Sprout Social
Sprout SocialExternal reviews
6,215 reviews
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Intuitive Interface with Powerful Smart Inbox and Social Listening
What do you like best about the product?
Sprout Social has been a great help. I like that I can create a custom view and set up separate inboxes for technical inquiries and complaints. It’s excellent, especially with the Smart Inbox and social listening features, which I use a lot. Overall, I really like it. The interface is intuitive as well, and the learning curve feels manageable.
What do you dislike about the product?
The only thing I can say here is that if you’re not used to manual processes, Sprout can feel overwhelming at first.
What problems is the product solving and how is that benefiting you?
Improve quick responses and professional content that projects a good image. Spend less time jumping between tabs and more time analyzing real data and reports on topics that interest our potential clients.
Full-Featured Platform with Excellent Support and Helpful AI Tools
What do you like best about the product?
The platform is a full-featured solution for mid-tier to enterprise businesses. The support is excellent, and the advanced AI tools are genuinely helpful—they assist rather than get in the way. The platform was very easy to use from an agent's perspective and was easy to implement from a management perspective. Integration with HubSpot was very easy and we use the platform every day to support our business.
What do you dislike about the product?
Sprout has a lot of features, and moving our team from a basic HubSpot implementation to a fully process-driven workflow in Sprout took more time than we expected. That said, the transition ultimately supported our team and improved how we work.
What problems is the product solving and how is that benefiting you?
It has allowed us to transition to a case-based support model, which has provided more detail and visibility into handling times and overall support volume. We’re also uncovering new insights across the web through Social Listening. That said, we’re still refining our listening queries so we can further leverage the tool and get even more value from it.
Amazing Algorithm and Approval Workflow for IT Teams
What do you like best about the product?
I liked the main features, and I also liked ViralPost because its algorithm is amazing. It detects when the IT audience is most active and then publishes the post automatically. I also really appreciated the approval workflow—it’s ideal for IT environments and works excellently.
What do you dislike about the product?
If you don’t pay for the more expensive plans, some specific features or parts of the CRM may be limited.
What problems is the product solving and how is that benefiting you?
It’s a tool that was definitely worth implementing. It works well, and it’s an IT brand that prioritizes its reputation, rigorous data analysis, and prompt customer support. So far, it has been very beneficial, professional, and scalable for our needs. It also works well with automation and content distribution, and I hope it continues to perform that way going forward.
Intuitive UI That Makes Community Engagement Easy
What do you like best about the product?
The UI is very intuitive, and it feels easy to engage with our community on social media.
What do you dislike about the product?
There are a few limitations that, if addressed, would really help us expand our community management and overall reach. For instance, we can’t access Reddit threads and comment on them directly within Sprout, and we also can’t monitor specific subreddits.
What problems is the product solving and how is that benefiting you?
Our Support team uses Zendesk as our ticketing tool, and Sprout has fully replaced it for our Social Media support function. It’s made us more efficient, and it genuinely feels like we have eyes in the sky when it comes to inbound on X/Twitter. We also use Sprout to regularly monitor sentiment, gather feedback, and spot trends.
Professional, Polished Reporting That Stands Above ALL other platforms
What do you like best about the product?
reporting! the professionalism it pulls in the reports. IG grid planner.
What do you dislike about the product?
the lack of fully integrated features, the lack of collaborative invite on Facebook. The tagging on linkedin. the lack of ability to categorize tags into folders. not having Hey Famm integrated yet.
What problems is the product solving and how is that benefiting you?
reporting and showing real growth through numbers for management, grants, and funding.
Easy Campaign Management and Tracking—A Big Step Up from Up Promote
What do you like best about the product?
Easy to manage and track campaigns. We are transitioning from Up Promote, so this platform has been so much better.
What do you dislike about the product?
Billing only allows for a credit card to be used. Ideally we would prefer ACH.
What problems is the product solving and how is that benefiting you?
