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Reviews from AWS customer

1 AWS reviews
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4-star reviews ( Show all reviews )

    Jordan M.

With Insiders assistance, we developed new and engaging communications channels

  • March 31, 2023
  • Review provided by G2

What do you like best about the product?
Insider has opened an entirely new communication channel for our brand, reaching those customers we would not have previously been able to get. The influx of users grew significantly fast and converted those users that would have missed our previously unengaged customers.
The web push notification has been the most extensive application we have used from them and continues to drive significant value dispite minimal management. I am excited and enthused by the extensive applications insider offer and look forward to exploring worth.
What do you dislike about the product?
There is a limit to how many web push notifications we can send before our opt-out rate becomes significant. This is something we continue to monitor. However, we must limit our use until or else the application will negatively impact our opt-outs signicantly.
What problems is the product solving and how is that benefiting you?
Insider is assisting in creating a new communication channel to our customers that can break through the noise in the market and contact them in an effective manor.


    Iris S.

13.28X ROI and higher incremental revenue by deploying cross-channel marketing campaigns

  • March 30, 2023
  • Review provided by G2

What do you like best about the product?
I like our collaboration with the Insider consultants as they are extremely helpful and super quick whenever we send a question to run campaigns. The platform is so easy to use, I think even my five-year-old niece could use it! We like being able to trial new campaigns on one domain. We learn what works then we can very easily replicate it across all seven of our domains.

The products are super impressive, to say the least. We’ve used a whole bunch of their products like the Web Suite, Web Push, Smart Recommender, and Eureka to improve the website experience for our customers. Smart Recommender has combined with Eureka, their Search Personalization tool to deliver AI-powered product recommendations when users search for products they’re looking for. This is a super cool product of theirs that we’ve just started using.
What do you dislike about the product?
The technical implementation right now is taking a lot of time because we have a lot of complex systems but that is to be expected. We hope to have everything fully integrated soon so that we can create even more valuable customer journeys for our customers.
What problems is the product solving and how is that benefiting you?
Conversion rate optimization is one of our biggest KPIs. We are doing a lot of work on removing friction points in the customer journey to make the path to purchase as smooth and quick as possible. We use Insider's cross-channel journey builder, Architect to create personalised and relevant campaigns across multiple channels to maximize engagement and drive our conversions.

We’ve used Architect for campaigns like cross-selling and up-selling relevant products for our customers to drive higher purchases and boost conversions. Web Push has helped us re-engage users on the desktop but not on our website with offers and recommendations to bring back traffic onto our website to engage them with more relevant content.


    Food & Beverages

Insider driving incremental growth for us online

  • March 28, 2023
  • Review provided by G2

What do you like best about the product?
Insider has enabled new capabilities for our business to trade online, driving incremental growth and conversion.
What do you dislike about the product?
The initial setup of certain campaigns can take some time to configure to align with the business needs such as specific design/UX/UI requirements specific to our brand.
What problems is the product solving and how is that benefiting you?
It is enabling our business to curate and amplify personalised and/or targeted trade messages onsite, ultimately helping us to improve conversion and drive incremental growth.


    Abdullah S.

Amazing ERP , Analytics , Mobile App management and Behaviour management platform

  • March 20, 2023
  • Review provided by G2

What do you like best about the product?
Integration with Emails , Whatsapp, Backend APIs and Mobile App integration is seamless using insider , create flows for user behaviour , Analytics management and much more
What do you dislike about the product?
Initially, the dashboard was a little tricky to understand and to get onboarded with but with time it became the "goto" tool for our E-commerce company,
What problems is the product solving and how is that benefiting you?
Mobile Marketing, in app popups, Analytics for the app, sending push notifications and Whatsapp campaigns, integration with backend APIs for personalised experience


    Thiago D.

Uplift in conversion rates with Insider’s Web Push suite and personalization solution

  • March 07, 2023
  • Review provided by G2

What do you like best about the product?
With Insider's Web Push notifications, we had the autonomy and agility to run campaigns without the support of the internal product team. Once we understand more about triggers, we effortlessly diversify campaigns. We can also best use your targeting capabilities to target different audiences and increase engagement and conversions.
What do you dislike about the product?
So far, we’ve seen great results using Insider’s Web Push channel. There’s nothing that we dislike.
What problems is the product solving and how is that benefiting you?
the Web Push solution allowed us to generate more leads and acquire new customers. Using technology, we sent over 40 million personalized notifications to our website visitors, which greatly increased our conversion rate, plus we also saw an improvement in our campaign click-through rates.


    Deniz K.

Insider’s segmentation tool helped us segment our huge customer base with ease!

