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Sprout Social

Sprout Social

Reviews from AWS customer

3 AWS reviews

External reviews

6,223 reviews
from and

External reviews are not included in the AWS star rating for the product.


4-star reviews ( Show all reviews )

    Francesca T.

Great for multi location social media managment!

  • May 15, 2025
  • Review provided by G2

What do you like best about the product?
We have 3 locations and are opening a 4th in a couple of months. We post on all of the channels, instagram, facebook, tiktok - there are so many accounts to manage and post from. This helps streamline our scheduling process - even allowing us to post stories!
What do you dislike about the product?
No downsides thus far! It has everythingwe need
What problems is the product solving and how is that benefiting you?
Posting on many platforms and scheduling out posts - also allowing team reviews/comments


    Felipe R.

Fantastic social media management tool with a few areas for improvement

  • May 15, 2025
  • Review provided by G2

What do you like best about the product?
The ease of planning content, the multiple views, the filters, and the ease of managing multiple social media accounts from one site.
What do you dislike about the product?
tag and report features could be better and include more social profiles, and newer social media platforms don’t have full support when reviewing reports
What problems is the product solving and how is that benefiting you?
How to post a large variety of content across different social media platforms


    Online Media

Easy Social Media Management and Insightful Analytics

  • May 15, 2025
  • Review provided by G2

What do you like best about the product?
I like that Sprout Social is really easy to use, especially the calendar for scheduling. I also really like all the reports that you can pull from it, which help us analyze and stay on top of all our work each week.
What do you dislike about the product?
We sometimes run into limitations with Sprout Social when trying to properly tag or adjust how reports are made, like naming titles of videos and things like that. It feels like we hit a wall with what we can do and need more flexibility in customizing our reports and naming conventions.
What problems is the product solving and how is that benefiting you?
I use Sprout Social to bulk organize uploads for clients and analyze analytics across platforms, helping us see what works and report to clients effectively.


    Alma G.

8 years of social media experience and Sprout is still my preferred tool

  • May 15, 2025
  • Review provided by G2

What do you like best about the product?
Ease of use, UI, and toolsets. It facilitates the scheduling process while giving me insights to easily see performance.
What do you dislike about the product?
Sometimes you do need to reset accounts because data might be off, but customer service has been quick to help fix things.
What problems is the product solving and how is that benefiting you?
Helps expedite the scheduling process, each month it also helps with my MoM social reports


    Cheyanne C.

Game changing tool for organisation & ease for engagement!

  • May 15, 2025
  • Review provided by G2

What do you like best about the product?
As a boutique agency that focuses deeply on real relationships and engagement (not just content), we were initially drawn to Sprout Social for its robust tools — and overall, it delivered on a lot of fronts.

What we love:

The Smart Inbox – Game changer. Having all our DMs, comments, and mentions from multiple platforms in one place made our team’s daily engagement flow so much smoother. It saved time, minimized things slipping through the cracks, and made it easier to respond with heart.

Social Listening Tools – As an agency obsessed with genuine connection, this feature helped us track conversations happening around key topics and client brands. It allowed us to join in on relevant discussions in real-time, spot trends, and keep a pulse on what mattered to our clients’ audiences.
What do you dislike about the product?
There were a few things that made it less than ideal for our season of business:

Long-Term Contracts – While we understand the need for commitment on their end, we really wish there were more flexible options — especially for small teams or businesses in a season of pivot or growth. It felt hard to justify the investment long-term when our business needs shifted.

Limited Downgrade Options – There weren’t many scalable ways to stay on the platform if you needed to pull back temporarily, which made it feel a bit all-or-nothing.
What problems is the product solving and how is that benefiting you?
As a business that lives and breathes online relationship-building, we can’t afford to miss DMs, comments, or replies. The Smart Inbox brings everything — from Instagram to Facebook to LinkedIn — into one clean, manageable space. It helps us respond quickly, personally, and thoroughly, without constantly toggling between platforms or missing a message.

Social listening allows us to tune into what’s being said about our clients’ brands, industries, or key topics without them being tagged. This is huge for us, because we’re focused on starting conversations — and Sprout makes it easy to jump into relevant ones in real-time, nurture those threads, and identify warm leads. It helps us be more proactive, not just reactive.


