Sprout. More than just a Standard Social Media Tool for Posting.
What do you like best about the product?
Sprout has an intuitive interface, much better than many of it's competitors and also offers a number of various offerings such as smart inbox, social listening, and advanced analytics.
What do you dislike about the product?
Transparent pricing would be helpful, which is not common sadly when dealing with enterprise SAAS companies.
It would also be helpful for more educational tools/resources given the scope of the platform..
What problems is the product solving and how is that benefiting you?
We were looking for a robust social media platform to be our source of truth, when it comes to all social media tools including social media management and social listening.
Streamlined Social Media Management with Minimal Effort
What do you like best about the product?
I use Sprout Social for social media management and publishing, and I love how it saves us time from posting in individual channels while providing greater visibility over analytics and performance. It's an easy-to-use platform that is well designed, making it simple to pull stats from. I also appreciate the ability to cross-post to multiple platforms from one piece of content. The initial setup was very easy, with just two onboarding sessions needed to get started.
What do you dislike about the product?
Easy to use method to select thumbnails for videos (from the video itself).
What problems is the product solving and how is that benefiting you?
Sprout Social saves us time by posting content across multiple platforms and provides great visibility into analytics and performance.
Top-Notch Customer Care Team
What do you like best about the product?
Their customer care team is top notch and cares for any needs.
What do you dislike about the product?
It is not as intuitive as platforms like Emplifi or Sprinklr.
What problems is the product solving and how is that benefiting you?
Publishing, numbers reporting.
Comprehensive Social Media Management & Analytics for Teams
What do you like best about the product?
I like how Sprout Social centralizes all interactions with its unified Smart Inbox and provides strong analytics and AI-powered features. It makes managing multiple social accounts efficient by streamlining social workflows and monitoring user interactions across platforms. The deep reporting and automation of insights are particularly valuable for scaling social operations. I also appreciate the more intuitive dashboard, better analytics, and smoother multi-account management compared to when we were using Hootsuite. The initial setup was straightforward, making it easy to onboard our team.
What do you dislike about the product?
Some downsides of Sprout Social are high pricing, no free plan, and per-user costs that scale quickly. Reporting can be slower and sampled, and advanced features take time to learn due to a complex UI. Also, some teams notice data discrepancies compared to native platforms, so Sprout Social could improve accuracy and performance.
What problems is the product solving and how is that benefiting you?
Sprout Social helps manage multiple social accounts in one place, streamlining workflows, messages, scheduling, and analytics. It reduces manual work, improves response time, and enhances performance tracking and engagement across platforms.
Efficient Social Management with Room for Improvement
What do you like best about the product?
I like that Sprout Social allows me to put all of our clients in one platform, which is much more convenient than using multiple platforms. My favorite part of Sprout Social is the smart inbox, which makes it easy to access mentions, comments, reviews, and similar things. It cuts down on my time management since I no longer need to visit each platform individually. I can access Google reviews, Facebook reviews, Instagram comments, mentions, all in one place.
What do you dislike about the product?
It seems like there's a couple bugs with scheduling from Canva, as it only schedules as a draft and it's just not always the most seamless process. Also, the onboarding process could have been a little smoother. I think having someone to walk you through connecting accounts, or having an agent in your Sprout Social account, could have been helpful.
What problems is the product solving and how is that benefiting you?
Sprout Social lets me unify all my clients on one platform, instead of multiple. The smart inbox saves time by centralizing mentions, comments, and reviews across platforms.
Clear Brand Insights with Spot-On Competitor Analysis and Effortless Reporting
What do you like best about the product?
Sprout social platform gives me a clear view of the conversations happening around my brand, my competitors and my industry without me having to jump across multiple social channels. The competitor analysis feature is spot on, it does a great job of collecting and comparing social data from my competitors which helps me benchmark my own progress and spot gaps in my messaging. It keeps me honest about where my brand stand in the market. when leadership asks for updates, sprout's report exporting makes it painless. I can export everything in .xlsx, .csv, .pdf formats which makes sharing performance snapshots with my VP and other teams incredibly easy. The post performance tracking is a huge benefit, seeing exactly how each piece of content performs like views, likes, comments and shares helps me understand what my prospects like. my sales team uses these insights to align outreach with what people are clearly engaging with.
What do you dislike about the product?
I haven't run into any issues that would count as a real dislike.
What problems is the product solving and how is that benefiting you?
It has solved the issue of not having clear and reliable data. The reporting and analytics gives me much better understanding of what is working and what isnt. Instead of guessing which posts are performing well or which campaigns are actually driving interest, i get clear insights that help shape my sales messaging and out reach. Another problem sprout has helped me is visibility int customer sentiment and trends. the listening tool make it easy to follow industry conversations, monitor hashtags and keep an eye n competitor activity, all of which help me understand where the market is heading and how i should position myself.
Effortless Multi-Platform Management with Actionable Social Insights
What do you like best about the product?
Sprout Social is a great tool and one that I have now used at multiple organizations. Through it, I am able to easily manage multiple social platforms and gather data & statistics that helps me hone my social media strategy. It is something that I use every day in my role as a social media manager, and it makes me more efficient every day.
What do you dislike about the product?
There's not much that I dislike about Sprout Social. If I were to pick something, tagging can become a bit tedious, but that's not on the platform's side of things.
What problems is the product solving and how is that benefiting you?
Sprout Social is helping me to see the broad landscape of my social media platforms, especially when working with two organizations that are in tandem with each other. By using Sprout Social, I am able to survey the past, present and future of the social media channels that I manage. From this and through the gathering of social media metrics, Sprout Social helps me to better understand what content my organization needs to be investing more in, which content can be repurposed or repackaged, and which content can be discontinued from our strategy.
