Sprout Social
Sprout SocialExternal reviews
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Best-In-Class Social Media Management Tool
What do you like best about the product?
The Sprout Social Smart Inbox is an exceptional and unique feature which allows us to unify all of our social media profiles across multiple social networks into one place. Filters in the navigation bar allow us to triage mentions and in-bound messages by platform, profile, message type and more. Sprout Social also offers additional Smart Inbox features such as VIP Lists, automated Sentiment Scores, Rules and Tags.
As an example, we Tag customer service messages based on topics to understand demand, service improvements, social media content generation opportunities and more.
Sprout Social also offers an extensive range of Reports to assist with our performance reviews and speed up decision-making.
As an example, we Tag customer service messages based on topics to understand demand, service improvements, social media content generation opportunities and more.
Sprout Social also offers an extensive range of Reports to assist with our performance reviews and speed up decision-making.
What do you dislike about the product?
Sprout Social offers users the ability to use their Social Listening functionality, which organisations can use to track brand mentions, product launches, and industry conversations.
Unfortunately, Sprout Social use a wizard-based setup which has a limited number of words/phrases per Topic. This can be a problem if you have a name which is fairly common because you'll quickly use up the word/phrase count on exclusions.
For example, one of our locations is known locally with a short, abbreviated name. While this is fine for those locally, the Social Listening Tool struggles to remove irrelevant mentions. Ideally, we would need the volume of words/phrases available in the wizard to be larger.
Unfortunately, Sprout Social use a wizard-based setup which has a limited number of words/phrases per Topic. This can be a problem if you have a name which is fairly common because you'll quickly use up the word/phrase count on exclusions.
For example, one of our locations is known locally with a short, abbreviated name. While this is fine for those locally, the Social Listening Tool struggles to remove irrelevant mentions. Ideally, we would need the volume of words/phrases available in the wizard to be larger.
What problems is the product solving and how is that benefiting you?
Sprout Social helps my team in the Head Office to produce comprehensive reports for our organic social media activity, which is shared with local teams. In the past, reporting was largely a manual process with data being pulled from each social media network, formatted in an Excel document, and then shared with our stakeholders. With Sprout Social, we can automate reports with pre-defined schedules for these documents to be emailed out.
Sprout Social offers plenty of out-of-the-box templates and the ability to create custom reports (within certain parameters).
We also use Sprout Social to better understand what types of questions we are getting from our customers. Across our 150+ social media profiles, we receive a fairly large volume of messages on a weekly basis. As a result, it can be difficult for our teams to see beyond the weeds - treating each individual comment or inquiry in isolation.
With the Smart Inbox, we can tag messages based on themes to send more informed feedback at Group, Regional and Local levels.
Sprout Social offers plenty of out-of-the-box templates and the ability to create custom reports (within certain parameters).
We also use Sprout Social to better understand what types of questions we are getting from our customers. Across our 150+ social media profiles, we receive a fairly large volume of messages on a weekly basis. As a result, it can be difficult for our teams to see beyond the weeds - treating each individual comment or inquiry in isolation.
With the Smart Inbox, we can tag messages based on themes to send more informed feedback at Group, Regional and Local levels.
User-friendly, but innovative
What do you like best about the product?
I like how easy it is to pull reports and data. You can really dig deep into your social channels and provide better, more useful information to highlight to shareholders.
What do you dislike about the product?
I would have liked to see better sentiment analysis. The only sentiment is in the Listening portion and it would be more helpful to have inbox analysis for all the comments and private messages.
What problems is the product solving and how is that benefiting you?
It is providing more in-depth analysis on our channels and also a more streamlined process of responding to comments with multiple teams.
Straight forward and efficient
What do you like best about the product?
Sprout makes the whole social media experience saemless. I also liked the fact that Sprout offers lenty of support to companies: not only during implementation and launch, but also afterwards.
What do you dislike about the product?
I haven't had the chance to work with the software that much that I could spot any faults.
What problems is the product solving and how is that benefiting you?
Sprout Social gather together all platforms, from Facebook to Twitter, etc, making the life of customer service agents very easy and straight forward.
Good product
What do you like best about the product?
