Sprout Social
Sprout SocialExternal reviews
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Great for Cross-Channel Insights, Needs Better Bot Filtering
What do you like best about the product?
Cross channel comparisons make measuring social results easy.
What do you dislike about the product?
Social monitoring is not good at tuning out bots and inconsequential content.
What problems is the product solving and how is that benefiting you?
Analytics were all located in one place and made managing multiple channels easy.
Detailed Account Management and Flexible Reporting for Large Corporates
What do you like best about the product?
The level of detail available for managing multiple accounts within a large corporate company. There is also great flexibility in pulling reports and creating dashboards for specific campaigns. It is also useful being able to tag content within various themes and campaigns to see the impact in reports right away.
What do you dislike about the product?
While the level of detail and flexibility is very useful, sometimes I think it can be too-much: that sprout is sometimes overcomplicated. For example, when building reports there are so many options, so many pull downs and different ways to cut the data. This can sometimes be laborious when you need quick info, and could perhaps be improved with AI features.
What problems is the product solving and how is that benefiting you?
The complexity of creating and managing content across multiple accounts within one organisation. Having a central platform we can all use to store and access data is very useful.
Great for Social Integration, But User Costs Add Up
What do you like best about the product?
I like that we can connect all our social platforms
What do you dislike about the product?
The expense to add additional users is the only thing
What problems is the product solving and how is that benefiting you?
Cross posting to multiple social platforms
Powerful for Reports, Difficult to Navigate
What do you like best about the product?
I love how the use of tags in Sprout Social makes it easier for me to organize the types of content I publish. This functionality is especially useful when I need to produce around four reports a month, as it significantly simplifies this process. Additionally, the ability to schedule content on different platforms is a feature I highly value, especially with API updates that allow, for example, uploading PDFs for LinkedIn or adding collaborators on Instagram. These functions not only make my workflow more efficient but also allow me to make the most of the available features to maintain an active and updated presence on various social platforms simultaneously. Finding these conveniences in Sprout Social definitely enhances my productivity and makes social media management less laborious.
What do you dislike about the product?
It seems to me that Sprout Social has a rather difficult interface that is not user-friendly at all. It took me a while to understand how it worked, and I would say it took me 1 or 2 months to fully adapt. I would change the interface to make it easier to navigate and would allow creating widgets and adding elements more easily.
What problems is the product solving and how is that benefiting you?
I use Sprout Social to organize and tag content, which makes it easier to create monthly reports. It also allows me to schedule content on multiple platforms, adapting to API updates like on LinkedIn and Instagram.
Great for Managing Multiple Accounts, But Frequent Disconnects Are Frustrating
What do you like best about the product?
being able to connect so many accounts as we have lots of facebook pages
What do you dislike about the product?
I have to reconnect accounts after an hour- why do they disconnect so often?
What problems is the product solving and how is that benefiting you?
We schedule posts across 50+ facebook pages and this saves me so much time not having to post on that many accounts
All-in-One Management, But Reporting Needs Improvement
What do you like best about the product?
It combines scheduling, reporting, community building and and competitor analysis all in one tool, making it the go-to platform for my team to use daily to manage multiple clients accounts and collaborate efficiently.
What do you dislike about the product?
The reporting feature is one of our most used tools, however it is constantly struggling to remain updated with platform APIs, and reporting inconsistencies become difficult and time consuming to manage. The customer support team is very responsive, but does not seem to understand the use of their reporting tools, or best practice to pull simple, agency social reports.
What problems is the product solving and how is that benefiting you?
As an agency we monitor 10+ clients at all times, each with 3-6 unique social accounts. Sprout merges all of those independent platforms into on destination to manage, which makes managing and flicking between clients much easier.
With so many different platforms and APIs being combined, Sprout also provides a "universal" way of reporting social media analytics to clients, however, this feature still needs work as it struggles to adapt to API changes, and often misses holes in data. Sprout really needs to implement a universal best practice guide to reporting based on their tools.
With so many different platforms and APIs being combined, Sprout also provides a "universal" way of reporting social media analytics to clients, however, this feature still needs work as it struggles to adapt to API changes, and often misses holes in data. Sprout really needs to implement a universal best practice guide to reporting based on their tools.
Great Insights, But Influencer Opt-Ins and Tracking Could Use Work for More Seamless Integration
What do you like best about the product?
The analytics are clear and easy to understand.
The profile overview gives great intel that is useful for our clients and campaign planning.
The campaign KPI tracking is clear and easy to understand.
The profile overview gives great intel that is useful for our clients and campaign planning.
The campaign KPI tracking is clear and easy to understand.
What do you dislike about the product?
The need to have influencers opt back in periodically.
Noticing Instagram stories are easily lost in campaign management due to the above.
Noticing Instagram stories are easily lost in campaign management due to the above.
What problems is the product solving and how is that benefiting you?
Allows one catch-all for collecting content while tallying analytics and KPIs seamlessly and easily.
Solves the issue of transparency (in how data is collected) and saves our team time manually tallying performance metrics.
Solves the issue of transparency (in how data is collected) and saves our team time manually tallying performance metrics.
Great Campaign Features, But Data Glitches and Support Changes Disappoint
What do you like best about the product?
Cross campaign summaries, report builders, and now that we can see insights into posts without the creator connecting
What do you dislike about the product?
High frequency of data glitches and bugs, customer success managers are no longer our main point of contact, issues with our partners connecting to the software, and the discovery tool is not as accurate as before the merger
What problems is the product solving and how is that benefiting you?
Mostly seeing metrics for our partners post and campaign metrics
Effortless Bulk Posting, But Room for Improvement
What do you like best about the product?
The ability to post all content at the same time as well as the overall UI of the platform.
What do you dislike about the product?
I think it's missing some general features from individual platforms that you are unable to mimick on a third party platform such as the link a video feature from YouTube.
What problems is the product solving and how is that benefiting you?
It solves the issue of having to post on multiple platforms.
Easy to Use, But Metrics and Social Listening Need Improvement
What do you like best about the product?
It's ease of use and features offered within the tool
What do you dislike about the product?
Understanding metrics and reporting - social listening is hard too
What problems is the product solving and how is that benefiting you?
I get better metrics when I look at analytics from meta
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