Mixpanel
MixpanelReviews from AWS customer
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Powerful Insights for Product Teams, Needs Better Integrations
What do you like best about the product?
I use Mixpanel to understand how our users interact with our product, which helps me set goals for improvements and track changes. I like using the 'Insights' feature a lot because it's the most convenient tool for investigating our data and creating queries. I know our events well, so 'Insights' makes it easy for me to understand our data.
What do you dislike about the product?
Sometimes the data I see in funnels doesn't match the data in Insights, even with properties set up well. It's hard to create an alert for data I don't have, and faking the event isn't possible. I used to use cohorts a lot but it's hard to find that screen now. I'd like better Intercom integration. The current integration isn't good enough, and I can't sync specific cohorts.
What problems is the product solving and how is that benefiting you?
Mixpanel helps me understand user interaction, set improvement goals, track changes, and investigate bugs using product analytics.
Powerful Analytics and User Monitoring Platform
What do you like best about the product?
The platform allows us to monitor user activity and collect metadata effectively. We can gather usage data from new signups, which has led to improved analytics for our dashboard.
What do you dislike about the product?
They don't offer customer support on weekends, so you have to wait a bit longer for assistance.
What problems is the product solving and how is that benefiting you?
We have successfully deployed Mixpanel to track user data usage for both our mobile app and web platform. The metadata related to how much time users spend on our site and mobile app helps us customize and enhance our modules.
Fantastic Analytics Platform with Intuitive UI and Powerful Features
What do you like best about the product?
Great analytics platform, fantastic UI. Session replay functionality is very helpful
What do you dislike about the product?
It's such a powerful set of tools that it might take a bit of time to learn everything Mixpanel has to offer.
What problems is the product solving and how is that benefiting you?
Product analytics. Understanding user actions in order to create better experiences for customers
Intuitive UI, Powerful Integrations
What do you like best about the product?
I like the UI for building reports on the fly and the ability to integrate tons of tools. Usually, building the right reports helps us through A/B testing, and understanding user behavior based on certain segments, even comparisons, are great tools when debating our products with different stakeholders. The ability to export cohorts to marketing tools has greatly improved our product-marketing efforts, as well as event dumping into our data warehouse to correlate product growth with other business KPIs. The initial setup of Mixpanel was super easy, which is one of the key aspects I appreciate.
What do you dislike about the product?
Might be me, but the User Flows took me a while to figure it out, and in some products it is still difficult to set up and get value for it, despite on paper being a super powerful feature. Another key aspect I think can be improved is Board management, especially on deleted or guest accounts. They're overall difficult to manage and audit when changes to the lexicon happen. We usually rely on emojis in the title and other 'hacks' to ensure a board is up-to-date and worth reading. Lexicon events remaps, although dangerous, might be a powerful feature for data admins. The feature that helps us understand metric deviations is hidden when it should be a core feature for any insight report or board.
What problems is the product solving and how is that benefiting you?
I use Mixpanel for understanding ROI for features, KPIs, and user behavior. It aids in building reports for A/B testing, understanding segments, and exporting cohorts to improve product-marketing efforts and correlate growth with business KPIs.
Flexible Analytics with Intuitive Dashboards
What do you like best about the product?
Mixpanel is an excellent tool for tracking user behavior on our frontend applications. I appreciate its user-friendly interface, which makes it easy to create custom and intuitive dashboards.
Another advantage is its support for custom data in addition to the standard event data it collects (such as date, browser, and location). This flexibility is a significant benefit, as it allows us to tailor the data we track and incorporate it into our dashboards as needed.
Another advantage is its support for custom data in addition to the standard event data it collects (such as date, browser, and location). This flexibility is a significant benefit, as it allows us to tailor the data we track and incorporate it into our dashboards as needed.
What do you dislike about the product?
It would a great additional beneficial to have a more comprehensive selection of templates available for graphics. Additionally, incorporating AI to help reconcile various events and tag them according to specific areas of the product would be a valuable improvement.
What problems is the product solving and how is that benefiting you?
We use Mixpanel to conduct more in-depth analysis of how users interact with our systems, particularly to monitor the adoption of new features, track success and failure rates, and gain insight into the main user flows. It also provides a focused view of how people navigate between our features. This data is then used to guide further improvements to our product or to address specific problem areas where we notice frequent errors or unexpected behavior.
Powerful Features, But Mobile Interface Needs Improvement
What do you like best about the product?
I love managing different events, cohorts, and the ability to create and share customized dashboards. This allows me to leverage exactly the information I need. Mixpanel really meets the needs well, where other solutions had missing features.
What do you dislike about the product?
There are two aspects that I find problematic with Mixpanel. First, when I look at the charts by week or by day, the data for the current period is displayed with dotted lines. Although this is relatively clear, it gives the impression that it is a projection, and as a result, we often see that at the end of the day, it is in free fall, which can be misleading since the day is not over. It is not always very clear. Secondly, the mobile interface really needs improvement. Accessing Mixpanel on a mobile is very complicated, it works very poorly, and it is not visually appealing. A better mobile interface would be a huge plus.
What problems is the product solving and how is that benefiting you?
I use Mixpanel to track user progress, manage daily subscriptions, and the entirety of AB tests.
Great for Tracking Feature / Product Adoption
What do you like best about the product?
Easy to measure product usage once to launch a new feature. You can see user adoption or figure out areas to improve. You can also see what users are using that particular feature. Our product team uses it often and we have reports for each of our feature releases.
What do you dislike about the product?
It can be a little nuanced in setting your analytics reports up so I usually ask one of my PMs to help me.
What problems is the product solving and how is that benefiting you?
It's helping us identify areas to improve the UI/UX of our platform and products. It's currently helping us measure which AI Agents are successful and which are not used.
Essential Analytics Tool for Product Managers
What do you like best about the product?
Very easy to use to see product analytics and track user funnel journeys. Great tool for product managers to see impact of conversion funnels and drop-off rates.
What do you dislike about the product?
Have more advanced features/all in one analytics tool such as session replays to further analyze performance and improvement opportunities.
What problems is the product solving and how is that benefiting you?
Discovering business performance and how my product features are performing
Effortless Data Filtering and Exporting with Mixpanel
What do you like best about the product?
Mixpanel is extremely user-friendly, and what I appreciate most is how quickly I can filter, segment, and export information. The ease and speed of these features make it a pleasure to use.
What do you dislike about the product?
Mixpanel's AI Copilot feature is only accessible with the higher-tier plans.
What problems is the product solving and how is that benefiting you?
Mixpanel was once our primary tool for product analytics, allowing us to monitor feature usage and observe how users interacted with our product.
Intuitive Insights but Lacks Instant Support
What do you like best about the product?
I use Mixpanel for mobile attribution and insights with custom events and properties. It has helped me make data-driven decisions with its trends, funnels, and behavior charts. I like how easy it is to set up data visualization and cohorts. All my campaigns are planned and aligned with the insights I gather. The initial integration was smooth, taking just one week.
What do you dislike about the product?
Instant customer support is missing
What problems is the product solving and how is that benefiting you?
I use Mixpanel for mobile attribution and insights with custom events. It helps make data-driven decisions using trends, funnels, and behavior charts. Planning and aligning campaigns with these insights is easier due to the easy data visualization and cohort setup.
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