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9 AWS reviews

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329 reviews
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    reviewer2812584

Content workflows have become simpler for non-technical teams but could offer deeper features

  • March 27, 2026
  • Review provided by PeerSpot

What is our primary use case?

My main use case for Contentful is optimizing images and videos. While people use Contentful to build websites, Contentful does not provide an inbuilt image and video optimizer. ImageKit fills this gap, allowing people who use Contentful to optimize their images and providing a digital asset management solution inside the Contentful UI itself. That is the kind of integration I am working with in Contentful.

I have a website and want to optimize my images and videos using Contentful to build that website, which is very easy. I can use my own frontend and then use the API to build that website, while also integrating ImageKit, which is my current organization. It is a mixture of these two approaches.

What is most valuable?

The best features Contentful offers are its APIs and how easy it is to integrate them. Feature-wise, the majority of CMSs are the same; I have used Strapi, and feature-wise, those are similar. The ease of use and the way Contentful provides the APIs and how easy it is to fetch the data directly and use it in your frontend is the best part. I have not explored many features, having mostly built a basic web page, so there could be features that I am not aware of, but the ones I have used were quite intuitive and easier to use.

Contentful's impact on my organization is that we do not use it very much. Contentful has not helped my organization or our customers achieve any measurable benefits, such as saving time or improving workflows, as we have not measured that. It does help customers who are using Contentful, but I have not quantified it.

What needs improvement?

Contentful works well for me; I might need to explore it a bit more to identify improvements. As I mentioned, I have been using it for a specific task, which it accomplishes quite well. I built a web page and integrated ImageKit successfully, so it works well in that way. Perhaps in the future, I can provide more feedback for this question.

For how long have I used the solution?

I have been using Contentful for around a year, mostly integrating it with my current company, ImageKit, which is an image CDN and image and video CDN, and that integrates well with Contentful. That is how I started working on Contentful.

What do I think about the stability of the solution?

Contentful is stable in my experience; it is quite stable. The UI works well, as I did not encounter any issues with it and the APIs seem to work without problems.

What do I think about the scalability of the solution?

I have not scaled Contentful to that level, so I would not be able to comment, but I would assume it is scalable.

How are customer service and support?

I have not had any experience with customer support, as I managed to figure out the majority of things using the documentation and other resources. Therefore, I did not need to reach out for support.

Which solution did I use previously and why did I switch?

I have used multiple solutions before Contentful because I work with many customers using different systems. I have used WordPress, Magento, Shopify, Strapi, and then Contentful. Strapi and Contentful stand out to me because they are next-generation CMSs, where the APIs and functionality are much easier to understand. It is JavaScript-based, making it a very easy way to start building websites. While I have not switched away from others, I see a definite improvement compared to WordPress and other traditional CMS systems.

How was the initial setup?

My experience with pricing, setup cost, and licensing is that I did not use the price plan; I was using the free plan, which did what I wanted it to do. Therefore, I cannot comment on the cost. The setup was easy, which I think would be the same even for the free plan and the pricing plan, but since I have not used the paid tier, I cannot speak on it.

What about the implementation team?

I was using the free plan which did what I wanted it to do. Therefore, I cannot comment on the cost.

What was our ROI?

I have seen a return on investment with Contentful, as it definitely saves time. Even if someone is not technical, they can provide a structure, and then someone from the technical team can pull data. Contentful gives a lot of control in terms of what you want, allowing even non-technical people to contribute positively. As a SaaS, it also helps significantly since you do not need to host it and deal with associated complexities.

What's my experience with pricing, setup cost, and licensing?

My experience with pricing, setup cost, and licensing is that I did not use the price plan; I was using the free plan, which did what I wanted it to do.

What other advice do I have?

Contentful works well for me; I might need to explore it a bit more to identify improvements. As I mentioned, I have been using it for a specific task, which it accomplishes quite well. I built a web page and integrated ImageKit successfully, so it works well in that way. Perhaps in the future, I can provide more feedback for this question.

Contentful has not helped my organization or our customers achieve any measurable benefits, such as saving time or improving workflows, as we have not measured that. It does help customers who are using Contentful, but I have not quantified it.

My advice to others looking into using Contentful is to definitely try it because if they have a use case of providing some sort of tool for their non-technical people to build things, Contentful stands out. I have used Strapi, which can be a little more technical and tougher for people to understand. Contentful, in contrast, enables non-technical users to build things while their technical team can then integrate it.

I would rate my overall experience with Contentful as a 7 out of 10.


    Tarun Y.

Centralized Templates That Make Publishing Across Clients Effortless and Easy to share.

  • March 27, 2026
  • Review provided by G2

What do you like best about the product?
the best thing about on ramp is that its a centralised platform I can draft multiple templates for the needs of my business for all my different clients and with little to no effort I can make changes across all of those templated and publish them.
What do you dislike about the product?
One limitation I’ve noticed is that there are some formatting issues, and there isn’t a dashboard that shows all of our work in one place within Contentful.
What problems is the product solving and how is that benefiting you?
Contentful solves the problem of keeping track of all the drafts and templates we prepare for our clients. Otherwise, we’d be sending everything individually as Word files over email, separately, which would quickly become a hassle. Contentful centralises this process and really helps with managing text and templates in bulk.


