Sprout Social
Sprout SocialExternal reviews
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Great for organising your social posts
What do you like best about the product?
I really like how we can plan the posts and get the analytics
What do you dislike about the product?
I think it is quite expensive per licence for a small business
What problems is the product solving and how is that benefiting you?
pulling together all the posts
Good social management tool with fundamental features
What do you like best about the product?
Easy to use social media management software consolidating performance across most networks. Has basic publishing and data analysis features. Good customer support.
What do you dislike about the product?
Features are not as sophisticated as other options. AI tools lacking in performance analysis.
What problems is the product solving and how is that benefiting you?
Consolidating disparate performance data from Facebook, Instagram, Linkedin etc, into a single source of truth platform. Ease of use and user-friendly features for publishing.
Great for Collaboration and Reporting, But Pricey for Growing Teams
What do you like best about the product?
Sprout’s interface is intuitive and clean — it makes managing multiple channels feel seamless. The Smart Inbox is especially helpful for keeping track of all incoming messages, mentions, and comments across platforms like X, Instagram, and LinkedIn. I also appreciate the approval workflows, internal notes, and shared content calendar, which really help our team stay aligned. The analytics and reporting tools are another major highlight — the reports are customizable, presentation-ready, and valuable for both internal insights and stakeholder reporting.
What do you dislike about the product?
The biggest drawback is the pricing model. It quickly adds up for larger or growing teams. Also, several core features like social listening or advanced analytics come as paid add-ons, which makes the platform feel expensive over time. Integration with other tools — especially CRMs or ecommerce platforms — is also more limited than I’d like, and the platform doesn’t support ad campaign management. Instagram publishing and moderation features are somewhat restricted, though that’s more of an API issue.
What problems is the product solving and how is that benefiting you?
Sprout helps streamline our social media operations. We use it to collaborate on content creation, schedule and approve posts, track engagement, and report on performance across multiple channels. It’s made our workflow much more efficient and has improved cross-team visibility into our social strategy.
Versatile Tool with Room for TikTok Improvement
What do you like best about the product?
I like that Sprout Social is very versatile. I find the publishing feature, tags, sentiment analysis, and the capability to answer direct messages and comments particularly useful. The initial setup was very easy too.
What do you dislike about the product?
I find that Sprout Social doesn't handle TikTok communication deeply enough. A feature to hide and ban disrespectful comments and an inbox area for TikTok are needed.
What problems is the product solving and how is that benefiting you?
I use Sprout Social for social media management and posting. It's versatile.
Sprouts reporting is head and shoulders above the rest
What do you like best about the product?
The reporting that Sprout offers is head and shoulders from other social media platforms I have used
What do you dislike about the product?
The price per user is the only thing I dislike
What problems is the product solving and how is that benefiting you?
Posting to multiple platforms easily
Well-rounded solution for social posts and customer satisfaction management
What do you like best about the product?
Sprout Social is able to connect with several social media sites/platforms without issues once the permissions have been set up - more than other platforms we have used in the past. We have also used the bulk publishing tool extensivel, with great results. Moreover, the review reports have provided great insight to manage customer satisfaction and increasing incentives for our in-store associates.
What do you dislike about the product?
It has a tendency to get some profiles disconnected here and there. It seems the profiles are tethered to the person who added them. Changes in the organization might cause some profiles to get disconnected once a superadmin is removed. Fortunately, all admins are always notified when it happens.
What problems is the product solving and how is that benefiting you?
We needed a social media management tool that allowed us to streamline the process of posting and collecting reviews from different platforms. Before using Sprout, it had been difficult to have a one-stop software to handle everything, especially since we can't have so many users administrating our social accounts directly. Moreover, customer sentiment is extremely important to us because it also allows us to create CSAT scores for our stores, therefore contributing to fairly incentivize our associates.
Sprout Social use for Higher Education
What do you like best about the product?
The reassurance and confidence in the system - useful features like AI alt text are a time saver, the suggested posting times reassure me that my content will meet the audience at the best times and system is easy to use.
What do you dislike about the product?
Implementing further features can come at quite a premium cost.
What problems is the product solving and how is that benefiting you?
Scheduling content, reporting on content, dealing with user interactions.
Review for Sprout Social
What do you like best about the product?
The ease of scheduling posts and monitoring crisis.
What do you dislike about the product?
The account limit - we have multiple clients and it would be nice to have unlimited accounts without extra fees.
What problems is the product solving and how is that benefiting you?
Helping us a great deal with social listening.
Efficient Social Media Management with Room for Improvement
What do you like best about the product?
I love that Sprout Social gives our team a quick and easy way to reply to customers on different social media channels. The inbox feature is simple and easy to navigate, which is great. I also really like that it allows the team to easily switch social media channels without the extra friction of logging in.
What do you dislike about the product?
The integration for sign in sometimes stops working and needs to be verified.
What problems is the product solving and how is that benefiting you?
I use Sprout Social for quick, easy responses to users on various social media channels. The simple-to-navigate inbox reduces friction by letting the team switch channels without logging in.
Sprout Makes IT So Easy To Seamlessly Manage All Social Media Platforms Centrally!
What do you like best about the product?
I really like how easy Sprout makes to integrate Social Media platforms with its built in integrations.
What do you dislike about the product?
While, I feel like Sprout largely meets my expectations, I would say I dislike the fact that the process can be a bit involved when it comes to integrating lesser known platform for which Sprout has not built a native integration plugin.
What problems is the product solving and how is that benefiting you?
Sprout allows us to both centrally manage our social media platform and centrally engage with followers.
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