Centralized Templates That Make Publishing Across Clients Effortless and Easy to share.
What do you like best about the product?
the best thing about on ramp is that its a centralised platform I can draft multiple templates for the needs of my business for all my different clients and with little to no effort I can make changes across all of those templated and publish them.
What do you dislike about the product?
One limitation I’ve noticed is that there are some formatting issues, and there isn’t a dashboard that shows all of our work in one place within Contentful.
What problems is the product solving and how is that benefiting you?
Contentful solves the problem of keeping track of all the drafts and templates we prepare for our clients. Otherwise, we’d be sending everything individually as Word files over email, separately, which would quickly become a hassle. Contentful centralises this process and really helps with managing text and templates in bulk.
Structured content has accelerated multi-channel updates but still needs simpler modeling
What is our primary use case?
My main use case for Contentful is managing dynamic content separately from the front end so apps and websites remain flexible, fast, and easy to scale.
I use Contentful to manage products and marketing content for a shopping website. What I stored in Contentful was product titles, descriptions, images, and category-wise shoes. I also use promotional banners in homepage sections, hero banners, and featured products. On the front end, I use a UI front end such as React and Next.js, fetching data using the Contentful API, primarily REST or GraphQL.
How has it helped my organization?
Contentful has positively impacted my organization by facilitating faster campaigns for marketing content, reducing the dev workload, and shortening the time to market, with no hard-coding of content, a clean API-based architecture, and reusable components. Developers can focus on the future instead of content changes, resulting in a faster development cycle and less repetitive work. There is better scalability and structure, as the content models keep everything organized.
The positive outcomes and metrics from using Contentful include a massive reduction in content update time. Before, changing a banner tag required a dev ticket and a deployment, taking one to two days. Now, after implementing Contentful, the content team updates directly, taking only five to ten minutes, which is an 80% time reduction. There are fewer deployments; previously, there were frequent small deployments just for content, but now content updates happen without deployment, reducing content-related deployments by 50% to 70%. Developer productivity has improved as they no longer handle minor text and image changes or repetitive updates, saving 20% to 30% of their dev time for core work, leading to 30% to 40% faster feature development with reusable components, models, and an API-driven structure.
What is most valuable?
The best features Contentful offers include separating content from the front-end UI. I can fetch data via an API such as GraphQL, which works with any front-end tool such as React, Next.js, mobile apps, and even smartwatches. Instead of pages, I create content models such as products, blog posts, and banners, breaking content into reusable pieces such as title, image, and description.
Using APIs such as GraphQL has helped my workflow by allowing me to get only the required fields instead of too much unnecessary data, which means a smaller payload and faster front-end performance. It makes handling the nesting of referenced content easier, as in Contentful everything is connected, such as product categories, homepages, and featured products. With REST, there are multiple API calls and manual mapping, but with GraphQL, one query gets everything needed properly, leading to better performance and cleaner code for the GraphQL API.
In addition to the previously mentioned features, I find webhooks very practical. Contentful can trigger events when content changes, allowing me to rebuild a site, clear the cache, or trigger deployments. For example, when content is published, a webhook triggers a Next.js rebuild. Localization is also significant for real products since I can manage multiple languages inside some content models, with fields such as the title available in English, French, and Hindi, saving considerable effort versus having separate systems. The Preview API is very important and underrated because it lets me use draft content before publishing, which is essential for content authors.
What needs improvement?
One area where I believe Contentful can be improved is better handling of complex content relationships, as when content is deeply nested with references inside references, the queries can get messy and hard to manage on the front end. A more intuitive way to visualize and manage relationships, with built-in tools to simplify nested data handling, would be beneficial. Another improvement could be performance with large data sets, as with many entries, API responses can slow down and pagination can become tricky; better query optimizations and smarter caching tools built-in could help. Lastly, content modeling can get complex since designing models requires experience, and it is easy to over-complicate; better templates and guided modeling with suggestions based on use cases, such as e-commerce or blog, could improve usability.
For how long have I used the solution?
I have worked for the past four years in my current field.
What do I think about the stability of the solution?
What do I think about the scalability of the solution?
Contentful's scalability supports both small apps and large enterprise systems, with a global CDN aiding in scalability.
What other advice do I have?
