Sprout Social
Sprout SocialExternal reviews
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A great tool for social media marketers and community managers
What do you like best about the product?
Sprout Social is incredibly intuitive. Other tools are confusing and hard to onboard but Sprout is seamless. The features and additional features they continue to add help make my day-to-day easier.
What do you dislike about the product?
Reporting lacks some functionality, especially on the Advocacy side.
What problems is the product solving and how is that benefiting you?
Schedule posts, pull reporting, and perform listening.
Robust Social Management
What do you like best about the product?
I am a big fan of the collaboration Sprout offers. From the Smart inbox to the publishing calendar, my team is able to seamlessly work together to create, manage, and respond to social content. It's easy to bring our customer service and social teams together, and even the basic reporting is so nice because it's all in one place and we no longer have to go to each platform to pull results. It was also super easy to get up and running, which took almost no time. We use Sprout every day across departments, and it honestly just makes our lives so much easier. Support has also been wonderful; any time I've had an issue either the help desk or our account rep has been able to help me solve the problem very quickly.
What do you dislike about the product?
My dislikes are minimal. While scheduling content through Sprout is easy and streamlined, a lot of the features and benefits of posting natively through the various platforms are a little limited. This is not a problem at all with static content, and can be mostly resolved by creating video content in something like CapCut and then bringing it into Sprout. I think this is likely true of other platforms though, so it's not necessarily a negative.
What problems is the product solving and how is that benefiting you?
Streamlines the content publishing process, and the customer service management process. I've said this before, but bringing departments together in one tool is so nice. It also helps us with on-going training because we can see how CS reps are engaging and provide additional training as needed. I personally also love the extra layer of security that comes with centralized access. If an employee leaves, I don't have to worry about trying to revoke their access across multiple platforms, I can just disable their access in Sprout.
Create, plan, and publish content with ease
What do you like best about the product?
My team and I appreciate the ability to collaborate and plan on an easy-to-use platform.
What do you dislike about the product?
There is no function to post stories, to my knowledge, so you have to go in and manually create those in the apps.
What problems is the product solving and how is that benefiting you?
Creating content in advance to have steady flow of media while creating "live" and more involved content throughout steady planned content.
Expensive but a great tool
What do you like best about the product?
Sprout Social has been an essential tool in managing and optimizing our social media strategy. One of my favorite features is the Optimal Send Time tool. It takes the guesswork out of scheduling by identifying the best times to publish based on audience engagement patterns, helping us maximize reach and interaction with our content.
I also really value the Content Approval Process. The built-in workflow allows our team to collaborate seamlessly while maintaining quality control. It ensures that all content is reviewed and approved efficiently, minimizing errors and aligning posts with our brand voice.
Lastly, the Grid View and Planning feature is a game-changer for visual content strategy. Being able to preview how posts will look in a grid format—especially for platforms like Instagram—makes it much easier to maintain a cohesive aesthetic and plan ahead with confidence.
Overall, Sprout Social brings together powerful functionality with user-friendly design, making it an indispensable part of our daily workflow.
I also really value the Content Approval Process. The built-in workflow allows our team to collaborate seamlessly while maintaining quality control. It ensures that all content is reviewed and approved efficiently, minimizing errors and aligning posts with our brand voice.
Lastly, the Grid View and Planning feature is a game-changer for visual content strategy. Being able to preview how posts will look in a grid format—especially for platforms like Instagram—makes it much easier to maintain a cohesive aesthetic and plan ahead with confidence.
Overall, Sprout Social brings together powerful functionality with user-friendly design, making it an indispensable part of our daily workflow.
What do you dislike about the product?
Sprout Social comes with a high price tag—currently around $200 per month per user. This can quickly add up for teams, and many advanced features are locked behind higher-tier plans, which means you often need to upgrade just to access tools that feel like they should be standard.
For teams or individuals with a healthy budget and a need for robust scheduling, collaboration, and analytics features, Sprout Social is a great option. But for smaller organizations or solo users, the cost and tiered limitations may be a significant barrier.
For teams or individuals with a healthy budget and a need for robust scheduling, collaboration, and analytics features, Sprout Social is a great option. But for smaller organizations or solo users, the cost and tiered limitations may be a significant barrier.
What problems is the product solving and how is that benefiting you?