Centralized support has boosted response times and improved partner satisfaction
What is our primary use case?
Sprout Social is used to receive tickets and support our customers. We receive tickets, emails, and queries on specific issues related to the services we provide, and we respond through this platform.
We use Sprout Social for escalations, as our L1 agents escalate tickets through it. We also use it for data analysis, where we are able to pull reports from Sprout Social and analyze the data to make informed decisions.
Sprout Social has the capacity to gather all queries we receive across our different channels. We receive queries via email, social media networks, Instagram, LinkedIn, and Facebook, and Sprout Social allows us to centralize all of them into one location for our agents.
What is most valuable?
The best feature is the reporting. The reports we receive from Sprout Social are clean; we do not have to go further to clean the data, and they come in a way that we can quickly analyze them with an AI tool that analyzes the data quickly and tells us what to do for specific reasons.
We have been able to track our SLA and our full-time resolution, which positively impacts our ability to quickly get back to our partners and provide solutions in a timely manner, improving their loyalty.
We have seen that the satisfaction time has increased since using Sprout Social.
What needs improvement?
Sprout Social could be improved with a quality assurance tool, where AI analyzes and assesses agent performance on responses to partners, which would maximize time for us as senior partners to check if agents are doing their job well.
For how long have I used the solution?
I have been using Sprout Social for more than two years.
What do I think about the stability of the solution?
Sprout Social is stable; we are not experiencing downtime or bugs, and the app is fully working at 100 percent performance.
What do I think about the scalability of the solution?
Scalability rates a four out of five because Sprout Social is very scalable.
How are customer service and support?
The customer support is great, and I give it a nine out of ten.
Which solution did I use previously and why did I switch?
We were using Intercom, which was also a great app, but the management decided to switch to Sprout Social, and I can say they have made the best decision because Sprout Social is more complete.
How was the initial setup?
The setup is very easy and very intuitive and easy to use, even for new agents who do not have skills in customer support. I would tell anyone to go straight to using the app.
What was our ROI?
I would focus on both time saved and improved productivity because, based on those metrics and the feedback we are having from our partners, I can confidently confirm that there is a good return on investment.
What other advice do I have?
Sprout Social is the best; it is very good, actually, because I have used Intercom and Zendesk, but when I look at the different software I have used as a customer service agent, I would go for Sprout Social as it is more complete and easy to navigate.
I was not part of the process of choosing Sprout Social, as this was a management decision, and the experience I am sharing is based on what I have learned using Sprout Social and the former app.
Sprout Social is a good app, and I highly recommend it. I give this review a rating of nine out of ten.
Centralized social monitoring has unified our branding and drives data-driven engagement decisions
What is our primary use case?
Sprout Social serves as a central monitoring tool for all social media accounts in my organization, which ensures consistent branding and communications. It is essential for managing multiple accounts from one platform, allowing us to maintain a unified brand voice across various channels.
Sprout Social is a great tool, especially for our marketing department efforts by expanding advertising capabilities and enabling simultaneous content publishing.
I can give you a specific example of how I have used Sprout Social for central monitoring and unified branding: we use Sprout Social to post to all of our channels, maintaining a detailed calendar to deliver our input. We also monitor the performance of content both on a local and national level. It helps us to run a comparison on competitors, combined with social listening, as well as reporting on all of our channels as a whole.
What is most valuable?
The best features Sprout Social offers include the compose tool for social posts, reporting and analytics, and content management.
What I appreciate most about the compose tool and the reporting and analytics features is that it helps to track engagements and other analytics and track social campaigns so that we are able to make data-driven decisions easily.
I would add that social listening and explaining the spikes and the drops, a friendly user interface and easy to understand, great customer care integration, and statistics for organic social are also important features.
Sprout Social has positively impacted my organization by saving time and increasing engagement.
We have definitely streamlined our output and allowed us to access metrics, content performance, and engagement all within a few clicks, which improved our productivity in my organization by 20%.
What needs improvement?
Sprout Social can be improved because the user experience of having hundreds of channels to navigate can be quite fiddly, especially when trying to bulk post.
I would appreciate improvement on the ability to find and analyze content from competitors.
For how long have I used the solution?
I have been using Sprout Social for the same amount of time.
What do I think about the stability of the solution?
Sprout Social is very stable; I have not experienced any lagging or downtime.
What do I think about the scalability of the solution?
Sprout Social has very high scalability and handles my organization's growth well.
How are customer service and support?
Customer support is very responsive and proactive.
How would you rate customer service and support?
Which solution did I use previously and why did I switch?
I previously used UnitiQ before choosing Sprout Social.
What was our ROI?
We have seen a return on investment as we have been able to save time and increase understanding of our impact on social media.
What's my experience with pricing, setup cost, and licensing?
My experience with pricing, setup cost, and licensing is that Sprout Social delivers good value for the price, making it very cost-effective.
Which other solutions did I evaluate?
Before choosing Sprout Social, I evaluated other options such as
Contentful.
What other advice do I have?
My advice to others looking into using Sprout Social is that it has a very user-friendly interface that is helpful. It is a great, in-depth tool for analyzing social data and turning that data into actionable insights, which helps to make data-driven decisions easily.
Sprout Social has saved us a lot of time, provided the convenience of a single login to multiple socials, and requires less time for training, making it very easy to use and start using it. I would rate this product a 9 out of 10.
Which deployment model are you using for this solution?
Hybrid Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Extremely Easy Reporting and Calendar Publishing
What do you like best about the product?
the reporting and calendar publishing are extremely easy to use
What do you dislike about the product?
manually having to post to tiktok and wish there were more influencer items included in the Advance Plan, not a separate service
What problems is the product solving and how is that benefiting you?
reporting, reporting, analytics, performance