    Lukasz Sobiech

Content modeling has empowered my personal blog and brings my articles and images together

  • March 22, 2026
  • Review provided by PeerSpot

What is our primary use case?

My main use case for Contentful is that I built my personal brand called immediatetiger.com and I needed a section called blog where I could post articles from time to time about anything that I found interesting and related to my work. I needed something where I could log in and manage my articles with a basic API that would expose my data and I could read them through a microservice.

Because I use the Next.js framework, I found Contentful very easy to integrate and basically expose that to the front end so I can see articles and manage them through Contentful's content management system.

I use Contentful solo. I worked at one company and integrated Contentful as well, but for my personal brand, it is literally just a solo solution to manage my personal blog. That's why I also have a free account, because I set up my account a long time ago, but I didn't have a real solution that I could utilize Contentful for. I can see that right now it works for me long-term, so it's a great choice.

I have only four articles so far because it's been since January 2025, so it's just basically this year and we're currently in March, so it hasn't been a long time. What I found very interesting is that I can upload images. Because I can upload images and publish them through Contentful, that simplifies a lot of things because usually I use Google Cloud storage. When you write articles, it's better to keep images and articles in one place in Contentful because it's just so easy to think about. For now, because I'm very slow with doing my articles, it's a really great choice. I know that Contentful also does GraphQL, which is great as well.

What is most valuable?

Contentful offers several valuable features. The most valuable feature is Content, where I can create new articles. I also found the Media section interesting, where I can upload my images. When I look at the content, I found it interesting how I can model content. When I click on my article, I have ID, title, description, and images fields. This feature where I can add fields of a specific type is really great when you look at a project in the initial stage, because you never know how long-term you will expand or what will happen with the project.

Apart from these features, I found that it's easy to integrate, and the documentation is easy as well. I could easily create the API key and everything else. When you look at the API keys feature, I think it's very stable. I never had any problem. Webhooks also exist, but I don't use them right now. Maybe I will use them at some point. Because I publish my articles very slowly and not many, I use mainly these features for now.

Contentful has positively impacted my work because I have people browsing Google and because I use SEO as well, and my articles are indexed and written by me. People come and read them. The most valuable part is that some people find them attractive and actually read about topics like the difference between chatbots or agents, what is a chatbot, what is fine-tuning, or remote work. These are actually my articles, which are quite important looking at the market right now. Some people come and view and read them.

What needs improvement?

To be honest, I don't work so deeply with Contentful to see anything that I would change. Based on what I do, everything is really done in the sense that I don't need any changes. Maybe in the future something will change, but at this specific moment, I think I got everything I need from Contentful.

The only thing I would mention is basically fields and types. That's what I found quite difficult at the beginning to understand how all that works. So there is some space to improve. Apart from that, I didn't have really any big requirements in terms of any changes. I would need to look very deeply once again at what I did because I did that some time ago. For now, I don't need any updates from Contentful. At least, I don't see it at this specific moment. The job I really do by using Contentful is really little. I don't post every week or every single day to basically expect something more in terms of quality.

I just noticed that there's a new AI Automation tab. I have not seen that before. At this specific moment, I think everything works in a really great way. It's very stable. That's the most important when you post content. The last thing you want to see is that the service disappears or your content is somehow changed. For me, it's been very stable. Even though I have just four articles, they're very important for me, and my personal brand is very important for me as well. I just try to make sure that I stick to basically stable solutions. For one year and six months, I never had any problems with Contentful. Even when I was updating the module, I never had any problems.

For how long have I used the solution?

I have used Contentful for about one year and six months, starting when I began building my personal brand and one of my sections is a blog, where I needed to manage my blog articles somehow.

What do I think about the stability of the solution?

At this specific moment, I think everything works in a really great way. It's very stable. That's the most important when you post content. The last thing you want to see is that the service disappears or your content is somehow changed. For me, it's been very stable. Even though I have just four articles, they're very important for me, and my personal brand is very important for me as well. I just try to make sure that I stick to basically stable solutions. For one year and six months, I never had any problems with Contentful. Even when I was updating the module, I never had any problems.

In terms of Contentful, I would rate it 10/10 based on my usage and driven by the stability of the service. When I was building my personal brand for the last one year and six months, I never saw the service go down or break my articles in any way. So there was no downtime. At least I have not noticed that. This is the reason why I rate it 10/10 because when you publish your content and you have articles, even though you have just four of them, the company Contentful may not understand the value of my ideas and why I do it. However, it is very important that there are no downtimes periodically since I bought my domain and I build a lot of other things on that domain as well. My service is quite big. When I choose companies, I look at how stable they are, what's the downtime, and if I had any problems during the time I was working with that actual integration or something. There are companies where things fail and so on. To be honest with Contentful, since I signed up and used this service twice, I didn't have any problems in terms of downtime.

What do I think about the scalability of the solution?

Contentful scalability in my experience is great.

How are customer service and support?

There were challenges because when I was creating a solution, I didn't know Contentful very well. I found a lot of problems with types and matching in TypeScript types with the fields I was using and with the API and the full module. The biggest problem I found was to actually set up correctly and match types so I could build the project and deploy that correctly. This was causing me at the beginning a lot of problems when I was trying to pull data and display my articles. Also quite challenging was displaying the image. It took me a while before I actually did that. However, I managed to display everything the way I want it.

