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Versatile, Fast Platform with Excellent Support
What do you like best about the product?
The platform is super versatile and easy to navigate. It works fast and rarely ever has issues. The support team also does a great job handling our tickets.
What do you dislike about the product?
Overall I’ve had a positive experience. There may be opportunities to further improve audience segmentation for web push notifications, which could make campaigns more targeted and relevant for users.
What problems is the product solving and how is that benefiting you?
Optimizing all of our on-site activities and saving us hours of work, while also providing fresh campaign ideas.
Gamification, Ai personalization helped usd add 131k new leads, lift web CR by 11x
What do you like best about the product?
Gamified lead collection (Gifft Catching, menory game, Spin-to-win) that makes date capture and ob brand.
- The dynamic, behavior- triggered lead forms that collect phone numbers and intent data instead of generic, low - quality sign-ups.
- Web personalization suite that covers the full journey: Inssotry one homepage, search shortcuts, PDP social proof, carrt progress bars, vouchers, and exit intent overlays.
- Strong CDP foundation, unifying online behavior and offfline transactions to power targeted Architect and SMS journeys .
- A/B Testing and rich template libraries that help us move fast without depending heavily on developers.
Proactive, consultative local team that brings new ideas and supports us end to end from strategy to execution
- The dynamic, behavior- triggered lead forms that collect phone numbers and intent data instead of generic, low - quality sign-ups.
- Web personalization suite that covers the full journey: Inssotry one homepage, search shortcuts, PDP social proof, carrt progress bars, vouchers, and exit intent overlays.
- Strong CDP foundation, unifying online behavior and offfline transactions to power targeted Architect and SMS journeys .
- A/B Testing and rich template libraries that help us move fast without depending heavily on developers.
Proactive, consultative local team that brings new ideas and supports us end to end from strategy to execution
What do you dislike about the product?
The platform is very powerful, so the breadth of capabilities can feel overwhelming at the beginning. It takes focused onboarding and time with the Insider One team to fully understand everything, the CDP, journeys, and web templates can do - but once learned, workflow is smooth.
What problems is the product solving and how is that benefiting you?
Rapid first-party data growth: 131K+ qualified leads in nine to ten months and delivering a 12.2% lead form CR vs 1.04% sitewide. Tuniring anonymous traffic into reachable audiences with phone numbers and intent signals that feed SMS and cross0 channel journeys. Onsite conversion optimization across the funnel using Instory social proof, progress bars, voucher management, and cart reminders. Continuous A/B testing of onsite experiences, driving an average +6.5% CR uplift and peaks of +13,5% in some months. Creating a "habit loop: where customers return to elmich.vn to join new games, strengthening engagement and brand affinity.
Transforming Vietnam's toll roads into millions personalized driver journeys, 40 days CDP golive and 100+ events
What do you like best about the product?
I really appreciate how Insider One transformed from a basic utility app into a true digital experience platform that's serving millions of drivers across Vietnam. Within just forty days, we went live with SDK and email integrations, which included 100 custom events without any impact on our nationwide, 24/7 toll collection operations. This speed and flexibility really stand out to me. Moreover, the project followed a clear, aggressive timeline, and the team consistently delivered on that. It was surprisingly smooth to set up, with most of the heavy lifting handled on their side, and we successfully tracked SDK data and had the first journey live within 40 days.
What do you dislike about the product?
Our team initially needed some time to get fully comfortable with the comprehensive and feature-rich platform. However, Insider One's documentation, training, and hands-on support helped significantly shorten the learning curve.
What problems is the product solving and how is that benefiting you?
Insider One helps us unify data from our app and operations, create personalized journeys across channels, and launch campaigns faster, reducing costs. this allow us to address different driver segment with more relevant communication, such as top reminder, activation of toll tags, or reengagement campaigns for inactive user, instead of sending one generic message to everyone. It also reduces the effort on our internal tech team because marketing can build and optimize these journey directly in Insider One, helping us moving faster while keeping overall technology and operational costs under control
Best-in-Class Customer Engagement and Care Team
What do you like best about the product?
The customer engagement and care team is the best.
What do you dislike about the product?
If you’re not using 100% of the available use cases and tools, it can end up being expensive.
What problems is the product solving and how is that benefiting you?
Insider helped us improve website engagement and lead generation.
Insider One Makes Automated Messaging and Customer Management Easy
What do you like best about the product?
Insider One helps us create automated messages and build flows that make it easier to reach our customers and manage them more effectively.
What do you dislike about the product?
Sometimes there are issues on Meta’s side as well, and with the data we enter. I hope I can edit it myself so I can update the data I already have.
What problems is the product solving and how is that benefiting you?
Create an automated message and include tracking data from our system.
Insider One Makes Multichannel Campaigns Easy with Powerful Journey Orchestration
What do you like best about the product?
Insider One is that I can manage all channels like mobile app, web, SMS, and email from a single platform. It makes everything much easier and more organized. I can create different customer segments and use them across all channels without extra effort. Also, the orchestration feature helps us plan and automate our customer journeys smoothly. Overall, it saves time and helps us reach the right customer with the right message. Integrataion was easy and fast, the onboarding team was very helpful and very capable.
