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Mixpanel

Mixpanel

Reviews from AWS customer

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External reviews

1,240 reviews
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    Chip K.

We were finally able to get a handle on our application metrics and usage!

  • May 26, 2023
  • Review provided by G2

What do you like best about the product?
It's super flexible. We tried other metric-tracking apps for a long time but eventually ran into issues making them fit our specific needs. Mixpanel just worked!
What do you dislike about the product?
Because of the flexibility, you do have a spend a bit more time thinking about how to build your reports and dashboards and making sure they work. I'd like more preconfigured dashboards read to go that can be tweaked.
What problems is the product solving and how is that benefiting you?
It's helping us keep track of our unit metrics over time. Things like MRR, ARPU, Churn, Conversion rate, and conversion funnels.


    Manan S.

One of the best analytical tool in the market

  • May 26, 2023
  • Review provided by G2

What do you like best about the product?
Simplistic and easy-to-navigate tool, the best part is saving reports and creating funnels and segmentation. Mixpanel is also easy to setup on the website. I haven't tried the AB test feature but will sure use that in future scenarios as well if required.
What do you dislike about the product?
Pricing is too costly for the events per price other competitors are giving similar features for lower price.
What problems is the product solving and how is that benefiting you?
The best part of using Mixpanel is to create funnels of two different pages and understand the conversion rate dropoff of customers.


    Information Technology and Services

A must have component of any digital product stack.

  • May 26, 2023
  • Review provided by G2

What do you like best about the product?
The most helpful thing about Mixpanel is the ability to get quantitative insights into how my products perform with users. Shipping features is not good enough if you can't assert that they have the impact you want for your customers.
What do you dislike about the product?
Having to edit and save a report when trying to change a simple setting like the period of a report (7D to 30D). I want to toggle between those views on the report while on my boards.
What problems is the product solving and how is that benefiting you?
Mixpanel solves the problem of knowing how users use my products and which features perform best. It gives me a great sense of retention and engagement to make smart product decisions.


    Tommy G.

Enjoy the ease of use and speed of Mixpanel

  • May 26, 2023
  • Review provided by G2

What do you like best about the product?
Simple and intuitive to use, very, very fast at loading tables and charts once you've created the filters and data points you're interested in seeing.
What do you dislike about the product?
Saving and sharing tables with other users is always more confusing and less intuitive than it should be.
What problems is the product solving and how is that benefiting you?
Track user flows throughout our e-commmerce ordering experience.
Help track bugs and error stats


    Arun R.

Excellent Analytics Platform

  • May 26, 2023
  • Review provided by G2

What do you like best about the product?
Great for understanding how users behave and interact with your website and more importantly, the product.
What do you dislike about the product?
Data retention capacity should be more than this
What problems is the product solving and how is that benefiting you?
It helps in understanding the user behaviour, user drop outs and the overall traffic on each pages


    Computer Software

Best in class

  • May 26, 2023
  • Review provided by G2

What do you like best about the product?
Great UX, intuitive, really fast, lots of visualizations, great features. Helps with quick decision making.
What do you dislike about the product?
Initial learning curve is pretty steep. But once you get past that, its a breeze. There's not a lot of documentation about best practices that are easily discoverable. Support for time and timezone is missing
What problems is the product solving and how is that benefiting you?
Product analytics, experiment analytics, decision making


    Andrew S.

A Powerful Privacy Tool

  • May 26, 2023
  • Review provided by G2

What do you like best about the product?
I appreciate how simple it is to implement and query. The JQL tools are particularly useful as a Privacy Engineer for tracking down activity by potential bad actors to determine if they in appropriately accessed any PHI.
What do you dislike about the product?
I would appreciate a few more JQL sample queries that could be used to get started even faster.
What problems is the product solving and how is that benefiting you?
Mixpanel allows us to track whether a bad actor has accessed Personally Identifiable Information or Protected Health Information.


    Hospital & Health Care

Great Product Analytics Experience

  • May 26, 2023
  • Review provided by G2

What do you like best about the product?
Integrates with our customer data platform and makes it easy to get started creating dashboards and reports. The cohorts feature is especially useful for creating reusable groups for analysis and reporting.
What do you dislike about the product?
Sometimes analysis methods can be unclear for beginners, especially advanced filters and analysis like Per User. Passing event attributes from our customer data platform is not always so straightforward.
What problems is the product solving and how is that benefiting you?
Started using Mixpanel to make data-driven product decisions and report on user engagement to our enterprise clients. Set up dashboards to inform and align senior leadership team.


    Shivam P.

Must have analytical tool for B2B softwares

  • May 26, 2023
  • Review provided by G2

What do you like best about the product?
- Great UI
- Very good implementation documentation
- Easy dashboarding
- Good user experience
- Slack community channel
- Always developing new features (for example Sheets to Mixpanel is a brilliant feature)
What do you dislike about the product?
- Very slow support even for enterprise customers. Sometimes replies can take 2-3 days and for implementation this becomes very annoying.
- No webhooks? We want live webhooks for certain events
What problems is the product solving and how is that benefiting you?
Understand user behaviour, feature usage, company and group analytics, data driven hypothesis, easy solution for event tracking.


    Gasser A.

The Best Analytics Platform for Businesses That Want to Make Informed Decisions

  • May 26, 2023
  • Review provided by G2

What do you like best about the product?
1. Real-time insights: Mixpanel provides real-time insights into your user behavior, so you can make changes to your product or marketing strategy as needed.
2. Customization: Mixpanel is highly customizable, so you can tailor it to the specific needs of your business.
3. Integrations: Mixpanel integrates with a wide range of other tools, so you can easily get the data you need from all of your sources.
4. Scalability: Mixpanel is scalable, so you can easily add more users and data as your business grows.
What do you dislike about the product?
My only concern is about the price as its freemium model is very good to give your business a good kickstart. But the price will grow exponentially as your app grows.
What problems is the product solving and how is that benefiting you?
1. Mixpanel helps me to identify that a certain feature was not being used by many users. I removed the feature and replaced it with a new feature that was more popular with users. This resulted in an increase in user engagement.
2. Mixpanel helps me to identify that a certain marketing campaign was not effective. I changed the campaign and saw an increase in sales.
3. Mixpanel helps me to identify that a certain group of users was having trouble using my product. I made changes to the product to make it easier for these users to use. This resulted in an increase in user satisfaction.