Which solution did I use previously and why did I switch?

I was using Drupal and Joomla a long time ago. I was also using WordPress. However, all these systems are not headless. I was using those content management systems for a while for different reasons. For my personal brand, I was looking for a solution where I could create different types of fields and I could connect to the API and get the actual values of these fields.

How was the initial setup?

I found a lot of problems with types and matching in TypeScript types with the fields I was using and with the API and the full module. The biggest problem I found was to actually set up correctly and match types so I could build the project and deploy that correctly. This was causing me at the beginning a lot of problems when I was trying to pull data and display my articles. Also quite challenging was displaying the image. It took me a while before I actually did that. However, I managed to display everything the way I want it.

What about the implementation team?

I use Contentful solo. I worked at one company and integrated Contentful as well, but for my personal brand, it is literally just a solo solution to manage my personal blog.

What was our ROI?

For one year and six months, I never had any problems with Contentful. Even when I was updating the module, I never had any problems.

Contentful has positively impacted my work because I have people browsing Google and because I use SEO as well, and my articles are indexed and written by me. People come and read them. The most valuable part is that some people find them attractive and actually read about what the difference is between chatbots or agents, what is a chatbot, what is fine-tuning, or remote work. These are actually my articles, which are quite important looking at the market right now. Some people come and view and read them.

What's my experience with pricing, setup cost, and licensing?

I'm on a free plan just because I don't post a lot and the basic setup is free. So at the moment, I'm on a free plan.

Which other solutions did I evaluate?

I was looking at Netlify or something, and looking at WordPress.

What other advice do I have?

I do use Google Analytics. I track my views and I can see how popular my articles are. It's not a lot of views, but people systematically come and read something, which is good.

I didn't check support, but when I was doing that I found out that it's easy to generate the API key and easy to look at the documentation and easy to integrate Contentful with Python as a module. Contentful's module in Python is easy to set up, plus the ability to create the API key easily. Looking at Contentful itself, adding articles is really easy. You upload the image first, then you create the content, you publish, and that's it. It works. Because of that, I think it's good as well. The UI is very normal. I could suggest to Contentful that maybe there are some ideas in terms of content. Now we have AI and a lot of great designs you can create with basically AI. Maybe that's where Contentful could look at, how to innovate or reinvent that part. Even though it looks good, maybe there is space to innovate something.

Make sure your API key is safe. That's what I would suggest. Focus on your content and try to divide your content into different sections and think about what type of section that is and what type of format that should be. That's how I would advise people to look at Contentful. Think about what you want to do, what you want to build, divide this into smaller pieces and think about what type of field that is, and then try to match this with Contentful fields.

There is an AI and automations tab. I didn't look at this section, but I don't see any chatbot available on the app when I sign in. Agents are very important right now because, for example, if you had a section when I look at content, I may have a question about anything. I could ask anything about my article and there's no chatbot that I could talk to when I log in myself. Probably something very important right now is that if you build an article and you are very new to Contentful, it's very hard to understand everything at once. Even though it may look very simple, it's actually not when you build and integrate the module in Python, for example, and then you need to expose that to the front end and so on and so on. You need to use Postman, make requests, and try to understand how it all works. It's actually a lot of things. A chatbot would help your clients for sure because they will have questions. For example, how to connect Contentful through GraphQL and how to connect Contentful through REST. Even though documentation is there, I think questioning an agent is actually much better for me.

I rate this product 10 out of 10.


    Shivam Sharma

Structured content has accelerated multi-channel updates but still needs simpler modeling

  • March 21, 2026
  • Review from a verified AWS customer

What is our primary use case?

My main use case for Contentful is managing dynamic content separately from the front end so apps and websites remain flexible, fast, and easy to scale.

I use Contentful to manage products and marketing content for a shopping website. What I stored in Contentful was product titles, descriptions, images, and category-wise shoes. I also use promotional banners in homepage sections, hero banners, and featured products. On the front end, I use a UI front end such as React and Next.js, fetching data using the Contentful API, primarily REST or GraphQL.

How has it helped my organization?

Contentful has positively impacted my organization by facilitating faster campaigns for marketing content, reducing the dev workload, and shortening the time to market, with no hard-coding of content, a clean API-based architecture, and reusable components. Developers can focus on the future instead of content changes, resulting in a faster development cycle and less repetitive work. There is better scalability and structure, as the content models keep everything organized.

The positive outcomes and metrics from using Contentful include a massive reduction in content update time. Before, changing a banner tag required a dev ticket and a deployment, taking one to two days. Now, after implementing Contentful, the content team updates directly, taking only five to ten minutes, which is an 80% time reduction. There are fewer deployments; previously, there were frequent small deployments just for content, but now content updates happen without deployment, reducing content-related deployments by 50% to 70%. Developer productivity has improved as they no longer handle minor text and image changes or repetitive updates, saving 20% to 30% of their dev time for core work, leading to 30% to 40% faster feature development with reusable components, models, and an API-driven structure.

What is most valuable?

The best features Contentful offers include separating content from the front-end UI. I can fetch data via an API such as GraphQL, which works with any front-end tool such as React, Next.js, mobile apps, and even smartwatches. Instead of pages, I create content models such as products, blog posts, and banners, breaking content into reusable pieces such as title, image, and description.

