes a few minutes.
What do you dislike about the product?
Sprout Social algorithms seem to calculate data differently than that actual social media platforms so the numbers aren't apples to apples. I tested accuracy multiple times by comparing the same metric for the same time period and received different results. Also, sometimes variables such as engagement look WAY too high to be accurate and I haven't been able to pinpoint the reason.
What problems is the product solving and how is that benefiting you?
The PDF performance report by channel saves me a ton of time since I used to create them manually by downloading anyaltics data directly from Facebook, Twitter, etc. and then creating my own reports. My clients appreciate how quickly they receive the information, and the data informs social media strategy and content for the new month.
Recommendations to others considering the product:
If you're a small marketing agency who works with other small businesses, Sprout Social is a great tool for tracking and reporting on their social media performance. It's been about a year since I compared, but when I was researching social media management software, Sprout Social offered the best mix of features and affordability. Previously I looked at Hootsuite, Buffer, Social Report,, Socialbakers, and Agora Pulse.
Great platform to focus and boost posts
What do you like best about the product?
The use of call to actions in the content that engages user to respond to posts.
What do you dislike about the product?
Better targeting would make the product more useful to reaching audience
What problems is the product solving and how is that benefiting you?
Having new and fresh content that can be used across various facebook pages accross organization
Excellent for community management
What do you like best about the product?
The ability to track comments is really great. This allows us to track all of our ad comments and respond in a timely manner, thus increasing our ROI.
What do you dislike about the product?
The impossibility to schedule multi-lingual posts.
What problems is the product solving and how is that benefiting you?
It's awesome for community management, responding to ads, etc.
Collaborative Social Management and Impression Tracking
What do you like best about the product?
Sprout is a fantastic all-in-one tool for running various campaigns simultaneously. Because several members of my time end up editing and checking one another's work, Sprout makes this incredibly easy via its scheduling mechanism. The platform also makes it easy for us to get a sense of where most of our impressions come from (Twitter, in our case) and let's us look at how are closest competitors are faring on all the major social platforms.
What do you dislike about the product?
Certain elements of the GUI can be a little difficult to keep track of -- there's a LOT going on, and occasionally I find myself forgetting where to find tools. Even after ample experience with the platform, this still happens at least once or twice a week. This is partially due to the fact that there is simply a lot to do on Sprout, but I think nesting some of the analytics menus under broader categories (e.g., everything Twitter, everything Facebook, etc) might make the interface more intuitive.
What problems is the product solving and how is that benefiting you?
Sprout really powers how we approach social media - before we started using managed software, most of our social was simply guesswork. With Sprout, we get great data on how our posts are performing in both an objective sense and relative to our competitors. Sprout is especially useful for managing the Twitter accounts of several of our staff, particularly when at major events or conferences. With Sprout, we've seen major improvement in a number of our key publishing metrics.
Recommendations to others considering the product:
If you're a small-ish startup like us that's looking to have an outsize impression on social media, Sprout is a great way to maximize return on the time you're putting into social. We've seen a huge uptick in overall impressions since we started integrating Sprout with our leadership teams' accounts, and it's a good way to make sure the many diverse voices within your organization are getting their names out into the ether.
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