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Contentstack Adaptive Digital Experience Platform
Contentstack is on a mission to deliver the world's best digital experiences with the world's first adaptive Digital Experience Platform (DXP). Iconic brands like Walmart, Mattel, MongoDB, and Burberry rely on Contentstack to deliver real-time, personalized customer experiences, powered by content, data, and agentic AI.
By turning raw data into context-rich insights, Contentstack empowers brands to move beyond static personalization toward true adaptive, in-the-moment connections that resonate with every customer, across every channel. A recognized leader in customer care and a proud supporter of Pledge 1% and Girls Who Code, Contentstack is committed to innovation with purpose, community impact, and helping brands around the world reimagine possible.
Reviews (314)
Apparel & Fashion
Clean, Intuitive Interface with Strong Governance
Reviewed on Jul 01, 2026
Review provided by G2
What do you like best about the product?
Ease of use and governance are strong points. The interface feels clean, intuitive, and easy to navigate.
What do you dislike about the product?
There are multiple ways to implement the same thing, which can be confusing for users.
What problems is the product solving and how is that benefiting you?
Contentstack successfully eliminates the bottlenecks of rigid, legacy CMS platforms that require constant developer intervention. By moving to their flexible, API-first architecture, we've been able to scale our digital presence seamlessly. It has dramatically accelerated our timeline for building composable digital experiences and streamlined our day-to-day content operations.
Stefano S.
Easy Setup, Flexible Integrations, and Responsive Support
Reviewed on Jul 01, 2026
Review provided by G2
What do you like best about the product?
It’s very easy and quick to configure, especially when creating content models. Integrations are straightforward, and there are plenty of options to choose from. Support responds quickly and is consistently helpful. If something isn’t available as a feature yet, they evaluate it and may develop it as part of the product development plan.
What do you dislike about the product?
The only downside I’ve noticed is that you can’t export or import multiple entries at the same time.
What problems is the product solving and how is that benefiting you?
Historically, content creators have been dependent on development teams to spin up new pages, fix layouts, or push even simple text changes, which creates major operational bottlenecks.
Contentstack empowers me to create and publish dynamic pages, or adjust layouts on the fly, without waiting for a developer’s availability
Contentstack empowers me to create and publish dynamic pages, or adjust layouts on the fly, without waiting for a developer’s availability
Information Technology and Services
Beginner-Friendly UI with Powerful Taxonomy Tagging
Reviewed on Jun 30, 2026
Review provided by G2
What do you like best about the product?
I use Contentstack for our internal support articles and SOPs, and it helps us organise the information in one place. What I like most is the writing UI, the text formatting options, and the taxonomy tagging. It helps us write the articles quickly and efficiently and format them correctly as we want. We switched from Brightspot, and the UI, performance, and taxonomy tagging are much better on Contentstack. The setup was very easy to learn and teach, and the UI is designed very well for beginners.
What do you dislike about the product?
{"I find the image placement between texts sometimes causes problems.","I find the text formatting for pointers and other stuff gets displaced when I place images between text."}
What problems is the product solving and how is that benefiting you?
It helps us organise the information in one place for our internal support articles and SOPs. It helps us write the articles quickly and efficiently and format them correctly as we want.
Archie N.
Efficient Content Management Integration
Reviewed on Jun 28, 2026
Review provided by G2
What do you like best about the product?
I appreciate Contentstack's API first architecture that integrates easily with modern applications. I like how it allows me to create and manage structured content independently from website design. It also eliminates duplicate content management across multiple digital channels. The initial setup was fast, which was great.
What do you dislike about the product?
Provide a simpler onboarding experience for first time users.
What problems is the product solving and how is that benefiting you?
I use Contentstack to create and manage structured content separately from website design. It eliminates duplicate content management across multiple digital channels.
Syed Abbas H.
Great for SOPs, But UI Needs Improvement
Reviewed on Jun 25, 2026
Review provided by G2
What do you like best about the product?
I use Contentstack to write process-specific SOPs, and it eases up the creation of articles for these processes. I like the options to create accordions because I can add them to my article and use them as zippies, which makes my work easier when drafting a document.
What do you dislike about the product?
The UI seems to be a bit off and complex to understand. It feels a bit too cluttered, and I believe there should be different UX tabs for different tasks. Also, the initial setup is confusing for someone who starts using it as a new user.