It is easy to use to I can see all customer's replies in one place. It solves the problem of having to manually perform social media metrics for hundreds of accounts, helps track reviews and interactions.
What do you dislike about the product?
Sometimes it is not working properly hopefully you can fix it soon.Sprout has limited social media profiles and lack of important features for scheduling and reporting.
What problems is the product solving and how is that benefiting you?
It keeps everything in one place. Sprout is perfect for medium and large businesses with a multi-user social media team. It also offers a variety of insightful reporting templates, and advanced features such as chatbot creation.
Great experience with Sprout
What do you like best about the product?
It has been convenient and effective so far.
What do you dislike about the product?
I have not found anyting so far. It's been great
What problems is the product solving and how is that benefiting you?
I would say Sprout is a great tool to manage the conversaitons on the social media.
Overall highly functional, but with a few hiccups
What do you like best about the product?
For the most part, it does what it needs to do, and that's really all I'm looking for. It allows me to schedule and post easily across platforms. I appreciate the details included, like letting me select a thumbnail for a reel and whatnot. It's efficient and relatively reliable.
What do you dislike about the product?
There are some posting bugs that have been big hassles for me - like no scheduled reels going off on the hour (and on the day of a launch nonetheless). The posting issues are tedious and I have had many occassions where something just doesn't post.
What problems is the product solving and how is that benefiting you?
It's just way too much to try to post on multiple platforms manually, without a scheduler to help keep everything organized. We also change things last minute all the time, so I need to be able to make changes to all of the posts in one place. And, of course, it has also lightened my outside of work, work time significantly. I don't have to hop on to post, I often just take a quick look to make sure it posted correctly but then can get back to my life. The social analytics breakdown is also so handy and easy to navigate - makes reporting a breeze.
Excellent onboarding experience and helpful assistance when needed.
What do you like best about the product?
The customizability of reports is extremely helpful along with the avaialble integrations.
What do you dislike about the product?
No major downsides to note at this time.
What problems is the product solving and how is that benefiting you?
Reducing the need for multiple platforms when it comes to content marketing and analytics.
An absolute must for my small team
What do you like best about the product?
I love that my small team can manage our 6 brands and all their social accounts through one platform. The community engagement is made so easy with the Smart Inbox. And as the director of the team, the reporting is essential and really helps me get a sense of everything at a glance.
What do you dislike about the product?
I wish it was possible to have a linkin bio for every brand account we have. I am looking forward to API opening up and the ability to schedule threads.
What problems is the product solving and how is that benefiting you?
The biggest thing is approvals. Being able to individually approve posts really ensures that the correct content is getting out into the world. We've been able to increase our engagment because of the Smart Inbox. And it is much easier to schedule way in advance, which frees up the team to do more creative tasks.
Customer Experience
What do you like best about the product?
The app is very user-friendly and makes it simple to communicate with colleagues. I find the ability to select and delete multiple items at once extremely helpful. Its organized layout also makes navigation straightforward and efficient.
What do you dislike about the product?
There are occasional minor glitches when replying to comments, but these usually resolve themselves after refreshing the page.
What problems is the product solving and how is that benefiting you?
We are able to complete far more orders in a shorter amount of time.
Great Service, A Few Hiccups Though
What do you like best about the product?
Sprout Social is an easy tool to use! The On-Boarding customer service representatives make it easy to adjust to all of the functions and purposes of Sprout. I mainly use the Publishing, Smart Inbox and Reports tabs and they are also all very easy to navigate and understand.
What do you dislike about the product?
One of the biggest downsides of Sprout Social is the disconnection frequency, especially for companies that manage a number of social media accounts. I work for a property management company that manages about 90 social media accounts total and the disconnection of the profiles don't fall within the "90 day" period, and instead some of our profiles disconnect frequently (we've gotten over 4 disconnection emails in the last month with each email stating that 6-7 accounts have disconnected). The issue has never gotten solved, and there seems to be no way to solve for it. Meta has stated that it isn't an API limitation either.
What problems is the product solving and how is that benefiting you?
They make it easier for us to manage over 90 different social media accounts, and easier for us to break down the social media analytics.
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