Meltwater Suite - Canada
MeltwaterReviews from AWS customer
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An Easy-to-Use PR Tool
What do you like best about the product?
Collection place for all of the press and social mentions of our company.
Amazing customer service; my rep is always there whenever I need help solving something.
Compact reports that can be easily modified and sent out from the platform.
Amazing customer service; my rep is always there whenever I need help solving something.
Compact reports that can be easily modified and sent out from the platform.
What do you dislike about the product?
A steep learning curve when getting started on the platform with how to use all of the tools and charts. I suppose the steepest part of the curve is when you are trying to make things more custom than the out-of-the-box version of the charts.
What problems is the product solving and how is that benefiting you?
Sentiment analysis, press coverage tracking. We've seen that Meltwater have been able to help us with both of these problems.
Meltwater is an excellent monitoring tool.
What do you like best about the product?
You can set up influencers as contacts and post from your dashboard.
What do you dislike about the product?
I wish Meltwater cost a little less money.
What problems is the product solving and how is that benefiting you?
One problem being solved is the ability to do social monitoring. A major benefit is being able to filter. Sentiment analysis is very helpful.
Recommendations to others considering the product:
Contact lists are a great way to contact media members. It works well on desktop and mobile. The dashboards can provide user-friendly reports. Running sentiment reports on individual posts/releases is a nice feature. Overall it's very good for sending press releases and keeping track of coverage in the media. We also receive email notifications when certain words or our brand are mentioned.
Good Product
What do you like best about the product?
This was the first media monitoring platform that I have used, and it made jumping in to using it very simple. It sends a daily notification of the top mentions, which has been very useful in allowing me to identify news stories concerning my organization that I otherwise might not have known about.
What do you dislike about the product?
Logging in to review further than the email provides has been difficult, but that could be because of the way that my login was set up.
What problems is the product solving and how is that benefiting you?
Knowing about what is going on has allowed me to be more proactive and provided opportunities for further promoting positive stories. It has proved to be a very useful tool.
Recommendations to others considering the product:
This product is worth trying it out. It's great having a second set of eyes on what is going on with your organization in the media, as it is impossible to always catch everything on your own.
Cancelled subscription after just one year
What do you like best about the product?
Ability to search in an influencer data base is a much needed tool in PR. The Meltwater staff was always quick to help.
What do you dislike about the product?
The information is largely outdated and there are very few contacts in comparison to other databases.
What problems is the product solving and how is that benefiting you?
Using Meltwater to search outreach contacts
Recommendations to others considering the product:
It is ok, but if you are using it to find contacts, you will spend hours online searching..old school style.
Constantly Learning More
What do you like best about the product?
I like that Meltwater is always improving and adding new features. They schedule helpful meetings with their clients to go over new things they've added to make sure we are getting the most of our subscription.
What do you dislike about the product?
It's a bit confusing at first. It is a lot more complex then the easier platform Hootesuite. Once you know how to work Meltwater though it is an extremely helpful platform to have for your business.
What problems is the product solving and how is that benefiting you?
Meltwater allows us to customize what we receive in our newsfeeds pertaining to us. We are a park district and often mistaken with the police department when people add "PD." With Meltwater we can filter the posts pertaining to the police station out of our newsfeed. It allows us to have a more concise analysis.
Recommendations to others considering the product:
I would definitely recommend! A bit expensive, but really worth purchasing if you are going to be analyzing your marketing efforts.
Meltwater Review
What do you like best about the product?
When I used it, it had a large database, tracking, media value, and insights for specific clients/keywords and campaigns.
What do you dislike about the product?
The database was for more large scale clients with a national name or large media pick up. At the time a lot of hyperlocal or independent and industry focused media companies were not included.
What problems is the product solving and how is that benefiting you?
For large campaigns or larger clients, it had a more organized system for tracking location, readership, and media value.
Recommendations to others considering the product:
If you have very specific clients/companies/keywords or short-term campaign projects, then this probably would not be beneficial in terms of cost. If you have large scale companies with ongoing, long-term projects, then this would be very good. You also need to specify and filter your keywords several times to get the correct groupings or accurate types of media.
Meltwater Review
What do you like best about the product?
I like the customizable newsletter we can optimize for our own branding.
What do you dislike about the product?
There is not much to dislike as the platform is user-friendly and easy to navigate. However, we would appreciate if there will be more easy-to-use templates to customize for our brand.
What problems is the product solving and how is that benefiting you?
We can easily pool all the materials related to the business. The only problem is we are not fully utilizing the platform for all its benefits.
Not all platforms synced
What do you like best about the product?
The projected ROI shown was very helpful when considering the value of influencer marketing.
What do you dislike about the product?
We disliked that not all of the influencers' profiles synced when you found them.
What problems is the product solving and how is that benefiting you?
Proven ROI on Influencer marketing.
Meltwater promises a lot, and delivers some
What do you like best about the product?
There is so much available on Meltwater. So many possibilities for how the monitoring can be used.
What do you dislike about the product?
Unfortunately, I struggle with customizing Meltwater to fit the needs of my team.
What problems is the product solving and how is that benefiting you?
We are monitoring our competitor's social media feeds. We've gained a ton of info about them, probably too much, though.
Sysomos - Amazing platform
What do you like best about the product?
Sysomos is amazing at monitoring media mentions overall. It pulls in data from everywhere. I also love that there is a query builder -- so if you're not great at building queries to help you search for what you're looking for, there is a tool built-in that will help you develop the query for your search. I also love all the analytics tools -- such as influencer identification. It's really helpful in finding out whether search results are relevant to the company.
What do you dislike about the product?
It can be difficult to build specific queries - so if you don't know to eliminate some words, unrelated results can be pulled into searches. However, it's trial and error - so overall, this doesn't bother me. I find Sysomos extremely useful.
What problems is the product solving and how is that benefiting you?
Sysomos helps us quickly find information on specific queries. Instead of building dashboards (which, it can also do), if something happens that I need information on immediately, I can put that into Sysomos and find out how it's trending. I can also then watch over time to see how stories gain traction. It gives immediate results, which is important for crisis management.
Recommendations to others considering the product:
Sysomos is great for real-time media monitoring and results. I love the immediacy of the product and the information/results it provides. It's also able to recognize influential accounts to help users understand who's talking about a specific topic or area of interest.
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