It's solving how we track our campaign performance and choosing the right influencers for each specific campaign.
Streamlined Social Management with Robust Reporting
What do you like best about the product?
I really like the cross posting feature on Sprout Social, which is super helpful so I don't have to redo everything on the calendar. It's also great that I can do everything in one platform instead of using different platforms for different needs. The reporting is streamlined, and I can pull the same report each week and just toggle the dates. It's very easy to respond to DMs and comments, ensuring I never miss a comment or a DM. I can always go back and see what I commented, how long it took me, and pull reports on how successful my commenting is. The initial setup of Sprout Social was very easy for my team, and I appreciate how easy it is to manage social media tasks using this tool.
What do you dislike about the product?
I wish there was more AI integration, so the platform would work easier for me. When I had Dash Hudson, it took our social numbers and would AI put them into a report for us and tell them what they meant and what we could do to improve. So I don't have to look at the data, look at the posts, read the comments, see what people liked when they dropped off, things like that.
What problems is the product solving and how is that benefiting you?
I use Sprout Social to schedule, reply to posts, and cross-post, saving me time. It consolidates everything in one platform and streamlines reporting. It’s easy to respond to DMs and comments, ensures I don't miss them, and helps track comment success.
Streamlined Social Media and Audience Engagement
What do you like best about the product?
One of the things that I love most about Sprout Social is the engagement numbers and the tag performance. It's quick and lets us see across the board how audiences are engaging with our digital campaigns, which is really helpful for us. We need to know which campaigns are doing well and which ones need more attention. The initial setup for Sprout Social is very easy for our team, and we've been enjoying using it. I find it really helpful and simple to use. As of word-of-mouth, I'm a big fan.
What do you dislike about the product?
I think Sprout Social needs more adaptability and engagement across different programs and platforms, like WordPress. It'd be nice if it could show us how our data and engagement reads happen through those sites, especially since we post newsletters and blog posts. Having all that in one streamlined data pool would be great.
What problems is the product solving and how is that benefiting you?
Sprout Social helps me with social media engagement, Google Analytics, and understanding audience behavior, providing click-through engagement numbers, which lets us track follows, unfollows, and direct messaging needs. It enables quick responses and tailored messaging through app tools.
Efficient Social Media Management with Room for Automation
What do you like best about the product?
I like how Sprout Social offers many different options and provides lots of insights on posts with its reporting capabilities. The platform helps us save time by organizing content, creating calendars, re-typing hashtags, and designing reports. I appreciate the ability to create campaigns and tags to see specific insights from those campaigns. This feature helps us keep track of the kind of content we are posting each month and allows us to look back at specific tags to evaluate performance and decide on future actions. The initial setup was also very easy.
What do you dislike about the product?
I don't like that Sprout Social can't set automatic replies to reviews or comments. Our company wanted to automate replies to reviews on platforms like Google and TrustPilot, but Sprout Social only allows reviewing and replying, not automating this process.
What problems is the product solving and how is that benefiting you?
I use Sprout Social for scheduling posts, viewing reports, and social listening. It saves time by organizing content, creating calendars, re-typing hashtags, and designing reports.
Highly Specific Reporting That Makes Leadership Updates Easy
What do you like best about the product?
The specificity of the reporting feature (breakdown by competitors, post type, tags, and KPIs) allows for ease of reporting to senior leadership. From the in-app chat feature and to our designated Sprout representative, communication from Sprout to my team is fast and reliable. Sprout is proactive about identifying the customers' needs, from integrating Bluesky into its platform to allowing LinkedIn PDF uploads.
What do you dislike about the product?
Not specific to Sprout, but API restrictions from different platforms limit our ability to automate social listening.
What problems is the product solving and how is that benefiting you?
Sprout allows us to have a one-stop shop of historic data, from past post performance to an overview of the topics we have addressed on our social media channels. As an organization that services many industries and fields, it is important to us to utilize our platform to spotlight these groups equitably.
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