Using APIs such as GraphQL has helped my workflow by allowing me to get only the required fields instead of too much unnecessary data, which means a smaller payload and faster front-end performance. It makes handling the nesting of referenced content easier, as in Contentful everything is connected, such as product categories, homepages, and featured products. With REST, there are multiple API calls and manual mapping, but with GraphQL, one query gets everything needed properly, leading to better performance and cleaner code for the GraphQL API.

In addition to the previously mentioned features, I find webhooks very practical. Contentful can trigger events when content changes, allowing me to rebuild a site, clear the cache, or trigger deployments. For example, when content is published, a webhook triggers a Next.js rebuild. Localization is also significant for real products since I can manage multiple languages inside some content models, with fields such as the title available in English, French, and Hindi, saving considerable effort versus having separate systems. The Preview API is very important and underrated because it lets me use draft content before publishing, which is essential for content authors.

What needs improvement?

One area where I believe Contentful can be improved is better handling of complex content relationships, as when content is deeply nested with references inside references, the queries can get messy and hard to manage on the front end. A more intuitive way to visualize and manage relationships, with built-in tools to simplify nested data handling, would be beneficial. Another improvement could be performance with large data sets, as with many entries, API responses can slow down and pagination can become tricky; better query optimizations and smarter caching tools built-in could help. Lastly, content modeling can get complex since designing models requires experience, and it is easy to over-complicate; better templates and guided modeling with suggestions based on use cases, such as e-commerce or blog, could improve usability.

For how long have I used the solution?

I have worked for the past four years in my current field.

What do I think about the stability of the solution?

Contentful is stable.

What do I think about the scalability of the solution?

Contentful's scalability supports both small apps and large enterprise systems, with a global CDN aiding in scalability.

What other advice do I have?

My advice to others looking into using Contentful is to get content modeling right from day one, not to rush into creating a content type, and to think about reuse and relationships. A bad model leads to a messy API and a painful front-end later. Use it for the right use case; Contentful shines when you need dynamic content across multiple platforms such as web and mobile, and when non-dev teams also need to manage content. For very simple websites or small static projects, it might be overkill. Plan your API strategy, preferring GraphQL for flexibility to avoid over-fetching, and structure queries clearly to maximize performance. Always handle edge cases from the start since real-world content is messy. Work closely with content and marketing teams to explain the content structure clearly, add validations, and set required field limits to ensure the CMS is usable and prevents breaking the UI.

Contentful is not just a CMS; it is a content infrastructure tool that works well when you treat content as structured data and design it as a system, not just pages. It is really powerful for medium to large-scale apps, teams with developers and content marketing people, and multi-platform needs such as web plus mobile. That is the real value of Contentful. You need to be careful with small-scale projects, as poor content modeling can get messy and requires upfront thinking. Personally, I have learned that the biggest takeaway is that Contentful's success depends less on the tool itself and more on how well you design your content model and workflows.

I would rate this product a 7 out of 10.

Which deployment model are you using for this solution?

Public Cloud

If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?


    Matthias Baumann

Content modeling has supported complex websites but has highlighted costly gaps in publishing workflow

  • March 20, 2026
  • Review from a verified AWS customer

What is our primary use case?

My main use case for Contentful is to create the content for a website for a bigger company as mine, and I'm also a backend developer and design the Contentful model and the content that uses it. A quick specific example of how I used Contentful for my website is the e-commerce website for a bigger company in Germany.

What is most valuable?

In my experience, the best feature Contentful offers is the application plugin mechanism. The add applications I can add to Contentful to customize the application is highly beneficial.

What I appreciate most about the application plugin mechanism is everything around the deployment and the chosen front-end framework for my project was great, and React also. There are some limitations, which is in the nature of how the plugin mechanism was designed. The iframe technique was the blocker to implement SSO for connecting to other services. However, there are other techniques you can use.

Besides the application framework, something that stands out about the features is that the publishing mechanism can be improved further. With the start of 2025, the local-based publish was introduced by Contentful. That is a great feature, but it had some limitations. Backend implementation for validation, the bulk validation was no longer supported for this feature. This is a big bug. Contentful never lined out the timeline when it can be fixed, and I have two bugs open on Contentful now. That is not favorable for me.

What needs improvement?

Contentful can be improved to have a full-featured free account, perhaps with fewer content types. However, with all features, a free developer could test everything without having a company that subscribed to an enterprise account, which would be great.

The rate limit on the management API is a big deal for most developers and is something that would make Contentful better. The inability to search for JSON objects, meaning content types that contain fields with JSON objects and looking for some field values in the JSON, is not supported. It would be nice to have something like this.

For how long have I used the solution?

I have been using Contentful since 2018, for eight years.

What do I think about the stability of the solution?

Contentful is stable. It is really stable.

What do I think about the scalability of the solution?

Contentful's scalability is fine. Sometimes it was going slower, but most of the time there was a fix available by Contentful. The stability and scalability were good.

How are customer service and support?

The customer support reacts relatively fast if you have the right subscription. I would rate the customer support a nine on a scale of one to ten.

Which solution did I use previously and why did I switch?

I previously used a different solution from IBM. I do not remember the name. It was a well-known system from IBM. On one hand, and on the other hand was Drupal. Both were on-premise, and the company looked for a SaaS solution. Contentful made sense a few years ago, and we developed for a few years with Contentful.

