Sprout Social
Sprout SocialExternal reviews
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Intuitive UX with Room for Improvement
What do you like best about the product?
I have been using Sprout Social for many years, and I find it immensely valuable for social media management and performance tracking. I love the platform's intuitive and easy-to-navigate UX, which simplifies managing multiple accounts, including those of executives. Sprout Social excels in scheduling posts and optimizing the timing of these posts, which streamlines our operations and enhances efficiency. Additionally, though I wasn't personally present during the initial setup, my team reported a great experience, indicating that Sprout Social provides a smooth onboarding process.
What do you dislike about the product?
I find the preview of posts in Sprout Social doesn't always match how they actually appear on social platforms, especially on LinkedIn.
What problems is the product solving and how is that benefiting you?
I use Sprout Social for scheduling posts, managing multiple accounts, and optimizing post timing. It offers an intuitive UX that simplifies navigation, enhancing social media management efficiency.
Outstanding Experience with Sprout
What do you like best about the product?
I appreciate how simple it is to schedule a post across multiple channels at once.
What do you dislike about the product?
The photos I post on LinkedIn appear differently when viewed through Sprout compared to how they look on LinkedIn itself.
What problems is the product solving and how is that benefiting you?
Sprout is addressing the challenge of organizing posts.
All-in-One Social Management with Powerful Scheduling and Analytics
What do you like best about the product?
I love having everything in one place- the scheduling tools are helpful, as are the analytics dashboards. I also really love the SproutLink functionality for IG. It's easy to get team members onboarded and using the platform.
What do you dislike about the product?
A lot of the newer IG features seem to be useable only when publishing content natively in the platform
What problems is the product solving and how is that benefiting you?
All in one management of data, posting, and link in bio
Competitive Analysis Tool That Adapts to Changing Social Trends
What do you like best about the product?
The competitive analysis! It has been an incredibly useful tool while we reshape our social pages in an ever changing online environment
What do you dislike about the product?
Our page analytics can sometimes be unreliable when comparing the same analytics to our meta metrics
What problems is the product solving and how is that benefiting you?
Comparing competing brands / accounts to see how they best perform, particularly on meta - and adapting our social strategies around their successes!
Effortless Reporting and Easy Posting Experience
What do you like best about the product?
How easy it is to post and view all of my reporting.
What do you dislike about the product?
The UI can at times be hard to navigate but overall you get used to it.
What problems is the product solving and how is that benefiting you?
Metric and measuring our ROI when it comes to communications data.
Powerful Analytics and Influencer Management in One Platform
What do you like best about the product?
I like Sprout Social because it is a powerful platform that offers a comprehensive set of capabilities for managing our influencer campaigns and social media activities. The ability to conduct analytic tracking all in one place is particularly invaluable as it simplifies reporting, making it much easier and efficient. The user-friendly interface for influencer activities is a significant positive, providing ease of use. I also appreciate how Sprout Social centralizes all my tasks, from managing conversations to organizing publishing schedules and monitoring analytics. This consolidation helps keep everything organized and streamlined, minimizing the need for logging into multiple platforms. The platform's analytic tools are incredibly helpful for generating detailed reports effortlessly. These tools allow me to easily pull essential data regarding impressions, engagement rates, and post dates, all in one convenient location. Moreover, Sprout Social's capability to handle both influencer and social tasks under one roof empowers us to tackle various requirements with ease.
What do you dislike about the product?
I find some challenges with Sprout Social, particularly with the social analytics side. The analytic tracking for collaborator posts is sometimes inaccurate, necessitating manual data retrieval, which can be a bit cumbersome and annoying. Additionally, on the influencer side, there is a lack of transparency regarding what influencers see on their end compared to our view. This can lead to confusion and feels duplicative, as the process of adding and hiring influencers involves multiple steps without clarity on whether influencers receive notifications or emails when actions are taken. When seeking information, the suggested solution of setting up a fake influencer profile to see what they might see does not seem to be the best approach. Moreover, during the initial setup process, the contract process was slightly unconventional, and some add-ons came with additional fees that weren't initially transparent, which wasn't ideal.
