Sold by: Mixpanel
Analytics that makes it easy to get answers, make decisions, and show the impact of your product and marketing investments.
4.6
Overview
Mixpanel is a digital analytics platform that allows anyone to get answers from their customer and business data in seconds. It offers powerful real time charts and visualizations of how people interact with your digital products and company. With insights into behaviors like conversion and retention, teams can collaborate more effectively and make informed decisions. Regardless of technical expertise, builders can double down on what is working, cut what is not, and spend more time on their best ideas with Mixpanel.
Highlights
- Seamlessly analyze trusted data from Amazon Redshift in Mixpanel. With Mirror Mode, Mixpanel data automatically syncs with your warehouse by accurately reflecting all changes, including additions, updates, or deletions. Whether it is CRM, billing, marketing, or support data, if it is in your warehouse, it can be easily analyzed alongside product interactions in Mixpanel.
- Save time and enable better decision making with an intuitive interface to ask complex questions of your data without writing any SQL.
- Discover end to end insight into user behavior by connecting product, marketing, and revenue data for holistic analysis. Accelerate alignment by making it easy to anchor team conversations with data.
Details
Sold by
Delivery method
Deployed on AWS
New
Introducing multi-product solutions
You can now purchase comprehensive solutions tailored to use cases and industries.
Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Mixpanel Enterprise Event Plan | Enterprise Plan w/ up to 60 Million Annual Events -Private Offer Only | $80,000.00 |
Mixpanel Enterprise MTU Plan | Enterprise MTU Plan - Private Offer Only | $80,000.00 |
Dimension | Cost/unit |
|---|---|
Overage Per Contract | $0.01 |
Experimentation Overage | $0.01 |
Feature Management API Overage | $0.01 |
Vendor refund policy
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
mixpanel.com/get-support
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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Customer reviews
Milan M.
Powerful Analytics with Some Wishful Features
Reviewed on Mar 26, 2026
Review provided by G2
What do you like best about the product?
I really appreciate Mixpanel because it gives me a great overview of everything my users are doing. Once I've set up the events on the app and web, I know exactly what is happening between funnels, what is happening to a selected cohort, and what is happening to users who are falling off. It also helps me understand how long it will take to deactivate them and how we can reactivate them.
What do you dislike about the product?
I think some functionality like more engagement features or something like CleverTap would be great if Mixpanel can add that as well, like building codes and sending marketing messages.
What problems is the product solving and how is that benefiting you?
Mixpanel helps me understand user drop-offs within the funnel, whether it's at sign up, KYC, or post-transaction, and provides insights about user engagement with different features.
Financial Services
Easy to Understand and Implement Multiplatform Analytics Tool
Reviewed on Mar 26, 2026
Review provided by G2
What do you like best about the product?
Easy to understand, easy to implement, multiplatform analytics tool
What do you dislike about the product?
You might not like it you run Google ads and want direct integration
What problems is the product solving and how is that benefiting you?
Tracking user flows, events, aggregation, searching trends, debugging, user segmentation etc.
Khadeejah H.
Easy Out-of-the-Box Product Analytics with Helpful Support
Reviewed on Mar 24, 2026
Review provided by G2
What do you like best about the product?
The easy-to-use and out-of-the-box features help build the product analytics framework.
What do you dislike about the product?
Nothing so far! Looks great, and the support channels help with any confusion.
What problems is the product solving and how is that benefiting you?
Collecting and visualizing product analytics in a very easy way with high performance, third-party integrations, and affordability.
Sushana T.
My Go-To Analytics Tool for Informative, Easy-to-Build Customer usage Reports and Dashboards
Reviewed on Mar 19, 2026
Review provided by G2
What do you like best about the product?
It’s been my go-to tool everyday, for all things customer and user analytics for the past six years. The different reports, insights, funnels, and flow charts are not only easy to create, but also visually appealing and great to add to dashboards.
What do you dislike about the product?
Nothing for now. However, I want the ability to have a dashboard download as pdf feature.
What problems is the product solving and how is that benefiting you?
User behaviour analytics, retention tracking, heatmaps, and overall customer analytics help me understand which features are in high demand, which ones are better suited to sunset, and which workflows are taking longer to complete. It also supports trend analysis compared to the past. On top of that, individual user insights make it easier to understand session behaviour.
Man W.
Fast, Intuitive Product Insights from Raw Events—No SQL Needed
Reviewed on Mar 19, 2026
Review provided by G2
What do you like best about the product?
there are plenty of glitches on their app
What do you dislike about the product?
performance is slow, you will need to hire a dedicated engineering team for performance optimization. The user experience and workflow is not very intuitive
What problems is the product solving and how is that benefiting you?
Mixpanel solves the gap between product usage data and actionable insight. It lets us understand user behavior—like where users drop off, what drives retention, and how features are actually used—without heavy engineering overhead. That directly speeds up decision-making and helps us prioritize features based on real user behavior rather than intuition.