    Sabrina C.

Efficient, Clean, and Reliable

  • May 15, 2025
  • Review provided by G2

What do you like best about the product?
Despite the number of moving parts, Sprout is reliable and puts me at ease in preparing our content and reports.
What do you dislike about the product?
Setting up social listening could be a little more user-friendly, but it's not bad.
What problems is the product solving and how is that benefiting you?
We can present social calendars to our outside partners and keep them updated as the dates change. This was not possible before. I appreciate the amount of detail we can do in our analytics with tags, as that allows our reports to be really effective to present internally.


    Marketing and Advertising

Efficient Social Media Management with Room for Improvement

  • May 15, 2025
  • Review provided by G2

What do you like best about the product?
I like that Sprout Social offers a way for me to schedule out posts across several of my clients and several platforms. I also like the feature where I can just vary the post slightly. It saves me a lot of time. The optimal time experience helps me reach the audience when they are on social media, and most of my clients use multiple platforms with the same content. So being able to alter the content all in one place is helpful.
What do you dislike about the product?
I don't like how I can't upload HEICs. I also don't like how I'm not able to upload video Pins to Pinterest.
What problems is the product solving and how is that benefiting you?
I use Sprout Social for reporting and analytics, which helps me prove social media effectiveness to clients. It saves me time by scheduling posts across platforms and allows slight variations easily. It also identifies optimal posting times, ensuring I reach my audience effectively.


    Will H.

Easy management tool that allows my agency to work efficiently.

  • May 15, 2025
  • Review provided by G2

What do you like best about the product?
One of the best reasons to love Sprout Social for social media management is its Smart Inbox feature. This tool consolidates all your social media interactions—messages, comments, mentions, and more—across multiple platforms like Instagram, Facebook, Twitter, and LinkedIn into a single, streamlined dashboard. It saves you from juggling multiple tabs or apps, allowing you to respond quickly and efficiently to your audience while staying organized. The AI-powered features, like automated routing and message classification, further prioritize urgent messages, making it easier to engage with customers in real time and maintain a responsive online presence.
What do you dislike about the product?
Pricing can be more on the expensive side as they increase year over year.
What problems is the product solving and how is that benefiting you?
Ability to add Threads on the platform.


    Kristin K.

Effortless Social Media Management with Sprout Social

  • May 15, 2025
  • Review provided by G2

What do you like best about the product?
I love using Sprout Social to create and schedule our company's posts on Facebook and Instagram. It's super helpful for scheduling and not having to create posts in real time. Being able to duplicate prior posts saves not just time but content too. What I like most about Sprout is the ability to customize the link in our Instagram bio and post the same content across different platforms simultaneously. This really saves a lot of time and keeps our content consistent. Also, setting up Sprout Social was very easy and seamless, without any issues.
What do you dislike about the product?
I don't like that you can't use more than 10 images for Instagram, that you can't use different font characteristics (italics, bold etc) in posts, and that you can't schedule image posts with audio like you can directly on social media platforms.
What problems is the product solving and how is that benefiting you?
I use Sprout Social to create and schedule posts for Facebook and Instagram, saving time by scheduling and duplicating posts. It also ensures content consistency across platforms and provides a landing page link for Instagram.


    Lily C.

Lifesaver!!

  • May 15, 2025
  • Review provided by G2

What do you like best about the product?
Not only does Sprout Social save so much time from having to navigate different platforms, it is the most user friendly scheduling software I have used. It easily allows you to crop your photos, answer DMs, use all the features in captions, and more. It is great for visual people, as the calendar allows you to track what you have posted, and stay on task with social cadence.
What do you dislike about the product?
I wish there was a way to schedule IG & FB posts at the same time, with a feature to edit for each platform individually, since they can vary in their captions and photos.

Also, it frequently disconnects my accounts which is a little frustrating, but usually easy to fix.
What problems is the product solving and how is that benefiting you?
It is solving the issue of missing posts or scheduling at inactive times. It's a great tool to make sure we are staying relevant and in tune with our social audience.