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70% clickthrough rate achieved with personalized discount coupons
What do you like best about the product?
We implemented Insider’s Coupon Code overlay on our desktop and mobile websites. This allowed us to target returning customers with personalized discount coupons, incentivizing purchases. By increasing the chances of product purchases, we were able to achieve a 69% clickthrough rate and also improve the conversions from returning customers
What do you dislike about the product?
We were a little disappointed with the analytical capabilities as we were unable to decipher the true impact of all the campaigns and the investment we made in using Insider. Beyond this, the usage of Insider and their support has been close to flawless.
We need automated reports from Insider end. Also the CVR report is not accurate.
We need automated reports from Insider end. Also the CVR report is not accurate.
What problems is the product solving and how is that benefiting you?
We wanted to present personalized coupons for customers returning to their website in a bid to improve the user experience, boost conversions, and increase customer loyalty, and retention. They required an on-site engagement strategy that could effectively engage and convert the segment of ‘returning customers’.
Insider’s segmentation capabilities helped us target different segments of users of different interests and affinities with differing campaigns with different goals. This helped us maximize our conversions as users were receiving tailored content and communication.
We also wanted to ensure that our customers stay on the website for a longer time to reduce the bounce rate. We also wanted to boost conversions by crafting seasonal campaigns to engage with the shoppers at the best time. All this was possible through Inisder’s cross-channel campaigns.
Insider’s segmentation capabilities helped us target different segments of users of different interests and affinities with differing campaigns with different goals. This helped us maximize our conversions as users were receiving tailored content and communication.
We also wanted to ensure that our customers stay on the website for a longer time to reduce the bounce rate. We also wanted to boost conversions by crafting seasonal campaigns to engage with the shoppers at the best time. All this was possible through Inisder’s cross-channel campaigns.
Insider helped us improve our conversion rate and the overall customer experience
What do you like best about the product?
By using Insider's cross-channel marketing solution, Architect, we managed to set up a solution that lets us expand and upsell to all our other domains as well. We’ve been able to improve our engagement and conversions by utilizing multiple communication channels. While as of now we have been working on the e-parts domain alone, we now have a working plan in place for expanding to the automotive domain by this year.
What do you dislike about the product?
The boost in conversion and website experience has been significant and it has met our primary desire. However, we do feel that the improvement in ROI has not met the mark we expected yet. We are hoping this will pick up the pace soon, and we will reach that milestone soon enough.
What problems is the product solving and how is that benefiting you?
Since we were having difficulties improving our conversion rates, we were looking out for a solution that could help us improve user experience on our website. After getting acquainted with Insider's Web Suite, Architect, and a whole slew of products, we were able to focus on providing an individualized cross-channel customer experience to our customers which has been ideal for our business.
With the help of the Insider team, we managed to reduce our bounce rates and increase product page views. We were also experiencing high cart abandonment rates on our website and were looking for a way to address this. Using Insider’s Email and Web Push Notifications technology and email campaigns, we had set up automated push notification and email targeting churned customers that had abandoned their carts. This helped us bring our churned customers back to our website and complete their purchase.
As a result, our cart abandonment rates dropped significantly, which further maximized our ROI.
With the help of the Insider team, we managed to reduce our bounce rates and increase product page views. We were also experiencing high cart abandonment rates on our website and were looking for a way to address this. Using Insider’s Email and Web Push Notifications technology and email campaigns, we had set up automated push notification and email targeting churned customers that had abandoned their carts. This helped us bring our churned customers back to our website and complete their purchase.
As a result, our cart abandonment rates dropped significantly, which further maximized our ROI.
Great learning experience
What do you like best about the product?
The possibility of creating segments and reaching the customer assertively.
What do you dislike about the product?
Sometimes it is a bit complicated to understand the campaign panel to activate a new customization.
What problems is the product solving and how is that benefiting you?
The insider helped us customize campaigns by region, which is helpful when we have a store opening and/or city anniversaries. We can communicate when we have a cheaper product on the APP. We can show the customer a product they are really looking for based on their navigation.
Driven traffic and ramped up opt-in rates with Insider's superior, AI powered Web Push
What do you like best about the product?
Insider's Web Push feature is a useful tool that offers us a range of benefits for our business. Firstly, we were able to set up campaigns with incredible ease, meaning that even those without extensive technical knowledge were able to take advantage of the tool’s offerings and capabilities. With Insider's AI-powered segmentation, we are able to create segmented push notifications for each type of content, ensuring that our messages are delivered to the most relevant customers.
Tracking performance is also straightforward with Insider's Web Push, thanks to its intuitive analytics dashboard. We are able to quickly see how each campaign is performing and adjust our strategies accordingly to improve engagement and conversion rates.
