Sold by: Mixpanel
Analytics that makes it easy to get answers, make decisions, and show the impact of your product and marketing investments.
4.6
Overview
Mixpanel is a digital analytics platform that allows anyone to get answers from their customer and business data in seconds. It offers powerful real time charts and visualizations of how people interact with your digital products and company. With insights into behaviors like conversion and retention, teams can collaborate more effectively and make informed decisions. Regardless of technical expertise, builders can double down on what is working, cut what is not, and spend more time on their best ideas with Mixpanel.
Highlights
- Seamlessly analyze trusted data from Amazon Redshift in Mixpanel. With Mirror Mode, Mixpanel data automatically syncs with your warehouse by accurately reflecting all changes, including additions, updates, or deletions. Whether it is CRM, billing, marketing, or support data, if it is in your warehouse, it can be easily analyzed alongside product interactions in Mixpanel.
- Save time and enable better decision making with an intuitive interface to ask complex questions of your data without writing any SQL.
- Discover end to end insight into user behavior by connecting product, marketing, and revenue data for holistic analysis. Accelerate alignment by making it easy to anchor team conversations with data.
Details
Sold by
Delivery method
Deployed on AWS
New
Introducing multi-product solutions
You can now purchase comprehensive solutions tailored to use cases and industries.
Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Mixpanel Enterprise Event Plan | Enterprise Plan w/ up to 60 Million Annual Events -Private Offer Only | $80,000.00 |
Mixpanel Enterprise MTU Plan | Enterprise MTU Plan - Private Offer Only | $80,000.00 |
Dimension | Cost/unit |
|---|---|
Overage Per Contract | $0.01 |
Experimentation Overage | $0.01 |
Feature Management API Overage | $0.01 |
Vendor refund policy
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
mixpanel.com/get-support
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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Customer reviews
Computer Software
Great analytics tool for product teams, but pricing can be a hurdle
Reviewed on May 11, 2026
Review provided by G2
What do you like best about the product?
Mixpanel’s event-based tracking is very flexible and the queries are easy to build without any SQL knowledge. The funnel and flow reports give clear visibility into user behavior, and the ability to slice data by user properties is quite powerful. The UI is clean and relatively easy to navigate compared to some alternatives.
What do you dislike about the product?
The pricing model is based on event volume which can get expensive quickly as your product grows. Also, setting up the initial instrumentation requires careful planning, if your event structure isn’t clean from day one, reports become unreliable. Customer support on lower tier plans is also not very responsive.
What problems is the product solving and how is that benefiting you?
Mixpanel helps eliminate the dependency on data teams for product insights. It makes it easy to track feature adoption, understand where users drop off in critical flows, and measure retention over time. This speeds up product decision making significantly.
Joep L.
Amazing Flexibility for Creating Custom Overviews
Reviewed on Apr 21, 2026
Review provided by G2
What do you like best about the product?
The many different overviews you can create is really amazing
What do you dislike about the product?
You need to have the right tracking tools in your product to create the right overview.
What problems is the product solving and how is that benefiting you?
To get the right overview in the stats that I want to check
Max H.
Customizable UI/UX, Robust Integrations, and Helpful Support
Reviewed on Apr 21, 2026
Review provided by G2
What do you like best about the product?
The upsides to Mixpanel are the customisation and the UI/UX. Both of these give me the ability to focus on the specific data I need to see. I’ve also found the help team to be very good on the occasions I’ve needed to reach out. The integrations are robust too, and they allow me to connect with other platforms such as Braze and Klaviyo.
What do you dislike about the product?
The UI now feels a bit outdated., but on the whole it is very good.
What problems is the product solving and how is that benefiting you?
Mixpanel is now adding collaboration features for working with other teams, along with AI, to help strengthen performance and make it easier for me to access the data I need.
Human Resources
Powerful Session Replay and KPI Tracking for Fast, Clear Insights
Reviewed on Apr 13, 2026
Review provided by G2
What do you like best about the product?
It offers powerful session replay, making it easy to understand real user behavior in detail. Its KPI tracking and straightforward data visualization help teams quickly derive insights and make informed decisions.
What do you dislike about the product?
It gets expensive as you scale, and the UI can be confusing for beginners.
What problems is the product solving and how is that benefiting you?
Clear user journey tracking that makes it easier to optimize the product.
Human Resources
Intuitive Mixpanel Insights with Powerful Funnels and Retention
Reviewed on Apr 11, 2026
Review provided by G2
What do you like best about the product?
What I like most about Mixpanel is how intuitive and user-friendly the interface feels, especially when I’m analyzing user behavior without needing a lot of technical effort. The real-time event tracking, along with flexible segmentation, makes it straightforward to pull out actionable insights quickly. I also find the funnels and retention analysis especially powerful for getting a clearer picture of how people are actually using the product.
What do you dislike about the product?
Mixpanel can become quite expensive as event volume scales, which makes it difficult to use extensively. The initial setup and event-tracking design also require careful planning; otherwise, the data can quickly become messy and harder to trust. In addition, some advanced queries and custom reports feel less flexible than what I’m used to with raw SQL-based tools.
What problems is the product solving and how is that benefiting you?
Mixpanel helps us understand user behavior at a granular level by tracking events and mapping user journeys. It makes it easier to spot where users drop off, refine funnels, and make truly data-driven product decisions. As a result, we’ve been able to optimize features, boost user engagement, and prioritize the work that has the biggest impact on growth.