How was the initial setup?

I cannot tell you much about the pricing, setup cost, and licensing. It was in the field from another colleague. I think it was easy, and I cannot tell you anything about that.

What about the implementation team?

I had a team of five developers dealing with Contentful, but we are facing some bugs, and the support was not as good.

What was our ROI?

There was no return on investment. It was very expensive to implement all the needed specialties a company needs for its public publish strategy, to publish the content in different countries, different markets, and different languages. This was a concept that Contentful does not support out of the box, and we had to deal with a complicated content model. It was very expensive to implement, but we had chosen Contentful, and so we had to deal with it.

Which other solutions did I evaluate?

I evaluated other options before choosing Contentful. I do not remember the names we evaluated. It was in late 2018, and I cannot recall which specific alternatives were considered.


    Rahul Yadav

Content modeling has streamlined omnichannel publishing and now supports faster collaboration

  • March 17, 2026
  • Review from a verified AWS customer

What is our primary use case?

I use Contentful as a headless CMS following the architect and API architecture. In my daily work, I use Contentful to create content types, create their fields, and perform content modeling, building relationships between the content and integrating those with the front end.

I use content modeling in the back end with Contentful, and as per the requirement, I can use some APIs through Contentful, so I created some content modeling parts.

How has it helped my organization?

Contentful has positively impacted my organization by allowing us to manage our content more efficiently. I track concrete metrics to demonstrate Contentful's impact, such as content publishing speed; I have reduced the time to publish new content by approximately 60 to 70%, which previously took days of coordination between developers and content teams but now occurs in hours or even minutes for simple updates.

Additionally, my development cycle time has shortened by about 40%, allowing developers to build and iterate on front end experiences without waiting for back end content structure changes. Multi-channel efficiency is also noteworthy; I have launched content across three different platforms—web, iOS, and Android—simultaneously, while previously managing separate content systems for each.

I have seen an approximately 30% reduction in content management operational costs by consolidating multiple legacy systems into Contentful and reducing the developer hours needed for content updates, which has improved my average page load time by about 35 to 40%, positively impacting user engagement.

What is most valuable?

The best features that Contentful offers include API-first architecture, content modeling flexibility, a rich text editor, and localization support. In API-first architecture, I can use RESTful and GraphQL APIs to export APIs for the developers, and I can create webhooks, perform media management, and optimize performance, which can significantly increase traffic on high-performance websites.

I find myself heavily relying on the API-first architecture of Contentful because this is the foundation for everything; I create content modeling, and to export those APIs, the API-first approach serves as the backbone that makes all features accessible and useful. Without API, I cannot accomplish this efficiently; it allows me to fetch exactly the data I need, and when needed, I can create the content modeling part.

The traditional CMS structure involves performance optimization, such as direct API access, implementing a caching strategy, and optimizing queries. The integration flexibility is also there, allowing seamless connection with third-party tools such as e-commerce websites or custom applications.

The flexibility of content modeling determines how well the content structure supports the project needs, but the API-first structure ultimately gives me the power to leverage that well-structured content efficiently and effectively across any platform.

Additionally, in terms of Contentful features, I can mention API calling—I call the REST API and GraphQL, and I find the GraphQL feature very advantageous compared to REST, as I can write queries in a JSON format. Contentful supports other libraries, such as JavaScript and PHP, in content modeling similar to a content management system. It includes features for content authoring, such as transitioning from draft to publishing. I can create many roles and manage content authoring for particular roles, providing permissions on who can edit or publish the content.

What needs improvement?

Contentful is a strong platform, but there are definitely areas for improvement; for instance, media management could be more robust, with valuable features such as advanced image editing, better organization through nested folders, and more sophisticated search and filtering capabilities for large media libraries.

Furthermore, the workflow approval process should be more robust, with improved built-in workflow features and approval chains.

There are additional areas worth mentioning for improvement, such as localization complexity, version control, rollback capabilities, content relationship visualization, API rate limits, and search functionality, which would enhance an already strong platform for enterprise-scale content management.

For how long have I used the solution?

I have used the solution for around two years.

What do I think about the stability of the solution?

Contentful is stable.

What do I think about the scalability of the solution?

For scalability, I am following the modularity of creating components.

How are customer service and support?

Customer support for Contentful is very good; whenever I have a query, the customer support team is very responsible, although response times can be delayed sometimes. Overall, it is quite reasonable, and the support team is knowledgeable about my issues.

Which solution did I use previously and why did I switch?

I previously used Drupal CMS, which is also a content management system, and I switched to Contentful because the new project's requirements necessitated the use of Contentful; it was quite similar to the CMS architecture, so the managers chose me to work on the Contentful project.

What was our ROI?

I have definitely seen a positive return on investment with Contentful, due to time-saving and efficiency gains, team collaborations, and resource optimizations, which have also positively impacted the revenue.

Which other solutions did I evaluate?

Before choosing Contentful, I considered other options such as Drupal.

What other advice do I have?

I am satisfied with the features I have explained. Based on my experience, I would offer several key pieces of advice for anyone or any business considering Contentful. Overall, Contentful is a powerful tool that requires investment to use well, but that investment pays off if you have the right use case. My impression of Contentful is that it has been a solid choice for us and the business. I am generally happy with the decision I made, which emphasizes the importance of preparing thoroughly regarding the whole use cases before utilizing it. I have given this review a rating of eight out of ten.