Insider's Web Push also offers great customer support. Their Customer Success Managers are knowledgeable and responsive, ensuring that any issues or questions we have are resolved quickly and efficiently. With Insider’s optimization capability, we were able to predict an ideal time of engagement for our users, increasing the likelihood of prompting positive responses from them.
Tracking performance is also straightforward with Insider's Web Push, thanks to its intuitive analytics dashboard. We are able to quickly see how each campaign is performing and adjust our strategies accordingly to improve engagement and conversion rates.
Insider's Web Push also offers great customer support. Their Customer Success Managers are knowledgeable and responsive, ensuring that any issues or questions we have are resolved quickly and efficiently. With Insider’s optimization capability, we were able to predict an ideal time of engagement for our users, increasing the likelihood of prompting positive responses from them.
What do you dislike about the product?
Just as we were getting started with Web Push, we were in complete awe of the tool. It had so much to offer and all of it seemed extremely useful and handy. However, if we want to include an opt-in reminder in your web push notifications, we will need to purchase a separate feature as it is not included in the standard web push package. That being said, this was a short-lived problem and we managed to utilize Web Push in the best ways possible, thanks to the assistance we got from Insider’s account management team.
What problems is the product solving and how is that benefiting you?
Insider's Web Push feature has really turned things around for our business in more ways than one. A primary standout benefit is the ability to reach users even after they have left our site. With high opt-in rates, we are able to interact with our customers effectively and keep them engaged with our brand.
As a matter of fact, Insider has even been recognized as one of the top 5 drivers of traffic to our PPTV site. This is due in large part to the power of Insider's Predictive Segments, which have helped us target disinterested users who haven't visited our website in a long time. By delivering personalized messages to these users, we have successfully brought many of them back to our site.
We have also leveraged Insider's web push messages to target users who are more likely to engage when offered discount coupons. This strategy has proven to be highly effective, as we were able to capture the interest of users who weren't even on our website. As a result, we have seen a significant boost in our revenues.
As a matter of fact, Insider has even been recognized as one of the top 5 drivers of traffic to our PPTV site. This is due in large part to the power of Insider's Predictive Segments, which have helped us target disinterested users who haven't visited our website in a long time. By delivering personalized messages to these users, we have successfully brought many of them back to our site.
We have also leveraged Insider's web push messages to target users who are more likely to engage when offered discount coupons. This strategy has proven to be highly effective, as we were able to capture the interest of users who weren't even on our website. As a result, we have seen a significant boost in our revenues.
Insider has a lot of features and tools that make the work of the e-commerce department easier.
What do you like best about the product?
Testing version and intuitive way to use available functions
What do you dislike about the product?
Often scenarios do not work properly, preview and test versions differ. Lack of responsiveness on mobile in android-apple version, inability to duplicate messages in scenarios on hello bar. You have to create them anew, lack of prompts for text height and its placement.
What problems is the product solving and how is that benefiting you?
With the insider, we can save time. By implementing scenarios, we can choose from a large pool. Insider has an extensive data collection system, so we can make conclusions and look at which scenarios are best for us. Besides, never ending scenarios do not require us to click on a daily basis, and they are visible to customers and generate profits.
Achieved 9% Open rate with App Push and 240X ROI overall
What do you like best about the product?
Insider offers a plethora of options when it comes to App Push templates such as Slider, Discovery, Carousel, etc. you name it they have it. This has for sure helped us bring a variety to our App Push campaigns, leading to highly engaged customers and achieving a phenomenal open rate and conversion rate. The App Reporting Dashboard is a life-saver and helps us see all important metrics around the campaigns in one place in an easy-to-understand format. All the tools be it Web Suite, App Suite, Email, or Architect have helped us optimize and enhance our productivity and efficiency.
Tracking performance is also straightforward on Insider’s products, thanks to its intuitive analytics dashboard. We are able to quickly see how each campaign is performing and optimize our strategies accordingly to improve our key metrics.
Tracking performance is also straightforward on Insider’s products, thanks to its intuitive analytics dashboard. We are able to quickly see how each campaign is performing and optimize our strategies accordingly to improve our key metrics.
What do you dislike about the product?
A few good features that Insider could introduce can be an option to send an alert on missing coupons or add some new templates with an element of gamification to the App push template library. There's no WhatsApp push and WhatsApp related services yet
What problems is the product solving and how is that benefiting you?
We at Matahari have been struggling with low App Push open rates and conversion rates for a long-time now. Though we have been quite successful in the traditional marketplace we are still struggling with our online marketing campaigns. Insider helped us navigate this new realm of marketing.
Their seasoned and experienced Growth Consultants suggested just the right assortment of Insider products such as Web Suite, App Suite, Email, and Architect to help us achieve desired outcomes. With Insider, we got one of the best account managers and growth teams that helped us enhance customer experience, target the right set of customers with the right message, on the right channel, at the right time, and much more.
