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Efficient and Scalable Customer Engagement Platform
What do you like best about the product?
What I like best about Insider One is how it brings multiple customer engagement channels into a single, unified platform. It makes it easy to design, launch, and optimize campaigns across web, app, push, email, and SMS without needing separate tools.
The Architect feature is especially valuable. It allows us to build end-to-end customer journeys with a clear logic and automation structure, which saves a significant amount of time and reduces manual work.
Another strong point is the platform’s flexibility and speed. We can quickly test ideas, iterate on campaigns, and act on insights without heavy technical dependency, which is critical for a fast-moving marketing team.
The Architect feature is especially valuable. It allows us to build end-to-end customer journeys with a clear logic and automation structure, which saves a significant amount of time and reduces manual work.
Another strong point is the platform’s flexibility and speed. We can quickly test ideas, iterate on campaigns, and act on insights without heavy technical dependency, which is critical for a fast-moving marketing team.
What do you dislike about the product?
One area that could be improved is visibility around newly released features and updates within the platform. Sometimes it’s not very easy to stay up to date with what’s new or recently improved.
That said, our Account Manager has been very helpful in keeping us informed and guiding us through new capabilities, which really helps us make the most out of the platform.
That said, our Account Manager has been very helpful in keeping us informed and guiding us through new capabilities, which really helps us make the most out of the platform.
What problems is the product solving and how is that benefiting you?
Insider One solves the problem of managing fragmented customer engagement across multiple channels by bringing everything into a single, unified platform. Instead of handling web, mobile app, push, email, and SMS separately, we can manage all channels centrally and in a more integrated way.
This significantly improves our operational efficiency. Campaign setup, targeting, and optimization processes become faster and more streamlined. With Architect in particular, we can automate end-to-end customer journeys, which reduces manual workload and helps us deliver more consistent and personalized experiences.
As a result, we are able to act faster, improve customer experience, and scale our marketing efforts more effectively.
This significantly improves our operational efficiency. Campaign setup, targeting, and optimization processes become faster and more streamlined. With Architect in particular, we can automate end-to-end customer journeys, which reduces manual workload and helps us deliver more consistent and personalized experiences.
As a result, we are able to act faster, improve customer experience, and scale our marketing efforts more effectively.
Real-Time Segmentation and Cross-Channel Journeys That Boost Repeat Bookings
What do you like best about the product?
The behavioral segmentation lets us differentiate between users browsing cultural tours, cruise packages, or last-minute flight deals — and serve each group a tailored experience in real time. Cross-channel journey orchestration across web, push, and email has meaningfully improved our repeat booking rates and campaign efficiency.
What do you dislike about the product?
Some pre-built templates are better suited for e-commerce than travel. More travel-specific journey templates — covering booking abandonment, trip reminders, and seasonal campaign flows — would accelerate our time-to-launch considerably.
What problems is the product solving and how is that benefiting you?
As one of Turkey’s most established travel agencies with over 600 interconnected sales points and a team of 3,500, we needed a platform capable of managing personalization at serious scale. Insider One has been exactly that — reliable, powerful, and built for high-volume operations.
Highly Responsive Support and a Product with Strong Potential
What do you like best about the product?
The support teams are highly responsive and helpful. The product has strong potential for further development, and we are able to achieve the desired outcomes in our actions.
What do you dislike about the product?
We are required to open a ticket when requesting assistance from the support team. Allowing requests to be submitted via email would help speed up the process. Other than that, there is nothing I am dissatisfied with.
What problems is the product solving and how is that benefiting you?
It provides an AI-powered chatbot service for employee support, as well as full setup, support, and development of written communication solutions required for customer engagement. By delivering added value in this area, I achieve efficiency in terms of both budget and satisfaction.
User-Friendly Platform with Effortless Automation Journey Creation
What do you like best about the product?
User friendly platform, ease of navigation throughout creating automation journeys.
What do you dislike about the product?
We’ve had a positive experience using Insider’s suite of products.
What problems is the product solving and how is that benefiting you?
It saves my time on doing customer segmentation, identifying their behavior, it simplifies doing cohorts test (A/B testing), the ease of doing customer journeys and analytics.
Great experience with the tool and support
What do you like best about the product?