Which deployment model are you using for this solution?

Public Cloud

If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?

Amazon Web Services (AWS)


    reviewer2808900

Content workflows have become faster and teams create branded landing pages independently

  • March 13, 2026
  • Review from a verified AWS customer

What is our primary use case?

My main use case for Contentful is as a Web CMS. I have used Contentful in my last two roles to create new landing pages and additional content across our various different language sets of our website. I used it at Trade Beyond in my current role and previously at my last role at Brightcove. The challenge that it solved was being able to spin up pages and content quickly and easily so that I could help activate my team to take control of their regions.

What is most valuable?

The best features Contentful offers for my use case around CMS are the ability to spin up web pages and having widgets to design them to fit the branding and layout currently used on the websites that we have managed using Contentful.

The widgets help with branding and layout by allowing you to structure pages in the same ways or mimic the look and feel of existing pages with new standalone landing pages that we created. My favorite widgets are the top tiles and being able to include imagery and design.

Contentful has positively impacted my organization by helping us simplify our workflow, become more productive and efficient, and ensuring that we are able to stay on brand and maintain consistency with the content that we push out on our website and online.

Contentful improved productivity and efficiency by saving us time. We used to have to spend approximately three times the time to create landing pages using our previous solution, and it was much more complex. This has definitely saved us time and reduced external support that we need, and it has also required less support from other team members within our organization. Those outcomes have directly improved our productivity and efficiency.

What needs improvement?

I think Contentful could be improved if it could include built-in localization, meaning translation of language, and allow for creative editing of visual and imagery.

There are some other areas that could be improved collaboratively to make it more seamless with handoff between different team members, but I think that would cross over into being more of a project management tool rather than a content management system.

For how long have I used the solution?

I have been using Contentful for around four years.

What do I think about the stability of the solution?

Contentful is very stable.

What do I think about the scalability of the solution?

Contentful's scalability has been really seamless and we have been able to roll it out across other areas and departments and regions.

How are customer service and support?

We have not had to rely on much support from Contentful's customer support, but on the rare occasions we have, they have been very timely and extremely helpful and we have been able to solve our issues within 48 hours on every occasion. I would give the customer support a rating of nine.

Which solution did I use previously and why did I switch?

I previously used WordPress in quite a few other roles, and the reason I switched was for the same reasons I have given as being benefits of Contentful.

How was the initial setup?

My experience with pricing, setup cost, and licensing was pretty smooth and seamless. At Brightcove, Contentful was already in place when I joined, so I had more of a renewal involvement. The pricing setup and licensing was all very smooth. At Trade Beyond, I helped us transition from our previous vendor to Contentful, and the whole process was very seamless and easy to navigate.

What was our ROI?

We have definitely seen a return on investment with Contentful. We have saved hundreds of thousands of dollars in licensing fees and additional vendor fees. We have also saved approximately months of time being able to spin up landing pages and content using Contentful. We have definitely been able to maintain a small team and not have to rely on external agency support and external department support, though it is a bit hard to measure.

What's my experience with pricing, setup cost, and licensing?

My experience with pricing, setup cost, and licensing was pretty smooth and seamless.

Which other solutions did I evaluate?

Before choosing Contentful, I evaluated other options such as WordPress, Contently, and Contentful.

What other advice do I have?

My advice to others looking into using Contentful would be to make sure you are clear on what you are looking to achieve and how you think a CMS provider will be able to solve your challenges. Once you do that, if you have similar challenges to myself and my company, I would suggest Contentful and recommend them highly. I am very happy and content with the platform. I would rate this review an eight.

Which deployment model are you using for this solution?

Private Cloud

If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?

Amazon Web Services (AWS)


    Bdg Davis

Rapid content workflows have empowered me to launch community sites in just hours

  • March 12, 2026
  • Review provided by PeerSpot

What is our primary use case?

My main use case for Contentful is for smaller websites that need to go up really quickly. I find the content modeling really easy in Contentful and you can basically architect a meaningful data model very quickly and then start testing on the API again very quickly.

Currently, I'm using Contentful for the Waiheke Island Radio community radio website, which is really about podcasts. We have almost 2,000 podcasts and an audio history of Waiheke Island in Auckland, New Zealand. There are interviews, political interviews when election times come around, and environmental content. Really a lot of community-focused content which we store all the audio files up on Amazon and connect them in Contentful just through a URL field, which takes a lot of the load off Contentful. Contentful can be a very lightweight, headless solution just really serving up JSON, while the heavy lifting for streaming and playing is done through AWS.

I have used Contentful for lots of sites, and I'm currently also using it for the Waiheke Island Artworks Community Theatre, managing all their scheduling, bookings, and ticketing. It works seamlessly with Vercel, and the automated CI/CD pipelines mean that from the conception of an idea to actually pushing into production can be a matter of hours. It's a great flexible headless system.

What is most valuable?

One of the best features Contentful offers is the environments, which means I can quite easily separate out the development environment using basically what is a copy of production content. It gives me flexibility to be very experimental with development without impacting the live site at all. The preview features are really good, the integration is strong, being able to plug into Cloudinary and other providers, and the community resources for extensions and plugins are beneficial.