What do you dislike about the product?
There is not much I dislike about Insider One. Overall it is a very useful and strong platform for our needs.
If I had to mention something, sometimes the platform feels very advanced and it takes time to explore and fully use all the features. We are not a classic e-commerce partner so our goals are very different, and learning how to track these goal in Insider takes a little bit time. But the Customer Success team is very helpful in these kind of things.
If I had to mention something, sometimes the platform feels very advanced and it takes time to explore and fully use all the features. We are not a classic e-commerce partner so our goals are very different, and learning how to track these goal in Insider takes a little bit time. But the Customer Success team is very helpful in these kind of things.
What problems is the product solving and how is that benefiting you?
Insider One solves the problem of managing all our marketing channels separately by bringing everything into one platform. We can handle mobile app, web, SMS, and email campaigns in a single place, which makes our work much more efficient and organized.
It also helps us understand our customers better through segmentation and data insights, so we can send more relevant and personalized messages. This improves our engagement and conversion rates.
Overall, it saves us time, reduces operational effort, and helps us grow our business with more effective and data-driven marketing.
It also helps us understand our customers better through segmentation and data insights, so we can send more relevant and personalized messages. This improves our engagement and conversion rates.
Overall, it saves us time, reduces operational effort, and helps us grow our business with more effective and data-driven marketing.
From siloed data to 1xxB VND in journey-led revenue, CDP, automation, product discovery at scale
What do you like best about the product?
I really appreciate how Insider One acts as a single source of truth across web apps, CRM, loyalty vouchers, and purchases. It helps us act on unified data instead of guessing from fragmented reports. The ability to manage cross-channel journeys and cover our customer lifecycle from sign-up to loyalty and churn prevention using real-time events is impressive. I also find the smart recommender and on-site personalization features vital for focusing on product discovery. I love how fast we could automate campaigns and generate significant revenue through tax recovery alerts and loyalty trackers. The local team leader is incredibly proactive, providing best practice playbooks, templates, and new ideas when required.
What do you dislike about the product?
Even with how broad the platform is, like CDP, web app, messaging, AI, and analytics, the learning curve was overwhelming for my team at the beginning. However, the onboarding and local training made it much easier over time.
What problems is the product solving and how is that benefiting you?
Insider One gives us a single source of truth across various platforms, enabling us to act on unified data instead of guessing. It supports cross-channel journeys and smart recommendations, improving product discovery and revenue generation with fast automation from manual processes.
Instant Site Customization with Best-in-Class Service
What do you like best about the product?
The platform allows us to make custom adjustments to our site instantly. Their service is also the best!
What do you dislike about the product?
I currently don't have any downsides that come to mind.
What problems is the product solving and how is that benefiting you?
It is helping us target different customers with different promos and messaging.
Real-Time Automation That Boosts Booking Conversions
What do you like best about the product?
The real-time automation capabilities are exactly what an OTA of our size needs. We can identify users by their behavior and trigger personalized follow-ups based on their intent signals whether they were exploring thermal hotels, ski resorts, or international packages. We can offer campaigns to the right segments at the right time. Cart and browse abandonment notification flows have had a direct, measurable impact on booking conversion rates.
What do you dislike about the product?
Travel is an inherently seasonal business, and during peak campaign periods, early booking season, summer rush, the volume and complexity of concurrent journeys can stretch our team's capacity. More pre-built travel-specific templates and smarter campaign cloning tools would help us scale up faster during these windows. Initial data validation also required significant technical coordination.
What problems is the product solving and how is that benefiting you?
We operate at a scale where generic, one-size-fits-all communications simply don't work. Our portfolio spans over 100 domestic destinations and outgoing tour deals to over 400 cities across 60+ countries, meaning our user base has highly varied travel intents and booking behaviors. Insider One has given us the ability to engage each segment meaningfully, from the early-bird planner to the last-minute booker, and has become a cornerstone of our digital marketing stack.
Driving Personalized Consumer Experiences at Scale
What do you like best about the product?
The behavioral segmentation feature has allowed us to move beyond broad demographic targeting and engage consumers based on their actual product interests and purchase patterns. Tea consumption is deeply personal and the platform lets us reflect that nuance in our communications. Automated lifecycle journeys for new product launches, seasonal campaigns, and loyalty re-engagement have reduced manual workload significantly while improving campaign relevance. The easy-to-use cross-channel orchestration across email, push, and web is seamless and well-suited to our multi-category brand architecture.
What do you dislike about the product?
As a brand with both domestic and international operations, we'd benefit from stronger multi-market campaign management tools within a single platform instance. Managing localized content variations across Turkey and export markets still requires more manual coordination than we'd like. More native support for FMCG-specific campaign types, new product introductions, seasonal SKU promotions etc. would also add meaningful value.
What problems is the product solving and how is that benefiting you?
We are a tea company that operates with a portfolio of over 260 distinct blends and flavors and a presence expanding into Europe and the USA. This situation leads us to a scale where personalized consumer engagement is a real competitive differentiator. To solve our problems, we connect our brand story with the right consumer at the right moment, whether they're discovering a new herbal blend, exploring our wellness range, or returning after a seasonal campaign.
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