Scheduling, workflow, analytics, grid planning.
Simplifies Social Media Scheduling with Room for Improvement
What do you like best about the product?
I use Sprout Social for social media content scheduling, copywriting, and reporting on organic social media content. It saves me time on editing when clients have feedback because I can easily and quickly access content for the entire month and edit posts accordingly. It also saves me time on reporting because everything I need is offered in the Report dashboard within Sprout. I like how user-friendly it is, and I find the Report tab very easy to use. The initial setup for my team was simple.
What do you dislike about the product?
I wish there were a MUCH better function for clients to review the monthly social media content. I also wish the inbox were more accurate. I've found too many discrepancies that I just can't use that feature anymore because I don't trust it. Also, not having a function for clients to review (without jumping through all these hoops that don't actually work/limiting how many external emails can be added) is one of the biggest downsides to Sprout. Don't limit the number of external emails you can have. Feels sooo gatekeep-y. The inbox inaccuracy, I would suggest working better on your API to best pull in that data accurately. I know it's a tough one, but at the point of how it currently operates, I can't trust it.
What problems is the product solving and how is that benefiting you?
Sprout Social saves me time on editing and reporting by providing easy access to monthly content and comprehensive reporting tools.
2 time using Sprout in the last 6 years at 2 Companies
What do you like best about the product?
Convenience of bringing in all profiles into one place as well as the reporting. We use reporting to educate stakeholders and make strategy decisions.
What do you dislike about the product?
The cost to add on services like influencers or listening. It is very pricey. I also feel that cahrging by license is soon going to be a model of the past.
What problems is the product solving and how is that benefiting you?
Reporting so we can learn from campaigns. We are a small company and need all metrics.
Great so far!
What do you like best about the product?
It is fas and quick and consistent with the work we do
What do you dislike about the product?
sometimes there are bugs but that is like any platform
What problems is the product solving and how is that benefiting you?
to see what uptick trends or complains are going on- and assisting with members
Love Sprout!
What do you like best about the product?
I've really enjoyed using Sprout Social—there’s a lot you can do, but it never feels overwhelming. The interface is clean, intuitive, and easy to navigate, even with so many tools available. Whether I’m scheduling posts, checking analytics, or engaging with audiences, everything feels streamlined and efficient. It’s a great platform if you're looking for powerful social media management features that are also user-friendly.
What do you dislike about the product?
Overall, I really like using Sprout Social. The interface is clean and easy to use, and there are tons of helpful tools that make managing multiple accounts simple and efficient. Scheduling, reporting, and engagement features are all top-notch.
One area that could use improvement is the AI caption generation tool. It feels a bit clunky and not as intuitive or helpful as the rest of the platform. I often find myself skipping it altogether and writing captions manually instead.
Still, Sprout is a solid platform with a lot to offer—just hoping they continue to refine the AI features.
One area that could use improvement is the AI caption generation tool. It feels a bit clunky and not as intuitive or helpful as the rest of the platform. I often find myself skipping it altogether and writing captions manually instead.
Still, Sprout is a solid platform with a lot to offer—just hoping they continue to refine the AI features.
What problems is the product solving and how is that benefiting you?
Sprout Social solves the challenge of managing multiple social media accounts in one place, simplifying content scheduling, audience engagement, and performance tracking. This saves me time and reduces the stress of juggling different platforms separately. The unified inbox and robust analytics help me stay organized and make data-driven decisions to improve my social media strategy. Overall, it streamlines my workflow and boosts my productivity.
Review
What do you like best about the product?
I like how easy it is to schedule posts and view analytics.
What do you dislike about the product?
I wish Sprout was a little more detailed/bespoke in terms of analytics and also wish it implemented AI a little more.
What problems is the product solving and how is that benefiting you?
It helps us to tune our approach to each social platform as we are able to see what works and what doesn't very easily.
Sprout Social is the best platform to schedule on multiple platforms
What do you like best about the product?
I like being able to post across multiple social platforms at once, and having a calendar that looks clean and well-organized.
What do you dislike about the product?
I don’t like that all my brands are on different calendars. It makes it harder to keep everything organized and see what’s coming up in one place.
What problems is the product solving and how is that benefiting you?
Scheduling on multiple social platforms
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