My advice to others looking into using Contentful is to get content modeling right from day one, not to rush into creating a content type, and to think about reuse and relationships. A bad model leads to a messy API and a painful front-end later. Use it for the right use case; Contentful shines when you need dynamic content across multiple platforms such as web and mobile, and when non-dev teams also need to manage content. For very simple websites or small static projects, it might be overkill. Plan your API strategy, preferring GraphQL for flexibility to avoid over-fetching, and structure queries clearly to maximize performance. Always handle edge cases from the start since real-world content is messy. Work closely with content and marketing teams to explain the content structure clearly, add validations, and set required field limits to ensure the CMS is usable and prevents breaking the UI.
Contentful is not just a CMS; it is a content infrastructure tool that works well when you treat content as structured data and design it as a system, not just pages. It is really powerful for medium to large-scale apps, teams with developers and content marketing people, and multi-platform needs such as web plus mobile. That is the real value of Contentful. You need to be careful with small-scale projects, as poor content modeling can get messy and requires upfront thinking. Personally, I have learned that the biggest takeaway is that Contentful's success depends less on the tool itself and more on how well you design your content model and workflows.
I would rate this product a 7 out of 10.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Content modeling has streamlined omnichannel publishing and now supports faster collaboration
What is our primary use case?
I use Contentful as a headless CMS following the architect and API architecture. In my daily work, I use Contentful to create content types, create their fields, and perform content modeling, building relationships between the content and integrating those with the front end.
I use content modeling in the back end with Contentful, and as per the requirement, I can use some APIs through Contentful, so I created some content modeling parts.
How has it helped my organization?
Contentful has positively impacted my organization by allowing us to manage our content more efficiently. I track concrete metrics to demonstrate Contentful's impact, such as content publishing speed; I have reduced the time to publish new content by approximately 60 to 70%, which previously took days of coordination between developers and content teams but now occurs in hours or even minutes for simple updates.
Additionally, my development cycle time has shortened by about 40%, allowing developers to build and iterate on front end experiences without waiting for back end content structure changes. Multi-channel efficiency is also noteworthy; I have launched content across three different platforms—web, iOS, and Android—simultaneously, while previously managing separate content systems for each.
I have seen an approximately 30% reduction in content management operational costs by consolidating multiple legacy systems into Contentful and reducing the developer hours needed for content updates, which has improved my average page load time by about 35 to 40%, positively impacting user engagement.
What is most valuable?
The best features that Contentful offers include API-first architecture, content modeling flexibility, a rich text editor, and localization support. In API-first architecture, I can use RESTful and GraphQL APIs to export APIs for the developers, and I can create webhooks, perform media management, and optimize performance, which can significantly increase traffic on high-performance websites.
I find myself heavily relying on the API-first architecture of Contentful because this is the foundation for everything; I create content modeling, and to export those APIs, the API-first approach serves as the backbone that makes all features accessible and useful. Without API, I cannot accomplish this efficiently; it allows me to fetch exactly the data I need, and when needed, I can create the content modeling part.
The traditional CMS structure involves performance optimization, such as direct API access, implementing a caching strategy, and optimizing queries. The integration flexibility is also there, allowing seamless connection with third-party tools such as e-commerce websites or custom applications.
The flexibility of content modeling determines how well the content structure supports the project needs, but the API-first structure ultimately gives me the power to leverage that well-structured content efficiently and effectively across any platform.
Additionally, in terms of Contentful features, I can mention API calling—I call the REST API and GraphQL, and I find the GraphQL feature very advantageous compared to REST, as I can write queries in a JSON format. Contentful supports other libraries, such as JavaScript and PHP, in content modeling similar to a content management system. It includes features for content authoring, such as transitioning from draft to publishing. I can create many roles and manage content authoring for particular roles, providing permissions on who can edit or publish the content.
What needs improvement?
Contentful is a strong platform, but there are definitely areas for improvement; for instance, media management could be more robust, with valuable features such as advanced image editing, better organization through nested folders, and more sophisticated search and filtering capabilities for large media libraries.
Furthermore, the workflow approval process should be more robust, with improved built-in workflow features and approval chains.
There are additional areas worth mentioning for improvement, such as localization complexity, version control, rollback capabilities, content relationship visualization, API rate limits, and search functionality, which would enhance an already strong platform for enterprise-scale content management.
