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    Transportation/Trucking/Railroad

Experienced user provides review of Meltwater

  • August 28, 2023
  • Review provided by G2

What do you like best about the product?
By far the most useful aspects of Meltwater for me is the analytical tools provided through Engage and the customizable searches in Explore. The reporting through Engage is used on a monthly basis for metrics and day to day by our SM Team to help target their daily efforts. With Explore, we have some Searches set up to run every day but we also leave space so that we can run ad-hoc searches as needed when extra info on a specific topic is required.
What do you dislike about the product?
I hate to say it but the weaker part for me and my team has been their monitoring tools. Our team could not get comfortable with the Smart Inbox design, prefering the stream format offered by other companies. This is not a big deal, as we signed with Meltwater for their analytical tools.
What problems is the product solving and how is that benefiting you?
They help us target our efforts based on multiple factors, so we can get a better idea of how topics are performing than just individual stats. We get a deeper picture of a person influence than just a Follower count.


    Public Relations and Communications

Meltwater is a strong platform with excellent customer support.

  • August 28, 2023
  • Review provided by G2

What do you like best about the product?
Meltwater is consistent in finding what I'm looking for. I use the platform for all my media monitoring needs.
What do you dislike about the product?
The boolean occasionally doesn't pick up hits and I have to go through customer service to figure out the problem.
What problems is the product solving and how is that benefiting you?
The biggest problem Meltwater solves for our agency is manual labor. The software saves us tons of time that we would be spending searching for media hits.


    Computer Software

Meltwater isn't very user-friendly, does not have that many features

  • August 28, 2023
  • Review provided by G2

What do you like best about the product?
The media monitoring and reporting is good.
What do you dislike about the product?
Compared to MuckRack, Meltwater does not have as many features and is not as easy to navigate.
What problems is the product solving and how is that benefiting you?
It allows us to report out on Share of Voice and gives competitive analysis.


    Medical Devices

Great for Responding To Social Posts

  • August 28, 2023
  • Review provided by G2

What do you like best about the product?
Great for responding to social posts and tagging information to revert back to in the future.
What do you dislike about the product?
Nothing yet as I am a newer user. It does have a small learning curve to navigate the system.
What problems is the product solving and how is that benefiting you?
Helping us respond to users.


    Public Relations and Communications

Meltwater is worth the investment

  • August 17, 2023
  • Review provided by G2

What do you like best about the product?
It is a cohesive system. I love that all of the tools I need for my marketing and communications work is located in one space. I also, really like the reporting system.
What do you dislike about the product?
The interface is a little busy. I wonder if the UX could be adjusted on the landing page. Like a page of large icons that folks could identify easily then transition to the wordier version after the user has identified their chosen path forward. Hope that makes sense!

Also, I don't like that I have to remember a specific URL to be able to login. Not sure why I can't sign in on Meltwater.com and then be redirected to app.meltwater.com.
What problems is the product solving and how is that benefiting you?
The organization required more robust reporting for their funders. Meltwater helped easily identify what's working and what needs to be adjusted to meet the communications needs for the contract.


    Audrey I.

Great tool for Influencer's Campaigns

  • August 16, 2023
  • Review provided by G2

What do you like best about the product?
Simple tool that helps us find and gather our collaborations in one place. There's a wide range of profiles available from all around the globe. Also it helps us navigate through profiles with clear and authentic data, in a field where many fake profiles may appear.
The campaign tool is great and allows us to gather reports quickly.
Collabs screengrabs at a glance.
Great support from our success manager.
What do you dislike about the product?
Sometimes data seems to be a bit funny and lacks refresh (ie you can get XXM imps on your report when the actual influencer data shows XXXXM imps..). The pricing of the tool which goes higher every year but hey, who doesn't ;)
What problems is the product solving and how is that benefiting you?
Helps us create Influencers Campaigns around the globe and makes it easy to track and create reports.
Gathers our data in one place, and helps us identify influencers relevant to our business.


    Luxury Goods & Jewelry

Informative Platform for Brands

  • August 15, 2023
  • Review provided by G2

What do you like best about the product?
The ability to dive deep into key analytics and brand partnerships.
What do you dislike about the product?
Looking up profiles can sometimes be faulty and wish there was an option to customize the briefs more efficiently (choosing products, address).
What problems is the product solving and how is that benefiting you?
Klear allows us to find Influencers that meet our brand goals and messaging.


    Anne V.

Feedback

  • August 15, 2023
  • Review provided by G2

What do you like best about the product?
Klear made it easier for me to find specific influencers that are best tailored for the products that my company is trying to advertise based on the content that they produce
What do you dislike about the product?
For now nothing. I just enjoy the product
What problems is the product solving and how is that benefiting you?
It does the job


    Marketing and Advertising

Excellent Tool for In-Depth Influencer Research and Management

  • August 14, 2023
  • Review provided by G2

What do you like best about the product?
Klear makes it possible for our team to find and manage powerful partnerships with content creators, our most valuable asset are the analytics provided.
What do you dislike about the product?
Klear is an expensive option and not great for small businesses.
What problems is the product solving and how is that benefiting you?
Klear helps us vet influencers who request stays from our hotel clients and helps us research, manage, and report on larger-scale projects and initiatives.


    Büşra T.

The best media monitoring platform ever

  • August 13, 2023
  • Review provided by G2

What do you like best about the product?
Meltwater has been an incredible tool for staying on top of media and online conversations. There are comprensive analytics and reporting features. Meltwaters ability to gather data from a wide range of sources makes it an incredible tool.
What do you dislike about the product?
Sentiment analysis feature can be troublesome but the main problem I would say is the sorting of the massive data Meltwater gathers. There should be more features to analyse the data but still Meltwater remains a great tool.
What problems is the product solving and how is that benefiting you?
Meltwater collaborates with us to identify gaps and problems. We have reached out to them on several topics and regarding social media management they are certainly hands on and will provide support when needed