For example, there are generally two things going on with the websites: the development stream, which involves the actual React, Next.js development to release features, and the content management side. On the Waiheke radio website, I have the ability in the backend to use Contentful content management to add components to my page and do layout, which normally involves messing around with content that I don't want to do on the live site. That's how the environments work for me, providing an alternative source of content matched to production, allowing me to experiment and change layouts.

I think the free tier has always been very generous, but the 25 content model types have at times been limiting, and I have had to find innovative ways to work around it because we are a community radio station that runs on donations and grants. Money is, of course, very tight, so I'm always looking for the least expensive ways to do things. Another point about Contentful is that for the bang for buck, what it delivers is superior to a lot of other subscription services. I have tried Strapi, Sanity, and am currently experimenting with Payload, but Contentful has always been a very solid product.

Contentful has positively impacted my organization by allowing me to both develop and release content really quickly and be responsive to market changes and other factors.

What needs improvement?

In my experience, the preview side could be a little bit more straightforward and intuitive. It seems a good use case for AI to enhance it. Being that Contentful possibly has access to the repositories I'm using, as well as the front end and the Vercel pipelines, it could be more intuitive to auto-generate previews.

Everything is fairly covered off. I appreciate the built-in search, the built-in sort capabilities, and the ability to create custom views.

For how long have I used the solution?

I have been using Contentful for around four years.

What do I think about the stability of the solution?

Contentful is very stable.

What do I think about the scalability of the solution?

The interface of Contentful lends itself to very large data sets due to the ability to sort, filter, and create custom lists and views. The other end of that scalability is on the delivery network, which is purely 100% Vercel and is very scalable.

Certainly, I can run a quite large site such as the Waiheke radio site, which is around 2,000 pages or so, very easily with one person. One developer can manage it. I do have a couple of content editors contributing sporadically, but generally, it has made it really simple to manage and run a particularly large site.

How are customer service and support?

To be perfectly honest, I have never needed customer support. I have always been able to find the information I need from online documentation, so I have never actually needed to raise a support ticket.

Which solution did I use previously and why did I switch?

Previously, I was a Sitecore MVP and have worked with Sitecore for most of my career. Sitecore is a large enterprise-scale system, but Contentful beats it regarding the power and simplicity of a pure headless solution. One thing I would note is regarding backup; the backup mechanisms provided by Contentful do not appear to be very transparent. I would love to know more about that. My data is sitting on Contentful's servers, but I want to know how it's protected and backed up.

Which other solutions did I evaluate?

Before choosing Contentful, I evaluated Strapi, Sanity, Ghost, and Sitecore Headless, which is now called Sitecore AI.

What other advice do I have?

My advice to others looking into using Contentful is to stick with the well-established stack of Contentful, GitHub, and Vercel, as it makes for a very rapid deployment and development cycle.

I think there is a need to explore the tiers between free and the $300 tier, as there is probably money to be made by allowing smaller businesses to grow just that little bit more than the free tier allows, and there would be money in it for Contentful.

I would rate my overall experience with Contentful an 8 out of 10.


    Elizabeth Michael

Intuitive content workflows have empowered our team and reduced deployment time significantly

  • February 26, 2026
  • Review from a verified AWS customer

What is our primary use case?

My main use case for Contentful is that it provides us with quick and easy content updates as it is the backend to our website. We use it to make changes, improvements, and updates on our content. We have used other website CMS services to edit content, all of which are not as intuitive as Contentful, so we were really glad our website developer provided us with this software for ongoing changes. From updating photos to written content, Contentful keeps track of everything. For example, should you need to revert any changes, you can pick and choose which version to return to and publish.

What is most valuable?

When my team switched to Contentful, I really appreciated how intuitive it was compared to other CMS applications we had used before. The ease it provides when it comes to shaping the images in our online content in a similar way is great. When making content updates, it is very simple finding the portion where the text is placed in order to adjust it. Overall, it is a huge improvement from other CMS services we had been using before.

Contentful allows us to coordinate externally and manage effectively without depending on developers for deployment. What sets Contentful apart is its user-friendly interface that empowers non-technical employees to access, modify, and update content with ease. Its intuitive design facilitates seamless updates of photos and written content, providing the ability to revert changes when necessary.

The best features Contentful offers include support for internalized content and versioning capabilities, which further enhance the user experience for apps with a substantial user base. Additionally, the platform simplifies the process of compiling and accessing specific images or business content that would otherwise require multiple platforms or rely on email communication. Other features include a clean, modern interface that is not clunky. The platform also provides full control of design and functionality, ease of use, outstanding version control, seamless media uploads, and great functionality for adding and removing fields to content types, as well as verification and control of input entries.

Version control has significantly helped my team by contributing to new hire orientation programs and facilitating knowledge advancement within the organization. Furthermore, Contentful's ability to manage content across multiple platforms in a unified manner simplifies website management, e-commerce operations, and internal sales platform updates.

Contentful has impacted my organization positively as I spend less time maintaining our website, the developer spends less time maintaining our website, and our clients spend less time worrying about their site being hacked or crashing. It speeds up our content creation process, hence saving time from forty to fifty-five percent. It has freed up development and design resources for more important projects. It has given freedom to people to create new pages while keeping some control so they would not make mistakes.

What needs improvement?