What problems is the product solving and how is that benefiting you?
I use Sprout Social to manage influencer campaigns and social media tasks in one place. It streamlines tracking, organizing content, and publishing schedules while simplifying analytic reviews and reporting. It centralizes data access, enhancing efficiency and ease in obtaining necessary analytics.
Great Analytics, But Tagging Limitations Hurt Organic Posting
What do you like best about the product?
The statistics are excellent and offer valuable insights. Our team relies on them during board meetings and for keeping a comprehensive data archive.
What do you dislike about the product?
You can't tag posts unless you're posting directly through Sprout, which is a real drawback for content creators who need to publish organically on each platform. Because of this limitation, the tagging system ends up being useless for those situations. Tagging is such a huge part of sprout, so not being able to do this is a huge downfall...
What problems is the product solving and how is that benefiting you?
I appreciate the calendar section that displays what our team posts each day across different platforms. This feature helps us remain accountable for our posting schedule, and the notes system within the calendar lets us set deadlines for each other. It also makes it easy to track what everyone is working on. Also not having to manually research data is nice, being able to find data on sprout to compare to past years is nice. I wish there was a way to filter out some posts so that boosted posts could be taken out of social media performance statistics (this would be helpful for our team that organically posts to see how they are performing without boosts, etc. )
Frequent Feature Changes Make Workflow Difficult
What do you like best about the product?
it's helpful to have influencer data at hand
What do you dislike about the product?
they seem to keep changing the features since they purchased tagger. we don't need all of the updates that are being made. it makes it more challenging to do our jobs.
the auto-refresh clause in the agreement is also super sneaky and comes across shady.
the auto-refresh clause in the agreement is also super sneaky and comes across shady.
What problems is the product solving and how is that benefiting you?
helps us source influencers
helps us track influencer campaigns
helps us track influencer campaigns
Great for Research but Needs Metric Improvements
What do you like best about the product?
I appreciate Sprout Social for its ease of use, as it is very straightforward, allowing me to navigate and utilize the platform effectively without requiring extensive training. The reporting features, particularly the trend and competitor reports, are incredibly valuable for my research, strategy development, and discussions with both prospects and current clients. I frequently rely on these reports to inform my strategies, and they enhance my communication with clients. Additionally, I like how easy it is to find creators using Sprout Social and I value the visual elements that allow me to see the content creators are producing, ensuring it aligns with my brand styles. This visual insight is crucial for evaluating potential collaborations and campaigns.
What do you dislike about the product?
I am extremely frustrated by the lack of view counts provided by Sprout Social, which is a crucial metric for my clients who are more interested in views than followers. This absence complicates my ability to calculate influencer fees accurately, as views heavily impact these calculations. Additionally, the limitation to PDF exports is problematic, as my clients prefer spreadsheets to quickly add up views and share succinct stats with their teams. This limitation is a frequent issue and might lead us to consider other platforms. Furthermore, the setup process was inefficient for us as a tech-savvy agency. The training was overly step-by-step and redundant, when we simply needed to address specific questions in a single call rather than multiple sessions.
What problems is the product solving and how is that benefiting you?
I use Sprout Social for identifying relevant creators and conducting brand research, leveraging trend and competitor reports. It streamlines my strategy development and client communication, despite lacking view count metrics and having limited export options.
Insightful Cross-Network Performance at a Glance
What do you like best about the product?
The cross-network performance summary is a great quick summary that you can drill down into and automated reports.
What do you dislike about the product?
It's a little pricey and it takes a bit to figure out all the features and reports.
What problems is the product solving and how is that benefiting you?
Which markets we are reaching, on which platform we are reaching those markets, and how effectively we are reaching them.
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