What problems is the product solving and how is that benefiting you?
I use Contentstack to write SOPs, easing article creation. I like creating accordions, which simplifies drafting documents.
Computer Software
Empowering No-Code Publishing, But Not Always Intuitive
Reviewed on Jun 24, 2026
Review provided by G2
What do you like best about the product?
It gives me the autonomy to edit our website and publish content without needing to code.
What do you dislike about the product?
It is not the most intuitive software. I often feel stuck on basic tasks, like viewing a preview of the content I try to publish.
What problems is the product solving and how is that benefiting you?
I use it to edit and publish content on the website. It can also be integrated into our product, allowing us to promote our content and features there.
André C.
Impressive Features and Deep Customization
Reviewed on Jun 24, 2026
Review provided by G2
What do you like best about the product?
I really like all the features—it’s impressive how much customization is possible and the level of capabilities available.
What do you dislike about the product?
The only thing that frustrated me a bit was a single instance when the service was unavailable for a while. I’m not entirely sure whether it was a server issue or scheduled maintenance, but that was my only concern.
What problems is the product solving and how is that benefiting you?
It enables fast and efficient maintenance and updates of our homepage, landing pages, and customizations. Today, it would be unthinkable to work without Contentstack.
Information Technology and Services
Not right for our use case
Reviewed on Jun 23, 2026
Review provided by G2
What do you like best about the product?
There is nothing I like about Contentstack unfortunately. I don't think we have it set up in a way that would be intuitive or helpful, not flexible at all and every request for new features take months.
What do you dislike about the product?
It is slow, loading takes a while, publishing can take 10+ minutes. Really dislike how accordeons cannot be created in the article editor but we have to open a new page. Each new feature request takes months. We have not integrated well at all. There is no reporting to speak of. We have not had any AI features enabled, and I don't know why. Overall a terrible experience unfortunately.
What problems is the product solving and how is that benefiting you?
it is actually the worst content editor we have had so far sadly. It is not solving anything but instead making things worse.
Ganapathi E.
Powerful Headless CMS for Modern Digital Experiences
Reviewed on Jun 23, 2026
Review provided by G2
What do you like best about the product?
"What I like best about Contentstack is its headless, API-first architecture, which makes it easy to deliver content across multiple channels. It offers flexible content modeling, strong integration capabilities, and a user-friendly interface for managing content efficiently. The support for environments, workflows, and modern frontend frameworks like Next.js also helps teams develop and deploy content-driven applications faster in terms of performance".
What do you dislike about the product?
One drawback of Contentstack is the learning curve, particularly for new users who aren’t familiar with headless CMS concepts. Some administrative work and content-modeling tasks can feel complex, and certain UI workflows take multiple steps to complete. In addition, the platform may be expensive for smaller teams or organizations working with limited budgets.
What problems is the product solving and how is that benefiting you?
Contentstack helps us centralize content management and deliver content consistently across multiple channels, including web and mobile applications. Its headless architecture lets developers and content authors work independently, which speeds up both development and content publishing. As a result, our team is more efficient, we have fewer deployment dependencies, and it’s easier to scale and maintain content across different platforms.
Anonymous
Flexible CMS with Room for Improvement
Reviewed on Jun 23, 2026
Review provided by G2
What do you like best about the product?
I love Contentstack's flexibility and the unlimited optionality when setting up your experience to suit your needs. Managing several hundred sites that are similar but with different branding is a task Contentstack handles well. Its ability to upload content that needs to be seen across those sites is something that most CMS platforms struggle with, but Contentstack is designed to do whatever we need it to do, allowing us to problem-solve while developing our experience within it to minimize problems and maximize efficiency. The easier integration with Shopify and other systems we're moving to is also a big plus.
What do you dislike about the product?
The limitations in the folder system (I think right now you can only have 5 levels of folders or maybe only 3) when organizing components or 'entries' or images. Because we are so large, the ability to have a better/deeper organization system would be helpful. There are also many dashboards and previews that we are unable to see currently, but that also might be a limitation on us more so than Contentstack. It was a bit complicated. We relied on an integration agency to do most of it for us.
What problems is the product solving and how is that benefiting you?
Contentstack helps us manage numerous store instances simultaneously, making it easy to find, upload, schedule, and organize content. Its flexibility allows us to efficiently upload content across hundreds of sites, solving problems while maximizing efficiency.