I believe it would be nice to have some documentation, especially for new learners who are starting.

A minor issue I have is that Contentful does not have a way to organize fields within an entry.

I think there needs to be a UI to filter entries for Contentful.

For how long have I used the solution?

I have been using Contentful for four years.

What do I think about the stability of the solution?

Contentful is relatively stable, with no downtime noticed so far.

What do I think about the scalability of the solution?

Contentful's scalability is very good, as it can be used by any size of organization.

How are customer service and support?

The customer support for Contentful is very proactive and responsive.

How would you rate customer service and support?

Positive

Which solution did I use previously and why did I switch?

I previously used DatoCMS before switching to Contentful.

What was our ROI?

We have seen a return on investment through development time saving and the fastest content deployments.

What's my experience with pricing, setup cost, and licensing?

My experience with pricing, setup cost, and licensing is that it is very cost-effective and the affordability is very high.

Which other solutions did I evaluate?

Before choosing Contentful, I evaluated other options such as Storyblok and WordPress.

What other advice do I have?

My advice for others looking into using Contentful is that it is great for content projects; it is easy in the basics and powerful in complex data-heavy scenarios. Extending the platform is straightforward, and the SDK gives us everything we need. Contentful is a robust tool for content management, translations, and powerful templating tools, and it can be integrated with several tools through webhooks. I would rate this product a nine out of ten.

Which deployment model are you using for this solution?

Hybrid Cloud

If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?


    Margaret Thatcher

Content workflows have become faster and empower non-technical teams to update pages independently

  • February 24, 2026
  • Review provided by PeerSpot

What is our primary use case?

My main use case for Contentful is to help manage our documentation, marketing, and some internal data management. It is used by the product, marketing, and customer success teams. Contentful helps different departments coordinate when it comes to external messaging. This is particularly important when we need to provide a means for non-technical teams to update content without needing to rely on the developers to deploy it.

What is most valuable?

Contentful makes it easier for non-technical teams to update content by providing organized, flexible data models with support for a variety of data types and content editors such as WYSIWYG form fields and raw text areas. It has great built-in versioning features with history and draft states, so it is easy to make updates and revert when needed.

Some of the best features that Contentful offers include organized, flexible data models with support for a variety of data types and content editors such as WYSIWYG form fields and raw text. Contentful has great built-in versioning features with history and draft states, making it easy to make updates and revert when needed. Additionally, it has a very intuitive user interface and good support for multiple spaces, which can be helpful for companies that need separate projects for development, staging, and production. It is also very cost-effective and powerful, and it keeps a history of changes made to the content easily.

The versioning and multiple spaces features of Contentful have helped my team manage content effectively, as we leverage Contentful's headless CMS capabilities to easily build a static website using modern technology such as GatsbyJS and ReactJS, making it an ideal solution for small businesses and startups seeking a low-maintenance approach. It is a very scalable tool.

Contentful has positively impacted my organization as it is very scalable, can be used by any size of organization, and is a very cost-effective tool. It helps us save cost, especially when dealing with a lot of content compared to other alternatives. Its intuitive design facilitates seamless updates of photos and written content while providing the ability to revert changes when necessary. It has been a very good tool because I am able to spend less time maintaining websites, and my clients spend less time worrying about their site crashing or being hacked. This tool has allowed me to be much more flexible with the types of front-end technology I can use. Since it is very easy to use for all types of technical users, there is no time wasted. It enabled rapid project delivery and low-cost projects for my organization.

Since adopting Contentful, we have seen an increase in sales and marketing from 45% to 65%. More work is delivered due to reusability and other features within a shorter time and with less manual effort.

What needs improvement?

Contentful could be improved on documentation for adoption to the platform and to enhance content migration between traditional platforms to Contentful.

It would be beneficial if there were a way to migrate data between spaces, such as from staging space to production.

For how long have I used the solution?

I have been using Contentful for the past four years.

What do I think about the stability of the solution?

Contentful is very stable. I have not experienced any lagging or downtime. So far, everything has been excellent.

What do I think about the scalability of the solution?

Contentful is a very scalable tool that can be used by small, medium, or large enterprises.

How are customer service and support?

The customer support of Contentful is one of the best support teams available, always ready to help when needed. They are very responsive and proactive.

Which solution did I use previously and why did I switch?

I previously used Dropbox.

The reason I switched from Dropbox to Contentful is that Contentful is easy, fast, and affordable.

What was our ROI?

I have seen a return on investment with faster changes, and new users can easily navigate without prior training or knowledge of CMS to make content updates.

What's my experience with pricing, setup cost, and licensing?

My experience with pricing, setup cost, and licensing is that Contentful is a very scalable tool that can be used by all sizes of organizations, and the price is very cost-effective and affordable for any organization.

Which other solutions did I evaluate?

Before choosing Contentful, I evaluated Windows Azure.

What other advice do I have?

My advice to others looking into using Contentful is that if you have a large amount of content that you want to store and categorize, this is a great tool for you. If you want to speed up your time for page creation, this is a great resource for you. You should ensure that you have some development team help to get everything set up so that you can go full stream. It is also very easy to use and update content for both non-technical and technical users, making it a very recommendable tool for content management. Contentful is a modern content infrastructure built for the future of web development and other content management. I would rate this product a 9 out of 10.