For how long have I used the solution?
I have used the solution for around two years.
What do I think about the stability of the solution?
What do I think about the scalability of the solution?
For scalability, I am following the modularity of creating components.
How are customer service and support?
Customer support for Contentful is very good; whenever I have a query, the customer support team is very responsible, although response times can be delayed sometimes. Overall, it is quite reasonable, and the support team is knowledgeable about my issues.
Which solution did I use previously and why did I switch?
I previously used Drupal CMS, which is also a content management system, and I switched to Contentful because the new project's requirements necessitated the use of Contentful; it was quite similar to the CMS architecture, so the managers chose me to work on the Contentful project.
What was our ROI?
I have definitely seen a positive return on investment with Contentful, due to time-saving and efficiency gains, team collaborations, and resource optimizations, which have also positively impacted the revenue.
Which other solutions did I evaluate?
Before choosing Contentful, I considered other options such as Drupal.
What other advice do I have?
I am satisfied with the features I have explained. Based on my experience, I would offer several key pieces of advice for anyone or any business considering Contentful. Overall, Contentful is a powerful tool that requires investment to use well, but that investment pays off if you have the right use case. My impression of Contentful is that it has been a solid choice for us and the business. I am generally happy with the decision I made, which emphasizes the importance of preparing thoroughly regarding the whole use cases before utilizing it. I have given this review a rating of eight out of ten.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Amazon Web Services (AWS)
Content workflows have become faster and teams create branded landing pages independently
What is our primary use case?
My main use case for Contentful is as a Web CMS. I have used Contentful in my last two roles to create new landing pages and additional content across our various different language sets of our website. I used it at Trade Beyond in my current role and previously at my last role at Brightcove. The challenge that it solved was being able to spin up pages and content quickly and easily so that I could help activate my team to take control of their regions.
What is most valuable?
The best features Contentful offers for my use case around CMS are the ability to spin up web pages and having widgets to design them to fit the branding and layout currently used on the websites that we have managed using Contentful.
The widgets help with branding and layout by allowing you to structure pages in the same ways or mimic the look and feel of existing pages with new standalone landing pages that we created. My favorite widgets are the top tiles and being able to include imagery and design.
Contentful has positively impacted my organization by helping us simplify our workflow, become more productive and efficient, and ensuring that we are able to stay on brand and maintain consistency with the content that we push out on our website and online.
Contentful improved productivity and efficiency by saving us time. We used to have to spend approximately three times the time to create landing pages using our previous solution, and it was much more complex. This has definitely saved us time and reduced external support that we need, and it has also required less support from other team members within our organization. Those outcomes have directly improved our productivity and efficiency.
What needs improvement?
I think Contentful could be improved if it could include built-in localization, meaning translation of language, and allow for creative editing of visual and imagery.
There are some other areas that could be improved collaboratively to make it more seamless with handoff between different team members, but I think that would cross over into being more of a project management tool rather than a content management system.
For how long have I used the solution?
I have been using Contentful for around four years.
What do I think about the stability of the solution?
Contentful is very stable.
What do I think about the scalability of the solution?
Contentful's scalability has been really seamless and we have been able to roll it out across other areas and departments and regions.
How are customer service and support?
We have not had to rely on much support from Contentful's customer support, but on the rare occasions we have, they have been very timely and extremely helpful and we have been able to solve our issues within 48 hours on every occasion. I would give the customer support a rating of nine.
Which solution did I use previously and why did I switch?
I previously used WordPress in quite a few other roles, and the reason I switched was for the same reasons I have given as being benefits of Contentful.
How was the initial setup?
My experience with pricing, setup cost, and licensing was pretty smooth and seamless. At Brightcove, Contentful was already in place when I joined, so I had more of a renewal involvement. The pricing setup and licensing was all very smooth. At Trade Beyond, I helped us transition from our previous vendor to Contentful, and the whole process was very seamless and easy to navigate.
What was our ROI?
We have definitely seen a return on investment with Contentful. We have saved hundreds of thousands of dollars in licensing fees and additional vendor fees. We have also saved approximately months of time being able to spin up landing pages and content using Contentful. We have definitely been able to maintain a small team and not have to rely on external agency support and external department support, though it is a bit hard to measure.