Ever since we were onboarded Insider we have seen a 9% increase in our open rates and a significant spike in conversion rates. The first quarter of 2023 has been a huge success with a 240X growth in ROI, thanks to Email Offline Attribution by Insider.
Their seasoned and experienced Growth Consultants suggested just the right assortment of Insider products such as Web Suite, App Suite, Email, and Architect to help us achieve desired outcomes. With Insider, we got one of the best account managers and growth teams that helped us enhance customer experience, target the right set of customers with the right message, on the right channel, at the right time, and much more.
Ever since we were onboarded Insider we have seen a 9% increase in our open rates and a significant spike in conversion rates. The first quarter of 2023 has been a huge success with a 240X growth in ROI, thanks to Email Offline Attribution by Insider.
Using Insider, we escalate our CRM campaigns
What do you like best about the product?
We’ve been working with Insider for more than a year now. What we really liked most about them is their team who supported us throughout the integration and implementation process. Their team has consistently provided us with the support that we needed. With their guidance, we have successfully orchestrated user journeys for our customers, created individualized experiences for them, and achieved amazing results. We’re glad that we have Insider as our growth partner.
What do you dislike about the product?
Initially, it took a while for us to integrate tools because of their complexity, But the team of Account Managers has always been available to help to understand and implement their recommendation strategies.
What problems is the product solving and how is that benefiting you?
Insider has helped us orchestrate customer communication across different channels to deliver an excellent customer experience. Using Architect we are able to track our user’s unique behavior, such as their recently viewed product and target them through predictive segments like Likelihood to Purchase, Discount Affinity, etc using the right message at the right time on the right channel.
Ideal cross-channel marketing platform for travel brands
What do you like best about the product?
When you curate and deliver experiences for your customers you are in a way creating memories of a lifetime for them. That’s exactly what we do by creating truly unique dining experiences.
With Insider’s Architect we could design a workflow such that we never missed sending personalized wishes and special offers especially curated for our customers on their special days, festivals, or any special event or food festival that we hosted via Web Push, App notification, and emails.
With Insider’s Architect we could design a workflow such that we never missed sending personalized wishes and special offers especially curated for our customers on their special days, festivals, or any special event or food festival that we hosted via Web Push, App notification, and emails.
What do you dislike about the product?
There is nothing to dislike, in fact the product and Insider’s team has truly helped us perform beyond our expectations.
What problems is the product solving and how is that benefiting you?
A growing customer database was making it increasingly difficult for us to keep a tab of each customer's likes and dislikes, special occasions, birthdays, anniversaries, and more. In the hospitality industry, delivering a unique and personalized experience at every customer touchpoint is non-negotiable. You miss wishing a customer or their loved one on a special occasion, and you risk losing them to competition forever.
Insider’s Architect and Smart Recommender helped us negate such instances. The Architect created a workflow such that automatic email trigger, web push, and mobile notification is sent to customers with a personalized messages on special occasions with the best deal and discounts.
What’s more, we are even able to promote special food festivals to customers who are genuinely open to experiment with new cuisines or have a particular favorite. With Insider, we haven’t missed to make our customers special occasions extra special thanks to web push, mobile app, recommendation, email, architect, and web suite.
Insider’s Architect and Smart Recommender helped us negate such instances. The Architect created a workflow such that automatic email trigger, web push, and mobile notification is sent to customers with a personalized messages on special occasions with the best deal and discounts.
What’s more, we are even able to promote special food festivals to customers who are genuinely open to experiment with new cuisines or have a particular favorite. With Insider, we haven’t missed to make our customers special occasions extra special thanks to web push, mobile app, recommendation, email, architect, and web suite.
Sale Booster Tool !
What do you like best about the product?
Insider products helps us pitch our offers and promotions well !! Products are quite engaging !
What do you dislike about the product?
Instories and other such features sometimes goes off the homepage and PLP pages after the element is active, we loose communication on prime hours sometime because of that
What problems is the product solving and how is that benefiting you?
Its helping us in communicating promotions , offers , creating sense of urgency to buys products through its various features , higlighting our key stories , and uplifting customer experience through gamification products
Helped with customer segment targeting, on the way to win over our inactive and disengaged customers
What do you like best about the product?
Features like push notifications, in-app messages helped to engage specific users we want to reach. Targeting within the app has never been easier. Insider also explored ways to help connect data from different business units together, becoming the business's key partner to achieve omni-channel marketing.
What do you dislike about the product?
Responses from the Insider team when we needed help were quick, but they were often only responses, not advice or solutions. We frequently have to bring 2 teams together and it takes quite some time to get our queries addressed. Possibly because the app is quite unique and different from what they have seen when working with other clients.
What problems is the product solving and how is that benefiting you?
1. Sending messages to relevant users only
2. Leveraging data from different BUs for more relevant targeting
3. Customising the look of comms
2. Leveraging data from different BUs for more relevant targeting
3. Customising the look of comms
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