  • March 02, 2023
  • Review provided by G2

What do you like best about the product?
Insider’s AI-backed segmentation tool, of course! It is remarkable. We were able to segment our audience based on different attributes. Insider claims that they support up to 120 attributes, such as behavior, preferences, traits, age etc.
And we did not use so many attributes, but the difference it made to our campaigns was palpable.
We integrated our CRM data for segmentation, which means third-party apps are also supported. We also tried their personalization templates and their messaging tools and they did not disappoint us either.

Finally, our Customer Success Manager is very helpful, and we can find answers to any of our questions about our campaigns quickly thanks to her.
What do you dislike about the product?
There’s nothing to dislike about Insider’s segmentation tool. However, they need to review their support/help mechanism a bit. The current ticket mechanism works fast, but in some cases, our tech teams need to communicate directly with a tech person from their side, which would fasten the solution. This (direct communication by doing a call etc.) is not encouraged in their current ticketing system. The process is very formal.
What problems is the product solving and how is that benefiting you?
We had just reached the European and US markets with our new line up of products only a year back. Though we identified a target audience, reaching the right customer would always be challenging. Thankfully, Insider helped us to segment the audience.
With their predictive segmentation, in addition to the segmentation based on purchase history and CRM data, we could identify customers who wanted to shop from our app.
Coupled with other Insider tools, such as personalization templates and messaging apps, we could push relevant content to our customers and get the clicks and conversions we wanted. Thank you, Insider!


    Sumit R.

All possible features that one can expect from a service provider like Insider are included.

  • March 01, 2023
  • Review provided by G2

What do you like best about the product?
Access and accuracy of the data and insights.
What do you dislike about the product?
It can be overwhelming at times. Setting up journey campaigns needs practice.
What problems is the product solving and how is that benefiting you?
User can customize the push notification in all possible ways.


    Thiago T.

Good partner to personalize the customer purchase journey and also to test hipotesys in a easy way.

  • February 28, 2023
  • Review provided by G2

What do you like best about the product?
The variety of tools to personalize the customer journey
What do you dislike about the product?
The speed to implement setups and the fact they don´t have tech support in Brazil.
What problems is the product solving and how is that benefiting you?
Insider help us to test hypotheses in a easy way. We can implement initiatives in our online environment and personalize the customer journey.


    Cindy-Maree S.

Leveraging Insider for personalizing campaigns is a game changer

  • February 23, 2023
  • Review provided by G2

What do you like best about the product?
Insider has been a great partner for us. Their team of Growth Consultants have helped us with the ideation, creation, and execution of campaigns after we completed the integration.

One of the best things that we liked the most about Insider is that the Growth Management Platform offers a variety of predefined templates that not only saves time and effort but also allows us to run a number of campaigns simultaneously.
What do you dislike about the product?
We’ve loved utilizing the tool so far and there’s nothing that we dislike so far. In the beginning, we needed a little hand-holding to get started. But the Account Management team has cooperated with us enthusiastically throughout, from implementation to execution. Overall, we’re happy with the results we’ve achieved.
What problems is the product solving and how is that benefiting you?
We observed that a significant proportion of our website users would add products to their cart but didn’t complete their purchase. Therefore, we needed an innovative and automated solution that could help us turn our visitors into paying customers. Having understood our core needs, the Growth Consultants at Insider recommended we leverage their Web Suite channel to create personalized experiences for our customers. This enabled us to increase our website traffic and generate more leads.

In addition, the team suggested we use their web push channel to send out notifications to those who already had products in their cart. This implementation helped us remind our users to complete their purchase. In a short span of time, we observed that there was a spike in Average Order Value (AOV) and a significant increase in conversion rates.


    Roaa A.

Customer retention has never been better. Thanks to Insider!

  • February 20, 2023
  • Review provided by G2

What do you like best about the product?
By using Insider's products, we managed to achieve improved retention. Our customers' trust in us has never been this high. And because of this, there has been a significant rise in revenue generated from on app.

Additionally, we also leveraged their Architect tool, an AI-backed customer journey builder that helped us reach out to the right set of customers on the right channel, at the right time. We managed to empower our cross-channel engagement with Architect by creating personalized experiences for our customers across different channels to improve our engagement rates.
What do you dislike about the product?
The problems we were facing with customer retention feel like a walk in the park now. While there is some issue with tracking the revenue generated through the email feature, we are satisfied with the work done by Insider.
What problems is the product solving and how is that benefiting you?
Before joining forces with Insider, we were facing problems with retaining users from our mobile application. The Growth Management team at Insider suggested we use their Mobile App suite to improve product discovery and create captivating mobile app experiences.

We also used Insider's Web Push to alert our users about the offers and discounts we were running our beauty and skin care products. This implementation helped us drive our customers to our mobile app and make a purchase.

Also, we were able to improve our retention rates and drive more conversions. Within a short span of time, our revenue through the mobile app increased significantly.