Meltwater Suite - Canada
MeltwaterReviews from AWS customer
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Meltwater usage
What do you like best about the product?
Global coverage of news is a good feature.
What do you dislike about the product?
Hard to reach proper channels using outreach. Get results back that don't fit industry or are not related to product.
What problems is the product solving and how is that benefiting you?
One place to track social posts - works well for scheduling and posting. Monitoring competitor social posts and news.
Not good for nonprofit social listening
What do you like best about the product?
Email capability to reporters is good at first glance. It seems comprehensive.
What do you dislike about the product?
Social listening is difficult; dashboards don't help.
What problems is the product solving and how is that benefiting you?
For now it only helps us with news release distribution. The social media component isn't working at all.
Meltwater Usefulness
What do you like best about the product?
Meltwater offered great insights into who was mentioning my organization online. It also has great educational content for leveraging media and marketing spend.
What do you dislike about the product?
Our contract did not cover television, newspaper or radio although I was led to believe that it would. This left me still needing to research those media hits and manually record those impressions. I have mentioned this to Meltwater and given feedback that the value is not worth the high price you pay for both, especially if you are in a small media market like ours and only want local media reporting.
What problems is the product solving and how is that benefiting you?
It helped me to understand the value of our media relations and the value of others' social media mentions.
Meltwater is a leading provider of media intelligence and social listening solutions
What do you like best about the product?
Helps businesses understand their brand and market, Meltwater is the essential tool for businesses that want to stay ahead of the curve.
What do you dislike about the product?
Meltwater is a leading provider of media intelligence and social listening solutions, but it could improve its personalization and actionable insights, and it could cover more social media platforms.
What problems is the product solving and how is that benefiting you?
Meltwater helps businesses understand their online presence, track industry trends, and measure the impact of their marketing campaigns.
Very Satisfied with Meltwarter
What do you like best about the product?
It helps us understand how our brand is performing on social media and the perception of our audience. It is easy to use, user friendly.
What do you dislike about the product?
I would like all my team to have access and to be used as a tool of desition making in all our campaings
What problems is the product solving and how is that benefiting you?
It is helping us understand our audience better, how they talk about our brand the main issues they have and how we can play a better role in their lives.
Great for social listening
What do you like best about the product?
Their social listening tool is great and easy to use! It makes it easy to stay on top of online conversations with alerts and daily email reports in your inbox.
What do you dislike about the product?
The community management tools and features need improvement, but they do the job.
What problems is the product solving and how is that benefiting you?
Meltwater has helped us stay on top of online conversations taking place in our industry.
Great source of information and easy to use
What do you like best about the product?
Meltwater is a tool that allows me to monitor the spread of a topic on social media quickly and intuitively, making my daily work easier. The implementation and training of new users are also straightforward, thanks to the well-designed interface
What do you dislike about the product?
Meltwater could provide the possibility to classify data based on the source's relevance: sometimes, the result from a personal blog has the same prominence as that from a nationally recognized newspaper
What problems is the product solving and how is that benefiting you?
Analyze topics of interest for my clients and what are the key messages related to that subject
Best media intelligence platform
What do you like best about the product?
Their real-time pickups of our key words, all the metrics that are made available to us thru the platform, and their tech support.
What do you dislike about the product?
the inaccurate pickups though I know that it's really challenging
What problems is the product solving and how is that benefiting you?
MW helps us quantify our media and PR efforts
Helpful (but not perfect) Tool for the PR Professional
What do you like best about the product?
I like that you can use boolean searching to get as precise as possible, especially when coupled with the option to filter out certain kinds of hits (e.g. financial/market reports).
What do you dislike about the product?
I often had to add media hits for my clients despite the publication being tracked my Meltwater and the article not being behind a paywall. Additionally, a significant amount of the time, publications in the database did not have reach information or that information was incorrect.
What problems is the product solving and how is that benefiting you?
Meltwater makes it easier to find contacts for journalists and gives a decent macro-level picture of trends which saves me time and energy from doing it by hand using internet searches.
The Good, Bad, and Ugly of Meltwater
What do you like best about the product?
I love the social media engage platform and the news items that get sent to us each morning. That really makes them stand out above other programs
What do you dislike about the product?
The customer support is not always there and the system can be a bit buggy to use. They are often so focused on growing the platform and its offerings and ensuring customers get paid more than bettering what is already in place.
What problems is the product solving and how is that benefiting you?
They offer a social media management which most do not which is great.
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