What's my experience with pricing, setup cost, and licensing?
My experience with pricing, setup cost, and licensing was pretty smooth and seamless.
Which other solutions did I evaluate?
Before choosing Contentful, I evaluated other options such as WordPress, Contently, and Contentful.
What other advice do I have?
My advice to others looking into using Contentful would be to make sure you are clear on what you are looking to achieve and how you think a CMS provider will be able to solve your challenges. Once you do that, if you have similar challenges to myself and my company, I would suggest Contentful and recommend them highly. I am very happy and content with the platform. I would rate this review an eight.
Which deployment model are you using for this solution?
Private Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Amazon Web Services (AWS)
Intuitive content workflows have empowered our team and reduced deployment time significantly
What is our primary use case?
My main use case for Contentful is that it provides us with quick and easy content updates as it is the backend to our website. We use it to make changes, improvements, and updates on our content. We have used other website CMS services to edit content, all of which are not as intuitive as Contentful, so we were really glad our website developer provided us with this software for ongoing changes. From updating photos to written content, Contentful keeps track of everything. For example, should you need to revert any changes, you can pick and choose which version to return to and publish.
What is most valuable?
When my team switched to Contentful, I really appreciated how intuitive it was compared to other CMS applications we had used before. The ease it provides when it comes to shaping the images in our online content in a similar way is great. When making content updates, it is very simple finding the portion where the text is placed in order to adjust it. Overall, it is a huge improvement from other CMS services we had been using before.
Contentful allows us to coordinate externally and manage effectively without depending on developers for deployment. What sets Contentful apart is its user-friendly interface that empowers non-technical employees to access, modify, and update content with ease. Its intuitive design facilitates seamless updates of photos and written content, providing the ability to revert changes when necessary.
The best features Contentful offers include support for internalized content and versioning capabilities, which further enhance the user experience for apps with a substantial user base. Additionally, the platform simplifies the process of compiling and accessing specific images or business content that would otherwise require multiple platforms or rely on email communication. Other features include a clean, modern interface that is not clunky. The platform also provides full control of design and functionality, ease of use, outstanding version control, seamless media uploads, and great functionality for adding and removing fields to content types, as well as verification and control of input entries.
Version control has significantly helped my team by contributing to new hire orientation programs and facilitating knowledge advancement within the organization. Furthermore, Contentful's ability to manage content across multiple platforms in a unified manner simplifies website management, e-commerce operations, and internal sales platform updates.
Contentful has impacted my organization positively as I spend less time maintaining our website, the developer spends less time maintaining our website, and our clients spend less time worrying about their site being hacked or crashing. It speeds up our content creation process, hence saving time from forty to fifty-five percent. It has freed up development and design resources for more important projects. It has given freedom to people to create new pages while keeping some control so they would not make mistakes.
What needs improvement?
I believe it would be nice to have some documentation, especially for new learners who are starting.
A minor issue I have is that Contentful does not have a way to organize fields within an entry.
I think there needs to be a UI to filter entries for Contentful.
For how long have I used the solution?
I have been using Contentful for four years.
What do I think about the stability of the solution?
Contentful is relatively stable, with no downtime noticed so far.
What do I think about the scalability of the solution?
Contentful's scalability is very good, as it can be used by any size of organization.
How are customer service and support?
The customer support for Contentful is very proactive and responsive.
How would you rate customer service and support?
Which solution did I use previously and why did I switch?
I previously used DatoCMS before switching to Contentful.
What was our ROI?
We have seen a return on investment through development time saving and the fastest content deployments.
What's my experience with pricing, setup cost, and licensing?
My experience with pricing, setup cost, and licensing is that it is very cost-effective and the affordability is very high.
Which other solutions did I evaluate?
Before choosing Contentful, I evaluated other options such as Storyblok and WordPress.
What other advice do I have?
My advice for others looking into using Contentful is that it is great for content projects; it is easy in the basics and powerful in complex data-heavy scenarios. Extending the platform is straightforward, and the SDK gives us everything we need. Contentful is a robust tool for content management, translations, and powerful templating tools, and it can be integrated with several tools through webhooks. I would rate this product a nine out of ten.
Which deployment model are you using for this solution?
Hybrid Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?