Insider Cross Channel Customer Experience Platform

What do you like best about the product?

Facilitate direct communication with the client

What do you dislike about the product?

There is nothing I dislike about the tool, but there is always room for improvement.

What problems is the product solving and how is that benefiting you?

I don't know of any

What do you like best about the product?

Ease of the tool. Good cost-benefit

What do you dislike about the product?

Some campaigns require the external team and this creates dependency. Complexity in creating a complete CDP

What problems is the product solving and how is that benefiting you?

Unification of the CRM channel with web campaigns

What do you like best about the product?

Insider is an intuitive platform that is easy to integrate and allows me to communicate effectively with my customer base, taking into account their profile, interests, and behavior when interacting with the company.

What do you dislike about the product?

I would like to see more reports and dashboards for campaign analysis (e.g., click heat maps) and customer analytics (e.g., customer clustering, CAC/LTV metrics, etc.). It would also be very valuable to be able to combine dynamic audience segments with imported customer lists within the same campaign.

What problems is the product solving and how is that benefiting you?

I believe that having a dedicated Customer Success Manager who provides strategic guidance is a great benefit. In addition, flexibility in commercial terms always helps us in our ongoing effort to achieve the best cost per lead.

What do you like best about the product?

The platform's interface is very intuitive and easy to use for the user.

What do you dislike about the product?

Some translation resources do not work in the best way.

What problems is the product solving and how is that benefiting you?

It is helping me map out the best way to communicate with my contact base.

What do you like best about the product?

The functionalities, ease of access to what I need, and finally, the ability to segment based on user behavior.

What do you dislike about the product?

From my perspective, the Insider tools are entirely useful. Some I use more, others less.

What problems is the product solving and how is that benefiting you?

In addition to all the help with customer segmentation, now with the AI Agent, basic art and design problems are solved more easily, providing more autonomy.

What do you like best about the product?

The versatility of communication tools, in addition to behavior analysis that allows for the creation of more assertive communications

What do you dislike about the product?

Some stages of communication sometimes seem too rigid, or they do not allow for the creation of more personalized layouts. Some parts within the architect do not have all the features that a single communication does.

What problems is the product solving and how is that benefiting you?

The platform is constantly renewing itself, the updates in the in-apps have been quite interesting to bring versatility.

What do you like best about the product?

Automations, customizations, CDP, and intelligent journeys

What do you dislike about the product?

High learning curve, Complex implementation, Interface can be complex, Configuration requires knowledge, High cost.

What problems is the product solving and how is that benefiting you?

Low engagement and conversion

What do you like best about the product?

What is best about Insider One is its ability to unify data and channels into a truly seamless experience. And the heart of this magic is its Journey Orchestration.

What do you dislike about the product?

Since Insider relies entirely on your CDP (Customer Data Platform) to work its magic, the initial implementation is notoriously heavy. If your company's internal data is messy or if you don't have clean APIs, getting Insider One up and running can take months. It requires a significant effort from the IT team even before marketing can use it.

What problems is the product solving and how is that benefiting you?

The platform eliminates the need to rely on complex codes (HTML) or external design tools. With an intuitive "drag-and-drop" visual editor, creating responsive, visually appealing, and personalized emails becomes a task of minutes, not days. Additionally, the native AI helps optimize subject lines and content.

What do you like best about the product?

The platform, in general, is very comprehensive, intuitive, and easy to use. I don't see major difficulties in operating it and I think it adapts well to different types of products and strategies, which greatly facilitates daily activities.

Another point I highlight is the support. Whenever I need it, I can count on the team. The service is quick, efficient, and most of the time, they manage to resolve or direct the request without much bureaucracy. This makes a big difference in the routine and provides security for those who use the platform.

What do you dislike about the product?

1. Segmentation

The process of excluding groups/lists in a send could be much simpler. Currently, to exclude certain audiences, we need to create a series of steps: develop a rationale, generate a dynamic segmentation, export it, upload it again as a static list, and only then use it as an exclusion in the send.

It would be much more efficient to allow direct exclusion of dynamic segmentations and enable the selection of multiple exclusion lists in the campaign setup. This would significantly reduce operational time, decrease the need to create parallel processes, and make campaign building much more agile.

2. Data Extraction

For companies that use platform extractions as the main source to feed dashboards and analyses, there are some important limitations.

- Not all information available on the dashboards can be extracted. In some cases, the data is only available on the platform interface, requiring manual queries when we need to use them in analyses. An example is the number of uninstalls: in the consolidated extraction by period, this data is presented only in general terms, without detailing by campaign, which complicates performance analyses.
- When we configure more than three conversion criteria in a campaign, the extraction returns a maximum of three of them. The other criteria, even if they have recorded conversions, do not appear in the exported file, limiting the analysis of results.
- In the extraction of email campaign results, the period filter is not respected. Even when defining a specific range for the query, the exported file returns all sends already made on the platform, instead of bringing only the campaigns related to the selected period.

What problems is the product solving and how is that benefiting you?

Insider has brought much more visibility to the consumption data of our products. Before the platform, we practically didn't have this level of information to track user behavior.

Today we can understand the numbers much better, identify opportunities, and use this data to create strategies and improvements for our products. This makes a significant difference in decision-making and makes CRM actions much more targeted and strategic.

What do you like best about the product?

Tools and intelligence - it allows me understand more about customer and leads

What do you dislike about the product?

It's to expensive and they think they are the best in the planet haha

What problems is the product solving and how is that benefiting you?

Helping me to create more efficient campaigns