Besides the ease of finding the elements, I believe that the possibility of campaign tests, pre-made templates, and previews
What do you dislike about the product?
I don't like how some metrics are calculated, for example: App Templates or Web Templates have some metrics like revenue, uplift, etc. that do not correspond to exact data but rather an estimate of how much was generated or impacted. In this sense, for many campaigns, it is necessary to cross internal data to know the real result of this.
In the company, we have many internal segmentations and sometimes we find it difficult to understand which page rule or segmentation is appropriate. In this case, it would be of great help if we had an AI agent within Insider that could help understand the segmentation base based on our prompt.
In the company, we have many internal segmentations and sometimes we find it difficult to understand which page rule or segmentation is appropriate. In this case, it would be of great help if we had an AI agent within Insider that could help understand the segmentation base based on our prompt.
What problems is the product solving and how is that benefiting you?
Almost everyone through support, some may take a few days, but overall it is quite satisfactory
Automated Audience Workflows and Smarter Event-Based Segmentation with Insider
What do you like best about the product?
With Insider, we’ve successfully automated our audience workflows and expanded our reach by building event-based segments. This has helped us stay much more aligned with actual user behavior. It is easy to use and their customer support team is exceptional, providing prompt and proactive assistance that has been instrumental in our success with the platform.
What do you dislike about the product?
The primary areas for improvement involve the In-App Carousel functionality and segmentation flexibility. Specifically, we found the carousels difficult to deploy with full tracking and functionality. Additionally, the time-frame limitations on segments are restrictive; having the ability to create segments based on an unlimited time range, rather than fixed windows, would be a significant upgrade.
What problems is the product solving and how is that benefiting you?
Insider one did solve the issue of data retention and extended it for us to have a better data visibility that will contribute in decision making
Scale Personalization without a Huge Engineering Lift
What do you like best about the product?
The segmentation capabilities are best-in-class. We can build hyper-specific audiences based on behavioral data and retarget them across channels seamlessly.
What do you dislike about the product?
The initial onboarding took longer than expected — the platform is powerful but has a learning curve. Dedicated onboarding support would make the ramp-up smoother.
What problems is the product solving and how is that benefiting you?
The onsite personalization features allowed us to tailor the shopping experience for each visitor segment whether they're browsing our classic leather Oxford line or our seasonal collections. Our conversion rates on hotic.com.tr improved significantly within the first quarter of implementation. The A/B testing suite is intuitive, and the AI-driven product recommendation engine feels like it genuinely understands our customers' preferences.
User-Friendly Platform, Support Experience Improving
What do you like best about the product?
tools and capability of the platform is relly user friendly
What do you dislike about the product?
customer support rep was disappointing earlier. now with the new rep the focus is on my org building value
What problems is the product solving and how is that benefiting you?
implementing personalization and AB testing framework for the company
Seamless Multichannel Personalization and Insightful Analytics
What do you like best about the product?
I like that Insider One is a complete platform that allows me to work from data enrichment to campaign creation and gathering analytics and insights. I can orchestrate all the campaigns across different channels from a single platform instead of having separate products for different channels. I find it very useful that we can connect our data from all different sources into Insider's CDP, integrate the data, and create experiences on different channels like WhatsApp and SMS, while also creating marketing automation experiences with Architect. It’s handy to track the performance through individual dashboards and combined dashboards. The initial setup was very easy, and the team was super supportive through the process.
What do you dislike about the product?
We are waiting to see what more Insider One would be able to build in the AI Agents standpoint to make our lives easier and achieve a higher level of automation.
What problems is the product solving and how is that benefiting you?
I use Insider One for personalizing experiences across multiple channels. It helps us increase form completion, reduce abandonment, re-engage users, and drive upsells. It's a complete platform, from data enrichment to campaign orchestration and analytics, all in one place.
Dynamic and easy-to-learn platform, perfect for everyday use.
What do you like best about the product?
I like the platform because it is dynamic and easy to learn, which greatly facilitates its use on a daily basis.
What do you dislike about the product?
As a point of improvement, sometimes there is a certain delay in sending out messages, mainly due to segmentations, although the system returns to normal quickly.
What problems is the product solving and how is that benefiting you?
Attention to the adjustments that were requested and necessary support
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