Sprout Social
Sprout SocialExternal reviews
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Intuitive and Powerful Tool for Social Media Management
What do you like best about the product?
I appreciate how easy Sprout Social is to use, both for myself and for teaching newcomers, which makes the onboarding process smooth and stress-free. Its transparency is valuable, as it notifies me when metrics depreciate on native platforms, keeping me proactive about performance changes. I love the automation features because they streamline many processes, such as scheduling and auto-replies, essentially doing the work for me and maximizing efficiency. The intuitive, clean user interface is not clunky, making navigation straightforward and ensuring a pleasant user experience. The setup process was very simple, supported by responsive chat and support, which provided immediate assistance when needed. This ease of use, combined with effective automation and transparency, makes Sprout Social incredibly valuable for my needs.
What do you dislike about the product?
I would like Sprout Social to improve the ability to add more accounts, particularly LinkedIn ad accounts or other paid accounts within native platforms. Additionally, it would be beneficial if the metrics were clearer, as I find it unclear how some metrics are calculated or what they are specifically reporting on.
What problems is the product solving and how is that benefiting you?
I use Sprout Social to create automated reports and graphs within the platform and find optimal times to schedule posts, maximizing engagement and reach.
Mass-Tagging Made Easy, But Posting to IG/FB Needs Improvement
What do you like best about the product?
I do love mass-tagging posts for tracking purposes, it's been a massive help to our social team that managers over a dozen accounts. Being able to mass-tag posts while also being able to get granular for more specific tags has made our social team's life a lot easier while also granting our business development and sales teams easier access to higher quality data.
What do you dislike about the product?
I wish that posting to vertical videos platforms was more consistent. We've had to stop using Sprout to post to Instagram and Facebook entirely on some accounts due to multiple different failures, including: tags and hashtags not appearing or appearing as error messages; posts going up later than the scheduled time, and sometimes not posting at all; posts being rejected and failing to post. In the end, we've gone back to posting natively on FB/IG on our biggest handles.
What problems is the product solving and how is that benefiting you?
Our biggest problem was a disconnect between our sales team and our social team -- with automated tagging from Sprout, we can now send automated reports directly to our sales leads whenever they need them, for up-to-the-minute data on how our posts perform on social platforms and how much we should be charging ad partners.
Intuitive Platform with Excellent Support, Minor API Limitations
What do you like best about the product?
I love the user experience of Sprout Social, I have used other social management platforms and found them to be much less intuitive to use. Also, the customer support and onboarding processes have been excellent.
What do you dislike about the product?
The only downsides I have found with Sprout Social are due to platform API restrictions and not due to the software itself.
What problems is the product solving and how is that benefiting you?
Sprout allows me to deploy social content at scale and keep my workflows organized while also providing the analytics I need for reporting.
Great for Social Management, But Needs Better Organic Metrics
What do you like best about the product?
The ability to easily manage our social media upload, being able to view metrics & our customer support team can easily manage the platform.
What do you dislike about the product?
The downside for us is not being able to fully view organic only metrics. Our paid media spend is factored into the IG/ FB metrics so there isn't a way to pull only organic information.
What problems is the product solving and how is that benefiting you?
Being able to manage messages and comments from our Social Platforms all in one space.
Efficient and Reliable for Quick Text Storage
What do you like best about the product?
It's efficient and stores a ton of quick texts.
What do you dislike about the product?
No complaints, I think it runs smoothly and well, it never appears to go down and meets all my needs. Would recommend for sure.
What problems is the product solving and how is that benefiting you?
It allowed us to Market and bring in consumers from said posts specifically.
User-Friendly with Powerful Scheduling Features
What do you like best about the product?
I love how user-friendly Sprout Social is, making it quite easy for our team, especially new members, to integrate it into our workflow quickly. The intuitive interface significantly aids in streamlining our processes. I particularly appreciate the post queuing and approval process features, which are essential for our social media management. Being able to document, approve, and review changes in queued posts greatly aids in team collaboration and ensures a smoother workflow. Additionally, its ability to help us manage our scheduling and logistics for various social media platforms like Twitter, Facebook, Blue Sky, and Instagram simplifies our task of keeping up with numerous observable dates and events. This feature allows us to plan and prepare posts in advance, considerably reducing the workload on our day-to-day operations. Overall, Sprout Social provides a streamlined, efficient solution that enhances our productivity and team coordination.
What do you dislike about the product?
I found that Sprout Social took a considerable amount of time to integrate with Blue Sky, causing delays in its usability within our platforms. Additionally, the content moderation, specifically comment moderation, isn't as robust as I would like. It would be highly beneficial if Sprout Social offered a feature to toggle the comment options on and off for different platforms while queuing posts in advance. Unfortunately, this functionality is currently lacking.
What problems is the product solving and how is that benefiting you?
I use Sprout Social to ensure timely social media posting, handle logistics and analytics, and moderate comments, easing the workload by queuing posts in advance and tracking events, thereby aiding our team's efficiency and planning.
All-in-One Social Media Solution—Perfect for Small Teams
What do you like best about the product?
I have used Sprout Social for years in various roles. I am often on a small social team, if not the only person on the social team, and I love Sprout for all of the capabilities it provides in one platform. I can schedule and create content, perform community management tasks including social listening, send content to the team for review easily, and utilize the robust reporting to share out key performance metrics with the team. Although I have only received a demo of their influencer platform, I believe it also seems like a helpful tool.
What do you dislike about the product?
I wouldn't say there are any downsides to using Sprout Social, except if you are sharing seats with someone, the platform will kick you out if you're logged in at the same time.
What problems is the product solving and how is that benefiting you?
As someone who doesn't just do social for an organization, it helps me to perform all the tasks I need within one platform. I have also used Sprout in a setting where I was managing multiple brands at once and it was easy to switch between the various brands.
All-in-One Social Management with Minor Tweaks Needed
What do you like best about the product?
I like how robust Sprout Social is in terms of its capabilities. It allows me to listen effectively, manage a content calendar, and build custom reports, all within one platform. The tool also facilitates influencer management, providing a comprehensive solution under one roof, which is incredibly convenient. This all-in-one setup makes Sprout Social a central hub for managing social media efforts efficiently, reducing the need for multiple disparate tools and simplifying our workflow.
What do you dislike about the product?
{"The influencer platform is still pretty bare bones. It lacks advanced features that could enhance the management and interaction with influencers.","Not being able to pay influencers through the Sprout Social platform is a significant inconvenience. This limits the ability to manage influencer partnerships entirely within the tool, requiring me to use external channels for payments."}
What problems is the product solving and how is that benefiting you?
Sprout Social organizes our social media with a content calendar and manages inbound queries. Its influencer tool aids in sourcing and managing partnerships. We create custom reports and centralize influencer management, all under one platform.
Effortless Multi-Platform Posting, But Tagging Needs Improvement
What do you like best about the product?
Makes posting to multiple platforms quick and easy.
What do you dislike about the product?
Cannot directly tag contacts within the post - need to go into each platform later to edit and tag.
What problems is the product solving and how is that benefiting you?
Quickly posting to multiple platforms
User-Friendly Platform for All Channels, But Pricing Needs Improvement
What do you like best about the product?
Easy platform. Works well for all channels.
What do you dislike about the product?
The pay structure does not work for us. We had multiple users.
What problems is the product solving and how is that benefiting you?
It helped us to get our brand and messaging out there.
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